After the matter was resolved, Sister Fu and Jun Mo went to communicate with the two complaining travelers to see if they were really grinding foreign workers.

But after communication, it was discovered that these two travelers who were accused of grinding foreign workers turned out to be god-level figures promoted by the media.

The most important thing for self-media and even Internet promotion is nothing more than three factors: the correct entry point of the problem, the public opinion orientation that can be quickly disseminated, and the logical and rigorous operation process!

It's true that the two have been staying at KFC to surf the wifi, but that's exactly how they work: after a few days of posting and exchanging, they've found a couple of great ideas.

The young man with thin and thin hair is called Ding Jingang, and the other short and chubby silent man with a scruffy beard is called Yu Chenguang. The two stood together, and without makeup, they could go directly to the set of Lu Ding Ji to compete for the fat and thin head.

Listening to Ding Jingang's many and unfocused swing dragon gates, Sister Fu and Jun Mo had three points of understanding of their operation ideas, but at the same time, they had seven more points of doubt. invariably turned his gaze to Yu Chenguang!

Yu Daxian did things neatly, directly opened the mobile phone webpage, handed it over, and said succinctly:

"Our brothers are the owners of 'Maker Bar' and 'Crowdfunding Bar', please take a look at the title, Marketing White, how can we sell as many health supplements as possible in a week? Pin this post. I've made a selection of the more logical ideas, you can focus on that part! ”

The post is very long, and there are many follow-ups. But there are only a few essences, not to mention that Yu Chenguang has also made a very clear navigation for everyone in the post, so it looks very intuitive.

Problem Description:

The health care products promoted this time are positioned as: the elderly!

The main function of lecithin is to dredge cardiovascular and cerebrovascular diseases and prevent Alzheimer's disease; Propolis functions to enhance immunity and resistance! The product packaging has QS and health number logos to ensure worry-free quality.

The manufacturer ships directly, so the price advantage is obvious, and it can be supplied directly to the pharmacy or group purchase!

The sales event is held for a week, only the product, no start-up capital, how to sell!

Discussion Requirements:

1. Please give a clear plan for operation and implementation

2. The plan must be operable, welcome friends to participate directly, and everyone's profits can be shared!

3. If anyone has any objection to the plan of the barmate, please write the objection directly on the same floor.

Examples:

Jianyì1: Contact the seller of similar health care products on Taobao and agree to drop ship it for one piece.

How to operate: Go to Taobao to find the classification of health care products, and then find a seller with a reputation between five hearts and double diamonds; Find a product that has been opened through train, and then communicate with the store owner to see if you can add our product.

Other bar friends objected: The operation cycle of this method is too long, and the click fee of the through train is also relatively expensive. What's more, even if there is a through train, there is still a certain amount of sales and comments from netizens in the early stage, and besides, consumers will generally buy genuine products on Tmall when buying health care products, and it should be very difficult to sell Taobao.

'Maker Bar' and 'Crowdfunding Bar' are the brothers' own land, which have been in operation for nearly three years, and their influence in the bar friend group should still be quite large. So after the post was pinned, everyone had a very heated discussion!

Among them, there is a construction yì, everyone leaves the most messages, and the details are discussed the most specifically! The content of the building is as follows:

Since it is marketing for the middle-aged and elderly, let's directly organize an event to bring the middle-aged and elderly together first! At present, the most attractive thing for this group of people is square dancing, as long as you find a way to organize a large-scale square dance competition in some form, isn't it?

Health care products are regular products, with QS and health brand approvals. And it is shipped directly from the manufacturer, then the price must have an advantage. Therefore, after the target group is locked, the sales idea can be that as long as the elderly who participate in the square dance competition can go to a specific pharmacy with the qualification or admission ticket to purchase the product at a very low price!

Of course, the gimmick can be in the name of sponsorship or the name of an organization! If the manufacturer has a constraint on the extremely low price, it can also be replaced by a gift form.

This post is followed by a large list of opinions to add, in order to make it more convenient for bar friends to discuss, Ding Jingang simply reopened a post, and directly let bar friends debate on this operation method.

Bar friend objection 1: How to promote a square dance competition? Most of the elderly don't use the Internet, so is it possible to shout with loudspeakers in squares one by one?

Jian yì supplement 1: Find the community management committee to publicize one by one, prepare two bottles of health care products in each place, and ask an aunt to help Zhang Luo Zhang Luo!

Bar friend objection 2: What is the judging criteria for the square dance competition, who will organize it, and how to score it?

Supplementary construction yì2: There are so few variety shows to promote the health of the elderly, and the market is so big, discuss with various TV stations, as long as the communication is in place, there must be someone willing to do it.

Objection 3: How can activities be linked to the sales of health care products? What if everyone just signs up for square dancing and doesn't buy health care products?

Supplement Jian yì3: The brain upstairs was kicked by a donkey, as long as the naming rights are obtained, and it is clearly written on all the event promotions that you can buy cheap products with real value with the qualifications to participate in the event, and you still doubt the purchasing power of Chinese aunts?

Bar friend objection 4: This activity is definitely not something that can be done in a week, and the cost, personnel, and plant support must also be taken into account. What's the point of doing half of it?

Supplement built yì4: Don't worry about this, lord, give me your address, I'll go to you, I'm a quasi-brand manufacturer of cardiovascular and cerebrovascular Chinese medicine, I think your operation idea is good. In addition, wasn't this activity initiated by 'Donkey in the Rivers and Lakes'? After I passed, we discussed and discussed to see if we could directly launch another campaign through the guò platform to implement this idea.

The teacher looked at the communication record, and the time displayed in the message was noon the day before yesterday, so he asked curiously:

"Didn't he say he was coming the day before yesterday, how did you communicate?"

"Oh, you said him! This bar friend is from Shanghai, and his plane arrived at 11 o'clock this evening, so I will make an appointment for tomorrow. Ding Jingang still didn't care when he said this.

"I said, you two can be regarded as fooling out of flowers, and a few posts called people from Shanghai to Chengdu, no wonder the two friends in the same group strongly asked for a replacement."

Sister Fu, who has been silent, does not have a very deep understanding of the media, but looking at these two gods, she called people from Shanghai in a post, and she was also very curious, half admired, and half joked with them.

"I've watched the maker, and the crowd activity is not too high, how can there be so many follow-up discussions on a pinned post?"

Jun Mo didn't bother with the visit of the guests tomorrow, but he was still full of curiosity about the effect of information dissemination.

The taciturn Yu Chenguang showed a faint smugness on his face, took his mobile phone from Sister Fu's hand, clicked it a few times, and handed it to Jun Mo again:

"Of course, the effect of one bar is limited, but what about ten, twenty, and fifty?

There are skills in posting and topping stickers, and we also designed a software ourselves, first publish this post in the fifty stickers we want to promote, and then make some simple settings, these posts can be automatically topped and pasted every three minutes, which is equivalent to manual topping in disguise.

These posts come together to attract traffic to our discussion topic, and with such a large amount of traffic, coupled with such a clear topic guidance, the methods discussed are naturally endless and unlimited. ”

** Tao beside the teacher took the mobile phone from Jun Mo's hand, and asked while clicking on the posts that were artificially pinned:

"This must be considered cheating! Doesn't it say that you can't rely on the strength of others in your activities? ”

Before the two of them could speak, the teacher helped answer the question:

"This method should be counted as one's own skills, our theme is to develop potential, if these resources are limited, then what is the purpose of our activities? Do you train hawkers and salesmen? ”

Watching Shi Shi and ** Tao debating on their own, Ding Jingang was also drunk, and said:

"It doesn't matter if it's cheating or not, after all, this operation idea is a long-term behavior, and the probability of being able to sell the product in a week is still too low. Otherwise, you won't be abandoned by your teammates! ”

Ding Jingang and Yu Chenguang's thinking is obviously ahead of their time, if they succeed, their effects will be countless times better than those of other team members! But the question is, since this approach will not be successful in the short term, how can event organizers evaluate them? Is this good or fail?

A few people communicated for a while, and then they scattered to do their own thing. That night, Jun Mo sorted out a very detailed email about this problem and sent it to Haiyan, Tao Ye and Dong Haifeng.

Ding Jingang and Yu Chenguang's posts have been fermented for nearly three days, and all the details have been discussed in detail by the vast number of bar friends:

From cooperating with the square dance lead dancers to the distribution of on-site health care products and cultural shirts; From flyer printing to pharmacy pop design; From radio commercials to TV licensing partnerships......

As the details continued to be added, an idea began to take shape in Jun Mo's heart! Let's say the plan is feasible and the process is perfect. Does the manufacturer also need airborne management personnel or teams to assist in the operation of the specific activities?

In the email, he wrote this question as well, wanting to see what other people think about it!

Ding Jingang and Yu Chenguang's company is a new self-media advertising company called 'Maker Network Alliance', and the four people who came to participate in the event this time are all employees of the company.

As a young maker company, they also have no management concept, and the four partners are basically a loose alliance, two focus on Baidu promotion, and two focus on WeChat and Weibo.

This time, the four of them were divided into two groups, and everyone chose products according to their own expertise, and considering the rules of the event, they did not cooperate with each other for the time being.

It is precisely because of this that Ding Jingang and Yu Chenguang do not have much pursuit of short-term performance, but they just try their best to find a suitable breakthrough.

******

Ye Siyuan, who came from Shanghai, obviously had the same idea as Jun Mo, and it was impossible to go all the way just because the idea of a post was relatively novel.

Although with the concerted efforts of the bar friends, the sales and activity promotion plan of health care products has been optimized a lot, and it is very operable. But the difficulty of the operation is still obvious!

The market of drugs and health care products for the elderly has always been the core battlefield of the health care and pharmaceutical industry. And the products and services are also mixed, and chaos is rampant. There are basically two ways for a new enterprise or new product to open a market in an unfamiliar area: throwing money and cheating!

The main reason for Mr. Ye to put aside the matter at hand and rush to Chengdu immediately was that Ding Jingang and Yu Chenguang inadvertently opened the door to a third method for him.

To put it simply, it can be understood as: Ye Siyuan hopes to help him recruit and screen business personnel through guò 'donkey in the rivers and lakes', and after he selects the market to be developed, he launches activities in the local area, recruits temporary employees, and then leads them to develop the market!

And the specific method of developing the market is the idea and method in Ding Jingang and Yu Chenguang's post!

The most valuable thing about this approach is that it is very cost-effective: the cost savings are obvious compared to the direct presence of employees or the establishment of a local office and then recruiting and training new employees!

What's more, this is actually an excellent salesman audition activity in disguise. With competition, the personal potential of the participants will be more fully realized.

Ding Jingang and Yu Chenguang have media resources, and they are also well versed in online publicity, Ye Siyuan communicated with them for a morning, and several people quickly reached a future product promotion cooperation agreement. Then he didn't beat around the bush, and directly asked the two of them to help introduce Jun Mo and Sister Fu.

******

Ye Siyuan's thinking is similar to urban survival, but there are essential differences! First of all, the theme of this event is obviously for a specific company and product, and the operation steps and related processes of the event are basically fixed.

Therefore, the participants must be people with employment intentions. For the organizers, it is naturally much more difficult. Although the factory will appoint a special person to guide and manage the activity, the participants in the activity will still have a lot of variables, or they will quit halfway, or they will simply fail to meet their abilities!

In this way, for Sister Fu, a third-party organization member, her operation difficulty has increased significantly, and it is difficult to get a fixed guarantee for her income.

Moreover, the 'Donkey in the Jianghu' platform guarantees such activities of enterprises, and if there is a problem with the fulfillment of the company's promises, it will also have a greater impact on the credibility of the platform itself.

Therefore, although the two of them thought that there was room for development in this way of thinking, they did not immediately express their position on it, but they left each other's contact information first, agreed on it, and after all the links were considered, they tried to cooperate to see if there was any possibility of large-scale promotion.

Mr. Ye from Shanghai had just left, and Dong Haifeng flew directly to Chengdu the next day.

They are all acquaintances, and they don't need to be polite to each other, Dong Haifeng directly explained the purpose of his coming here:

1. He agreed with what Jun Mo wrote in the email, and the idea of a company leading a purposeful marketing campaign.

2. He is also very interested in the product promotion plan given by Ding Jingang and Yu Chenguang - the square dance competition:

There are endless gods in the post bar, and the person in charge of a professional square dance teaching network also commented on the post, saying that if the event can really be on a variety show and has corporate sponsorship, the website is also willing to join in and make the show bigger and do a good job together!

According to statistics, there are nearly 100 million square dancers in China, and if such a large market can be developed, it is needless to say that there is a lot of potential.

With such a good opportunity, it is strange that Dong Haifeng did not come.

This phase of the urban survival challenge organized by Sister Fu is coming to an end, although it has not brought much surprise to everyone in terms of specific product sales. However, the 7-day centralized brand surprise promotion of 24 people has indeed made Hanya and LED lighting channel network have a little popularity in Chengdu, and if they can persist in operating for a period of time, it is still more promising to open the market.

And the ribbon cutting of the first Hope Primary School is imminent, as an important sponsor of the Paper Airplane Project, Dong Haifeng also wants to see what the primary school he participated in the preparation looks like.