Donkey in the rivers and lakes 60 seconds roadshow:

The pressures of work and life are often overwhelming, and when they are lonely and helpless, many people want to participate in a party or event that suits them, and talk to friends or people face-to-face to find comfort for each other. Pen ~ fun ~ pavilion www.biquge.info

Donkey in the Rivers and Lakes is an online platform that specializes in providing various gatherings and activities for young people.

The platform services include: the summary, classification, display, management and pre-collection of fees for gatherings and activities across the country, as well as the evaluation and scoring mechanism for both initiators and participants.

The initiator of events and meetups on the platform can be a merchant or an individual. The reason why they chose Donkey in the rivers and lakes is that the platform solves four major problems for them

First, the cost control and operational professionalism of the initiator's event gathering;

second, the extent to which participants understand the format and content of activities and gatherings;

third, the credibility of the initiator and the control of the number of participants;

Fourth, the organization and process of activities and gatherings.

We think this is a rare and good project, and I am very honored to introduce it to you today!

As soon as the 60-second roadshow ended, the host Dajiang turned around, picked up the microphone and waved his hands backstage and said:

"Okay, congratulations to the first entrepreneurial project on the stage, 'Donkey in the Rivers and Lakes', we applaud the company's founder Jun Mo to make a shining debut!"

At the end of the roadshow, the six lights on the field were still on, and this result also added a lot of confidence to Jun Mo who walked from the backstage to the center of the stage!

After walking to the host's side, Jun Mo first bowed to the six investors and the audience, and then shook hands with the host and greeted: "Hello everyone!" ”

Host Dae: "Welcome, welcome to our program, you can briefly introduce yourself to everyone first." ”

Jun Mo: "Hello everyone, I am Jun Mo, from Weihai, Shandong, and I am one of the founders of 'Donkey in the Rivers and Lakes'. Let's briefly talk about the current development of our company!

When I had this idea in September 01, the whole team had four partners, and three months later, I got a government start-up subsidy of 1 million yuan and established the company;

∮⊥∮⊥∮⊥∮⊥, in the early stage of operation of M.∷.CoM↗, the development of the platform has been relatively slow, with a total number of more than 10,000 members and a total transaction volume of no more than 500,000 yuan.

At that time, there was a great disagreement between the team, and after signing the compensation agreement, the two partners left the company.

In May 015, the platform got the second angel investment of 00000000 yuan and reorganized the team; At that time, the company's valuation was 10 million!

From May to now, more than 100,000 new members have joined the donkey platform, and the transaction volume has also risen to more than 1 million. The company also has one team member, and plans to expand the team to about 100 people this year. ”

Interviewer: "So what are your financing needs?" ”

Jun Mo: "We raised 5 million and sold 5% of the shares!" ”

After a brief opening, the host Dajiang began to guide the guests: "All the investors here, if you have any questions about this project, you can start asking questions now." ”

Zhou Haoyang of 90 Capital was the first to speak: "I really want to know what happened in the past six months and how there is such a big change in performance!" ”

"Mainly in the past six months, 'Donkey in the Jianghu' has been repositioned, focusing on the original scattered energy, and finding a relatively ideal breakthrough, in addition, the introduction of funds and the integration of new teams have also contributed to ......"

The answer to this question was only halfway through, and Jun Mo's words were interrupted by Zhang Yacheng of Dongchuan Capital:

"As a TV show, each contestant's project presentation time is limited, so I don't think you should delve into those specific marketing tactics, you just need to tell me the strategic direction and goals you have chosen!

In addition, the people on the platform now, what is the situation of the initiators and participants of these party activities, can you introduce it, it is the user sketch! ”

Hearing this question, Jun Mo sorted out his thoughts a little and replied:

"Okay, Mr. Zhang! Our strategic direction is twofold,

Strategy 1: Find nationally renowned chain coffee bars, tea restaurants and similar catering and leisure venues to cooperate, online, we attract traffic for merchants through platform members and activities; Offline, merchants will attract customers who enter the store to consume into the 'Donkey in the Jianghu' platform members through promotional posters and single pages!

Strategy 2: Shoot a web drama based on the entrepreneurial experience of the 'Donkey in the Jianghu' company, and turn it into a big advertisement for the company's platform and cooperative businesses on the premise of ensuring that the audience recognizes the storyline and entertainment effect!

Short-term goal: By the end of 016, the number of members will exceed 1 million, and the annual platform transaction amount will reach 100 million yuan or the annual profit will exceed 8 million yuan.

Most of the participants in the gatherings and activities on the platform are generally speaking, a group of young people from the post-85s to the post-90s!

The initiators of gatherings and activities are relatively complex, mainly including coffee bars, tea restaurants, clean bars, ecological estates, game casinos, training companies, marriage agencies, event hosts and other businesses and individuals. ”

Ge Wei, the CEO of Chinese Investment, who is about 50 years old and dressed gracefully and luxuriously, was obviously not very satisfied with this slightly thin answer, and interjected:

"Wait, just listening to your excitement, for a while, in less than half a year, the company's business situation has undergone earth-shaking changes; After a while, I am going to shoot an online drama or something, and then in terms of performance expectations, there will be such a set of ****** satellite numbers, let's take a good look at it first, what is going on with the platform of 'Donkey in the Rivers and Lakes'!

According to my understanding, "Donkey in the Rivers and Lakes" provides online services for gatherings and activities, right, there are so many ways and types of gatherings and activities, are you eclectic in the form of a grocery store, or have you specifically selected a few categories to do vertically? ”

This question was asked by Haiyan during the rehearsal a few days ago, so Jun Mo answered it very easily:

"Mr. Ge is right, the essence of 'Donkey in the Rivers and Lakes' is indeed an online grocery store for gatherings and activities, but it has been carefully classified and attributed according to region and form.

However, when we developed this platform, we still carefully selected several regions and categories as the main recommendations. Our idea is to do the stock market first and then the incremental market!

At present, the main promotions are: young men and women social gatherings, various themes, workplace training activities and public welfare activities

Heavy promotion area: the original plan for 015 was to do Beijing, Shanghai, Chengdu and our base camp Weihai, Shandong;

But in 016, there was a change in thinking, and it went to the main cities of Guangdong, Jiangsu, Zhejiang and Shandong provinces! After the online drama is filmed, it will first be promoted in provincial capitals, and then it will cover all third-tier cities in the country. ”

Following this line of thought, Zhou Haoyang continued to ask:

"Okay, there are two data I want to ask:

One, what is the number of your daily release parties and events?

Second, how are these gatherings and activities accomplished? What are the percentages? ”

has been preparing for this for more than a month, so of course the data in Jun Mo's hand is ready-made, and he replied quickly:

"The first data, the daily information released by the platform in November is about 00-500, and there is still great room for growth;

In terms of the daily completion rate, it is currently about 50%, mainly because the success rate of personal information release is low! ”

Ge Wei's curiosity also became even stronger, and he continued to ask:

"In the roadshow, your platform has solved four major problems. Because there is such a professional platform as an endorsement, I can basically understand the solution of the last three problems, but how do you solve the problem of cost control and professionalism of the initiator? ”

"Our platform currently has more than 100,000 members, which can save a lot of publicity costs......"

Jun Mo was just halfway through this sentence when he was interrupted by Li Siyu, executive director of Hope Island Financial Services, who looked no more than 0 years old:

"If you believe that your membership is true, it is too small for such a fragmented market. Events and gatherings are limited in time and location, and the 100,000-level stock market is simply not enough to see! ”

Jun Mo did not deny this evaluation, but simply replied:

"Yes, the cost advantage in terms of membership is something that takes about a year to become apparent, and if you're an individual initiating a meetup or event, that kind of support alone isn't really a big part of our strength.

However, 'Donkey in the Rivers and Lakes' has real support for market-oriented cooperative merchants, and we will send an event host to help and guide them in the early stage of merchants joining the platform. ”

Wang Yating, the beautiful CEO of Qihui Media, also joined the discussion at this time and asked with a smile:

"That is to say, the 'Donkey in Jianghu' company has designed a standard operating process template for gatherings and activities, and then has also trained professional event hosts.

In just a few minutes, the 'Donkey in the Rivers and Lakes' platform can be summarized like this, and it is obvious that the IQ of this beauty is not lower than her appearance! Jun Mo thought for a while before he said cautiously:

"Theoretically, this is the case, but the way we designed the party and activities is only a reference, 'Donkey in the Rivers and Lakes' is a platform with a high degree of openness and freedom, and the organizers can design the way and content of the party activities by themselves, and set the price freely. As long as someone is willing to participate!

Although we will arrange professionals to provide free support to merchants during the early marketing promotion, after the run-in period, if they still need us to host the event, they need to charge a fee. ”

As soon as Jun Mo finished answering the question, he heard the host Da Jiang say: Ge Wei, why did you turn off the lights?

The reasons given by Mr. Ge are very sufficient:

First, she believes that most of today's young people like to stay at home and play electric, and social networking relies on WeChat, and apps like Momo are basically fine. In addition, she feels that 'Donkey in the Rivers and Lakes' does not bring simplicity to member 'merchants', but makes simple services such as drinking tea and eating for customers more complicated.

Therefore, from the perspective of product application, she thinks that the service of 'donkey in the rivers and lakes' may be a pseudo demand! I don't think it's going to have a big market!

Second, the social economy is a big concept! She feels that donkeys are simply taking the lead in the rivers and lakes, and they have not shown very special skills.

She doesn't think that a start-up company with no background can make it into a nationwide network platform, and even if the market is developed, this will be the world of large companies.