The reputation is not as good as others, the venue is not as good as others, the effect is not as good as others, the content of the screening is exactly the same, if the ticket price is similar to others, you can know with your ass which theater the audience will choose. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

If you don't raise ticket prices and play cheap cards, then this is a bottomless pit that will never be filled.

People have made money, constantly updating equipment, changing to better equipment, Changhe Cinema is lagging behind step by step, step by step, even with the initial capital injection of Taoyuan Group, it will still fall into the same embarrassment as it is now.

"So, the key point is in the four words you said: unconventional."

Su Ming said: "Compared with money and luxury, we are not people's opponents, and it is impossible to become famous for a while, the only thing that has changed now is to start with the content of the screening." Changhe's current equipment is enough to support the effect of most movies, and there is no need for a large investment for the time being. ”

And Su Ming still has a reason to say.

What Hou Longtao said is reality, bad movies can make money, and they make a lot of money, but this means that good-looking movies can't make money?

Could it be because the theater chain can only provide the audience with one choice: bad movies, so the audience can only pay for bad movies. Can't find a place to watch a better movie?

And there is another situation, the consumer group in the domestic market is very complex, there are various age levels, appreciation levels, and preferences, some like sweet, and some like spicy, the 'bad movie' in Su Ming's eyes has its audience, and similarly, those good-looking movies should also have a certain scale of audience.

Changhe Cinema is not a cinema chain, just a cinema, which does not need a huge audience of millions and tens of millions, as long as a part, even a small part of the audience is willing to accept, it is enough for the theater to turn a profit.

Shen Yan and the data statistics team and Cai Liming's market research team have been carrying out a cooperation, according to the intuitive box office, in recent years, although the overall trend of the domestic box office has been improving, but the increase in last year and this year has been significantly reduced, especially this year, the Spring Festival, summer, National Day, three prime periods, the number of so-called 'commercial films' released exceeded last year's two percent, and the total number of shows was close to 1.3 times that of last year, but the total box office was the same as last year.

Cai Liming's market research has come to a conclusion, which is a bit similar to the golden age of cinema in the 90s, on the eve of the sudden bursting of the film bubble. Xiangjiang films have entered a golden age since the early 90s, as long as there are famous directors, famous actors, and even the script does not need to be read, they can pull a large investment and sell at a high price, so that the film industry has made money and bad movies have come out one after another.

In the mid-to-late 90s, the standard of Hong Kong films fell to its lowest point, the patience and confidence of local audiences were squandered, and some political factors led to the bursting of the film bubble and the heavy blow to the film market.

At present, the mainland has also encountered a similar situation, since the first step of the so-called Hollywood-level production, 'Wuji', bad movies have refreshed the audience's lower limit again and again, and there is a fig leaf in the early stage, trying to interpret the content of the movie from different angles: It's not that I'm bad, but you can't understand it. In the later stage, I don't even want a fig leaf, and I say 'as long as you can make money, it's a good movie'.

At the same time, a part of the audience has also grown up from the experience of bad movies, no longer ten years ago, as soon as I heard that there was a big director, hundreds of millions of investments, and 3D special effects could be spent into the theater, more and more audiences began to watch movies selectively, and no longer paid for bad movies that purely relied on hype.

The high box office of several domestic films, including Zootopia, including the Return of the Great Sage, is proof of this.

Therefore, Cai Liming has analyzed that the domestic film market may have reached the peak of the bubble, and the next thing is likely to be the bursting of the bubble.

Su Ming's thinking was relatively conservative.

The bubble does exist, and it is very large, but precisely because of the large population base on the mainland, there are various movie-watching groups, and any type of film, even the so-called 'bad movie', has its own market.

The so-called bad movies also vary from person to person, your Qiong Yao, my arsenic.

Therefore, it is difficult to say whether the bubble will burst, but Su Ming believes that good-looking movies will definitely have a place to survive.

Perhaps, the wind direction of the film market is also changing unconsciously.

……

After leaving the Changhe Cinema, Su Ming added another 'fire' to Wu Decheng: he released the news that he was going to acquire the theater with great fanfare, and inspected two other cinemas in Yangchuan City with relatively poor efficiency.

As Su Ming expected, Wu Decheng, the boss of Changhe Cinema, chose the former without hesitation between his own interests and the 'face' of his former colleagues and superiors.

The methods of an old and spicy capitalist are fully manifested at this time, usually smiling at all the employees, not even saying a word of heavy words, and even looking a little weak and bullying "Lao Wu", soft and rigid, soft and hard, not leaking, in less than a week, he has signed a contract with Su Ming and completed the delivery of the theater.

Of course, the premise is that all the old employees are fired.

As for how Wu Decheng dismissed these people, Su Ming doesn't know, and there is no need to know that these people don't have any direct relationship with Taoyuan Group, even if there is a dispute, it is between them and Wu Decheng.

In view of Wu Decheng's resolute and resolute methods and extremely high efficiency, Hou Longtao suggested that Su Ming rehire Wu Decheng to participate in management.

After all, he is an old man here, and he knows the roots.

Hou Longtao has strengths and weaknesses, and his shortcomings, to put it bluntly, are that he has seen less of the world, and sometimes he considers problems relatively shallowly.

Immediately decided, 'Even if you use money to smash it, you will smash it out', Su Ming made up his mind to cultivate this roommate, but he was not annoyed, and analyzed it with him.

Wu Decheng is a person who has the ability and means, but his ability and means are not used in a place. Before the acquisition, he couldn't save face, and let those old oilmen mess around in the theater, which is called 'continuous interruption'; once it comes to his own interests, he doesn't talk about it at all, and in a very short period of time, he expels all these old connections, which is called 'ruthless'.

For businessmen, being ruthless is not a bad thing, but it must be used on the right path. If Wu Decheng had made up his mind to rectify the atmosphere of the theater a few years ago, Changhe Cinema might not have become what it is today.

In the past, Changhe Cinema was his own industry, but it is still so, let alone now it has become an outsider's industry.

Such a person, if he is used, in the Chengping period, he is a good man and no one can be offended, and he is a day of chaos; Once encountering a corporate crisis, Wu De became his own interests, and he became ruthless, and he was likely to be an unfamiliar wolf.

What's more, Wu Decheng is the old leader of these employees, he personally fired those old employees, but left him in the theater, and the contradiction between him and the old employees became the contradiction between the theater and the old employees.

Wu Decheng is not there, even if there are old employees who are dissatisfied, the new Changhe Cinema can justifiably ignore it, but if Wu Decheng continues to work, it will be difficult to do, people are looking for Wu Decheng to deal with the previous labor disputes, and Su Ming has no way at all.

"When the time comes, those old employees will come to the theater all day long to make trouble, ostensibly targeting Wu Decheng, but what can affect is the normal operation of the theater." Su Ming said.

"I'll go, if you don't say it, I really can't think of these layers, the water is too deep." Hou Longtao gasped, he was kind, but when he heard Su Ming say this, he almost did something wrong.

"Water, no matter how deep it is, there is a bottom." Su Ming smiled and patted Hou Longtao's shoulder: "You don't have to be too nervous, you haven't been in contact with this aspect of affairs before, and it's normal to not think of it for the time being, and there will be more things in the future, so you will naturally get used to it." (To be continued.) )