Episode 35 Brainstorming 3
read_content_up();
Si Lu "Ke Siluke" info update the fastest, no pop-ups!
The fifth roadshow was Xu Hai, a middle-aged man with a patented product, who said he was 45 years old this year, but he looked much more than that.
Hearing that it was his turn, Xu Hai squinted his eyes and stood up, his eyes were surrounded by fine wrinkles, and he looked very tired. The chin was unusually smooth, and the contours were flat and unremarkable, as if the beard had been removed with some potion.
This uncle is a typical farmer scientist, and he doesn't have any PPT, video, or even word manuscripts.
It was simply an isosceles triangle device composed of three different shaped steels. Hòu picked up an apple from the table and ran it through it from the bottom to the top with the shortest edge, turning one of the levers and peeling the fruit from top to bottom with the blade on the other head.
What is unique is that the peel he peels is as beautiful as a lotus blossom, and it requires no skill, just turn the apple with one hand and control the peeler up and down with the other.
In less than 30 seconds, the apple is peeled very cleanly, although the peel is slightly thick, but the flaws are not hidden, the overall shape is really good-looking, and it is a little faster than the ordinary peeler on the market to process the apple.
Everyone was looking forward to him using this device to show other magical application methods, but unexpectedly, the roadshow ended here, the function of the peeler is so much, and the effect is what he showed.
"Mr. Xu, how much market potential do you think this product has?" The young host Qu Zifan asked very understandingly, and at the same time wanted to help him straighten out his next thoughts.
Xu Hai should have been asked this question many times, and immediately replied:
"Everyone wants to eat apples, because the equipment is a stainless steel structure, and it is estimated that it will not break in three or five years, so one for a family should be enough.
There are three or four billion families in China, one-third of the families are likely to buy, if the energy is turned into production, the cost of a peeler is almost enough for 6 yuan, if the retail can be sold for 15 yuan, then there will always be a market of billions! ”
"Then you didn't take the test, are there any other competing products on the market?" Qu Zifan then asked.
Xu Hai: "This product structure is more reasonable, why should consumers choose zé else?" ”
"I just searched with the Ipad, and there are plastic products with a similar structure to you on Taobao, and they look much better than the one in your hand, selling for 12 yuan and free shipping, and I haven't seen much sales!"
Listening to this assumed answer, Li Bin couldn't help it, and casually took over the topic.
Xu Hai: "My product is made of stainless steel, which is much more durable than plastic, and if the structure is the same, it is impossible for that product to have a patent." I have already applied for this design! ”
"Patents are important, but in terms of products, similar models sold on Taobao have not been praised by everyone.
And your product has three structures, but also for different sizes of apples to do adjustment, the shape of the apple is irregular, it is also difficult to do, if the tool is not clean, the metal rod inserted into the qù also feels very unhygienic, when you make this product, please do the user experience with friends around? ”
It was Li Bin who asked this question.
Xu Hai: "As long as the design is reasonable, what is the use of user experience?" Not everyone is a scientist, my peeler is simpler than other products on the market, durable, and the peel is fast and beautiful.
Even if there are three or two people who don't like it, what does it matter? My target customers are people who like my products. ”
Shi Yuhua, who had been very quiet next to him, couldn't stand it anymore, and asked:
"So how are you going to promote your product, and then make it visible to your target customers who like the design?"
Xu Hai: "I'm here to solve this problem, and another problem to solve is how to attract as many venture capital as possible!"
If you don't have investment, crowdfunding is fine, isn't it very popular now, I can raise money first, and then after hòu and other products are produced, the products will be distributed to those investors.
Wasn't Squirrel Ventures a crowdfunding company before? Can't you crowdfund it for me? ”
Listening to Xu Hai's almost naïve request, Qu Zifan felt a sadness inexplicably, it was impossible for him to pass the primary election of the guò event, but Xu Hai was very persistent, and he kept signing up for six consecutive issues, and it was precisely because he was repeatedly eliminated that this upright man was very sure that Squirrel Ventures would not cheat him of two thousand yuan.
Knowing that this kind of project has no future, but seeing that he is so persistent, Qu Zifan really can't find any other way, although he knows very well that at this time, helping him is actually harming him!
Since he insisted on coming, then come! Let him learn how other entrepreneurs start their own businesses in two days, and then everyone will analyze and analyze the products together, and then collectively enlighten him, maybe he can change his mind and let go of the entrepreneurial idea that has no future at all.
"Mr. Xu, since you also know that I am from crowdfunding, then I will tell you the simple concept of crowdfunding, which is divided into four types: product crowdfunding, bond crowdfunding, equity crowdfunding and public welfare crowdfunding!
Regardless of the type of crowdfunding, you must have enough confidence and interest in investors about you or the product you want to produce. In addition to public welfare crowdfunding, other types of investors have expectations for a return on investment.
The purpose of the roadshow is to allow you to fully demonstrate your personal abilities and product features.
In my personal opinion, the advantages of your product are not outstanding, although you feel that you have found the so-called selling points such as durability, ease of use, and good peeling, but it is very likely that this perception is wrong, and these so-called selling points are not necessarily the real needs of customers.
The two-yuan plastic peel knife in the supermarket, although it may not be durable, but many consumers may think that it can already meet their needs, and it is not impossible to buy a stronger and better-looking one, but it is just more expensive. It takes three parts to peel an apple, so how could this design be more convenient than a simple peeler?
Besides, peeling is good-looking, the most important use of apples is to eat, what is the use of peeling so good-looking? There may be people in the market who like this feature, but it is difficult for such a niche group to support the market you want.
So think about your wife and children, be realistic, find a suitable job to earn money to support your family! If you are still unwilling, then see what other entrepreneurs do and say!
What entrepreneurship needs is not that I understand you, I support you with this kind of empty words, clichés, but really visible and tangible support, we should have projects selected in this event, and get angel investment, you can take a good look, why they can get this opportunity. ”
Qu Zifan's words were very sincere, and ** Tao couldn't help but be impressed by his maturity beyond his age when he praised his sincerity.
But Xu Hai, who has always lived in his own world, was unmoved, and still stubbornly said:
"The most important thing in entrepreneurship is persistence, hasn't the old man who founded KFC also been rejected many times? Didn't Jack Ma also run into walls everywhere when he was looking for investment?
You don't want to invest in me because you don't know what I'm capable of, not only this apple peeler, but also many other things I'm inventing, such as a bicycle that doesn't use a chain, and a machine that automatically chops vegetables. It's just that these inventions require a relatively large amount of money, and I plan to wait for this project to attract investment, and then improve the inventions that are being studied. ”
Qu Zifan just wanted to continue to say something, but Mr. Peng, who had been expressionless next to him, suddenly opened his mouth:
"The time of each project is ten minutes, Mr. Xu's roadshow has ended, Mr. Jun Mo's 'Donkey in the Rivers and Lakes' project, please start!"
After yesterday's assault and arrangement, and also had the template given by Qu Zifan, Jun Mo's understanding of the roadshow was still relatively clear, and after hearing that he was finally lined up, he picked up the laser pointer on the table, and pointed at the PPT title mapped by the projector and said:
"Donkey in the Rivers and Lakes is an online platform that provides information on various activities and gatherings for young people, and the organizers of events and gatherings can be businesses or individuals.
The merchant groups in the platform members are mainly casual catering, sports and fitness, entertainment, training, blind date companies or professional event party organizations; In the current severe economic situation, the price war of all kinds of catering and entertainment businesses will become more and more fierce, and the effect will become worse and worse, and it is imperative for them to provide added value of services!
"Donkey in the rivers and lakes" has a convenient and easy-to-understand and reasonable process of the event gathering operation guide, but also provides a free display platform for member units, joining the membership is also an excellent way for them to open up the marketing dilemma. And this is the core entry point of the development of the platform.
The target group of individual members is young people born in the 85s to 90s; The core group is unmarried men and women. This group of people has a strong social need, and at the same time, they are relatively quick to accept all kinds of novel activities and gatherings.
People's social demands are very strong, Facebook, QQ, Weibo, WeChat, Momo and other software have solved everyone's communication needs in the virtual world, and the meaning of "donkey in the rivers and lakes" is to provide a convenient face-to-face communication platform for everyone in the real world.
The 'Donkey in the Rivers and Lakes' online platform and mobile app are mainly responsible for the summary, classification, display, pre-collection and management of event and gathering information nationwide, as well as providing evaluation and scoring services for both organizers and participants.
In order for events to become popular, it is necessary to promote and guide them in a specific region in a long-term manner that is replicable, sustainable, and can attract the attention of the target customer group. And even if this way is found, the time, manpower and financial costs invested in promoting it to other cities across the country are relatively high.
'Donkey in Jianghu', 'Hug Hutuan' and 'Paper Airplane Project' have initially opened up the situation for platform promotion, and being one step ahead of the competition is our most prominent advantage at present.
Now we have to solve the problem is to achieve the goal of 1 million platform members, more than 200 million platform transaction amount or more than 8 million net profit by the end of 2016 with the company's cash reserves of less than 6 million. Otherwise, according to the VAM agreement, the controlling stake will be handed over.
The current situation of the company in 2015 is that the number of members is only more than 100,000, and even if you count the 'huddle group activity' and the 'paper airplane plan', the platform transaction volume is less than 20 million. Although the break-even has begun in the last six months, the total annual profit in 2015 should not exceed five figures. ”
Jun Mo's PPT has just been demonstrated, and the problems have come one after another, but unlike the previous projects, everyone's attention has not been put on the development prospects and operational feasibility of the platform, but they are all very interested in why 'Donkey in the Rivers and Lakes' would sign such a harsh and gambling agreement with the other party.
Seeing that everyone's questions were getting farther and farther away from the theme of the event, Jun Mo also had an expression that was obviously unwilling to explain this. As a qualified host, Qu Zifan naturally knew what to do, so after making a stop gesture to everyone, he said:
"The purpose of our activities is to solve the problems that everyone is facing, and although the company's structure and business ideas are also part of the problem, if it involves the trade secrets of the other party, then there is no need for us to delve into it.
Therefore, the same is true in the subsequent discussion of problem-solving ideas. I hope that everyone just pays attention to the matter itself and gives a solution. ”
Thinking "Road" Ke Siluke ~ info update the fastest, no pop-ups!