"It's really true to the old saying, plans are not as fast as change! Two days ago, I just said not to think about luxury car products too early, but I didn't expect that now I will immediately turn around and slap myself in the mouth. Zhang Zongjun smiled bitterly, picked up the sketch of the bulletproof car designed by Zhang Lan again and looked at it, and had to admit that the car designed by Zhang Lan was very beautiful. Especially the perfect side line and front arc, how do they look so familiar? Well, it's not ordinary, it's very, very familiar.

"This car ......" Zhang Zongjun was about to ask why the appearance of this car looked so familiar, whether the company already had the same style, Zhang Lan had already said it before him.

"That's right," Zhang Lan has admitted very calmly, "the design of this car is almost exactly the same as the first 'Kirin' I designed, except that the large rear of the car has been redesigned to make it look more imposing." Well, of course, the biggest difference is the difference in body size, compared with the 'Kirin', the proportion of the body is also enlarged in equal proportions, even compared with the body size of Dad's bulletproof car, it is also larger, and the huge space can ensure that this car has the best ride comfort, and you can even sleep half-lying down inside. ”

"Huh?" Zhang Zongjun was surprised by Zhang Lan's words: Hey, this kid is really trouble-free, just take it and copy it! opened his mouth, but he still didn't say anything, so he almost didn't say directly that this kid was lazy.

"Actually, there are still a lot of differences." Zhang Lan took out the exterior design of the Kirin and compared it with this car, and pointed to the differences on it to show Zhang Zongjun. "Dad, now you see, first of all, the shape of the entire air intake is different from that of the 'Kirin' on the front, right? The style of the lights is not very different; In addition, is the design of the engine compartment cover also slightly different? More rounded lines? Looking at the side again, although the arc of the body is about the same, in fact, the arc is still a little different, and the most important thing is that the roof is equipped with a sunroof design, which is not only more beautiful and practical, but also can be used as an emergency escape door at critical moments. The design of the rear door to highlight the prestige and luxury is also different. As for the design of the tail. Naturally, it is different, and people can see at a glance that these are two completely different cars. ”

"Uh-huh, uh-huh." Zhang Zongjun poked his head over and looked at the places pointed out by Zhang Lan. While nodding frequently, the truth is really as Zhang Lan said, but there are still doubts in his heart, "But as long as you see the appearance of this car for the first time, it will definitely be associated with our 'Kirin' car." ”

"The classic design is meant to continue." Alice said, "The design of the Kirin car is so good, until now, there is no mid-to-high-end car in the world that looks more beautiful than the Kirin, and as a continuation and development, we have adopted this design in the new luxury car and made innovations to achieve our goal: to create a low-key luxury." As for Brother Zhang, what you are worried about is that this car is associated with us, and it doesn't matter, because we are originally a family. It's like Buick and Cadillac, everyone knows that they are universal. Volkswagen and Audi are both Volkswagen Group, but everyone does not feel that there is anything wrong with this, what should be bought or what is bought, not because Audi is Volkswagen, originally wanted to buy Santana and changed to buy Audi, as long as the market operation measures are done well, there is no impact at all. ”

Indeed, Zhang Zongjun thought about it, and his worries were completely unnecessary, after the establishment of this luxury car brand. It must be operated independently, and it has nothing to do with the Kirin car series, at least on the surface.

"And what is the name of this brand?" Zhang Zongjun asked this crucial question. "Also, how can we get others to admit that our car is a luxury car? After all, among those luxury car brands in the world. With a history of dozens or hundreds of years, how can we make others recognize the luxury positioning of our new cars as a car company that has just launched a new car? ”

The question raised by Zhang Zongjun is indeed the most critical question, and it sharply points out the problem that his company faces if it wants to launch a luxury car: how can you make others admit that your car is a luxury car?

This is really difficult, and the market is now flooded with luxury cars, all of which have decades of history. In order to form its own unique style and become a luxury car recognized by everyone. Although Audi is considered a luxury car in China, but abroad, its brand image is indeed lower than the brand image of Mercedes-Benz and BMW, not only the price, but also the public acceptance is poorer, compared with Mercedes-Benz and BMW, Audi can only be regarded as a sub-luxury car brand, that is, in China to fool the Chinese who have just reformed and opened up.

Audi is an old brand with a history of nearly 100 years, and it is so difficult to occupy a place in the international luxury car market. One of the easiest ways to do this is to take over an old brand of luxury cars and rebuild them. But this will inevitably inherit the tradition of some car, which is not what everyone wants to see.

What to do? Everyone understands this link, but they can't figure out how to solve it, and everyone who didn't recruit had to look at Zhang Lan again.

"What are you looking at me like that?" Zhang Lan was a little creepy by everyone's hot gaze.

"Since you came up with this problem, you naturally have to solve it, right?" Zhang Zongjun naturally pushed the problem to Zhang Lan again, and Tai Chi pushed his hands to play.

"Yes, you still have to solve it yourself!" Alice and Xiao Chenxi snorted and nodded in agreement.

Frightened, I didn't expect that this time the two girls would mutiny at a critical moment, and they actually took refuge in their father! Looking at Alice and Xiao Chenxi, Zhang Lan was depressed for a while: Why would such a thing be encountered by me?

"Let me think about it!" Zhang Lan raised his hand to surrender, now the personnel do not have an advantage over him, it is better to honestly wait for the fall.

"There it is!" After thinking about it for a long time, and finally thought of what he thought of yesterday, Zhang Lan said excitedly, "Do you think this will work?" We are not in a hurry to introduce our cars to the international market, but first of all to establish our positioning as a luxury car domestically. If we want to determine our positioning, there is one of the most direct ways, which is to make our car the preferred model of government cars! Now the main object of our domestic car is still government agencies, under the strong influence of the official standard administrative car, the demonstration role of the top official car is simply immeasurable! Coupled with the good relationship between us and the government, I think we can start from the top of the government! ”

OK! It's a good idea! Zhang Zongjun and Alice, Xiao Chenxi glanced at each other, and agreed with Zhang Lan's opinion, this is indeed the simplest and most direct way, at this stage of China's special national conditions, as long as it can open the road of high-level government cars, it basically represents that they have opened the door to the domestic luxury car market!

"So how do you get them to accept it?" Xiao Chenxi raised another question, "Now that high-level government officials basically use Audi, how can we get them to abandon the Audi they have used for many years and choose our car?" ”

This is also a big problem, at this stage, Audi is basically synonymous with China's official cars, and has almost been able to replace the status of Hongqi sedan. There is even an unwritten rule that the first choice for high-ranking government officials to use cars must be Audi! In such a situation, how can government officials, who have already developed blind trust in Audi, set their sights on a completely new company's products? And also want them to make a choice, choose their own car?

Even if you don't choose Audi, you generally choose Jetta or Santana, both of which are products of the German Volkswagen. Can they be willing to have their biggest job snatched away by others?

"Gift!" Zhang Lan pointed to his head, "I can't bear to let the child trap not find a wolf, and I can't bear the daughter-in-law to catch the hooligan!" The bulletproof car we made was first presented to the tallest, the one who came to our company last year," said here, Zhang Lan looked confident, "and then give a few to the President and the Politburo Standing Committee, as long as the top one can accept it, there is no problem with these people, as long as these few are settled, the officials below are not the same?" ”

As long as these few people are settled, Zhang Lan will not worry about the rest: German Volkswagen is looking for trouble? Okay, let's see you in the market! China's car market is Chinese, but it is not the forbidden territory of your German Volkswagen! As long as these people accept the vehicles they donate, the competition in the Chinese market is also what the above people want to see, right? As for whether the good relationship between the top government and the public will affect their own companies? Only interests are good relations, and when you compete with the public, the biggest benefit winner is, of course, the state!

Zhang Zongjun gasped: This kid really has a lot of appetite, and he directly aimed at this one! This is the top of the pyramid of Chinese officials! But Zhang Zongjun also has to admit that if Zhang Lan's plan can succeed, then he can be 100% sure that he has completely opened the door to China's luxury car market!

The current Politburo of the Central Committee is in its 14th session, with a total of seven Standing Committee members, plus that venerable old man, including the eight highest-level figures who hold real power in China, and they can be dealt with, and the problem they are worried about is indeed not any problem! Although the cost of these eight cars is definitely expensive, as long as it can be successful, it is worth it!

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PS: Everyone, there are still 5 tickets left to 40 Hey, for the sake of Tongtong's hard work codeword, can you give Tongtong a handful? Thank you, thank you, bow! (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )