Chapter 235: Seize the Opportunity

Everyone in the audience couldn't help but hold their breath after seeing the person in charge of the CCTV advertising department take out the envelope, and some business owners who cared about this standard king were even more nervous and clenched their fists!

After getting the envelope, the person in charge of the CCTV advertising department said: "Here I want you to read the three highest bidders today!" ”

"White Cat Daily Chemical bids 30 million, ranking third!"

The boss of the white cat daily chemical sitting in the audience is lost and happy, the loss is because he has missed the bid king this time, but fortunately he was a little hot when he quoted just now, and quoted a high price of 30 million, and now the profit of the white cat daily chemical is less than 30 million a year, just after the price he began to suffer from gains and losses, if he takes more than a year of pure profits to advertise is indeed a little irrational, he was relieved to see that his offer has been defeated, and comforted himself in his heart that at least he had fought once!

The crowd in the audience heard that the high price of 30 million was only the third, and many bosses who only quoted 10 million or 20 million, or even millions just now, thought that they could win the bid king, and said that it was really a mountain higher than a mountain, who would have thought that someone would have such a blood capital for an advertising bid king!

Seeing the reaction of the audience, the person in charge of the advertising department couldn't help but feel complacent, this secret label is from his proposal, if you go to the normal price, I am afraid it will not be possible to reach such a high price, thinking so in his heart, he read again:

"Rainbow TV bids 31 million, ranking second!"

After the foreshadowing of the white cat's daily chemistry just now, this offer that is one million higher does not have the surprise just now, but it just makes some people secretly speechless, saying that those people are crazy. Spend so much money in order to grab a bid king. It's not good to use these tens of millions for what!

After everyone in the audience digested it. The person in charge of the advertising department deliberately raised his voice and continued: "The last one is today's bid king, and this bid king is... Tianhong Electronics, the price is 36 million! ”

In the noisy surprises around him, Xu Hongwen couldn't help but wave his fist, turned his head to Jiang Meng and said, "Haha, old Jiang, we won today's bid, I'll go drink and celebrate later!" ”

The few quotations that were read out just now can be said to be constantly refreshing Jiang Meng's cognition, and he thought just now that only Mr. Xu quoted a high price. I didn't expect to report ◇ dǐng ◇ diǎn ◇ small ◇ said, .2∧3.o◇s_(); There are two more than 30 million, and I am afraid that there are not a few who offer more than 20 million, but the CCTV staff did not say that he didn't know, seeing Mr. Xu's excited appearance, Jiang Meng didn't feel that his pressure was a little bigger!

Seeing the staff on the stage asking them to go up, Xu Hongwen and Jiang Meng got up under the amazed gaze of everyone, and the Mediterranean hairstyle boss who was bragging to Xu Hongwen just now was surprised to open his mouth and stuff a duck egg when he saw Xu Hongwen standing up!

Xu Hongwen, who went through the motions at the meeting, signed a contract with CCTV after the meeting, this time the investment promotion was the first shot of CCTV's reform, and the people in the CCTV advertising department paid more attention to it than Xu Hongwen, not only gave Xu Hongwen a lot of professional advice on advertising, but also added several additional advertising slots in addition to the prime time. And promised to promote it as much as possible in other columns!

After Xu Hongwen won CCTV's advertising bid this time, Tianhong Electronics can be said to be tied to the same chariot as CCTV. As long as Tianhong Electronics makes the market bigger and stronger, Tianhong Electronics can make money, and CCTV can also prove the value of their advertising, so that more companies will come to CCTV to advertise, otherwise the people of CCTV Advertising Department will not be able to make suggestions for Tianhong Electronics!

Jiang Meng, who came out of the CCTV building, followed behind Xu Hongwen, at this time his heart was not calm, at first he thought that it was not cost-effective to spend 36 million to buy a CCTV standard king, but at this time he had changed his mind, he really didn't expect that there were so many benefits to getting this CCTV standard king, just now I saw that those people in the advertising department were even more nervous than them, Jiang Meng couldn't help but think that maybe next year would be their year!

In this era, no one will boast about CCTV's propaganda ability, before the emergence of satellite TV in China, CCTV was a giant like a giant in the country, covering almost more than 80% of the population!

After returning to Haizhou, Xu Hongwen put the opening of sales channels and advertising systems on the agenda, in terms of sales channels, Xu Hongwen has always felt that the establishment of distribution warehouses in the provincial capitals, and then the development of distributors in the city, the advantage of this is that it is easy to manage and have good after-sales service, but it is difficult to diǎn also in management and talent reserves, which will cause too many levels of the company and increase operating costs, which may bury hidden dangers for the future of the company like Haier in later generations!

If the direct development of provincial agents is not impossible, but the company's management of agents will be out of reach, and the agent as a dealer may have resistance to the company's brand strategy, after all, as a businessman is profit-seeking, such as in the product after-sales service will be insufficient power and so on!

There are pros and cons to the establishment of distribution companies and the development of provincial agents, not to mention the network in this era, it is very inconvenient in terms of communication, which also brings problems to management, it is this reason Xu Hongwen has a trace of hesitation between the establishment of distribution companies and the development of provincial agents, after several considerations, Xu Hongwen finally decided to develop provincial agents!

After making a few advertising planning plans, he felt that he was not satisfied enough, and he always felt that it was not atmospheric enough, it was too earthy, it may be that after the bombardment of various advertisements in later generations, Xu Hongwen directly ignored these uninnovative advertising plans, in Xu Hongwen's view, advertising should be high-end, atmospheric, and high-grade, even if tens of millions were spent, he would not be stingy with that diǎn advertising system!

Half a month later, the decoration of the first batch of high-clean dust-free workshops in the Loongson production park was completed, and with the transfer of the first chip production line into the industrial park to begin installation and commissioning, Xu Hongwen also had to put down other work, although the installation and commissioning of the chip production line will take a long time, but as long as the O is the state of waiting for the rice to be cooked, because the companies under Hongwen Investment have no ready-made chips to produce!

Xu Hongwen has to find rice for his chip production line, his first thought is Philips, using Philips's transcoding chip, the importance of this chip is self-evident, now he has a chip production line, Xu Hongwen of course prefers to produce this kind of chip by himself!

Now it is possible to eat the patented technology of this chip at a low price while it is not yet obvious, if it is officially entered into the market, then the old treacherous giant slippery international company will be clear about the market prospects, I am afraid that the value of this chip will be another situation, let alone buy technology patents, maybe it will be stuck in your neck for you to take out the technology to share! (To be continued.) )