Chapter 56: Box Office Roundup
Due to the late purchase of tickets, the best seats for watching the movie are gone, and Ethan and Audrey can only sit in the back row.
At this time, there are still spectators constantly entering the venue.
Looking at this posture, it is incredible that the audience can sit sixty percent in the morning.
A group of young college students rushed over and sat right next to Ethan.
"Whew! Finally caught up! ”
"Young fatty, this is the film you strongly recommend in our Yanda Fan Association! It looks like there are a lot of people in the morning! That's good! ”
"That's right! You also don't look at who recommended it. ”
The little fat man was very proud, he had already seen the test screening, and he came to see it again.
"If you don't go to the toilet, go to the toilet quickly, don't wait until the time of **!" The little fat man reminded.
"It's okay! We only eat snacks and don't drink drinks. ”
"If it weren't for the help of the mentor, we could have come earlier, and then we would have had a good seat."
"Alas! Stop complaining! It's really not good, I'll see it next time! Morning discount tickets are so cheap, what does it matter how many times you watch them? If you watch the evening performances of those blockbusters, the ticket price is estimated to be able to watch three such films. The little fat man comforted.
"Haha! That's right! ”
"Look! Even foreigners were attracted by this film. ”
The little fat man smiled and pointed to Ethan, who was sitting next to him.
Everyone laughed.
Ethan is speechless, this little fat man is self-cooked!
He smiled and joked, "You are all college students!" Why come to watch a movie at this time? It's not good to skip class! ”
"Haha! Foreigners can speak Chinese! The little fat man smiled.
How fresh is this! Can people not say it? Everyone was speechless.
Ethan shook his head with a wry smile.
The little fat man kindly explained to Ethan: "We didn't skip class, we all asked the tutor for leave. Besides, we are not freshmen, and we usually follow our mentors to do projects! It's not easy to take time off? If it weren't for our mentor who had something to do in the morning, he would have to follow him to watch the movie! ”
"Oh! I see! Ethan was stunned.
"Fortunately, we also have a screening venue in Haidian District, so I don't have to go to Chaoyang District to see it this time!" The little fat man rejoiced.
"Haha!" Everyone laughed.
"Have you seen this film?" Ethan asked curiously.
"I've seen free test screenings, but how can I just watch such a wonderful film once? Be sure to pay to watch it again. I tell you, the final fight scene of this film is too classic, it is definitely worth the ticket price, or is it worth it! The little fat man shared his feelings about watching the movie very proudly.
"Oh? Then I'm going to have to take a good look. Ethan got serious.
"This film is really cool, and there are very few great shots in the trailer outside. The director was very stingy and didn't put it in. The little fat man said.
"That's right!" Ethan understood.
"But yesterday it was broadcast on the TV program of Yanjing TV's entertainment channel, there is an extended version of the trailer, and there are a lot of live tidbits, the fighting scenes in it are really exciting and exciting, and many of them are real shots!" A companion next to him said.
"There is also a national art performance, where people leap over the table and kick and pop sandbags! It's amazing! That's real kung fu! ”
"His name is Zhou Yi! It seems like his first film, which I haven't seen before. ”
"I haven't seen it. He is a senior in high school, and what he said in his interview is indeed the first time to make a movie, and he has never seen his film works before. But the first time he filmed, he shot so sharply, so violently, so brilliantly, really amazing! ”
"He is also the screenwriter of the film, Yunwen Yunwu, it's amazing! In the future, if you can't play in Yanying, you can also come to our Yanda! ”
"Don't curse people!"
"I'm dizzy! Shangyan is a curse? ”
"I'll tell you the first half!"
Everyone talked a lot, talked and laughed, and praised Zhou Yiquan, and it seems that they were all affected by the test screening and TV shows.
Ethan and Audrey were more interested.
The little fat man called at this time: "Everyone pay attention, and everyone must give high scores when the god list is scored." I've rated it, but I can't do it again, it's difficult to borrow an ID card for rating, and other students also want to see it! Today's rating is up to you. Let's brush up the ratings first, let more people see it, and help promote this film well. Good films must be promoted, this is the responsibility of our fans. ”
"Don't worry! Young fat man, there are us! The students agreed.
If Zhou Yi saw this scene, he would definitely feel very relieved, and finally someone took the initiative to help him brush up his scores.
The excellent test screening word-of-mouth has this kind of group driving effect!
In fact, there are quite a few people like Little Fat Man!
The last test screening, the ** fight scene at the end, did bring some die-hard fans to this film.
Now this scene is completely the result of word-of-mouth fermentation.
Understandably, not surprisingly.
It's a pity that the number of fans who participated in the preview screening was too small.
But it is conceivable that if the small-scale screening of 45 theaters is also successful, the word-of-mouth diffusion will be terrifying and amazing, and the group effect is much greater than the word-of-mouth diffusion of the trial screening, and the speed of attracting fans will be faster and more fierce.
No publicity tricks can compare to the direct and effective private communication of fans.
At this time, the bell rings, and the film is about to begin.
Everyone was focused and ready to watch the movie.
Ethan sat in the back row, it was easy to see the situation in the front row, and now the attendance rate of this small theater has reached sixty percent, and the number of people is definitely more than 50, and the important movie seats are occupied by them, which is really an unexpectedly excellent result, which is amazing.
On the screen, after the radio and television dragon standard, it is still the new factory logo of Zhengdong.
The new factory immediately attracted the attention of Ethan and Audrey.
And they were amazed in their hearts!
Then the film unfolds the plot step by step.
Two hours later, the applause of the audience rang out, and the final ** peak play once again ignited the passion of the audience.
This is a complete remake of the earlier test screening!
The little fat man and the others all cheered with joy.
Ethan gave a standing ovation and said to Audrey, who was also excited, "This cult action movie is amazing!" Although it is a small-budget system, it is very distinctive, the film is a cult and grotesque, and it is a very good film, especially the action scene at the end is too classic. I must introduce it to our United States, so that more American people can see this cult film. ”
Audrey nodded in agreement.
It seems that Americans are indeed very suitable for such films, and they can be attracted to the same effect as the old works in previous lives.
It's a pity that Zhou Yi doesn't know the good news of this "Huamei Kill" for the time being!
However, overseas copyright income is indeed expected.
The American Film Market is also a big ticket warehouse!
When the film was screened in the morning, Zhou Yi stayed in school and took the time to go to the website of the "Great Artist Think Tank" to take a look.
The Great Artist Think Tank is the portal of the Chinese film box office, and since Zhou Yi has joined this industry, he naturally understands all of these.
He went to the big artist think tank, mainly to check last week's box office summary and understand the recent situation of the domestic film market, so as to make a correct response. You can't ignore everything! With a black eye, how can you do that? The boss can't be incompetent!
At present, last week's box office review was released on Monday morning, and it comes out on time every week at this time, and the content is briefly summarized as follows.
Last week's overall box office trend: two blockbusters are in a fierce battle.
"Five Poison Gates" was not screened last week, but it actually avoided a difficulty, although it may not really have an impact, but it can be let go.
Looking at the weekend box office rankings, some films are very resistant to pressure, not afraid of being crushed by strong films, and the trend is still strong.
But the box office of some films is really declining sharply, and the trend is extremely bad.
Last week's China Weekend box office rankings are as follows.
Champion of the weekly list: The "family carnival" live-action movie "King Kong Gourd Baby" produced by "Long Xiang", one of the six major Chinese people, opened on a large scale in 5,324 theaters, and the weekend box office reported 232 million Chinese yuan.
Weekly list eye: The historical blockbuster "Tongquetai" produced by the "Great Wall", one of the six major Chinese people, opened on a large scale in 5210 theaters, and was unfortunately hit head-on by the gourd baby.
Weekly list of flowers: The romantic film "The Seagull Flying in the Clouds" produced by "Yousheng", one of the six major Chinese people, was released for 2 weeks, perfectly maintaining the release scale of 4660 theaters, and receiving 92.8 million Chinese yuan.
Weekly list of champions: The Sino-Japanese co-production blockbuster "Teenage Mutant Ninja Turtles" produced by "Yousheng", one of the six major Chinese people, is still strong in the fourth week of its release, maintaining the scale of 3,500 theaters and reporting 45.7 million Chinese yuan, with a steady trend, and the cumulative total box office has crossed the threshold of 400 million Chinese yuan. Yousheng double happiness is coming, gratifying and congratulating.
Further down, the box office will face a sudden decline, and the gap will be big.
However, this situation is very normal, and it has always been the same at home and abroad, very similar.
The strong are stronger, the weak are weaker, polarized and no exception.
Fifth on the weekly list: The American movie "Daisy's Yanjing Affair", introduced by "Huanyu", one of the six major Chinese films, was released in the third week, and the box office suddenly fell sharply by 70%, and the pressure resistance was extremely poor.
Sixth on the weekly list: The sci-fi movie "Time Machine Qì" produced by "Hanhai", one of the six major films in China, had a strong start, but it was cold in the later stage, and in the 4th week of its release, although it maintained the screening scale of 2840 theaters, it was brutally hit this week under the strong pressure of two strong films, and it was only reported that it was 3.45 million Chinese yuan, not far from the next grade, and it is not yet known whether it can recover the production cost of more than 100 million yuan.
Seventh on the weekly list: The mid-range action crime film "Unforgivable" produced by the second-tier company "Authoritative" Films, although it had a stunning start, it still maintained the screening scale of 2,100 theaters in the third week, but it only received 3.22 million Chinese yuan, which was difficult to stop the blockbuster strong crush, and the follow-up situation was not good.
Eighth on the weekly list: The romantic comedy "Rampage on Shanghai Beach" produced by the second-tier company "Thunder" Pictures, in the 5th week of release, 1850 theaters, only reported 2.97 million Chinese yuan, although it is difficult to beat the blockbuster and fall rapidly, but the total box office has exceeded 300 million Chinese yuan, congratulations to Thunder Pictures for opening the door.
Ninth on the weekly list: The romantic and nostalgic blockbuster "Tokyo Holiday" produced by "Zhongyi", one of the six major Chinese people, is extremely strong, and after 12 weeks of release, it still received 2.92 million Chinese yuan in 1,550 theaters, and the total box office successfully entered the 1 billion Chinese yuan mark.
Special congratulations to director Zhang Yimu for his new achievements! I would like to congratulate Zhongyi actress Miss Nalan Xuefei for breaking the box office of 1 billion yuan again.
Tenth on the weekly list: The martial arts film "The Prodigal Son" produced by "The Great Wall", one of the six major Chinese people, is still struggling to be on the list, and it is currently in the 10th week of its release, with 1,325 theaters reporting 1.28 million Chinese yuan, which is better than nothing, and the cumulative box office is difficult to break the 500 million mark.
Other new films have been crushed by blockbusters from all walks of life, and almost all of them have been wiped out.
Especially the new films that have just been released for two weeks in the same schedule as "Where the Seagull Flies" are not seen on the list, not only by the blockbusters of the same schedule, but also by the two strong films of this week, the box office table is not as good as those old films that have been released for 3 to 5 weeks, or even 12 weeks. This situation really chilled Zhou Yi's heart, the box office competition in the Huaxia film market was too miserable!
If you want to make money in the Huaxia Film Market, it is indeed not so easy!
This is the pond of a large company, how can you go in and catch fish so easily?
Especially for new films, this kind of fierce competition is definitely a big wave.
However, it can also be seen from the list that the main films on the list in the past few weeks should be "Tokyo Holiday" and "Rampage", followed by "Teenage Mutant Ninja Turtles", "Time Machine Qì", then "Yanjing Affair" and "Unforgivable Sin", and finally "Seagull Flying". Don't look at some of the films that were extremely bad at the box office last week, but that was the result of being crushed by two blockbusters.
The first week of the week was also very good, so that it can now stay on the leaderboard, which is commendable.
As long as it is a film that can maintain it on the list, none of them are easy to mess with, and they all have their own characteristics and selling points.
Those films that have long disappeared from the rankings don't know where they have been impacted, and the situation is even worse.
Who can guarantee that if the movie is made, it will make money?
As for the new films released this weekend or at the beginning of the week, there are "Escape from the Lost Island", "The Phantom of the Labyrinth", "Don't Touch Me When It's Dark", "Love the Mermaid", "Birds and Phoenix" and "Lost Youth", as well as Zhengdong Pictures' cult action film "Five Poison Gates".
Next week, it will be the turn of the two super blockbusters "Eight Hundred Scholars of Langya Mountain" and "Havoc in Heaven" to wash the box office list and reshuffle the cards.
That's exactly what happened.
Zhou Yi already knows everything about it.
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