When he said just now that he was going to dismiss all employees, Hou Longtao only felt a little surprised, and he was not too surprised. Pen, fun, and www.biquge.info

What is the working attitude of those employees in the cinema, Hou Longtao has seen it with his own eyes, although the practice of dismissal of all seems to be intense, but after all, it is unexpected and reasonable.

It is completely incomprehensible to be an art theater and show all art films.

It is thankless to make technical films, and it is also not profitable to screen art films, even Wong Kar-wai's films in the early years, which won numerous awards in Hong Kong and Taiwan, are definitely box office poison.

After people have money, they tend to pursue some so-called ideals, even if they post money, it doesn't matter. However, Hou Longtao felt that Su Ming didn't seem to have the money to the extent that he could smash tens of millions of dollars at every turn for the sake of his feelings.

Moreover, the so-called art film is not just an economic problem.

It's hard to tell the difference between art and commercial films.

There is no clear standard for what is called an art film and what is a commercial film, and it cannot be said that a little montage of pictures, a little less dialogue, and a little bit of character performance or realism must be an art film, and as long as it meets the requirements of the market, it must be a commercial film.

From the perspective of origin, the original birth of film has nothing to do with art.

The earliest film is called 'Marquee', which is a kind of circus and street performance, connecting many pictures together, the purpose is just to see the excitement, contemporary films must be related to art, to a certain extent, in fact, it deviates from the essence of the movie 'look at the excitement, picture happy'.

The threshold for movies is very low, people who read books still have to be literate, and an illiterate person who is illiterate, as long as he is neither deaf nor blind, can go to the cinema to watch movies, and the audience threshold also determines that movies are unlikely to become a high-end art. Even in Europe and the United States, the most popular and highest-grossing movies are commercial films such as Star Wars.

There is no clear division on the one hand, but this is not the most important thing, people are not machines, there is no need to have clear instructions for everything, and they can rely on their own supervisor thinking to judge whether a film is a commercial film or an art film.

Even if you don't make money, all the art films will be released, and it will definitely not be able to support a movie theater, the number of art films is too small, and the speed of shooting can't keep up with the speed of screening, and it won't be long before the movie theater will face the embarrassing situation of having no films to show.

This year, there are hundreds of films in the TV market, but pure art films can be counted on one hand.

"You misunderstood."

Su Ming laughed, "What I mean is that 'no commercial standards' is used to decide on the screening and scheduling, not that only art films are shown, not commercial films. ”

Hou Longtao thought for a while and asked, "How do you say it exactly?" ”

"The current so-called business standards are nothing more than a few: whether there is a big investment and a big scene, such as the legend of the gods; Are there any big directors, such as those in China who rely on the glory of one or two films and then make bad movies; Whether there are popular stars joining, or there is a certain fan group, such as a big movie of a certain show.

Investment, director, fans, the three elements, plus publicity, this is the current business standard.

But in fact, these items do not determine the quality of a movie, and sometimes they mislead the audience, and the producers spend their thoughts and money on these factors that do not directly determine the movie itself, and often ignore the content of the movie. What I mean by this is to put aside all the external factors, not even to think about the economy, and go straight to the film itself, and choose the film that really 'tells a good story'.

The key is two words: good-looking.

As for whether it is a so-called literary film or a commercial film, it is also not considered. As long as it is good-looking, even the most vulgar commercial films can be played, and if they are not good-looking, no matter how big-name and sentimental literary films are, they will not be screened. ”

Before the cinema theater buys the source of the film and releases it, the distributor will invite the cinema to watch the film internally, and let the cinema chain inspect the film in advance.

Of course, this is just one of Hou Longtao's jobs, Hou Longtao is in charge, and Xin Linli of the film and television company will probably also be involved.

"Even ......" Su Ming paused and said: "You can even put some old films with a good reputation, which have proven to be accepted by the audience, and at the same time, due to the time relationship, the copyright is very cheap, and it doesn't cost much to buy and screen it." ”

"It's a good idea, most of the people who used to come to my private theater to watch movies would choose classic old movies to watch, a kind of nostalgia. In terms of price, it is more expensive than going to the cinema, but it is impossible for most theaters to show old movies. ”

Hou Longtao nodded, hesitated for a moment, and said, "Old Su, I still don't understand something. ”

"Well, you say." Su Ming said.

Hou Longtao sorted out the wording and said slowly: "Even if you are making a theater, if I guess correctly, your purpose is to serve economic benefits, isn't it?" ”

"It's not exactly economic benefits, there are some other considerations, but what you said is not wrong, the money in the theater is by no means spent in vain, monkey, I tell you for sure, I don't spend money to buy feelings." Su Ming smiled: "If it's because I like to watch good movies and old movies, I just buy a set of the most luxurious home theater equipment, and I can watch it at home alone, why buy a movie theater?" ”

"Well, if that's the case, why go around in such a big circle and be different?" Hou Longtao said: "I admit that there are many bad movies in the market now, and there are more and more of them, and they are getting worse and worse, but the total domestic box office has been rising in recent years, which shows that even bad movies are very profitable. Now your thoughts, good or good, wouldn't it be too risky? Even if it is for economic interests, if you don't follow the trend, how can you compete with the cinema chain? ”

Su Ming smiled: "Monkey, Changhe Cinema has been following the trend of screening, so did you make any money?" Have you ever competed for a big cinema chain? ”

Hou Longtao was stunned, this is really true, the movies screened in Changhe Cinema are no different from those of Wanda and Jackie Chan, but the facts are in front of him, and he is a mess. Not to mention competition, it is difficult to even survive.

"It has something to do with its service, right? Well, the equipment also has a lot to do with it, Changhe's equipment is too outdated to meet the viewing effect of blockbusters. Hou Longtao said.

Su Ming nodded: "That's right, we can change the personnel, and the equipment can also be changed." But changing is not the same as changing......" He pondered for a moment and said: "Changing people, removing the twilight and bad habits of the theater, for us, it is actually not spending a few more money, but a small investment that can be done at one time; And what about changing equipment? ”

Su Ming counted with his fingers: "Wanda, Jackie Chan, Poly, China Film...... There are seven or eight large cinema lines in Yangchuan City, and behind each cinema line, there are billions of big funds supporting it, and we are going to compete with them, better than whose equipment? Who's more gorgeous than the venue? It's impossible, even if I invest the entire Taoyuan Group's funds in the cinema, it can't compare, at most I will follow other people's butts. You said that at that time, I invested a lot of money to make equipment, and the effect was not as good as other theater chains, is it better to raise the ticket price, or not to raise the price? (To be continued.) )