Chapter 31: Little Pony's Cash Cow

The battle of "first sight"-vs-qq in China is in full swing, and even people who are far away from the ocean can perceive it through the continuous update of the software on the computer.

On Fei Liluo's computer, QQ has been upgraded to a version every month recently, and the situation of "First Meeting" is similar, the two sides are almost using a series of short and difficult to react combination fast punches, attacking each other, biting and killing.

In mid-December, Felilo, who had lived in Los Angeles for a month and went for a routine check-up, saw a news item on the Internet when she returned to her apartment.

Chen Shoufu, the author of the polyp QQ, was finally sent to prison, and later she got more accurate inside information from Gu Mojie, and Ma Huateng spent tens of millions of dollars up and down in order to facilitate this matter.

He was also forced to be in a hurry. Everyone didn't know that in the original history, Chen Shoufu's case was delayed many times during the criminal trial, and it took almost half a year to announce the verdict. That's obviously because Ma Huateng was not in a critical juncture in that period of history, so he didn't bother to bother. And now it's life and death, and no matter how much money you spend, you have to get things done.

When the first-instance verdict was announced, Chen Shoufu naturally wanted to appeal, but he would still be held in a detention center during the appeal period; Other relevant civil injunctions will also be thoroughly and resolutely enforced. Therefore, Chen Shoufu's little brothers who were left behind no longer have the opportunity to continue castrating and cutting penguins.

The next day, Tengxun released the "QQ doctor", and set it to the mode of forced pop-up installation through guòqq, and the time was perfectly coordinated.

The new version of QQ Doctor includes several functions such as "rogue software detection and killing, Trojan horse detection and killing, and system speed optimization", plus the most critical "QQ software manager". There's no cloud security involved, though.

The only thing that is still more rational on the part of Fuji Xun is that it did not launch antivirus software like Hatsune, nor did it seek to uninstall the opponent's product while forcing the installation of QQ Doctor - at this time, if you take the initiative to expand the war, it will directly lead to a drastic user split, and loyal customers who are unwilling to uninstall Hatsune PC Manager Hatsune products may choose to uninstall QQ and directly use the "Hatsumi" chat.

After all, the Hatsune Group is much more powerful than the historical 361. When the 3Q war broke out, 361 had not yet made IM instant messaging software. And Hatsune Group's "first meeting", at this point in time, there are already tens of millions of online daily active users, and when QQ is fighting back, it naturally does not have so much confidence to make "either choose me or him" to netizens.

The spread of QQ Doctor was also extremely rapid, and the number of forced installations exceeded 10 million within three days. This speed made Hatsune and other domestic Internet giants envious, and secretly lamented Penguin's strong user stickiness.

However, in this process, there are also figures that make Tengxun depressed - the user experience of forcing people to install software is very bad, while obtaining the first 10 million users for QQ Doctor, there are also about 1.5 million users who directly choose to delete QQ angrily.

Most of these users who delete QQ angrily are high-end business people who don't usually chat online and use mobile phone numbers of Unicom and China Telecom business packages. Before QQ did this, these people may have installed QQ and "First Sight" on their computers at the same time, and now they use this as a fuse to directly abandon QQ.

In addition to the two major parties who have burned money and shed blood sharply, in this wave of war brought by the launch of QQ doctors, there may be only one third-party beneficiary, that is, Kingsoft Company, which was tied to the chariot by QQ - Kingsoft is a veteran domestic antivirus software company, since Hatsune did Hatsune computer butler business, Kingsoft has been frustrated in expansion, and after Hatsune launched a free Hatsune antivirus two years ago, almost all domestic paid anti-virus companies have been depressed.

Now because Teng Xun doesn't have his own killing softness, he has tied up a few teammates to come in and stir up trouble together. Jinshan is the largest and most beneficiary of them. With the hitchhike of QQ Doctor, Jinshan Poison Bully reappeared in the rivers and lakes, and killed tens of millions of users with a free attitude.

However, not everyone in Jinshan Company is optimistic about the olive branch thrown by Tengxun.

Some far-sighted bigwigs believe that entering the market as a follow-up and continuing to play the uninnovative free will not bring about the revival of the company when the Hatsune Group has already made no profit in the domestic PC soft market.

Unfortunately, investors disagree with this view, and investors who have been disappointed in the prospects of Jinshan for two years are eager to find an alliance story that makes the capital market look beautiful, so that the market value can be premiumized and then find a layman who is stupid to get rid of.

As a result, the senior management of Jinshan Company, who did not agree with the concept of one vote, chose to fade out. Some of them have been seeking to leave for a long time, but they have completed their resignation.

Later, the most important personnel change occurred on the afternoon of December 20, 2007, when Lei Jun, CEO of Jinshan Company, announced his resignation (note: this is a historical fact).

According to the gossip in the circle, Lei Jun is no longer optimistic about the turnaround in the PC anti-virus industry, and decided to go to the sea to enter the mobile phone software industry and establish an App company called U-cweb.

In the middle of the year, Apple launched the iPhone, and three months later Google announced its Android developer plan. The main reason that stimulated Lei Jun to resign and start a business transformation is obviously these two pieces of industry information. Therefore, the so-called "not optimistic about the cooperation model between Kingsoft and Tengxun" is nothing more than an excuse.

For any large Internet company, if a person who has reached the CEO level wants to leave, a six-month handover period is a must, and it is impossible to leave because of a temporary reason.

……

In the face of QQ's ferocious encirclement and suppression, the Hatsune Group tightened its strings up and down and stood by at any time, and it took about a week to stabilize the overall position. Although some peripheral positions will inevitably be lost in this process, it has also consolidated the stickiness of the user base and made the mature users more entrenched.

Gu Mojie himself only goes home once every two or three days, and sometimes he sleeps in the office when he is too busy - but he has nothing to complain about, because he can think about it, Ma Huateng must be like this in Shenzhen.

It wasn't until the end of mid-December, when the pace of the two major operators became more and more fierce and helped "Hatsumi" regain its growth momentum, that the employees of Hatsune breathed a sigh of relief and could barely get enough sleep.

In 2007, it was finally possible to close a comedy ending.

Gu Mojie, who hadn't been home for three days, lay down as soon as he arrived at home. Girlfriend Lu Wenjun is also like a puddle of mud and can't move, but recently she has personally participated in the planning and operation team of "First Meeting", and she is no less busy than Gu Mojie.

Lying on the sofa bed several meters wide, Gu Mojie muttered with emotion: "Whew...... The people of China Telecom and China Unicom have finally given a little strength. In the past few days, I can listen to the legends of people outside every day, and anyone who uses China Telecom and China Unicom mobile phones can receive a customer service text message from the operator the next day, urging them to open a 'first meeting' account. Sure enough, the people in state-owned enterprises still have to rely on year-end KPIs to force them to run forward. ”

Although Lu Wenjun was also tired, he still rubbed Gu Mojie's temples while thinking: "After 80 days of being online, there are almost 12 million online at the same time, right?" It is estimated that there will be 14 million by the end of the year. There are 39 million active users, which has reached 14% of QQ - I heard that the number of installs on QQ has dropped by more than 5 million this month, falling to 277 million. In exchange for the installed capacity of more than 40 million QQ doctors, Ma Huateng was also crazy. ”

Gu Mojie enjoyed his girlfriend's massage, and chatted with each other: "You said that Ma Huateng and us will lose both if they burn like this?" Although we mainly rely on advertising and promotion through our own channels, after all, we also have to occupy resources - if these advertising spaces for QQ doctors and 'first sights' are reserved for cooperative suppliers, they will be at least one or two hundred million advertising revenue every month.

Since the launch of "Hatsumi", "Hatsune Computer Manager" has not earned advertising fees for software drainage for almost 3 months. Ma Huateng doesn't have as much cash flow in the entertainment industry as we do, so how will he fight this protracted battle? Does it depend on his QQ Hall and QQ Xuanwu and QQ Flying Cars to make money? Or do you expect QQ to sell diamonds? All kinds of diamond sales add up, and the total income is 1 billion a year. ”

Lu Wenjun put Gu Mojie's head down, got up and took a bottle of essential oil, thought about it and said: "Didn't Tencent just announce the acquisition of a South Korean company a few days ago, called smile-gate, which is a new company established in May last year and just developed a new game in May this year. The game was called Crossfire, and it was in trial operation in South Korea for three or four months, and the response was quite good. The people in the game division of Tengxun thought that it would be more promising in China, so they spent money to buy the whole smile-gate company.

Tengxun's recent advertising has been very strong, and the game will be put out for public beta on New Year's Day - it is estimated that Ma Huateng is counting on this game to support his cash flow next year. ”

"We can't sustain such a fierce burning with 'World of Warcraft', and he wants to make money like this just by relying on 'Crossfire'? The heart is really big. By the way, how about our own "Alliance of Ancient Guardians"? I remember that I started developing it just during the summer vacation, and the team that introduced Steven Sheep Knife has been two or three months, so why hasn't there been any movement. ”

"Don't think about it on New Year's Day, if you can catch the winter vacation public beta, burn high incense." Lu Wenjun answered, suddenly a little impatient, took the pillow and smashed Gu Mojie hard, "Can you stop talking about this when you go home!" I'm not your secretary. If you lack a 'give thing', just ask Sister Xiaoru. Where do I remember living so many things. ”

"Okay, let's not talk about it, it's all my fault, okay." Gu Mojie reassured Lu Wenjun from the admonition, "Anyway, the most tense stage has passed. Ma Huateng's tricks have all been finished, and there may not be any new moths at the end of the year. Let's take a moment to relax. ”

Seeing that Gu Mojie finally stopped the bad habit of "going home to talk about work", Lu Wenjun finally stretched his brows, tilted his head and thought about it obediently, and said: "Do you want to hold a cool annual meeting to boost morale, the people below have been busy and crazy recently." ”

"The annual meeting must be wanted, and the year-end bonus and red envelopes should not be missing. But it's just like that every year, how cool can this kind of thing be like an annual meeting. ”

Lu Wenjun teased narrowly: "No emotion! The annual meeting should be liked by the employees, of course, it depends on the tricky boss, you go up to make a show to make a fool of yourself, and ensure that the morale of the employees is greatly boosted. ”

Gu Mojie was anxious: "Hey, hey! How can there be such a statement! ”

"Why not? At the end of last year, did you watch Zhou Jielun's New Year's film "The City is Full of Golden Armor"? I heard that this year's Baidu's Boss Li is determined to make a fool of himself, wear the same gold armor as Dong Chou, and go to Baidu's annual meeting to beat the drum and sing - listening to the people over there in Baidu, Boss Li has been rehearsing recently. ”

"And this kind of thing? Let's talk about it. (To be continued.) )