From executives to programmers, from operations to planning, the Hatsune Group, which had been fighting for 80 days, finally relaxed—just the right amount of relaxation before the nerves collapsed.

It is still necessary to thank the leaders at all levels of China Telecom and China Unicom for their explosive efforts for their official positions at the end of the year. This kind of force, regardless of the actual cost of advertising, combined with the excellent user experience products provided by Hatsune, produced a huge market gravity, and carried the last and most fierce offensive of 2007.

This situation cannot be done by any single IT private enterprise, or a single giant such as China Mobile.

Barely hard, just like the move, playing a good hand in vain.

All Hatsune executives, including Gu Mojie, have witnessed and analyzed this process with their own eyes - in the final stage, China Unicom and China Telecom, together estimate that billions of text messages have been sent out, bombarding users comprehensively and accurately, and inducing users to open Chujian accounts.

Internet advertising in this era, in terms of arrival efficiency, is not as good as the point-to-point system SMS of telecom operators.

Under normal circumstances, if other partners ask Unicom and China Telecom to help them promote their products by means of indiscriminate group text messaging, the fees of China Telecom and China Unicom are very high. Now, once they change to promote their own cooperative products, which can be settled internally without taking into account external costs, China Telecom and China Unicom will immediately make a big move.

After all, in the eyes of China Telecom and China Unicom, in order to "snipe similar products of China Mobile" or "we also have something that China Mobile has", money cannot be used as the first consideration. The head office fully delegated authority to this business, and did not evaluate the marketing costs paid by its subordinates to achieve this purpose.

It can be summed up in four words: unscrupulous.

This is also the common feature of state-owned enterprises: financial audits mainly only monitor the money you spend when you find resources from the outside, even if you spend less, you will keep an eye on it. And if you use the method of "self-production and self-sale" to overconsume the intermediate products produced by yourself in the operation, then even if the final overconsumption is obviously too high (for example, the loss of two barrels of oil refining is dozens of times that of private enterprises), the finance will not take care of you.

You can waste what you produce, but you can't spend money on it.

In this wave, Hatsune Group was very happy to be hit by China Unicom and China Telecom.

……

One piece and one relaxation, the way of civil and military.

In order to reward everyone for almost no vacation since the eleventh day, the big boss Gu Mojie is very generous - a one-time compensation equivalent to three weekends of vacation, a total of six days, so that most employees can take a break from Christmas to New Year's Day.

At the same time, the annual meeting will be advanced to before the New Year's Day holiday, so that employees do not have to carry it until the last day before the Spring Festival, which can make the Spring Festival holiday more flexible. Because after discussing with other senior executives of the group, Gu Mojie felt that there would be no busy business before the Spring Festival this year-except for the technical support staff of the game company may still be busy.

ANOTHER CONSIDERATION FOR BRINGING THE ANNUAL MEETING FORWARD TO THE NEW YEAR'S DAY HOLIDAY IS TO CATER TO THE GROWING NUMBER OF OVERSEAS EMPLOYEES WITHIN THE HATSUNE GROUP - FROM THE TIME THE YOUTUBE TEAM WAS POACHED, HATSUNE ENTERTAINMENT'S VIDEO DIVISION WAS INDISPENSABLE FOR MIDDLE AND HIGH-LEVEL MANAGERS SUCH AS CHINESE-AMERICAN CHEN SHIJUN AND EVEN AUTHENTIC AMERICAN HURLEY.

With the in-depth cooperation with Blizzard in the game field and even the expansion of the animation field, the company is also indispensable to Steven Sheep Knife's team and even some Japanese animation technicians to join.

It can be said that the Hatsune Group has surpassed its domestic counterparts such as BAT in terms of internationalization, and from Christmas to New Year's Day, it is obvious that it can cater to foreigners who are not more than the Spring Festival.

From the date of the announcement of the holiday notice, several requirements of the boss Gu Mojie for the annual meeting were also secretly spread among the middle and senior management:

"The annual meeting is not only to boost morale, but also to show the outside world that we still have energy to spare. Let peers see: In the face of the competition of Tengxun, we don't care at all, and there is spare money to give employees long vacations and big red envelopes. ”

"Don't be afraid to burn money, how much can it cost to have an annual meeting? Can you burn the advertising cost of a week of 'first meeting'? During the winter vacation, we will make a lot of money through the "Ancient Guardian Alliance", even if we choose a charging model with insufficient stamina, it doesn't matter, because as long as we hold on until the end of March and the beginning of April, Hatsune Entertainment will be successful in the A-share market, and we will not be afraid of lack of money in the future.

At that time, our liquidity will be far more than that of Ma Hua Teng. Therefore, as long as the annual meeting has a sensational effect, it will form a phenomenon-level heat, so that everyone will be more interested in hyping our company. ”

The boss's words are understood by all the senior management, especially the CFO Gu Yong, who is in charge of money, and he thinks it is even more true.

Gu Yong will be a person who has been in the investment circle for more than ten years, and naturally knows the hypocrisy of capital operation. There is a famous saying in the A-share market: when executives of listed companies spend money in a high-profile manner, they are giving investors a long face. You can save money, but you must not save face.

In the future, those companies engaged in P2P Internet finance, why should they show off their wealth and pretend to be forced? In fact, it is not only for real enjoyment, but also to show that "we really have a lot of money, we can't spend it, and it is safest to invest in us".

General Gu Yong didn't want Gu Mojie to be exaggerated to that extent, but Gu Mojie was too low-key before, like a Silicon Valley person, not like a domestic bigwig waiting to go public and make money. Chinese people don't know how to appreciate low-key, and if Mark Zuckerberg wears a polo shirt and talks to a Chinese coal boss who hasn't used Facebook to talk about investment, the coal boss may kick Zuckerberg out of the door.

Whether it is buying a house or speculating in stocks, Chinese buy up or down. On the eve of the IPO, it doesn't matter if you can tell a story like Zuckerberg, it's important to pretend to be coerced.

……

A week before Christmas, the secretary Ye Minru brought the annual meeting plan given by the administrative and logistics departments: nothing specific has been finalized, but the general model, personnel scale and required funds have been finalized.

The annual meeting model is basically a copy of Baidu.

Because in China in 2007, the IT circle on market value, in fact, is still headed by Baidu, since 05 years after the successful listing of the NASDAQ, Baidu has experienced two years and a half years of more than double the skyrocket, and now it has broken through the market value of three or four billion US dollars early. And Teng Xun and Ahri are not fully developed now, and their market value is only half of their mother's situation.

In particular, Ahri Group, because it was too late in its history, was never a match for Baidu and Fuji before 2010. In this time and space, because Gu Mojie targeted the "continental balance of power strategy" and allowed Hatsune to maintain the strategy of "uniting the second strongest to suppress the strongest", he cooperated deeply with Ahri, so that Ahri's growth was faster, and he could barely keep up with the footsteps of Fuji Xun. Even so, the time node for Ahri to surpass the first two will be at least from the end of 2008 to the middle of 2009.

Gu Mojie glanced at it and left the things Ye Minru sent:

"No creativity, the same as Baidu, how can we show that we are not bad for money? Has Baidu's annual meeting been reported by traditional media in previous years? How many of you know what Baidu's annual meeting is like? Since it's pretended-forced, let's pretend to be bigger. ”

Ye Minru is just running errands, and she is also a little aggrieved.

Gu Mojie was not aimed at her, and after complaining for a few sentences, he regained his pleasant face: "The company currently has more than 2,000 employees? I REMEMBER FACEBOOK WAS ONLY 1,600 PEOPLE. This number of people is not embarrassing or embarrassing, the stadium is too big and boring; Ordinary clubs can't be stuffed again. It is also not suitable to charter a hotel and rent a people-large-hall like Baidu. ”

YE MINRU CAUTIOUSLY EXPLAINED: "FACEBOOK'S BUSINESS IS RELATIVELY SIMPLE, AND 1,600 PEOPLE ARE CERTAINLY ENOUGH. Although our market value is not as good as theirs, across the software industry and the hardware industry, there are naturally more people - mobile phones and smart hardware, the current turnover is not much, and the people who raise it already have half of the software side. ”

Gu Mojie waved his hand self-deprecatingly: "I'll just say it casually, it's not that there are many people in the company, and the investment that should be smashed on the hardware side will naturally be smashed." Since the hotel and club will definitely not be able to fit in, let's simply make it bigger and allow employees to bring their families, and the total number of people will be reduced to less than 5,000 - this is also convenient for publicity. Programmers are all stuffy gourds, and they won't brag when they go home when they have fun, so they just want the women behind the programmers to help blow it, so that our influence can be expanded. ”

"Pss

"Laugh at it, let's think about where to have a meeting. Alas, Qiantang is not good at this, there are no professional venues, and you have to go to gymnasiums and theaters to hold a concert. It would be nice to have a venue like Taipei Arena or Hung Hom in Hong Kong. ”

Ye Minru covered her mouth and replied with a snicker: "This can't be helped, isn't the local cultural market developing well." There are too many powerful people who rub tickets, and those who engage in professional SHOW venues have starved to death. ”

Gu Mojie felt helpless: "It's really not like a foreigner's open-air cocktail party." Rent a park or something, and circle it, and it's a garden party. I have been mixed in Silicon Valley a few times, and many IT tycoons have done that tune when they hold charity cocktail parties, and they can also set up a stage to perform a show in the middle. ”

Ye Minru tilted her head and thought for a while: "It's too late to arrange the venue like this, how can it be possible to set up so many scenes in the scenic park in a week-eh, but when you say this, I think of a ready-made place to try." ”

Sure enough, things to play also depend on brainstorming.

"Where?" Gu Mojie is very modest.

"Have you seen "Impression of West Lake"?" Ye Minru did not answer positively.

Gu Mojie spread his hands: "How can I be free, but I seem to have heard of it." ”

"It was just made at the end of March! It is an open-air scene stage play, which has always been popular, and on the North Line of Su Causeway, ordinary grandstand tickets usually cost more than 200, not to mention VIP seats, boxes, and painting boats. The director is Zhang Yimou, and the brand is big enough. Now that the show is out of winter and we can rent this venue - it's winter, and it's a little cold in the open air. ”

Gu Mojie was aroused by Ye Minru's interest, and decided to check some information on the Internet in person before deciding.

"Impression of West Lake" was completed and put into operation on March 30, 2007 on the North Line of West Lake. It's only been 8 months since it was built, so any tourist who hasn't traveled to Qiantang this year has definitely never seen this thing, and the freshness and gimmicks are enough.

When this project was built, the construction party built a lot of construction on the West Lake, dredged and buried pipes, and built a complete set of lifting and lowering control stages. During the performance, the stage can be raised to a depth of a few centimeters from the surface of the lake, so that the actors can play the trick of "iron palm water floating" or "Ling Bo micro step" on the West Lake, and there is also an intelligent cantilever skeleton that can play the POSE of Ling Xuan and resist the wind, which is similar to the stunts when filming a movie.

In good conscience, if these stunts were to be replaced by those top indoor shows in Las Vegas, of course, they could be done, and they were not even unusual. However, it was not unusual to achieve it on the surface of an open-air lake, so it was really unprecedented.

In addition, there is also the most advanced water screen projection, laser stage lighting effects, and a combination of intelligent music fountains imported from France.

The more Gu Mojie looked at it, the more excited he became: "That's it, you go and contact the rental site." Let them set it up right away. Those DMX512 lights and fountain controls I don't want ready-made, let our programmers reprogram the effects. Let's let our technical support staff see if we can install stunts such as our signature 'Hatsune Singer Naked-eye 3D', as well as the new black technology developed this year, for me to use. We don't want a plot, we're just going to show off our skills. I just have one request: all the visual effects that Hatsune can do, pile them up for me, don't be afraid of being called a nouveau riche. ”

"Okay, I'll do it." (To be continued.) )