The word-of-mouth of "Troy" collapsed, and even though Warner Bros. didn't want to admit it, it inevitably happened. The 51 points of the media comprehensive evaluation have completely declared that it is impossible for the movie to become the second "Ben Hur", the dream of the awards season can be put away temporarily, and it is most practical to concentrate on the box office; And after the premiere weekend, audience feedback also ushered in an avalanche tragedy.

The theater score is only barely maintained at "B-", which is two notches lower than the "B+" of "The Day After Tomorrow"; The reviews of 98 media outlets on Rotten Tomatoes detonated a frenzy, but the freshness was only 54 percent, and the score was 6 points; In addition, IMDB attracted nearly 40,000 viewers to score the score, and the score remained at 6.8 for the time being.

Total fiasco! Total Collapse! Total rout! The audience's word-of-mouth has ushered in an incredible heavy blow.

This is almost a tragic ending for an epic masterpiece that aspires to achieve a win-win situation in terms of both word-of-mouth and box office, and even worse, all the numbers of "Troy" are in full swing in front of the "day after tomorrow" - they are actually compared to a commercial popcorn movie, which is sad enough, and even more tragic, they still lose!

But the Chicago Tribune commented that "in the name of epic, it completely discarded the elements of ancient Greek mythology and was reduced to a simple commercial film - and it was a bad kind." In other words, "Troy" is originally the same type as "acquired", and there is no so-called difference at all, and the real sadness is that "Troy" feels good about himself, and the result is that "Troy" is not as good as "acquired".

The only thing that can cheer Warner Bros. Diorama Pictures and Plan B Pictures is that IMDB's rating audience is approaching 40,000. Last week, after the premiere weekend of "The Day After Tomorrow", the audience barely passed 30,000. So is this because the number of moviegoers of "Troy" far exceeds that of "Acquired", or is it simply because the number of people who score "Troy" exceeds that of "Acquired"?

Ryan Kavalaug is willing to believe it's the former; But the harsh reality destroyed his expectations.

"Troy" landed in 3,500 theaters across the United States on May 14, making it the largest film to be released so far this year. But after Friday's box office statistics were released, everyone fell through the glasses, and the box office figure of only 17 million dollars caused a wave of consternation.

Almost everyone has the same reaction: the box office stats are wrong, right? It's only 17 million? Not to mention the number of box office debuts of "The Day After Tomorrow". Even for "Troy" himself, not exceeding 20 million at the single-day box office on Friday is already a failure. But only 17 million?

Seventeen million?

Unlike last week's "Day After Tomorrow" Friday box office of 28 million, when people look at the Friday box office statistics of "Troy", the shock and grandeur are indescribable, and almost everyone falls into a state of confusion: What happened? What's going on? There are still traces of the dark horse appearance of "the day after tomorrow", so what is the reason for the collapse fiasco of "Troy"?

"Entertainment Weekly" once again conducted a sample interview with the audience of "Troy", and the audience's answers were very intriguing. "Big disappointment", "boring", "far below expectations", "I feel like the war scene is a mess", "Compared to Brad, Eric Bana, who plays Hector, is more brilliant" "Wasting the cast, the actors don't know what to do" "I originally thought that only Helen was a vase, but it turned out to be all but Hector" "I can't see special effects, I can't see myths, I can't see wars, I can't even see heroes, I don't know what to watch" "It's boring, just a bunch of selling/meat" "Brad doesn't fit Achilles at all, From appearance to performance. Even when it comes to the character portrayal, it's not like it, and it doesn't even have charm......

Negative responses throughout. Even a small number of viewers have expressed their approval of the appearance of Brad Orlando and other leading actors, but they are still unable to complain about the empty and boring plot, let alone the audience's feedback on the completely negative reaction to the whole movie.

However, there is one thing in common, and that is that many people say that the expectations are too high, and the finished product of the movie really does not meet expectations. More than 80 percent of the audience made this clear in interviews, which became the biggest highlight of the "Entertainment Weekly" sampling interview process.

This is a double-edged sword.

Throughout the propaganda phase. "Troy" leads the way and has become the most high-profile sensational blockbuster in this year's summer file. Even the premiere of "The Day After Tomorrow" last week attracted more attention with the help of "Troy". It is no exaggeration to say. The expectations of "Troy" have broken the charts.

In fact, "Troy" and "The Day After Tomorrow" are facing a similar situation: the expectation brought by the long-term publicity and foreshadowing, and the topic effect of the hot collision after the unveiling of the summer file, this qiē has created conditions for the film to achieve good results, but at the same time, it is also facing the danger of "lower than expected possibility" triggering a chain effect, and the huge gap after the ultra-high expectations are disappointed, so that the situation will fall directly below the bottom and fall into the abyss. Compared with the "day after tomorrow", the expectation value of "Troy" is more than one notch higher, and the difficulty naturally increases exponentially.

But the difference is that "The Day After Tomorrow" relied on the thrill of the popcorn movie to successfully meet expectations - at least the audience's expectations; But "Troy" disappointed the audience, and the media review that did not meet the passing line became the best footnote to the work.

After an in-depth study of both films, Hollywood's internal propaganda department discovered an interesting fact, and that is that the propaganda strategy deserves in-depth study.

The "day after tomorrow" publicity method made everyone's eyes shine, but more important was the promotional content, the film always focused on two themes in the promotion stage, the consequences of the greenhouse effect, and "take them home", so all the audience's attention was focused on this. When the film was released, the apocalyptic computer special effects won praise and the emotion of family reunion resonated with the audience, so that in the midst of mixed reviews by critics, the audience's reputation blossomed in full swing - especially the number of recommendations skyrocketed reads();.

"Troy" relied on traditional publicity methods to make a global sensation, but their publicity focus has always revolved around Brad, including Brad playing Achilles, including the star cast with Brad as the core; In addition, the focus of the propaganda is also closely related to the ancient Greek epic, which has formed a fixed influence of "epic blockbuster" in people's minds.

When the movie was released, the character's lack of personality wasted a star-studded cast, and even Achilles played by Brad was completely stolen from the limelight by Eric; Not to mention that the so-called epic has been reduced to a simple and crude war movie, even if there is no Homeric epic as a basis, applied to any other ordinary commercial blockbuster shell, the story makes sense, losing the core charm of the original book. As a result, all the expectations of the audience were disappointed.

To put it simply, whether the finished product meets the expectations of publicity.

Along with this discovery, people also noticed two details, one is that Lance was once a director candidate for "Troy", Lance once showed control over the scene pattern in "City of God", and the sketches of the characters in a limited space also left a deep impression, if he directed "Troy", would the story be more charming and deeper?

The other is that Lance thinks that Brad is not suitable for Achilles, and he believes that Brad's fame and status will become a fetter for the screenwriter, and the focus of the whole story will be unnecessarily shifted. Looking at it now, Lance's "joke" seems to be the truest portrayal of "Troy".

It's an intriguing detail that has sparked a lot of discussion within Hollywood.

But even so, the 17 million single-day box office on Friday still caused an uproar. Before the premiere of "Troy", major media in the United States have made box office predictions for the film, and as many as 11 media believe that the film's opening weekend can achieve a box office of 100 million, dominating the North American box office charts in the second week of May; In addition, six media outlets believe that the premiere of "Troy" should be above 84 million - refer to the number of last week of "The Day After Tomorrow".

Of course, at the same time, there are seven media outlets that give predictions of less than 60 million, believing that "Troy" will be violently impacted by the "day after tomorrow" and will not be able to reach the expected heights. The lowest prediction came from the Boston Globe, a tabloid newspaper that predicted that the film's premiere box office would be only 53 million.

Warner Bros.' official box office forecast of $82 million is not too high, at least not the kind of domineering that broke the record - even lower than the "day after tomorrow" last week's results, but at least it is still at the level of a giant crocodile. When Warner Bros. gave the official prediction, many media outlets had already exclaimed and began to speculate:

The forecast of 82 million shows Warner Bros.'s confidence, but considering that "the day after tomorrow" had almost no opponents last week, and "Troy" had to face the "day after tomorrow" market squeeze this week, this forecast is very reasonable; But it can still be seen that Warner Bros. is cautious.

However, it was only Friday and all these predictions were already out of reach. The single-day box office start of 17 million means that even if Saturday ushers in a box office counterattack, the "Troy" premiere box office must be adjusted to the 60 million level - if the Saturday box office is affected by word-of-mouth, this number must continue to be adjusted.

Without 100 million domineering and 80 million strong, the bad reputation of "Troy" is like a heavy shackle, and Yan zhòng has dragged down the momentum of the box office, falling from heaven to mortal world overnight - and the hell at the bottom of the abyss is also close at hand.

Who would have thought that the summer of 2004 would start like this: the generally bearish "acquired day" broke out and counterattacked, and the momentum of "Troy" suffered Waterloo? (To be continued.) )

ps: Today's fourth update, thanks for the 20,000 rewards, plus the second wave of more!