Episode 30 Business Training (1)

Sister Fu has not been idle these days, she wants to take advantage of Jun Mo, Fat Man and others are in Chengdu, and quickly organize a more commercial urban survival challenge activity, and the product is based on what Jun Mo told her: the remaining health care products in the first "Paper Airplane Plan".

These health care products were originally priced wholesale according to the provincial agent, and considering that they were exchanged goods, Jun Mo gave them a 20% discount when the products were delivered. In order to show the support of 'donkey in the rivers and lakes' to Sister Fu,

The two have already discussed the operation plan: after this event, the two sides will readjust it according to the practical experience, and then spread out the stall in a planned way.

If it is confirmed that this kind of activity has development potential, Sister Fu will set up a company in Chengdu to operate it, and then slowly expand other party businesses on the platform, and then become a key local cooperation base of 'Donkey in the Rivers and Lakes'."

After the two agreed on the same page, Jun Mo made a video of Haiyan, introduced Sister Fu to her, and explained their thoughts to her.

After Su Yao returned to Weihai, she had already told her colleagues what had happened in the past few days, so Haiyan was not surprised by this plan and arrangement.

But because she heard Su Yao talk about the rules and process of the event, she still had a lot of objections to this:

First of all, the most obvious problem is that the challenge is too difficult, and she thinks that the success of the last event should be strictly a coincidence!

Second-hand clothes, low floor price, large quantities, and many optional operation methods! But if you do something similar with other products, such as health supplements, it's far from that easy.

Product performance, customer group, price range, communication skills......

If you don't understand these basic questions, how can you sell the event members? Is it all about the vernacular? Could it be that the main purpose of the activity is to train a group of people who are good-mouthed, can endure hardships, and can endure fatigue?

The most basic condition for human survival is to eat and sleep! It would be best if the members of the event were able to make the conditions more comfortable, but the organizers still have to give a basic guarantee that the members will not end up on the streets and hungry no matter what! Otherwise, what should I do if my traveler gets sick or has a safety hazard?

The second major question is: how should the fees be charged, how much, and to whom!

The last event was a coincidence, catching up with the car companies that had cooperated with them and preparing to exercise their employees' sales skills, plus Sister Fu was also training the team, and the five people of 'Donkey in the Rivers and Lakes' wanted to inspect this event market.

What about later? Are you still going to rely on your travelers to sign up spontaneously? Although it is nominally exercising the ability to survive, how big can the market be for this kind of behavior of actively spending money to find guilt?

Moreover, the event is still very arbitrary, and what can the organizers do to ensure that they will be willing to survive a week like this?

As soon as Haiyan's several questions unfolded, Jun Mo and Sister Fu immediately fell into deep thought. These questions are indeed existing, but the authorities are fascinated, and the last event was too smooth, and no one thought about these things deeply.

"Haiyan, since you have considered all the problems, you should have found corresponding solutions. Then don't sell it, just talk to me and Sister Fu! ”

After a few months of contact, Jun Mo also has a basic understanding of his new partner. Haiyan rarely questions herself and Wang Lei, and as long as she raises a problem, she usually immediately follows up with the solution and treatment plan.

Su Yao has been back for more than a week, and since she knows that she is interested in developing urban survival challenge activities, she will definitely not just list the difficulties and not find solutions. It's not her character either!

Sure enough, after listening to Jun Mo's words, Haiyan first lowered her head and took a sip of water, then adjusted the angle of the computer camera, and continued:

"I think it's really companies and businesses that really have this kind of event!

The essence of the Urban Survival Challenge is to exercise a person's marketing ability and ability to resist pressure, and the most suitable group of participants is marketing business personnel.

In most enterprises, the business is a relatively core department. After such new employees are interviewed, companies usually give them training, so is it possible to start the development of urban survival challenge activities from this perspective?

Through the survival challenge activities we designed, companies can see the real sales skills and resilience of their employees in the shortest possible time, and at the same time give them a rough assessment of their hardships and endurance. I believe that they are willing to pay a little money for this, and it is easy to form a long-term cooperative relationship under the premise of good activity results.

Organizing new employees to participate in the event will be relatively simple, and at the same time, it will be a lot more stable. Based on the calculation of 24 participants in each event, there will generally be 3 to 6 companies participating. Each business has its own product, and if the product is suitable, the event organizer can choose one or more of them to sell as the event's sales product.

Of course, this way of thinking is also true in reverse! ”

What does it mean to look backwards? Does that mean that a company organizes an event, and then we bring another team to participate? ”

The first few sentences Haiyan said were relatively straightforward and logical, but the last sentence of reverse thinking completely stunned Sister Fu, and she guessed and guessed but still couldn't understand, so she simply asked directly.

"Of course you can't do that! The purpose of organizing employee activities is very prominent, and it is not realistic for you to let them train other people's employees! ”

Listening to Sister Fu's question, Haiyan smiled embarrassedly at first, she used to communicate with Tao Ye, and the two had very similar ways of thinking, so halfway through many words, the other person immediately understood. Now that I am used to it, I have completely forgotten that not everyone has such a good tacit understanding with me!

"By reverse thinking, I mean that the Urban Survival Challenge can also be a way to recruit business people for the company.

For example, 'Donkey in the Rivers and Lakes' has to recruit 6 business personnel, but there may be twenty or thirty or even more people who participate in the application!

Then Sister Fu, you can use activities like guò 'Urban Survival Challenge' to help us screen out the real suitable talents!

Just imagine, there are 24 people in an event, since everyone wants to succeed in the competition, then they will definitely squeeze their heads and fight for the product to open up sales during the time they participate in the event.

No matter what the final sales result is, at least it is expanding the sales channels and advertising for the company!

As long as this activity can be carried out continuously, it is more reasonable for the company to bear the cost of hundreds of yuan per person to participate in the activity!

Enterprises can find qualified employees for a small amount of money, and the products are also sold and promoted, and the employees have a full understanding of the products in the course of the activity. With three birds with one stone, the meaning and value of the event will be extremely high! ”

Haiyan looks at the problem as always, with clear thinking and precise logic. After listening to her analysis, Sister Fu couldn't help but nod again and again!

After the general direction was determined, the three of them followed this line of thought to find a specific solution little by little, and soon a relatively perfect plan came out.

First of all, Sister Fu rented two three-bedroom apartments in Chengdu, one apartment for girls and the other for boys. On the premise of ensuring the accommodation environment and personal safety, the furniture and decoration are simple!

I took a look at it from Ganji.com, so that the monthly rent of the two apartments together is about 2,000 yuan.

Then buy 12 sets of bunk beds, similar to university dormitories, with an average of 4 people per room.

During the event, breakfast was served in the dormitory at half past seven in the morning, with only steamed buns, porridge and side dishes, and then the dormitory was emptied at half past eight, and no one could continue to stay in the room;

At six o'clock in the afternoon, the dormitory reopened, and dinner was served at the same time, still only steamed buns, porridge and side dishes!

In this way, the problem of basic accommodation and food is solved, and if you want to live well, you can use the profits from sales to improve your life, otherwise it is better to stick to it for a week.

Because Jun Mo can't stay in Chengdu for too long, this event is still free to sign up for this event for the time being. As for products, in addition to health care products, lighting products from the LED lighting channel network and cultural shirts from Hanya's flagship store can also be sold.

Tao Ye's side, Haiyan doesn't need to discuss this little matter with him, just make your own decisions, and Dong Haifeng has been meeting every day recently, and he talked about this topic last time he came over, I believe he will definitely agree on it!

In this way, counting the 'Donkey in the Jianghu' company, there are three product sponsors of this event! According to the ideas discussed above, the expenses incurred by this event should be shared by the three families!

The fee is divided into two parts, the registration fee is 200 and the room and board fee is 300; Both of these costs can be paid by the sponsor on the premise that the event members complete the survival challenge, and if the challenge fails, or the event members leave the venue in the middle of the event, the event members must partially pay for the event and accommodation according to the rules of the agreement:

If you give up the activity within two days, you only need to pay 100 yuan for the activity and 100 yuan for room and board; If you give up the activity within four days, you need to pay 150 yuan for the activity and 150 yuan for room and board; After 4 days, the fee will not be refunded.

In order to show support for Sister Fu, Haiyan not only helped her find a corporate sponsor for free, but also gave her a credit line of 10,000 yuan on the product payment under the premise of Jun Mo's consent.

The reason why Sister Fu made such a promise was that, on the one hand, Haiyan believed in Jun Mo's vision of seeing people, and on the other hand, he also knew that if this activity could really be operated, the 'Donkey in the Jianghu' platform was likely to open the door to cooperation with enterprises!