Episode 33 VAM 2
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Wang Lei and Jun Mo now look back, it is true that it was only in January 2015 that 'Tuma' officially made a job offer to the four partners of 'Donkey in the Rivers and Lakes', but at that time, the conditions given by Tuma were not clear, and the ideas of the four were not completely determined, so it was only three months later that the gang broke up and the turmoil was officially detonated.
But in any case, it is certain that Jiayi and Yuanfan were unaware of Tuma's trademark squatting, and even if the subjective factor of trust was put aside, it was impossible for them to do so from the perspective of interests alone. After all, the company belongs to everyone, and the simple truth of losing all losses is not unclear.
After confirming that this matter has nothing to do with Jiayi, Jun Mo's mental state has recovered slightly, at least he can rationally analyze the current predicament faced by the company and judge the feasibility of the solution given by everyone.
Now that it is November, it will not be too much time for Tuma to take the test of 'donkey in the rivers and lakes'.
Jiayi said that the day after tomorrow, Liu Yang, the director of Tuma's project department, will come to Weihai with her, and then discuss this issue with everyone face-to-face. So today and tomorrow, the donkey is going to sort out a plan in the rivers and lakes, and if it turns its face now, the consequences will only be more unfavorable to the company.
The more direct the problem, the more difficult it is to solve, because no matter what method is used, the hurdle of trademark infringement cannot be overcome.
Tuma is a large company, and since it can manipulate the trademark application without regard for face, it is basically certain that the road of paying for redemption will not work. A little money is not enough to make a listed company change its established development strategy. But it costs a lot of money to redeem it, and the current 'donkey in the rivers and lakes' company can't do it!
Therefore, there are only two ways in front of everyone: either think about the possibility of being acquired or selling a controlling stake, or change the brand name to zì!
As a professional manager, Haiyan did not have much resistance to the acquisition or transfer of a controlling stake in the company under the premise of having no choice.
As long as the company is not sold cheaply, or the equity in everyone's hands can be effectively realized, then in terms of the development of the 'donkey in the rivers and lakes' platform, being merged by large enterprises is not necessarily a bad thing.
Her statement is simple: "Let's see what the conditions are given by Tuma, if it gives the company a reasonable valuation and does not undermine the integrity of the platform and the development policy we have formulated, then my advice is to talk to them first." ”
Tao Ye and Haiyan basically have the same idea, even if he is very optimistic about the prospect of 'Donkey in the Rivers and Lakes', but this is only one of his investments after all.
Although Tuma's equity may be diluted very much after it enters the market, at least the immediate benefits are expected, not to mention that with the resources and strength of a listed company to operate the platform, the development pattern of 'donkey in the rivers and lakes' will also be turned upside down, so he followed Haiyan's construction and added:
"If the company wants to become bigger, it is inevitable to accept capital injections from other companies or venture capital, although Tuma's methods are a little despicable, but this is enough to see their attention and recognition of 'donkey in the rivers and lakes'.
Business is all negotiated, as long as the result is good, it doesn't really matter what the process is. My idea is that since the problem at hand cannot be avoided, then everyone should first make a valuation of the company, and then set a bottom line for cooperation. As long as the conditions and requirements given by the other party are within the bottom line, we might as well regard this crisis as an opportunity for enterprise development. ”
Duoduo's ability could not support her to make a judgment on such a heavy decision for the time being, so she looked at everyone without saying a word, and directly handed over the right to choose Zé to Jun Mo and Wang Lei.
The two brothers, who had gone through a painful choice, are now facing a similar dilemma again, and they have matured a lot in both their minds and their strength. What's more, the controlling stake and decision-making power are now completely in their hands, and what they really need to do is just convince themselves, but on this basis, it is best to give a satisfactory explanation to all other members of the company.
After getting along for so long, Wang Lei naturally knows that in this incident, Jun Mo was hit much harder than himself, on the one hand, he is the main person responsible for this mistake, and on the other hand, the trademark 'Donkey in the Rivers and Lakes' was discussed by the four founders together, and it is also a testament to everyone's youth and friendship-
The name "Donkey in the Rivers and Lakes" was decided at the first formal meeting of the four founders when they had just rented the original dormitory and office!
Song Yuanfan snatched a cigarette from Jun Mo's hand, and before he could light it, he was knocked down by Lei from the construction that Wang Lei put forward:
"The crowd targeted by our platform is mainly young ** silk, I said Brother Lei, can you take the name zì to connect with the local atmosphere, but also 'activity home'. Just looking at these four words, I can feel the smell of yam eggs on my face, I can't breathe anymore, do we dare to be a little more earthy! ”
Jiayi was also very dissatisfied with this rustic name, but he didn't directly slap Wang Lei in the face like Song Yuanfan, but just gave another one with a smile:
"Or just call it 'Jun Mo', the platform was initiated by Jun Mo, and these two words also imply the implication that life is only as it was first seen. Young people usually put their best foot forward in front of strangers. As a platform trademark, I think the name zì is sensual and appropriate. ”
When this name was first proposed, the four of them also thought about it carefully, but after a while, Song Yuanfan raised an objection again:
"Jiayi, you can just fall in love by yourself, you have to let everyone know your boyfriend." Although the word 'Jun Mo' is quite good, it is too cold to be an online platform or software trademark, and it is impossible to imagine that this is a platform dedicated to organizing activities and gatherings. ”
Jun Mo also echoed:
"Yes, today's young people are tired like a donkey, helplessly adrift in this river and lake, what everyone needs is a sense of identity and intimacy, the more catchy the name, the easier it is to spread.
We had better think of a superb name like 'millet', 'apple', 'hammer', 'hungry', and 'call a chicken', which can be remembered once you hear it. ”
Before Jun Mo finished speaking, Song Yuanfan patted his thigh and said: "Then it's called 'Donkey in the Rivers and Lakes', it's enough to be **silk, it's also down-to-earth enough, it's easy to remember!" ”
******
Thinking of that time, the price of changing the name zì is far from a simple brand building cost for Wang Lei and Jun Mo, but if they see the trademark being forcibly acquired by others, no matter how the final conditions are opened, they are absolutely reluctant to accept it from the bottom of their hearts.
So this time, Wang Lei once again chose zé to express his position before Jun Mo, and explained to everyone bluntly:
"'Donkey in the rivers and lakes' may be a company and social platform for you, but in the eyes of Jun Mo and me, it also carries our youthful dreams.
'Tuma' once tried to integrate the four of us into their company, so Jun Mo and I also have a little understanding of the company's culture and the way the boss does things.
Tuma has its own complete set of operation system, and if Donkey in the Rivers and Lakes is really to be acquired, our staffing will definitely be broken up, and the established development ideas and steps of the platform will also be greatly adjusted.
"Donkey in the rivers and lakes" is our own platform, just as we welcome Taoye, Duoduo and Haiyan to join, we do not exclude foreign capital and technical support. But the premise is that everyone's ideas and development ideas must be the same!
After Mr. Liu came to the company the day after tomorrow, you can listen to what he has to say. If the demands are excessive, then I don't want to involve them, even if it costs a lot. ”
After Wang Lei said this idea on behalf of Jun Mo, Jun Mo didn't have to continue to bear the helpless and helpless pain of shòu in a short period of time.
The bottom line he drew for the company is very clear, that is, to ensure the integrity of the personnel structure and the consistency of development ideas. And this is also a kind of protection for all members of the company, so everyone here naturally has no objections.
It's too late to think about what to do now, so the meeting is over for the time being, and everyone just waits for the representative of the Tuma faction to come over, and then hòu looks at the requirements and conditions given there, and sees the move.
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