Chapter 66: Fashion Pioneers
At noon, after lunch, Zhou Yi and his sister took a nap in the lounge of the studio to recuperate. Pen, fun, pavilion www. biquge。 info I have a late break these days, and I have to catch up on sleep during the day. In the afternoon, Manager Zhao of Caizi Group came to pick up Zhou Yi on time.
This matter has been reported to Director Wan in advance, and they will help Tang Yan do dubbing in the afternoon, so they will not delay things.
Zhou Yi can come back in the evening and do dubbing.
Leaving the griffin studio, Zhou Yi took Manager Zhao's business car and rushed to the Yanjing headquarters of "Fashion Pioneer" magazine, which was located on the side of East Third Ring North Road, Chaoyang District, not far away, and could be arrived soon.
On the way, Manager Zhao gave Zhou Yi a brief introduction to the situation of "Fashion Pioneer".
In China, "Fashion Pioneer" is definitely among the best in many men's fashion and apparel periodicals, and is an international first-line brand, which has many strong fashion media and resources with impressive performance, which has a profound impact on the domestic urban trend, and has a leading fashion journal group in terms of domestic circulation, including "Fashion Pioneer", "Fashion Pioneer: Clothing and Beauty", "Fashion Pioneer: Home Design" and other high-end practical well-known magazines, which have successfully created a precedent for the practicalization of fashion magazines.
In the past, the magazine was a state-owned unit, and its development once fell into a bottleneck, but later it turned into a private enterprise, and was injected by several venture capital funds, and under the guidance of the development strategy of "resource integration, media interaction, brand extension, and comprehensive three-dimensional development", it developed rapidly, and organically integrated its own characteristics of "practical fashion" with an international perspective, and established a well-known media brand in East Asia.
Today, the magazine is also engaged in advertising, distribution, event promotion, brand packaging, integrated marketing, model agency and other business and media businesses, and is very influential in East Asia, and is a well-deserved three-dimensional fashion media company.
After listening to these introductions, Zhou Yi has an overall impression, it seems that this is not a small magazine, but a leading domestic fashion media company, just like the top fashion magazine in the American Hollywood film "Fashion Witch" in the previous life.
To be able to cooperate with Caizi Group, of course, it cannot be a small magazine, the first line only joins hands with the first line, and only the strong can cooperate.
This is a good thing, and if you can be on the cover of the magazine, Zhou Yi will be more influential.
This is the benefit of endorsing first-line brands, and the second- and third-tier brands are much worse.
Zhou Yi also told Manager Zhao that he is now a student, he can't dye his hair, can't make strange hairstyles, and for image considerations, he must not expose his lower body, tattoos, and wear feminine jewelry. Zhou Yi listed a lot of conditions like this, mainly to ensure a traditional and conservative image, and he couldn't just finish the media conference and slap himself in the face today, of course it wouldn't work.
Of course, Manager Zhao can understand these aspects, and he doesn't want to mess up Zhou Yi's image, so he has discussed with Zhengdong executives in advance to ensure that there are no problems before carrying out this plan.
Fashion is fashion, but it is not contrary to tradition.
Manager Zhao said to Zhou Yi: "Don't worry! Are we going to promote talented men's clothing, if it is weird, is it still talented men's clothing? We are talented people who are pure clothes, and we have always shown ourselves as traditional orthodoxy, and it is impossible to make them quirky. Pure visual kei and rock 'n' roll kill Matt, definitely not our fashion style. We value Mr. Zhou, and we also consider these aspects, and we will not come nonsense. ”
In this way, Zhou Yi was relieved.
He doesn't even wear jeans with holes, let alone messy things.
The business car ran all the way and soon came to the Runbo Business Building on the side of the East Third Ring North Road.
Zhou Yi followed Manager Zhao and others to get off the car, came to the building A, and took the elevator to the 18th floor, which is the headquarters of the magazine, where people come and go, very busy, but the office environment is very good, the decoration is fashionable, and it is the headquarters of the fashion magazine at a glance. After making an appointment in advance, Mr. Qiu Zuheng, editor-in-chief of the magazine, warmly received Manager Zhao and his party in the editor-in-chief's office.
Caizi Group is an important customer of Fashion Pioneer.
Manager Zhao made a recommendation for Zhou Yi and Editor-in-Chief Qiu.
Editor-in-chief Qiu hurriedly said: "Although Mr. Zhou has just debuted, I have admired his name for a long time. I have also seen Mr. Zhou's movies, but what impressed me the most was the advertisement designed by Mr. Zhou that 'Cooking Wine Talks about Heroes, Talents Win the World', and we were all amazed after watching it. Mr. Zhou snatched the advertisement of Caizi Group from us. ”
Zhou Yi was slightly surprised: "Huh? And this kind of thing? I'm so embarrassed. ”
The advertisement that was grabbed in the first place was theirs?
He looked at Manager Zhao next to him: Why didn't you tell me earlier?
Manager Zhao smiled: "Mr. Zhou, don't worry, Editor-in-Chief Qiu is not a stingy person and won't mind this little thing." Otherwise, how could I be embarrassed to bring Mr. Zhou to the door? If you don't say it in advance, it's unnecessary, and I'm afraid that Mr. Zhou will mind. ”
Zhou Yi smiled and nodded.
Editor-in-Chief Qiu smiled: "Mr. Zhou really doesn't have to worry. We are old friends with Caizi Group, if the cooperative relationship could not stand the test, we would have parted ways a long time ago, how can we continue to cooperate so far. The earlier advertising thing was just a small thing. Mr. Zhou grabbed the advertisement because of his real ability, and he was indeed creative, and we were convinced. If you can't get home, you can't blame others. We have always been very respectful to those who have the ability. So this time I made the cover, and as soon as Manager Zhao mentioned it, I immediately agreed. I would also like to meet a promising young man like Mr. Zhou. ”
Zhou Yi said with a smile: "Editor-in-chief Qiu is too polite. It turns out that "Fashion Pioneer" also has an advertising design business! ”
Editor-in-Chief Qiu said: "Of course, our magazine has advertising business, but the specific advertising design and operation are all done by our professional advertising company, Yanjing Fengxing New World Advertising Co., Ltd. It has overall responsibility for the advertising operations of all our media. Mr. Zhou snatched the advertisement from them in the first place. Of course, their original advertising design was really not ideal, and it was normal that they couldn't get the ads. This is also a slap in the face for them, usually arrogant, thinking that if they design casually, others will use their design, but they don't want to think about how fierce the competition in the industry is. That was a lesson for them, and if they could learn a lesson, it would be a good thing. ”
Zhou Yi smiled embarrassedly, not saying anything.
It's too much to say and be wrong, he is too young to be arrogant.
People in their forties and fifties call him Mr. Zhou politely, and it is the right way for him to talk less and listen more.
The specific matters are naturally handled by Manager Zhao, and Zhou Yi is not responsible.
During the period, editor-in-chief Qiu also presented Zhou Yi with the VIP card of the Fashionista Club of "Fashion Pioneer", as well as the membership account of its Fashion Pioneer Network, as well as the mobile phone software of "Fashion Pioneer", a wireless value-added service product for men. This is the harvest of Zhou Yilai's trip, and it is worth the trip.
Editor-in-chief Qiu is deliberately making connections, benefiting but not costing, why not.
Zhou Yi is well aware of the other party's intentions, and he also intends to make friends with this kind of fashion media, which has many benefits.
The other party is indeed very sincere, the fashionista club can also be ranked in the front of the national fashion male membership club, almost one of the best, many rich, stars, fashion celebrities, and even sports celebrities, Olympic champions, are club members. The VIP card given by Editor-in-Chief Qiu is also very valuable, and ordinary people can't get it. Of course, Zhou Yi does not have to pay membership fees, which is a bit cheap.
Fashion Pioneer is also one of the largest male vertical portals in China, and is one of the earliest fashion network new media in terms of user volume, influence and innovation in the industry. Zhou Yi also got a special account, you can get each issue of the fashion pioneer network published e-magazines for free, and you can also get the fashion pioneer series of books for free. Even if Zhou Yi doesn't read it, you can show it to your sister, improve your fashion taste, and make movies like "Fashion Witch Devil" and "Thirty-three Days of Broken Love" in the future.
These things are useful, and you can also use propaganda later.
I believe that the company's publicity department will also be satisfied, so that's it.
Zhou Yi thinks that this magazine is really good, very powerful, looking at their development ideas, should be based on high-end periodical publishing as the core, and at the same time develop the Internet, books, wireless mobile media and other media, brand extension management, has successfully realized the interactive integration of print media and electronic new media. According to Editor-in-Chief Qiu, they also have a graphic model agency under their umbrella, which is very professional.
In terms of scale, this media company is much larger than Zhengdong.
Zhou Yi also intends to learn from other people's development ideas and business philosophy.
Everyone had a great time.
It's afternoon, and after a moment of exchange, Editor-in-Chief Qiu took everyone directly to the studio and was about to start work. The studio is in the building, and this time it's a cover photo shoot for a fashion magazine, not a film and television drama, and it doesn't need much space at all, to make some backgrounds, or simply use a green screen. Manager Zhao's assistant has come over in advance to prepare, and the photographer here is also ready.
As for makeup artists or something, there are all of them here, absolutely no problem.
Zhou Yi is not afraid that the other party will be bad when filming or applying makeup, that is not very likely. This is the advertising of the Caizi Group, if the other party messes around, it is the Caizi Group that will be offended, and no one can do that. Besides, it's the cover of their own magazine, can they mess around? It's really not a big deal to grab an advertisement once, after all, Zhou Yi is not an advertising company, there is no competition, it is an accidental incident. Talent advertising is closely related to Zhou Yi, Rong has to pay attention to it, since you don't do well, you can't blame Zhou Yi for doing it personally, which is understandable.
Soon came to the studio, and the editor-in-chief Qiu introduced Zhou Yi to meet with photographers, costume artists, makeup artists, hairstylists, and stylists. Zhou Yi politely told the other party that he was shooting for the first time and had no experience, so please advise.
Photographer Li Yu was also very polite and said with a smile: "Mr. Zhou is too polite, we will work hard to cooperate and do a good job." ”
These people are experienced, older, and seem to be a good fit.
What satisfies Zhou Yi is that they don't have the image of a man or a woman in the circle in their previous life, and they look very good.
There are indeed many places in this life that are much better than in previous lives.
Next, it's a make-up and dress-up, taking photos, all of which are professional things, and everyone tries their best to cooperate, and overall, it's quite smooth. Although Zhou Yi has no experience, these professionals have experience and can guide him.
Once born, twice ripe, with Zhou Yi's ability, he quickly adapted.
After a busy afternoon, I finally got things done.
When the matter was over, Zhou Yi and his entourage and Editor-in-Chief Qiu said goodbye, and then Manager Zhao sent Zhou Yi back to the Griffin Studio and returned to Zhao.
The dubbing work on the griffin's side also went well, and after dinner, Zhou Yi continued to do dubbing with his sister in the evening, until he finished today's work, and then returned to the film school. As the dubbing work is gradually completed, there is less and less work left, and you can come back early today without being so busy until late. Do it every day, Zhou Yi is fine, Tang Yan can't stand it.
Back at the academy, Tang Yan ran back to the dormitory and went to play with her roommates, finally relaxing.
The little girls usually watch TV, or go to the club to watch the seniors rehearse.
Today there seems to be a replay of the last episode of the final assessment of "The Voice of China" on National Day.
After this issue, there is only the peak night of October 7th.
Zheng Longshi's decisive battle is imminent.
A lot of girls like to watch this kind of show.
However, Zhou Yi didn't have so much leisure to watch TV and have fun, he wanted to go back to the dormitory and concentrate on writing the script of the TV series "Tai Chi Grandmaster" first. Of course, he is only responsible for planning the project, writing the outline of the script, and setting the characters of the hero and heroine, and the rest of the specific work must be handed over to the company's screenwriting team to complete, and there is still waiting!
If you are not satisfied with the final script, you will revise it at that time.
If the screenwriter can do a better job, it will be the best.
The level of the company's three screenwriters may not be as good as the screenwriters in the previous life, maybe they can do better, which is worth looking forward to.
Zhou Yi will not tie the hands and feet of the screenwriters, so he can't make up a good script, as long as the screenwriters think that they can do better, it is no problem to change his plot outline, just like the script of the "Flower Season" TV series, it depends on the screenwriters' ability.
Only writing an outline and character design, of course, is easier and saves a lot of trouble.
With Zhou Yi's brain power and pen power, it can be done in one night.
Usually there is not much time, take advantage of the holiday, of course, to get these things done as soon as possible. Come up with the outline of the script as soon as possible, which can attract Director He to join, otherwise there is nothing, and I want to sign the director, what are people doing here, can you not think about it?
The roommates are not in the dormitory, and they must still be studying hard in the club, and they are all working hard.
No one bothered, Zhou Yi could write the script quietly, which was very smooth.
In the previous life, this drama was produced by a first-line large company, and the production lineup was super luxurious, all of which were super strong teams from the mainland and Hong Kong. Later, some popular online small fresh meat idol dramas were far inferior to this TV series in the 90s in terms of behind-the-scenes production team.
After all, the value of actors soared later, and most of the funds for a drama were used to hire actors, what the behind-the-scenes team is like, you can imagine that as long as you can hold up Xiao Xianrou's face, it's OK, and nothing else can be managed. But at that time in the 90s, Wu Jing was as cheap as they could be, the funds could be invested behind the scenes, and the production team was naturally super strong, needless to say.
This play was tailor-made for Wu Jing at that time, and it can be called a classic.
Wu Jing's later works are difficult to compare.
And the male and female protagonists are both red, which is rare.
Of course, what they developed into later, that's another story, but at that time it was okay to make fun of people.
Zhou Yi singled out this TV series, which was also thoughtful, and the age of the actor is indeed very appropriate.
There were two versions of this TV series in the previous life, divided into an online version of 28 episodes and a DVD version of 25 episodes, but Zhou Yi didn't care so much, he only wrote the outline, as for how to divide the episodes, let the screenwriters do it themselves, but quality should be put first, and it is better to shorten the number of episodes than inject water.
In some TV series in the previous life, in order to lengthen the number of episodes, the beginning of each episode desperately put together the plot introduction of the episode, adding a film flower in the middle, inserting it many times, and lengthening the length of the film flower, the most unbearable thing is to inject water into the lines, add a lot of nonsense without nutrition, and finally have to insert advertisements several times. A 40-minute TV series was so messed up that it was completely fragmented and couldn't be watched at all.
As long as you think about it, you will know that the introductory introduction is cut for three minutes, the middle film is cut for three minutes, and all kinds of nonsense are cut for a few minutes, and the plot of the remaining episode is only about 20 minutes, and then it is divided into several paragraphs by various pieces and advertisements, how do you see this? It's not as long as a sketch.
It is not unreasonable that some TV series in the previous life were described as TV series inserted in commercial films.
The actors' performances were cut to pieces, and no matter how good the acting skills were, they were useless.
In this way, the episodes are naturally long, but the quality is definitely inversely proportional to the length of the episodes.
Zhou Yi naturally wouldn't do this, and asked the screenwriter to write as long as he could, not to inject water, and to rather be short than indiscriminate.
To build the Zhengdong brand, we must pay attention to quality, not greedy for small gains, and reputation is stronger than anything else.
With the brand effect and public reputation, it is natural and easy to make money in the future.
Zhengdong is based on the long-term, not in a hurry, does not make short money and quick money, and the most important thing is to build a brand.
In one night, Zhou Yi finally finished writing the plot outline and prepared to pass it on to the company tomorrow.
In addition, tomorrow afternoon, "Rushing to the Sky Tower" will be screened in the screening hall of Yanying Academy.
All kinds of work have been done, and the company has a special person in charge, so there is no need to be busy.
Zhou Yi is usually very busy, so he doesn't have to worry about this kind of thing.
Tomorrow he will be on time for the screening.
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