Episode 33 VAM 3

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Li Jiayi, who has returned to 'Donkey in the Rivers and Lakes' again, has completely changed up and down!

Dressed as a standard OL, a gray suit with a white V-shaped shirt, a red and white silk scarf around his neck, a knee-length skirt underneath, and flesh-colored pantyhose and black stiletto heels.

Although this combination can highlight her temperament more, but in the past, when did Jiayi wear it like this?

When they were with Jun Mo, the two of them had made fun of those young white-collar workers who only wanted to be beautiful and not warm more than once, but they didn't expect that one day, Jiayi would also become one of them, not only dressing, but Jiayi's gestures were also a little more elegant, and it was obvious that she was very adaptable to her current state.

Duoduo, who used to follow Jiayi and Jun Mo every day, responded much more than Jun Mo after seeing her, and immediately grabbed Jiayi's arm, while praising her for her dress and aesthetic improvement, he brought her into the conference room, made tea and poured water to inquire about various changes in her life recently.

Liu Yang was well aware of what kind of threat his uninvited guest was to the company, so he didn't pay attention to the faint hostility and indifference expressed by everyone, but looked at Duoduo's greetings with Jiayi very calmly, and the embarrassing atmosphere was not so strong.

This meeting may decide the future direction of 'Donkey in the Rivers and Lakes', so except for Song Yuanfan, all the company's shareholders were present, because the teacher went to Ningbo, so only Fat Man and Enoch participated in the audit as core members.

Knowing that everyone was waiting for themselves to give the specific conditions for the merger of 'Tuma' and 'Donkey in the Rivers and Lakes', after briefly introducing himself, Liu Yang flipped through the manuscript handed over by the legal counsel next to him, cleared his throat and said:

"I know what kind of behavior Tuma preemptively registers the 'Donkey in Jianghu' trademark in the eyes of everyone, and I also know what such a move means to a company!

However, in business, with the development of the company, the trademark issue of 'donkey in the rivers and lakes' will be revealed sooner or later. Even if Tuma does not preemptively register, there are other companies such as "Mustang", "Zebra" and "Maxima" that will find this vulnerability.

If it is just for extortion and blackmail, the normal operation idea should be to apply for a trademark and stand still, wait and see your development, and wait for the 'donkey in the rivers and lakes' to officially develop into a large enterprise before filing a lawsuit, frankly speaking, if things come to that point, you are basically the fish on someone else's board, and you have to accept any conditions.

We discovered this problem early, and from that time, the purpose of preemptively registering a trademark was also very simple, because Mr. Wang was more optimistic about the ability of the four of you and wanted to poach you to develop in Tuma.

He originally thought that the predicament at that time, coupled with the treatment offered by Tuma, even if there was no trademark as a bargaining chip, those conditions should be more attractive to you.

But I didn't expect Mr. Jun Mo and Mr. Wang Lei to have enough courage to resist this temptation, and they also showed an unexpected ability to develop the company into what it is in a short period of time.

Mr. Wang appreciates your spirit of not admitting defeat, and at the same time is also optimistic about the future development of 'Donkey in the Rivers and Lakes', so let me communicate with you face-to-face at this time node.

I hope that everyone can see my visit as a sincere cooperation, so that if we work together in the future, Guan Xì will be much more harmonious. ”

After finishing speaking, Liu Yang paused for a moment, wanting to see if everyone here had anything to add, but all he waited for was silence, so he continued:

This concept may be difficult for people to accept for a while. Then I'll first introduce the advantages that 'Tuma' can bring to the platform after becoming the owner of 'Donkey in the Rivers and Lakes':

Frankly speaking, under the leadership of the elites, the development of 'Donkey in the Rivers and Lakes' has indeed been smooth, and its influence has increased much faster and much larger than we expected at the time.

But I hope you can also see the fact that the reason why Donkey in the Rivers and Lakes has such achievements is that there are no large group companies operating similar business activities in the market at present.

For startups that have taken the lead, it is normal for the early development speed to be fast, but this temporary leadership is actually not of much significance!

The future fate of the company is determined by whether the company can maintain its competitiveness during the period of rapid growth, and at the same time ensure the sufficient cash flow and human resources when the business expands rapidly.

In other words, if you keep making a small fuss, there really won't be anyone interested in competing with you, but once this business has a tendency to become bigger, those Internet giants will definitely not let go of this opportunity.

They may re-establish a business unit to do something similar, or they may take a stake in a company with more potential to seize the market.

The reason why we are talking to you about the acquisition now is because the 'Tuma' group has already felt the commercial potential of organizing events and parties!

After activities and promotions such as "Paper Airplane Project", "Huddle Activities", "Villa Party" and "Single Men and Women Party", this kind of activities and gatherings have gradually become popular in China.

As far as I know, 68 Bazaar, fate in the same city, Renrenping and other groups have also started the layout of similar projects, and if the giants have entered the field, how is the 'donkey in the rivers and lakes' ready to deal with itself?

The minimum marketing budget of Internet giants is also in the unit of tens of millions, even if the 'donkey in the rivers and lakes' is the first batch of gold panning players in this field, it is easy to be beaten to death on the beach by the surging waves.

I know that you have a very good customer reputation and a certain brand foundation, which is the main reason why Tuma is optimistic about 'Donkey in the Rivers and Lakes'. But if that's all there is, I don't think you will be able to resist the surging impact of those rivalries.

A simple example:

Everyone is doing Internet business, and they must know that the most popular promotion method in the industry is to send red envelopes!

Although this completely local tyrant's operation method is not very clever, it has been proven by the market to be the most effective way to promote, and when the competition is brutal and rude to smash the market with money to grab members from you, how are you going to take it?

While we don't use burning money as our primary marketing tool, we won't be in a situation where we are completely dòng if the competition is against us as a point of surprise. The listed group's capital reserves can naturally support the platform to increase the number and stickiness of new members in a similar way.

In addition, Tuma has been in business for many years and has its own unique advantages in many fields: such as media!

If the 'Paper Airplane Project' and 'Huddle Campaign' were run by Tuma and were organized in a similar way to your current situation, these two activities would have been covered by media reports of all sizes a few months ago.

The difficulties and challenges faced by grassroots entrepreneurship are endless, and even if the momentum is good, it does not necessarily mean that you can go to the end.

I admit that the current work of Donkey in the Rivers and Lakes has great potential for development, but the problem is that you don't have the strength to spread the stall independently.

Now is the best time for 'Donkey in the Rivers and Lakes' to cooperate with large enterprises, and if we wait for other competitors to catch up before joining forces, we may miss this best time for rapid development." ”

Liu Yang's rhetoric has a certain effect.

Haiyan and Tao Ye have both raised similar questions with Jun Mo and Wang Lei! Finding venture capital is a must-do, and the plan is to start recently, but in such a coerced way, no one expected.

Seeing that Jun Mo and Wang Lei still had expressions that obviously wanted to continue to remain silent, Haiyan decided to break the silence on her side first, and said:

"Hello Mr. Liu, I admit that some of the problems you just mentioned are indeed the current face of 'donkeys in the rivers and lakes', but we are not completely without solutions to these problems, and I believe that the crisis is far less urgent than you said.

Although the current development speed and scale of 'Donkey in Jianghu' is indeed unsatisfactory due to financial constraints in terms of progress, it is precisely in this way that 'Donkey in Jianghu' has more energy to serve customers who have joined the platform. 'Stability' and 'accuracy' have become a distinctive feature of our company. This is also the source of the customer's brand recognition and member stickiness that you appreciate.

It took the company two years to get to where it is today, and although it has taken a lot of detours, it is impossible for others to catch up and surpass it overnight.

Even if the later competitor is a large group, they are nothing more than setting up a business unit to make a platform similar to ours.

It takes time to find the right management and operation personnel, and it takes time for trial and error to make a project, so even if they see the current market opportunity, they will leave us with a window of nearly a year to improve themselves.

Although we are a small company, we are proud to have reached financial breakeven and are slightly profitable, and our cash needs are not so urgent at the current pace of development and step planning.

And with such a good prospect, the company's indicators are also relatively healthy, I believe that our future financing will not be too difficult.

You also said that even if Tuma becomes the owner of the company, it will not compete with the big consortium head-on for financial strength, so what is the difference between this and our own financing?

I admit that the media resources you mentioned are indeed very lacking in us, but as far as I know, Tuma is only a simple cooperation with major media.

That is to say, in addition to having certain advantages in arranging schedules and media promotion prices, in fact, the advantages you mentioned are not obvious.

In the final analysis, it is a matter of funding, if there is a sufficient budget, I believe that even if the 'donkey in the rivers and lakes' does its own promotion, the intensity will definitely be much greater than now. ”

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