Chapter 352: How to choose? (Four more arrived!) )
"Who's going to do this?" Zhang Zongjun asked, how to open the mouths of the upper echelons so that they can accept these things, which is the key to his son's plan.
"Of course it's you!" Alice and Xiao Chenxi continued to carry forward their previous style of wall grass, continued to rebel again, and Zhang Lan kept looking at Zhang Zongjun, and said in unison, the voices of the three people were uniform.
"Okay, I'll go as long as I go, who let it have always been my business to deal with the government before!" Seeing that the matter was a foregone conclusion, Zhang Zongjun had no choice but to raise his hand in surrender and smile bitterly, "Well, there is another question, our luxury cars can't always be the production of bulletproof cars, right?" Is there still a regular car model? ”
"Of course," Zhang Lan nodded, "How many bulletproof cars can be sold in a year?" If you want to live by pointing to those bulletproof cars, you have to starve us to death. Bulletproof cars are only the highest-end models in the luxury car series, and I think there should be at least two levels of models: executive cars and heads of state-level cars, as the name suggests, head-of-state cars, aimed at those heads of state figures, and the versions are divided into bulletproof and non-bulletproof models, but the appearance and interior and even comfort should be completely consistent. ”
The words were too long, Zhang Lan paused, "Let's talk about this administrative-level car, the target audience of this car is aimed at the officials of various localities, or ministerial-level leaders, and the target audience is leading cadres from the municipal level to the provincial and ministerial level." After they saw the exemplary role of the head of state level car, it was natural to be consistent with the above, but the gap between the regulations and the level could not allow them to use the head of state level car, so we would launch an executive-level car for these government officials in a timely manner, and the comfort level car would hardly be inferior to the head of state level car; The appearance is almost the same, but people can still see the difference between the two cars as long as they look carefully, of course, in order to open up the gap between power and price, it is natural to have a difference, and it cannot be contrary to the regulations of official cars stipulated by the government. However, it is still possible to find the continuity between the two types of cars. That's basically it. ”
"It's a good idea," Zhang Zongjun nodded, and when he heard Zhang Lan say this, he asked. "So you've already designed the exterior of both cars?"
"Hmm," Zhang Lan nodded, took out another design drawing and handed it to Zhang Zongjun, and sure enough, this design drawing was almost the same as the design drawing of the car just now. At first glance, it is clear that the two cars have the same family lineage, almost the same body lines, and almost exactly the same front design. But take a closer look, and you can find a lot of differences, the biggest difference is that the design of the rear of the car is completely different, and take a closer look at the body size of this car marked by Zhang Lan, the body length is just over 5 meters, which is almost 20 cm shorter than the body length of the car that Zhang Lan showed him before.
But looking at the interior designed by Zhang Lan for this car, the center console looks simpler than the summit-level car designed by Zhang Lan before, but it still gives people a low-key sense of luxury. The seats are also light beige leather seats, giving people the feeling that they want to be an equally scaled down version of the premier car. As for the ride comfort, both cars are still on paper and have not yet been produced, so naturally there is no way to compare. Other than that, it's almost certainly a car.
"Very good!" After reading these two designs, Zhang Zongjun also had to admire his son's imagination, relying on these two car design drawings alone, without considering other things. It's definitely a classic. If you follow your son's plan, as long as you don't make any big mistakes, you really have a good chance of succeeding.
"What's the name of this car?" Alice is clearly most concerned about this issue.
"I haven't figured it out yet," Zhang Lan glanced at the guys in front of him: why do you want to push everything on yourself? I really think I'm omnipotent. "Why don't you think about it?"
"Hmm." Xiao Chenxi nodded, "As a summit-level car, the appearance is naturally not too public, the first point is to be low-key, but also to show the dignity of a country's leader in a low-key manner, which you have done very well." The same. The name of the car should also not be too ostentatious; In addition, this car is our own luxury car brand in China, and since this is the case, it naturally reflects Chinese characteristics. ”
"The traditional symbol of the Chinese nation is the dragon," Alice continued, "I think it's better to have a dragon in the name, which shows the Chinese style and pedigree of this car." ”
"Dragons? Very good! Zhang Lan nodded, and then put forward his own suggestion, "How about adding another 'Xuan' word?" Xuanjia originally refers to the emperor's car, our car also has this meaning, and Xuanyuan also has the meaning of the Chinese nation, plus a 'Xuan' word. I think it is very representative of Chinese characteristics. ”
"Not bad!" Listening to the three children chattering and discussing there, Zhang Zongjun nodded and muttered these two words softly, "Xuanlong? Long Xuan? Which of the two is better? ”
"Xuanlong? Long Xuan? Zhang Lan also muttered softly, and he was hesitating in his heart, unable to determine which one was better, Long Xuan, undoubtedly referring to the car of the descendants of the dragon, and also alluding to the emperor's car, this name is good, very appropriate, it is estimated that there are few old men who don't like it; Xuanlong? The dragon that pulls the car for the emperor, so it can be said that this car is not the car of the modern emperor, and it is said that the dragon who pulls the car for the emperor can also say the past.
Which of the two names "Xuanlong" or "Longxuan" is better? Not only Zhang Lan, but even Zhang Zongjun, Alice, and Xiao Chenxi were a little undecided for a while.
Zhang Lan looked at it, there were a total of five people on the scene, and the lazy instinct prevailed again, "Isn't it just a choice of two, this problem is easy to solve!" Otherwise, it's the old rule: secret ballot. The five of us, write down the name we like, and then compare, so three times, two wins in three games, and the one that is finally selected is the name of the new car brand? Do you think that works? Zhang Lan suggested.
Such? Okay? The other four people stared at each other, and Zhang Zongjun looked even more incredulous: Ahem, in other words, the one who can propose this method is really very strong, and he has the style of his own son!
Yang Zhi felt that it didn't matter, and supported his son at this time: "I think this method is good, save trouble!" And the name that was chosen in the end must be the one that most people prefer, doesn't that mean that this can also be accepted by most people who buy cars? ”
Well, since Yang Zhi also said so, Xiao Chenxi and Alice naturally have no opinion, as for Zhang Lan, the opinion is put forward by himself, so naturally he will not have any opinion. The last question is Zhang Zongjun, uh, there is no difference between him and him, there are opinions, but vote by show of hands, 4:1, the brother is defeated, he doesn't count!
In a very simple way, the natural speed is very fast, and the final result came out quickly, and finally the name "Long Xuan" won with a 3:2 advantage, so far, the brand of Alice Group's new luxury car was determined in this almost child's play, it is called: "Long Xuan"!
Now that the name has been determined, it is natural to determine the logo of this brand, "Longxuan"! Since there is a "dragon" in it, it is natural to embody the symbol of the dragon. This is a problem, the dragon, as the symbol of the entire Chinese nation, if it is not done well, its own company is very likely to be scolded.
A room full of people were very careful about how to design the logo of this car.
"First of all, there must be a dragon, the image must be mighty, and there must be a sense of majesty, so as to reflect the noble identity of this car," Zhang Lan carefully considered, thinking about how to describe his inner feelings, "Actually, of course, if our traditional Chinese dragon, as a manifestation of majesty, it is better to have a five-clawed golden dragon, but this dragon can not be too visualized, as a symbol, too visual signs are also easy to cause some problems." ”
"Five-clawed golden dragon? Can't be too figurative, be more abstract? Hearing Zhang Lan say this, while the two were talking, Xiao Chenxi had already drawn a sketch and handed it to Zhang Lan, "Let's see, is this the feeling?" ”
Well? The little girl's movements are fast enough, huh? Zhang Lan was surprised for a while, took Xiao Chenxi's painting and took a serious look: it was a very abstract dragon, and it only took a few strokes to outline the lines of the entire dragon, but if you look at it separately, if you look at a single line or a few lines, it will definitely not make people think that it is a dragon, but when all the lines are combined, these magical lines become a five-clawed golden dragon that moves vigorously among the clouds, especially the dragon eyes composed of simple lines, which are blazing and not angry. The whole design sketch is a perfect presentation of the noble, majestic and inviolable image of the traditional Chinese dragon.
The heaviest thing is that such a design is not difficult to produce, and it is estimated that there is no big problem if it is registered.
"It was just perfect!" Zhang Lan admired and handed the picture drawn by Xiao Chenxi to Zhang Zongjun, Yang Zhi and Alice, "How is it?" Isn't my sister's design very expressive? ”
"Just use it!" After just a glance, Zhang Zongjun decided, "Let's use this dragon as a car logo, like a Rolls-Royce car, stand it on the front of the car, and see who is more powerful than our golden dragon when the time comes!" said with a shy face, "Daughter, don't bother the two masters, then please design another logo, right?" ”
"Okay," Xiao Chenxi nodded, grabbed the pen and quickly drew on the paper, and it didn't take long for it to seem to have been completed, so he handed it to Zhang Lan first, "Brother, how about this design?" (To be continued, if you want to know what will happen next, please log in to the www.qidian.com, more chapters, support the author, support genuine reading!) )