Chapter 55: Ethan and Hepburn
In Haidian District, Yanjing, in front of Huamei International Cinema, although it is only more than nine o'clock in the morning on Monday, and it is not yet ten o'clock in the morning, there are already some enthusiastic fans here, probably buying tickets in groups, which can be cheaper.
For a small-budget film like "Five Poisons", the ticket price for the morning show is only 7 Chinese yuan.
If the screening venue is discounted, about 5 Chinese dollars is enough.
In order to save a little money, it is normal for some fans who have plenty of time to rush to watch the morning show. Over the years, you can save a lot! Of course, it is not excluded that everyone wants to have a sneak peek of this situation.
This Huamei International Cinema is a newly built cinema in recent years, invested and built by Huamei partners, and the current Huamei International Cinema is small in scale and only counts as a second tier. Some imported films or co-productions produced by Hollywood are often screened here, which can be regarded as a window for Hollywood's propaganda to China.
After all, there are many famous Chinese schools nearby, which is also a kind of Hollywood propaganda strategy against China.
The theater also got the digital copy and key rights of Zhengdong Pictures' "Five Poison Gates".
Ethan Hunter came to this theater on a rare morning today, planning to watch a movie with Miss Audrey Hepburn, who had just arrived in China to promote the movie, to relax for half a day and have a pastime.
Ethan is a senior executive of Hollywood Touchstone Pictures in the United States, in his 40s, a diplomat family, lived in China with his parents for a period of time in his early years, can speak fluent Chinese, understand the customs of China, and is a Huaxia expert, so he was sent to China by Touchstone Pictures and entrusted with important tasks to promote his own account-sharing blockbuster "Speed 60 Seconds".
Audrey Hepburn is a young and beautiful white lady, about 20 years old, with Belgian, Dutch, English, and Irish mixed race, elegant temperament, very classical beauty, and is a newcomer to their company.
This is the first time she has come to Huaxia to promote the film, and Ethan naturally has to receive it in person.
As soon as the two arrived at the door of the theater, Ethan noticed something unusual and stopped.
"What's wrong?" Audrey asked.
"Something is wrong today! How could there be so many people in the morning show? It's Monday, not Saturday and Sunday! β
"It's not necessarily the same movie!"
"They got together to discuss, and they definitely watched the same movie. Judging by the way they looked, they were all young students, probably coming together. β
"Let's ask, and if it's good, we'll take a look." Audrey said with interest.
Ethan stepped forward and asked a few fans about it, and it was naturally easy to ask.
"Audrey, many of them are college students, and they came to see the film "Five Poisons". Today's film is screened, and our theater has also released it, and a small hall has been set aside to set aside it, but looking at the current attendance rate, can the morning show exceed 50%? Oh my God! Is this crazy? β
Ethan is obviously not a layman, which is why he is so surprised.
"Is this situation worth the fuss?" Audrey asked, puzzled.
"Let's put it this way! Among the new films in the past two weeks, probably only the top three in the box office list of China Weekend, "King Kong Gourd Baby", "Tongquetai" and "Seagull Flying in the Clouds" have such excellent attendance. But those three films have so-called 'shady deals', they signed special contracts with Huaxia's super cinema chain, which are very exclusive, and they will not give us copies and screenings at all. And Huaxia's four super cinema chains will work together to ensure that they have a guaranteed number of screens within a certain number of weeks, and they will not change. Ethan knows the inside story and introduces Audrey.
"They're so dark?" Audrey was surprised.
"Don't think of them as rosy. There is a saying in China, called 'the world is as black as a crow'! β
Audrey nodded knowingly, silent.
Ethan went on to explain: "They are really confident! The four supers of Huaxia Cinema Line are indeed enough to meet the national opening requirements of at least 5,000 theaters and more than 10,000 screens for each special film of the six major Chinese films, and can even cover the whole of East Asia. They are indeed greedy, but they have that good appetite! β
"So, they don't care about us at all!"
"We can only eat the leftovers they eat, and that's the reality."
At the mention of this, Ethan was a little angry.
Don't look at him as a person from Touchstone Pictures, but he is Huaxia Tong and is very clear about some situations. Moreover, the equity relationship of the joint venture cinema chain is complicated, among which Touchstone also occupies part of the shares, Ethan is considered an insider of Huamei International Cinema, so he said so.
Audrey sighed lightly, inevitably feeling emotional, but she was more interested in this new film.
The competition between theaters is not a topic she cares about.
"With so many viewers at the early screening, the film will probably be very good! Let's check it out too! Audrey said.
"But we were going to watch "Daisy's Yanjing Affair"!" Ethan hesitated.
"That kind of movie can be watched in the United States, so why should I come to China to watch it? Besides, do you really think I'm going to enjoy watching that kind of opportunistic film? If you look at other people's Huaxia, have you made films such as "Yanjing People in New York", "Yanjing Meets Seattle", and "Rampage Hollywood"? Some of our filmmakers in the United States are too self-respecting, and they are completely flattering China, and I am usually embarrassed to say anything. β
Audrey couldn't help but complain.
Ethan was speechless: Is this situation something he can change?
Even if there is no "Dai Qian's Yanjing Affair", maybe there will be "Jenny's Huhai Affair" and "Mary's Cantonese Affair", isn't it the same change of soup without changing medicine? Businessmen have no bottom line in order to make money!
When someone shoots a blockbuster, they casually throw you a small role with no lines, just like throwing a piece of meat and bone to a stray dog, and you can be beautiful for a long time.
Who made your population not as large as that of a family, and the market not as strong as that of a family?
What else can you do?
"But I still like to watch Chinese action movies. Our President Olemar famously said, 'Master Yi is a master of skills to control the country'! Let's go learn about it now. Audrey breathed a sigh of relief, regained her elegant demeanor, and said with a smile again.
"But I just heard them say, is this a Chinese costume action movie, or a suspense cult film, without English subtitles, can you understand it?" Ethan was stern with suspicions. Even if the film is good, but you can't understand it, is that still interesting?
Can you guess just by guessing?
Audrey suddenly said in Chinese: "Don't forget, we want to open up the Chinese market, how can I not understand Chinese?" Mr. Stephen Spielberg used to be my Chinese teacher, I have received very professional Chinese training, and I have passed the professional TOEFL test level 8! I can even speak fluently, 'eat grapes without spitting out the skins, and don't eat grapes but spit out the skins'! β
"Haha! I forgot about that. All right! I'm going to buy a ticket! Ethan naturally agreed with Audrey's opinion.
In fact, he didn't really want to watch "Dai Qian's Yanjing Affair" at all.
The kind of film that flatters and invites pets, it is estimated that only Chinese chauvinists like to watch it! It was originally filmed specifically for them. Let them pay for the box office! What does it matter if you exchange a woman for a ticket?
We're just making movies, and we're not messing around like we do in Japan.
Ethan and Audrey entered the theater and quickly bought movie tickets, but fortunately, the morning tickets were not sold out.
This is Monday's morning show, no matter how popular it is, the attendance rate of the film will not be too high, and it is impossible to sell out tickets. What's more, "Five Poison Gate" just looks good, and it hasn't been so popular that Cheng dΓΉ is hard to get, but compared to the early performances of several other new films, it is very good.
Some new films are purely in the theater for a week.
For example, the other two new films that this theater added this week, "A Hundred Birds and a Phoenix" and "Lost Youth", are not very valued by the market, and the early attendance rate is very unsatisfactory, far inferior to "Five Poisons".
Of course, one theater has a limited number of theaters, and it is impossible to release all the new films.
And as Ethan said, some films will sign exclusive agreements with other theaters, and it is very likely that they will not be released in some theaters.
However, the two new films selected by this theater are really not very good.
As for the old films in the early stage, several strong films have not chosen to be released in this theater, and their main films are the Sino-Japanese co-production "Teenage Mutant Ninja Turtles" and the American imported film "Daisy's Yanjing Affair", as well as "The Sin is Unforgivable" by Authoritative Pictures, counting the other two new films, and "Five Poison Gates" by Zhengdong Pictures, a total of six films. The old films have long passed the peak of the box office, and there are naturally not so many people in the early screening.
It seems that the early situation of "Five Poison Gate" is the best.
More than seventy percent of the fans and viewers at the scene came to see this cult film.
Ethan accompanied Audrey inside, planning to look at the poster and trailer first to learn some about the film and facilitate the movie.
After all, they are Americans, not Chinese, and watching Chinese movies, especially costume movies, will always be a little difficult to understand.
It is necessary to preview it beforehand.
The large and beautiful posters are placed in a prominent position, so it is naturally easy to find.
The image of the actor is like that, the two Americans don't understand, looking at the Chinese people, it is difficult to distinguish who is who, just like the Chinese people look at the Americans, but the five Peking Opera face images on the poster are really attractive.
"I know, this is the face of Chinese drama. They are very different from our theatrical style, but they have also produced many very good theatrical masters. Mr. Spibberg has given me some briefings. Audrey laughed.
"Looks bluffing." Ethan didn't care, this kind of traditional thing didn't attract him, and he couldn't understand it at all.
After reading the poster, the two went to see the trailer again.
Naturally, there are trailers on the big external screen next to it, and there are trailers for several new films, and there are some fans watching them.
Ethan and Audrey both leaned over to watch.
When fans saw the two foreigners, they didn't care.
In a place like the capital, there are definitely a lot of foreigners.
Now that China is strong, the Chinese people don't have the psychology of admiring foreign flattery, so they naturally don't care, but they still look at Audrey a few more times, after all, young and beautiful beauties will always attract attention, and Audrey is white and has classical beauty, which is very in line with the aesthetic views of Chinese people. But everyone hasn't seen her movie, Audrey is a newcomer, and everyone is really not familiar with her and doesn't know who she is.
The fans next to him just took a second look.
No one went to talk to them, or asked for autographs and group photos, and everyone was very polite and not annoying.
Ethan and Audrey watched two trailers and finally waited for the trailer of "Five Poisons". At first, it was nothing, but when the scene appeared in the back, the two of them suddenly lit up.
"Even-bought karma! Even buy Karma! β
As professionals, they naturally understand what this means.
They also think they understand the reason why there are so many fans on the scene.
Among the trailers of several new films, the trailer of "Five Poisons" is the most eye-catching.
The wonderful fighting scenes are enough to attract the attention of many fans, and they are indeed very selling.
Audrey laughed, "Looks so good! Let's go in and have a look! I love action movies! β
Ethan also has some interest.
At this time, the time was almost up, and fans checked in one after another, waiting to watch the movie.
Sure enough, most fans chose this film, and half of the 90 seats in the 8 rows in the small hall were full.
This is quite a rare achievement for the early game.
A large part of the credit goes to the promotion of the "Starlight Battlefield" program on the entertainment channel of Yanjing TV.
Otherwise, even if many fans are interested in the high score of the film's god list, or have watched the patch advertisements on video platforms, or are attracted by some film reviews, they may not rush to see the morning show when they watch the afternoon and evening performances. After all, the film lacks the appeal of big-name stars, even if it is well promoted, but after all, it is not overwhelming and pervasive, and fans may not be so powerful. It's a working day.
It can only be said that Saturday's show had a great impact on college students, and the effect was too good.
(The 53 chapters that were missing by the system yesterday have been restored, don't forget to read them, otherwise the character clues will not be connected.) (To be continued.) )