Episode 35 Brainstorming 2

& The event was hosted by Qu Zifan, who briefly greeted everyone and once again clarified the rules of the event, and the project roadshow officially began. △,

The first roadshower is Chen Dongju, a newly graduated pizza delivery maker, who is a very attractive girl, both in terms of dressing and overall image, she feels very comfortable.

The pizza brand is 'Yuanju Pizza', the project looks relatively simple, no need for a door, as long as there is a processing room around the university town, you can use Weibo, WeChat, Momo and other tools to promote and sell, customize the taste according to the needs of customers, and deliver the pizza to your door within 20 minutes!

The core customers are college students and young people who like new things and are willing to catch up with fashion, and the core market is the university towns in various regions.

From the perspective of college students' consumption ability and acceptance of pizza, per 10,000 college students in the market, the annual sales potential is expected to be 10,000 * 5% (the proportion of people who try it) * 8 (average annual repeat purchase frequency) * 60 yuan (average customer unit price) = about 240,000 yuan. The average profit of pizza is more than 60%, so the annual profit per 10,000 people in the market should be around 150,000.

This business generally requires two people to operate, one person to sell and deliver, and the other person to make zuò meals. If you want a market of more than 20,000 people, you need to add one person for every 10,000 more potential customers.

The project does not have much competition threshold, mainly because it is difficult to promote the brand. Chen Dongju's advantage is that he has just come out of the ivory tower, has a very good understanding of the university environment and students' interests, and has also sorted out a set of relatively efficient sales methods for self-media products.

The project has been in operation for nearly a year, and 'Yuanju Pizza' has opened up a certain popularity in the local market. And she and her boyfriend also opened three chain branches in several different college towns in Shanghai with their cousins.

The main problem encountered was that when I wanted to continue to expand, I felt that I was unable to do so, because I could not find the right way to join and manage the mechanism.

The second roadshow project is 'Lingxi Music', and the roadshower is Shi Yuhua, a university student of Peking University who has dedicated her youth to this project for two years.

The goddess looked like she was twenty-five or sixteen years old, and wore a pair of glasses with thin legs and rimless. Under the light blue pinstripe mohair sweater is a knee-length one-step skirt, and a pair of black high heels are stepped on, which fully shows off the perfect curves!

In line with her intellectual dress, this entrepreneurial project is also very emotional, and the concept of the platform is that everyone can become an original musician to please themselves.

To put it simply, 'Lingxi Music' is an online platform for matching, displaying and promoting original lyrics and tunes.

Netizens who like to create can upload the lyrics they wrote or composed songs to the website. The website then makes an independent electronic IP for the material according to the time point of upload.

When the lyrics and tunes are uploaded, the staff of Lingxi Music will do a review for them in the background. When they find a 'boutique', they will take the initiative to ask professional musicians to play and sing a sample for them. Then negotiate a contract with the creator to push it to the music industry in the real world!

Of course, the author himself can also upload the finished product or sample of the music. After song lovers or singers find their favorite lyrics on the platform, they can directly negotiate with the author for cooperation.

After two years of operation and development, 'Lingxi Music' has gained a little popularity in the circle, but it has been struggling to develop because it has no support from financiers and investors.

Shi Yuhua's purpose for coming this time is very clear, that is, to come for the 1 million angel investment fund!

The third roadshower is Jiang Chao, one of the founders of the 'E-commerce Three Musketeers', who has just returned from studying in the UK, and the other two partners who are still studying in the UK will not be able to return to China until about a month. Therefore, the project brought over is still just an idea for the time being, and has not really been put into action!

The concept of the project seems to be quite righteous, and the 'e-commerce trio' believes that their mission is to defeat all the online shopping traps in the country, not only to say no to fakes, but also to make counterfeiters pay.

In the initial stage, it will mainly focus on the top five online shopping platforms in China, and organize netizens to fight counterfeits in the form of guò associations, and anyone in the community will immediately notify everyone after discovering fakes, and then the 'e-commerce three musketeers' will take the lead in large-scale sweeping.

After buying the goods, the e-commerce three musketeers will immediately report to the quality supervision department, and after determining that the goods are fake, they will apply for tenfold compensation to the seller, and if necessary, they will also file another claim against the platform to which they belong. However, if it is genuine after inspection, then simply use it for your own use or return it according to the principle of no reason within seven days, and return all the products with some shipping costs. (Of course, after receiving the claim, netizens who follow the trend will also pay a part to the Three Musketeers as a commission for rights protection assistance!) )

The threshold of the project is the ability to identify fakes and the ability to defend rights, and Jiang Chao is learning the law, so he thinks that rights protection should not be a problem. And Li Gang, one of the two swordsmen overseas, his father works in the State Quality Supervision Bureau, which is also the biggest support for the three to start a business.

The biggest challenge now is to organize an anti-counterfeiting club, and to ensure that everyone in the community has mastered the basic skills to recognize fakes, and will give feedback to the company in a timely manner after encountering consumer traps or merchant loopholes.

The fourth roadshow was the 'Civil and Military Shuangquan' micro-film studio, which was attended by Li Bin, a post-95 screenwriter and director who had not yet graduated from university.

His project is to shoot a documentary, wanting to truly record the embarrassing situation of the older leftover men and leftover women who work hard in international cities like Beijing, Shanghai, Guangzhou and Shenzhen when they return to their hometowns during the Spring Festival.

The reason why I chose this theme is because this phenomenon has become an unforgettable pain for many young people! Under the premise that the shooting angle of the film is prominent, the details are accurately grasped, and the authenticity is not artificial, the work is likely to become a hit.

Li Bin's main advantage is: he is an Internet celebrity, although he is a little different from those traditional Internet celebrities with white skin, beautiful appearance, thin waist and long legs, but Weibo has also accumulated more than 200,000 fans, and what is even more rare is that these fans are real.

The reason why he became an Internet celebrity is because in his junior year, he and a few buddies in the dormitory who are also choreographers and directors made several micro-film series called "Young people don't - think about how to start a business".

The ** silk lines and nonsensical entrepreneurial ideas in it quickly made this work spread at the speed of a viral epidemic!

The documentary "Rent him for the Chinese New Year and go back to his hometown together" is the transformation of the studio, and it is also the graduation project he prepared, hoping to draw a perfect end to his college career.

It doesn't cost much to shoot, so funding isn't an issue, the real difficulty lies in character selection. Although Li Bin has many fans, most of them are around 20 years old and do not fit the character setting.

And the filming of this documentary cannot be promoted on the Internet, otherwise it is difficult to ensure that the actor's registration is based on the psychology of wanting to be famous or the situation is indeed in line with the script setting.