Episode 33 VAM 1
The first event was a big success, so the company continued its efforts and organized a second one. It's just that this time the teacher is going to Ningbo, and cooperates with Yu Jian and **Tao, who just opened a coffee and tea branch there, to organize a huddle activity, and Enoch also went to Jinan with Tao Ye to communicate with the organizer of "Huohuohuo" to communicate about her participation in the show as a special guest in the second season.
Therefore, the first and second places in the previous event were automatically filled to become the new team leader, and the third and fourth places also became their group deputies.
The theme of the second event remains the same, but the key task indicators of the work division management table have all been readjusted:
1. Persuade all kinds of outdoor and training companies, social groups or organizations in Weihai to join the 'Donkey in Jianghu' platform and hold activities!
Note: This issue focuses on promoting social groups, mainly positioning outdoor sports groups, self-driving tour groups, mother and child groups, car friend groups, fellow townsman groups, chamber of commerce groups, interest groups, celebrity fan groups, etc.
1. For each contact with the main person in charge of a group and invite him to register as a member of 'Donkey in the Rivers and Lakes', +5A points;
2. The group released the event plan on the platform for the first time, and the final event was successfully held +10A points;
2. Assist all kinds of outdoor sports, training companies, and social groups to successfully hold activities!
1. A single event successfully attracts more than 20-50 people to participate or the total consumption is 1000-5000 yuan +2a-10a points, and a single activity successfully attracts more than 50 people to participate or the total cost is greater than 5000 yuan, and every additional 10 people or 500 yuan of the cost is corresponding to +2a points!
If more than 100 people participate in a single organization activity, or the cost is greater than 10,000 yuan, an additional 20b points will be awarded for the score. (1b points = 1a points + 10 yuan)
2. Assist social groups to hold activities and serve as the host of ceremonies, and the score will be doubled on the basis of the above scores!
Originally, the number of applicants on the platform of the last event had exceeded a lot, and the fat man also made an appointment with some of the travelers, so although the interval between the two activities was shorter, the number and quality of participants were still very guaranteed.
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Wang Lei's app has now reached the public beta stage, and it is expected to be officially launched and promoted within two months. Haiyan has also preliminarily sorted out the development plan for the whole year of 2016, and waited for a company meeting to be held in December to distribute specific responsibilities, and then eliminated possible problems one by one, and made a solution plan in advance.
The popularity and activity popularity of the 'Donkey in Jianghu' platform in Weihai, Beijing, Chengdu and Qingdao have also been significantly improved, and every employee of the company is very clear about their mission and is full of longing for the future.
What everyone didn't expect was that these hopes, enthusiasm, and longing were all broken up by a phone call from Jiayi on November 20. Jun Mo and Wang Lei once again felt the powerlessness they felt at the beginning of April, and all the other members of the company were also deeply hesitant and confused.
What is certain is that it was not her intention to make this call, but as the messenger of the message, no one is more suitable than her, and this news is that Tuma is ready to buy 'Donkey in the Rivers and Lakes', and there is no room for bargaining for this mention!
There is a basis for Tuma's tough attitude: although 'Donkey in Jianghu' registered its trademark when the company was founded, it was only registered in Class 9 and Class 42, while Tuma registered Class 35, Class 41 and Class 45 respectively.
When Jiayi told Jun Mo about this incident, Jun Mo obviously didn't know what impact such a thing would have on the company, and when Jiayi retold him the trademark knowledge he had just learned, Jun Mo's brain suddenly lost its perception of anything around him.
The phone is still clenched to his ear, but no matter what Jiayi says or shouts, it completely becomes a meaningless noise. It wasn't until Duoduo received Jiayi's concerned call and came to him that Jun Mo's brain resumed its work.
An emergency meeting was convened immediately, and this time the problem was extraordinary, and even Tao Ye was called over by Haiyan.
The topic is clear: what should we do if someone preemptively registers a trademark and then asks to acquire the company?
The most surprising person about this matter is Wang Lei, who took the lead in an extremely rare way:
"The trademark was applied for by Yuanfan and you together, and the four of us also discussed it at the time, didn't we have confirmed that 'Donkey in the Rivers and Lakes' only needs to apply for Class 9 computer software and operating procedures, as well as downloadable application software?
Just in case, Yuanfan also added Class 42 computer programming and related services. And now that the trademarks have been down for more than half a year, why worry about this? ”
After Jiayi called Jun Mo, in order to explain the problem, he also sent him an email, so Jun Mo also directly forwarded the email to Duoduo and asked her to print it out and distribute it to everyone present.
Among the 35, 41 and 43 classes of trademarks preemptively registered by Tuma, the most important ones are:
online advertising on computer networks; provide an online marketplace for buyers and sellers of goods and services;
organizing and arranging educational, cultural, recreational, and other activities; planning parties, holiday camping and other activities;
Dating services, marriage introductions;
When it was established, "Donkey in Jianghu" simply considered the trademark registration of electronic equipment and software, but ignored the basic advertising services that 35 types of website platforms must have, 41 types of party organization services, and 45 types of dating services!
Therefore, when the trademark is preemptively registered in these links, the company only has three options: first: change the trademark name again; Second: buy it back from the registrant; Third: lease the right to use the trademark of the registrant.
"If someone preemptively registers a trademark, can't we appeal?"
The fat man couldn't help but be angry when he looked at this email, this Li Jiayi is really superb, she was the one who broke up the gang at the beginning, and she was the one who took the money and shares later, and now how can I see her again when I fall into the well. Jun Mo was blind when he was with her for so long? The more he thought about it, the more depressed he became, and he couldn't help but scold:
"The people in the Trademark Office are all pigs, they can't see the words 'donkey in the rivers and lakes', have people already registered? In addition, the trademark applied for by Tuma is still in the processing stage, and it has not yet been settled. We can raise an objection quickly! ”
Haiyan had also applied for a trademark when she was working in a listed company before, so she still had some understanding of this matter, looking at the fat man's excited expression, she could roughly guess what he thought, and then considering Jun Mo's feelings, she rephrased it neatly:
"Judging from the time of trademark registration in January 2015 indicated on the email, the brand and business model of our 'Donkey in Jianghu' company have long been targeted by others.
Generally speaking, the trademark registration cycle will be between 14 and 16 months, and when they apply for this trademark, we are also in the application period, not to mention that the classes are obviously different, even if we appeal, there is no reason to appeal.
We are a start-up company, and the well-known trademark protection law obviously does not apply to the current 'donkey in the rivers and lakes'. Since the other party can show this matter, it is certainly not worried that there will be any changes in the trademark registration.
In other words, it is a matter of time before the successful registration of the trademark of Tuma is successful, and the day they are successfully registered is the day when we officially infringe. ”
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