After watching it four times in a row, Brad Gray finally stopped, and he stopped his finger trying to click the mouse again in time to clear his mind again. Pen "Fun" Pavilion www.biquge.info

This video is really toxic, and people can't help but want to watch it a few more times, not only because the film has the texture of a golden age mime, but also because the details in the video clip are very exquisite, such as the cactus and crow in the yard, such as the oil spill next to the driveway, for example, the driver in every car in the car accident is a zombie with neat makeup, and for example, the zombie team that appeared at the end actually has subdivided characters, and for example, there is a line of small print at the bottom of the subtitle of "What about Max", " Lancelot-Strello presents"...... These details can't be found at all if you don't pay attention to them, but every time you watch them, you can find more surprises, and every detail will make people applaud, which makes people can't help but want to watch it several times and find out more unexpected surprises.

After watching it many times, Brad finally understood what Tarn meant, this video is obviously not a simple spam, not only is it not, it is also a well-planned publicity campaign, if he is not mistaken, this should be the promotional guide for Lance's latest work, the work called "Mad Max 4......

Brad's mind was full of thoughts, when "Mad Max 4" was established, almost no one was optimistic about the prospects of this work, whether from an emotional point of view or from a rational point of view, it was difficult to imagine that this work could be successful at the box office, and Lance was even forced to lead the team to Africa, and the prospects were really bleak.

But Brad knows that no one can underestimate Lance!

Sure enough, after the filming of "Mad Max 4" started, the publicity offensive was methodical, wave after wave, slowly dispatching netizens enthusiastically, creating a lot of hot topics, and still stealing a lot of attention in the wave of the awards season, and the audience's expectations for this work are rising from scratch, and the momentum has a tendency to surpass this year's summer hit "Pirates of the Caribbean 2", which really makes many people fall through the glasses.

Now, just halfway through the first month of 2006, "Mad Max 4" has launched a second wave of propaganda, killing everyone by surprise in such a unique way. It's just that Brad is a little puzzled, how should the follow-up supporting publicity be carried out? Because there is no mention of "Mad Max 4" in this video, if he hadn't watched it repeatedly, he wouldn't have found the words "produced by Lancelot Strello", in other words, even if it was a prank video, this was also valid, and it would not have helped the movie promotion at all.

However, Lance's head circuit is always unfathomable, isn't it? Brad has a deep understanding of this.

Brad finally came to his senses at this point and turned to look at Tarn, "Has this video been trending lately?" "Tarn just read the title and understood, which means that Tarn must be more aware of the situation.

Tarn shrugged, "I'm not sure, I haven't done any research. After all, it was only circulated in private emails, and Tarn naturally didn't know the exact spread of it, "But this is true among my friends, and as far as I know, at least sixty people on my mailing list have seen this video, and all my friends around me have seen it." When she met up with her friends last night, they talked about the video, but since there was no link or information after the video, it seemed to be just a simple funny video, so Tarn didn't think much of it.

"Didn't you notice that this video was produced by Reims?" Brad asked curiously.

Tarn's eyes widened, "Which Lance?" Brad rolled his eyes, and it dawned on Tarn for a moment, "Lancelot-Strello?" After receiving an affirmative answer, she couldn't help but cover her mouth in surprise, obviously completely unexpected, "Why did Lance make such a viral video?" ”

Brad finds it more and more interesting, if Lance made the video to promote "Mad Max 4", then it is clear from Tarn's reaction that it was a failure. However, Tarn can only represent the individual, not the general phenomenon, and Brad is more curious, "If Barry Meyer or Robert Iger saw this email......"

It's not a speculation without roots, and the fact that Twentieth Century Fox, Innovative Artists' Agency, and Slate PR have all sent the video on his mailing list, means that the video has gone viral throughout Hollywood. Warner Bros. and Disney didn't receive the slightest rumor, which is absolutely impossible. So, how will they respond? Thinking further, what would he do if he were in Barry Meyer's place?

After thinking about it seriously, Brad actually found that he had no clue, on the one hand, because this viral video was too contagious and could not be stopped at all, especially through private email, which was completely uncontrollable; On the one hand, because the hints of the theme mentioned in the video are too vague, it is estimated that many people have not noticed that if he acts rashly, he may also pierce the window paper and make a wedding dress for Lance......

After two rounds of thoughts, Brad didn't continue to think about it, anyway, this is not something he needs to worry about, all he needs to do is wait and see what happens, he is very sure that Lance must have a backhand. "By the way, when did this email start spreading?" Brad remembered one more thing.

"Uh, I'm not sure, I saw it last Saturday." As a secretary, Tarn obviously doesn't think about things from that broad perspective.

"That was at least three days ago." Brad nodded, then sat back down in front of his computer and quickly opened Javier Ulliel's personal blog, and sure enough, the second post was the focus he was looking for.

"Viral videos, like viruses, are spreading rapidly and are forming a new cultural phenomenon!"

As the first person to be bloggers on the Internet, Javier's focus has always been on the entertainment industry, but the scope is becoming more and more extensive, and his blog now has a steady daily visit of about 5 million, as if it has become the first bridgehead for online information dissemination. However, insiders know that Javier rose to prominence through cinema – specifically referring to the "City of God", so Javier's first-hand information about Lance is certainly the most accurate, if not the fastest.

As expected, Brad found a comment on the viral video on Javier's blog, but after reading the entire blog post, Brad was a little surprised, because Javier did not mention Lance or "Mad Max 4" from beginning to end, not even the movie, and Javier only thought that this cultural phenomenon was quite interesting from the perspective of a bystander, and it was likely to become a new propaganda tool. That's all.

This is so abnormal.

According to Javier's blog post, the viral video began to spread ten days ago, and the earliest source seems to be three to five email accounts, and then it spread rapidly, from the recipient's friend to the friend's friend, and then to the friend's friend, from private email to personal blogs to large video hosting sites, and spread like a virus, just 10 days after the article was uploaded, more than 700,000 people forwarded the email, which can indeed be called a real "viral spread." ”。

At the end of the blog post, Javier said that the latest news shows that Fox TV mentioned the incident on a prime-time news program in the evening, confirming that the virus email has left the personal computer screen and is making its way to the public. At the same time, Javier also mentioned in a curious way that some people questioned the email, believing that the email spread the virus through a funny video, and the virus is currently lurking in everyone's computer, and there is no outbreak for the time being, just waiting for more people to forward it, and then completely detonating, this conspiracy theory has also become a spice for the rapid spread of viral videos.

From beginning to end, Havel was just exploring this cultural phenomenon, as if the viral video had nothing to do with Lance. This made Brad ponder, could this be one of Lance's strategies?

But it is undeniable that the speed at which the viral video spreads is really too appalling, considering that it was spread through private email, it has been forwarded 700,000 times in just 10 days, even the description of "shocking" is not too much. It is conceivable that after the Fox TV report, the speed of the email will only get faster and faster, and now, even he has received it, and the rest of Hollywood is bound to receive it, and before they know it, all of them have contributed to the promotion of "Mad Max 4......

Thinking of this, Brad suddenly broke out in a cold sweat. Lance had almost no soldiers to get everyone to promote the movie for free, which was a really powerful trick. However, if the video can't make people think of "Mad Max 4", then no matter how many 70,000 or 70 million retweets it is, it can't really achieve the purpose of publicity.

What is Lance's calculation?

Brad didn't wait long, and fifteen days after the first viral video went viral, the second viral video began to creep in. At this time, the number of retweets of the first viral video has exceeded 1.5 million, which is double that of five days ago, like a snowball, so that the second viral video only took three days, and the number of retweets crossed the threshold of 1 million, and the publicity effect increased several times.

Brad watched the second viral video the first time, but he watched it over and over again more than 20 times...... Still unsuccessful, what kind of medicine is sold in Lance's gourd! Even he was almost impatient with his curiosity, and he couldn't wait to rush directly to Lance and ask about it.

Could this be what Lance is for? (To be continued.) )