Chapter 886: Good News

After the show was finished, Ye Zi was ready to return to Shencheng, where there were still many things waiting for him. Pen × fun × Pavilion www. biquge。 infoBut before leaving, Ye Zi unexpectedly got a good news.

Before Ye Zi came to Xiangjiang, Wenhui sent "You at the Same Table" to 903 Radio, and a few days later, the new issue of "903 Professional Recommendation" had already pushed out the song. For Ye Zi, a very fierce singer from the Chinese mainland, 903 Radio is still very optimistic, especially the song sent by Ye Zi this time is a rare local folk style in Xiangjiang, which is very in line with the innovative concept advocated by 903, of course, they will make arrangements for this new song as soon as possible, and do not hesitate to send their praise.

However, the situation after the push is not optimistic.

Exactly the same situation that Ye Zi and Zetai Wenhui speculated during their discussions in Shencheng, Xiangjiang fans were not very interested in a folk-style Chinese song. A week after the push, this new song couldn't even rank in the top 40 in the weekly on-demand rate of the overall list, and the results have been hovering between 40 and 50, and the highest score was only 43rd, and it was beaten down in one day. According to Ye Zi's current situation in the Xiangjiang music scene, this result should be considered very poor, if it weren't for Ye Zi's number of fans increasing a lot, I'm afraid even such a result would not be able to be maintained. Assuming that Ye Zi's new album is still the most popular pop style, the results of the new songs should be at least in the top 20 or so to be more in line with Ye Zi's current popularity, but now this is a big difference.

You must know that Ye Zi's first album is steadily moving towards quadruple platinum sales, and it has opened a certain distance from Chen Yichen's first album, and the push results of his new songs on the radio should not be so bad. 903 is already the station with the greatest support for Ye Zi, and if it is put on other radio stations, the results can be imagined.

However, this is also expected to be a normal situation, and Wenhui is not too worried.

The push of Radio 903 was originally a test of the waters, and none of the other radio stations were on it, and they didn't use any propaganda means, so what are you panicking about? So after Ye Zi came to Xiangjiang, Wenhui arranged for him to accept two consecutive telephone interviews with 903, strongly recommended this new song, and called on fans to actively watch it.

This was the first tentative move in the first wave of publicity for the second album, but it's a shame...... The results of the interviews were fairly mediocre.

After the interview, the on-demand performance of the new song only increased slightly, and finally barely stepped into the top 30 of the overall chart, but it was very unstable and would fall out of the top 30 at any time. At the same time, on the on-demand list set by 903 Radio specifically for Chinese songs, the results of this new song were not ideal, and after the interview, it was able to reach the top ten, and it was also in danger of falling out of the top ten at any time.

For a pop singer like Ye Zi who specializes in Chinese songs and whose previous Chinese album has sold three platinums, this result is quite bad. This situation is a little worse than the results expected by Ye Zi and Tai Wenhui.

……

According to the normal way of thinking, when encountering such a situation, you must immediately adjust the production ideas of the album and change the style of the album while it is still urgent, so as not to cause the loss of the entire album. Another way is to use the most powerful publicity offensive to force the new song on top and fight a bloody way for the whole album, but this plan requires the company to have both strong publicity channels and sufficient financial preparation, both of which are indispensable.

Ye Zi has already determined that the second album is in the folk style, and the first road will definitely not be taken. Wenhui Entertainment has no shortage of funds here, but as a "young" brokerage company that has only been established for four years, it is far inferior to the old record companies such as Huaxing and PG in terms of the construction of publicity channels.

This second path is also quite difficult.

So for a while, Yutai Wenhui frowned slightly.

Wenhui had anticipated the difficulties, but she still underestimated the difficulty of a new style to open up the market, so she has recently canceled the conventional publicity methods that had been arranged, and she is looking for a suitable opportunity to launch this new song and ballad, a new style that is relatively unfamiliar to the Xiangjiang market, but such an opportunity is not easy to find. In desperation, Wenhui has been considering the resources of the comprehensive company and Sima Minghui, Brother Keny and others to "design" some things, and use this as a medium to take the opportunity to launch Ye Zi's new work. And it was at this time that Ye Zi's recklessness when he was a guest assistant attracted widespread attention from the Xiangjiang media.

Tai Wenhui immediately sensed the opportunity hidden in this matter, so she took advantage of the publicity effect brought by this incident very simply. The comments of "Star Daily" from the next day were all bought by Shantai Wenhui, and Sima Minghui's comments were also published in "Cheng Pao" one after another, and in each comment, Tangtai Wenhui asked them to tell readers the name of the song Ye Zi sang - "You at the Same Table", and specially noted that this is an extremely rare folk song style work in the Xiangjiang music world.

At the same time, Wenhui got in touch with 903 radio station, and took this opportunity to open a temporary column on the radio station, specially popularizing the folk style for fans, focusing on the sub-category of "campus folk songs", and using this "You at the Same Table" as a demonstration song.

And that's not all.

In his two columns, he invited Professor Lei Ming, who is known for his research on music history, to popularize the historical development and stylistic genres of popular music for Hong Kong readers, the first of which is, of course, folk songs.

Professor Lei Ming was very happy to agree to this request.

Music history was originally his major, and this time he had money to popularize the work, and he could also help Ye Zi, a young man he admired.

In addition to newspapers and radio, it is of course impossible to miss Wenhui on TV, and Lin Liming also happened to see what happened to Ye Zi, so the two strong women who were originally friends hit it off and jointly planned this special program of "Xiangjiang Entertainment Tracking".

That day, when Wenhui discussed with Ye Zi, she had to induce Ye Zi to choose "Xiangjiang Entertainment Tracking" when she was provided with two choices, and the reason was here.

……

Taking advantage of the hype in the media, several lines worked at the same time, and the effect was immediately apparent.

Since Ye Zi sang the song "You at the Same Table" at the comeback concert, the song's performance on the 903 radio on-demand list has begun to grow by leaps and bounds. The day after the incident, the new song's performance on the overall chart quickly approached the top 20, and the performance on the Chinese on-demand chart has stabilized in the top ten, and finally fell to the ninth position.

On the third day, the 903 overall list jumped to the fifteenth place, and the Chinese list went to the seventh.

On this day, Ye Zi's new song "You at the Same Table" was launched at the same time on several major radio stations in Xiangjiang, officially starting the first wave of promotion of the second album.

On the fourth day, the 903 overall list rose to ninth, officially entering the top ten, and the Chinese list successfully climbed to fourth place, jumping three positions in one day, and the improvement was extremely obvious.

On other major radio stations, the response to the new song was also good, and fans called to order the song.

On the fifth day, the 903 overall list climbed again, the new song jumped two levels in the weekly on-demand rate, ranking seventh, and the Chinese list was even more powerful, rising from yesterday's fourth to second place.

The response of several other major radio stations continues to heat up, and the on-demand rate also continues to rise.

The sixth day, that is, the day Ye Zi and Yutai Wenhui participated in "Xiangjiang Entertainment Tracking", this day is also the day when the on-demand record of this week is cut-off, and another cycle will start next week. The new song "You at the Same Table" took a step forward on the 903 total list, and entered the top three of the weekly on-demand rate for the first time. Compared with last week's highest of barely 30 places, the improvement is extremely rare. The results of the overall list also drove the results of the Chinese list, and "You at the Same Table" won the weekly champion of the on-demand rate for the first time after two full weeks of pushing.

The other major radio stations have not been on for a long time, but this new song has already shown excellent potential, and is currently approaching the top 20 on the on-demand rate charts of major radio stations.

This result is enough to satisfy Wenhui and Ye Zi. (To be continued.) )