On Saturday morning, the students were refreshed and did their morning work as usual. Pen, fun, pavilion www. biquge。 info

During this period, Zhou Yi and his sister both noticed that there have been a lot of poster advertisements for the screening of "Chongxiao Tower" on campus, from the student dormitory to the school cafeteria, posted everywhere, and the students can easily see it, and the notice must be notified.

The poster may have only been put up last night.

I came back late last night, and Zhou Yi didn't pay attention.

These posters are beautifully made in the style of Yanying. Above is the picture of the logo of the Yenching Film Academy and the screening hall of the academy, and below is the splicing of the genuine poster of "Rushing to the Sky Tower", and printed with the words ""Soaring Tower" screening and on-site meeting and exchange of the main creators".

The screening time is October 3rd, 1 p.m., which is today.

The venue is a standard screening hall.

The promotional poster also printed a list of directors, screenwriters, leading actors and other main creators, and gave a special introduction to Zhou Yi, indicating that he was a freshman in the Yanying Performance Department and had his debut film "Five Poisons". This can arouse the students' interest in watching the movie. Yanying students can watch the movie for free, and they can enter the movie with a student ID card or a card.

After all, the film is in the hot screening stage, and you can't put in the idle people outside the school.

Zhou Yi was very satisfied with this situation, and it seemed that the preparations were going well.

The classmates and roommates all saw the poster and were ready to watch a movie in the afternoon.

After finishing the morning work and breakfast, the Zhou Yi brothers and sisters continued to go to the griffin studio to dub.

On the way, Zhou Yi handed over the outline of the script of "Tai Chi Grandmaster" that he had just completed to Xi Wei's assistant, and asked her to pass it back to the company and hand it over to Zhuo Qinglian for processing.

Sister Zhuo can handle the follow-up things.

Xi Wei is naturally fine, it will definitely be done.

Tang Yan next to her looked like a curious baby, quite curious about the outline of the script, she hadn't read it yet, but the outline was in a portable memory, and she couldn't see it if she wanted to see it now, so she couldn't help muttering: "My brother didn't give it to me for review in advance." ”

Zhou Yi Dale: "What's the use of handing it over to you for review?" Sister, just wait to eat ready-made! ”

Tang Yan was depressed, opening her teeth and dancing claws, like a kitten baring her teeth, she really wanted to bite Zhou Yi angrily: What does it mean to eat ready-made? My brother looks down on people too much.

It feels like the director doesn't have the right to cut it.

Are you a director?

Zhou Yi teased his sister with a smile and said, "You don't need to read it now, it's just an outline, you can wait for the script to come out and read it again, don't worry." Anyway, you just need to know that this time you are going to play the heroine again, it is a costume heroine, and the dress is very beautiful. ”

In fact, Tang Yan is very happy, and the little girl is very addicted to drama.

If she knew that there was still "Crouching Tiger, Hidden Dragon" waiting for her, she would definitely be more excited, but Zhou Yi would not tell her for the time being.

Now you have to study with peace of mind, and you can't always think about filming.

In the next few days of vacation, Zhou Yi will start writing the script of "Crouching Tiger, Hidden Dragon" himself.

Came to the griffin studio and dubbed as usual in the morning.

During the break, Zhou Yi used Xi Wei's laptop to read online reviews and care about it. Now, the clear video of the premiere that has been processed by the company's technical department has been officially released on the official website of Zhengdong for publicity.

It was also reprinted on the artist's Weibo.

Many netizens enthusiastically left messages and had a heated discussion about the program performance of the premiere, and the overall evaluation was extremely high. This is very beneficial to the follow-up promotion of the film, which can arouse the interest of netizens, increase attention, and the more it is discussed, the more popular it becomes. In particular, there are more and more comments on Zhou Yi on the Internet, which are full of topics and praise, and Zhou Yi is very satisfied. Every time you promote it, you can find the breaking point that detonates the topic, which is really good.

As far as the propaganda techniques are concerned, in fact, they are all changing the soup without changing the medicine, and the old bottle is filled with new wine, but fans eat this set.

Many enthusiastic fans went to Tomato.com to smash the red tomatoes and post some short comments to build momentum for the promotion of the film.

Every film has free red tomatoes and rotten tomatoes to smash, it's just a matter of raising your fingertips.

Today, the public freshness of "Rushing Tower" on Tomato.com has been maintained at more than 90%, and the freshness of film critics has been maintained at more than 85%. Registered professional film critics only count if they write qualified film reviews, and they have to say something, not just smash a red tomato or a rotten tomato. In this way, judging from the score of the Fengshen List, the results of the two are about the same for the time being, which is very good.

Of course, the publicity and public relations work of the company's publicity department has been very good.

In particular, there have been some in-depth essence comments on the Internet, which dig deep into the theme of "no distinction between good and evil, only on success or failure" contained in "Chongxiao Tower", and discuss the classical ethical and moral concepts expressed in "Chongxiao Tower".

These wonderful long reviews have played a very good positive role in online public opinion and film evaluation.

This kind of guidance of public opinion is indispensable.

After all, the public is blind, blindly believed, and blindly followed, and indeed needs "correct" public opinion guidance.

Many fans will be affected, especially some older fans, who will be even more affected. They will pay attention to it when they watch the movie, and they must think that what the film reviews say is quite reasonable, and then when scoring, whether it is a fan of this type of film or not, they often involuntarily give high scores, participate in online interaction, and it will also add fuel to the fire, which will play a good role in promoting the score of the god list, and will further affect online public opinion.

More fans will feel that "Rushing to the Sky" is not a simple plasma violence action movie, but a plasma violence action movie with thought, depth and connotation. Despite the fact that they are all plasma violent action movies, in this way, the evaluation is completely different. This will form a virtuous circle on the Internet, which will have a better stimulating effect on the box office, which is indeed very bluffing.

Plasma violence ideological and ethical action movies, are you afraid?

The film not only wants to capture your (physical) body, but also deeply touch your soul, do you tremble?

Even if some people say that these fans are naïve and fooled by the pseudo-connotation of "Rushing to the Sky Tower", they will take the initiative to refute it and stand on the side of due east.

Debate on the Internet, who is afraid of whom! Who wants to be despised by others! Do you think watching small-budget films will lack connotation? In this way, the momentum is even greater.

Zhengdong's spending on publicity and public relations will not be wasted.

The publicity and distribution costs and production costs of this film are still the same, both of which are 10 million Chinese yuan.

As long as every penny is used on the cutting edge, you don't care how much you spend, you can earn it back anyway. After deducting the distribution cost and the special publicity cost of various portals, as well as the placement promotion cost of various video platforms, as well as the cost of hiring an online water army, Zhengdong alone spends a lot of money on professional film critics, otherwise can there be blockbuster praise on various websites? It's almost all money piled up.

Then the trolls followed, reprinted, hyped, and coaxed, so that they could build up the momentum and play the role of "correctly" guiding public opinion.

Nowadays, the comments on the Internet are really lively.

Tang Yan held the mineral water bottle, moistened her throat, accompanied her brother, and read online reviews together in the lounge, which was also very happy. Dubbing can't be carried out all the time, pay attention to maintaining your voice, especially the heroine has a lot of lines, and you should pay more attention. After all, dubbing is not just about saying lines, it requires line skills, and sometimes it needs to be dubbed several times to meet the requirements. The mineral water was prepared by Xi Wei in advance, and the assistant was very caring.

During the morning dubbing interval, Xi Wei also informed Zhou Yi of a piece of good news in a timely manner.

The theater chain has already counted the box office data on Thursday's National Day premiere.

The company headquarters just received the news.

Because the theater work on the National Day is relatively busy, and the film has a joint screening, the box office calculation is slightly more complicated, so the statistics are delayed by one day, but fortunately, it is not too late, and the data is out.

On the day of the National Day, Zhengdong's new film "Chongxiao Tower" opened on a large scale in 4,538 theaters across the country, with a total box office of 43.26 million yuan in a single day, almost breaking 10,000 at the box office of a single theater, and the trend is indeed very strong.

Although it is impossible to break any box office records with such a result, it has definitely created Zhengdong Pictures' own box office record.

Zhou Yi was naturally very happy, and it was estimated that the company must be celebrating.

Tang Yan is also very happy for her brother and knows the meaning of this kind of box office representation.

However, the bad brother actually wanted to take the opportunity to hug her to celebrate, so forget it, and not let the bad brother take advantage.

After hugging, it's kissing, after kissing, ○○××, wouldn't my brother have to get an inch!

What's going on in your little head? The little girl is really brain-blowing!

Director Wan and the others were all surprised when they got the news, and they congratulated Zhou Yi one after another.

As industry insiders, they understand how difficult it is for small-budget films to achieve such results. Although there is a box office monster of "Thunderbolt Baby" in the same period, "Rushing to the Sky" will definitely not win the top spot in the weekend box office list, but for Zhengdong, this is indeed an unprecedented victory.

Now Zhengdong has won consecutive battles and is in the limelight.

Last time, "Five Poison Gate" was able to get the weekly list of Tanhua, and this time "Chongxiao Tower" won the weekly list, it is estimated that it will not be a problem.

After all, with "Thunderbolt Baby" in front and group films retreating, this time there is no such sinister pattern as "Double Strong Town God". That kind of pattern will not appear frequently, and it is impossible for Zhengdong Pictures to always run head-on, wouldn't that be too unlucky?

If a small-cost film can get results like Tanhua or Bangyan, what else do you want? It's too unrealistic to want to win the champion.

Producer Zhang was very envious, and he felt that for a second-tier company, this kind of box office performance was too amazing. Two consecutive small-budget films hit the box office within half a year, and anyone will be envious. Thinking about his own films, Producer Zhang really has an indescribable feeling, it is really more people than people have to die, and goods have to be thrown away. It is estimated that when his low-cost romance film "Sleepless Tonight" is released, it will be good to be on the box office list, thank God.

Zhengdong's small-budget action movies are indeed too fierce to compare at all.

The goal is 500 million at the box office, and the goal is to recover the cost.

Everyone is a second-tier production company in the industry, Zhengdong has just completed the acquisition this year, why is the gap so big now?

Producer Zhang will also think about this question from time to time.

There are naturally many reasons, Zhou Yi's project planning ability is really powerful, but Zhengdong's pillar-level actors are also very good and can support his projects. has succeeded in two consecutive films, and it is estimated that these actors have also reached the explosive period of their careers, and they will rush to the front line in the next two years, as long as they continue to succeed. Having these potential actors is equally enviable.

Artists are not much more expensive! It is estimated that when Zhengdong acquired, those artists who jumped ship would regret it!

I haven't seen it now, which job-hopping artist is really successful, it's all nonsense, what's the use.

Judging from the box office on the premiere day, it is not a problem for the box office of "Rushing to the Sky Tower" to break 100 million in the first weekend and three days, at least the weekend box office will far exceed "Five Poison Gate", and the total box office will definitely far exceed "Five Poison Gate" in the end, and it is very promising to cross the threshold of 500 million.

If you cross the 500 million threshold with small-cost films, it means that Zhengdong is on the right track.

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