Chapter 28 The state is not offline
In fact, on the day Zhou Yi and Lang Wei signed the contract, Chu Qingyi got the news. Pen @ fun @ pavilion wWw. ļ½ļ½ļ½Uļ½Eć ļ½ļ½ļ½ļ½
Of course, Zhuo Qinglian will notify his girlfriend in time, and he is also pulling business for Zhengdong's allies. Although the decision is on Lang Wei Sports' side, Zhengdong can recommend it for allies. What's more, Juneng has become the advertising business of the talent group, and has some qualifications in the industry.
The last time he made an advertisement for a talented person's formal wear, Chu Qingyi was very happy, and he really wanted to expand the advertising business for the company. She investigated the specific situation, even if Zhou Yi didn't say it before, she also knew that Caizi Group had a fixed partner, and it was impossible to always use giant energy to do it.
Even if Zhou Yi gave a good idea just now, it is still unknown whether he can take it down.
In fact, Chu Qingyi's real goal is to aim at Langwei Sports, which signed with Zhengdong this time, and wants to win the advertising contract. When she said this, Zhou Yi naturally understood. The advertising business of this emerging sportswear manufacturer is indeed a piece of fat, and it is normal to have ideas. But this kind of business cooperation involves professional advertising planning, relying on relationships does not play a big role, relying on Zhou Yi to speak, I am afraid it will not work, after all, you have to rely on your own real skills.
Chu Qingyi wanted to make a plan, but she was not very satisfied with the several plans made by her employees, and felt that it was too ordinary and might not be able to be selected, at least it was much worse than Zhou Yi's idea of "talent wins the world" last time. She didn't want Lang Wei to think that she was fooling.
And it's not good if other advertising companies get the first shot.
Being able to take the lead in coming up with an advertising design plan represents the company's competitiveness and action.
So, Chu Qingyi naturally remembered Zhou Yi, who was good at planning, and said at this time: "Let's just not bother the two masters." Brother Zhou Yi, this time I did my sister a favor and did an advertising planner, I am waiting to use it here! ā
With the relationship between the two parties, there is no need for Zhuo Qinglian to speak, Zhou Yi will naturally help, and there is no need to be hypocritical.
"Sister Chu, of course it's no problem, it's just a trivial matter."
"Sister listen!"
Zhou Yi said seriously: "When we shoot sports suit advertisements, it is actually very simple, as long as I highlight my athletic ability, and use extraordinary athletic ability and healthy physical beauty to attract a wide audience." In this regard, there is no need to pay attention to spiritual satisfaction and unique creativity like 'talent wins the world'. With my athletic ability, as long as it is exercise, I can shoot very well and enjoy it. Like long-distance running, sprinting, parkour, national arts, gymnastics, etc., I can do it all. Then we decided on an eye-catching theme for this series of campaigns, so that everyone can remember it as soon as they hear it, and it is very trendy and sporty, so that we can achieve the purpose of the advertisement. ā
"Yes! I thought so too, but what theme should I be sure of? The ideas that our employees came up with were not clever enough. Chu Qingyi said worriedly.
"So, let me think of a slogan. Sister Chu, listen up, let exercise become a hobby, my state is not offline. Lang Wei, Sports Performance Series. The first fourteen words have both a sense of fashion and a sense of sportiness. Sister Chu, how is it? ā
"Wow! This theme is really awesome. Brother Zhou Yi, you are really clever and quick-witted, you can come up with it so quickly? Chu Qingyi was amazed over there, feeling that Zhou Yi was really talented and could be revealed at any time, which was too powerful.
"It's nothing! Sister Chu, you remember! Zhou Yi asked.
"Remembered, remembered! Let exercise become a hobby, and my state will not go offline. Lang Wei, Sports Performance Series. I will let the design office rush to work overnight, make a plan, and contact Langwei Sports tomorrow morning to try to determine this business first. With this advertising theme, I believe that Lang Wei will definitely agree. A classic theme slogan is enough to make a good ad. ā
"Okay, Sister Chu, I wish you success!"
"By the way, Zhou Yi, are you interested in making a public service advertisement?" Chu Qingyi asked.
"Huh? PSAs? A lot of PSAs are the stage for superstars, can I do it now? ā
Don't look at public service advertisements that don't make money, but it's really important, and Zhou Yi knows that. Any superstar who does public service advertisements is not running for money, mainly for their own image and influence, which will bring a lot of hidden benefits.
It is difficult for ordinary artists to do public service advertisements because they do not have enough influence.
It really is the stage for superstars.
PSAs need the influence of superstars, and superstars need a good image of PSAs, and the two complement each other.
Zhou Yike didn't think that there would be any public service advertisements that would take the initiative to come to the door now.
Chu Qingyi explained to Zhou Yi at this time.
"Zhou Yi, with my sister here, of course you have a chance. You see, which superstar in the industry doesn't do public service announcements? For example, Lou Degua made an anti-corruption public service advertisement for the government, Liang Mofeng made an anti-drug public service advertisement for the Ministry of Public Security, Nalan Xuefei made a public service advertisement for voluntary blood donation for the Ministry of Health, and Vivien Li did a public service advertisement for the protection of cultural heritage, and so on. Brother Zhou Yi, you have the opportunity to do public service advertisements now, which is amazing. ā
"Sister, don't coax me, people will really ask me to do public service announcements?" Zhou Yi couldn't believe it.
"Hee-hee! Let's put it this way! I recently received a large advertising order. Chu Qingyi said a little proudly.
"What big order? How big is it? Zhou Yi was curious.
"It's big anyway! It doesn't matter. Here's the thing, I have a close friend in my family who has just been elected chairman of the board of directors of our Nature Conservancy in China and is one of the directors of the global board of directors. This is what we often jokingly call the Great Druid of China, and the Elf King, another Greenpeace organization in our country, can be said to be on a par with each other. ā
"Haha!" Zhou Yi couldn't help but laugh, there is still this kind of Westernization in China?
"As for which uncle it is, Zhou Yi will know if you look it up on the Internet, anyway, he is very famous in the business world, he was born in a big money cabinet, and he is in the top ten on the rich list. This list was given to me by my uncle, asking us to make a public service announcement for the protection of wild animals. ā
"Oh! I see! ā
Zhou Yi slandered in his heart: This is simply a blatant transfer of interests, using public service advertisements to send a large business order to his niece.
PSAs are not free.
But there is no danger in this kind of thing.
The other party is a business tycoon, a philanthropic celebrity, people have money, and they are willing to spend a lot of money to hire people to do public service advertisements and contribute to public welfare, what can you do? Can you not let people contribute to public welfare?
Chu Qingyi introduced some information to Zhou Yi on his mobile phone at this time.
The Nature Conservancy is one of the largest international conservation organizations in China and one of the largest in the world, founded in 1950 and headquartered in Yanjing, the capital of China. The Association is committed to protecting ecologically important land and water areas around the world to preserve the natural environment and enhance human well-being, and adheres to a cooperative rather than adversarial strategy, using scientific principles and methods to guide conservation actions.
Up to now, the association has been ranked among the top ten charities in China, and ranks among the top non-profit non-governmental organizations in the world for ecological and environmental protection.
Like Harper's Bazaar charity dinner, compared with others, it is far behind, and the style is not enough.
Any director is at the top of the rich list.
Knowing these circumstances, Zhou Yi was very interested.
"Sister Chu, it is my honor to have the opportunity to shoot a public service announcement, and I rely on my sister's help. I'm the most enthusiastic about public welfare. Zhou Yi's face didn't blush. There is such a good opportunity to establish a lofty image of oneself, of course, to go up, and to move forward.
"Hee-hee! Brother Zhou Yi, you just agree, and you will do the work of writing advertising slogans. ā
Sister Chu is waiting for Zhou Yi here!
Zhou Yi sweated profusely, and couldn't cry or laugh, but he was also mentally prepared, of course he didn't care, and laughed: "No problem." The elder sister has a life, and the younger brother should serve himself. Please call me 'His Highness King Wen Druid' in the future. ā
Chu Qingyi couldn't help but laugh, feeling very happy.
"Then ask His Royal Highness King Wen Druid to guide me, what should the concubine do?"
Zhou Yi smiled lightly: "Public service advertisements for the protection of wild animals are the best. Sister, you go to find the high-end and high-grade wildlife documentaries that we made in Huaxia before! Re-edit the brutal scenes of tiger skinning, bear paws, tusks, rhino horns, shark fins, etc., and add sensational demagogic lines. The most important thing is that we must have a public welfare theme, plus the last sentence, no trading, no killing! Advertisement is done! See how easy it is! ā
"Wow! Brother, you are so talented! No buying, no killing! It's really tall! Came up with it again so quickly? I don't think there's anything in the world that can stump you. You can do anything! Chu Qingyi was very amazed.
"Oops! Sister, don't be bluffed. This is a slogan, and everyone says it over and over again, and they believe it. In fact, it doesn't make sense, it doesn't have any operability at all, what's the use of taking out the transaction link alone? ā
"If you really do it according to this method, you will definitely not be able to do it, just shouting slogans, and no one will care. The people who deal with it often can't afford to eat shark fin bear's paws, and they are generally ordinary people. People who can really afford to eat will not bother with these things at all. ā
Zhou Yi kindly reminded a few words.
Chu Qingyi smiled and said: "Sister is not stupid, she is also a top student of Tsinghua University, of course I understand." I'm just doing public service announcements to make a profit, and I'm not really trying to protect wildlife. I don't even have kittens or dogs at home, but I don't have love anymore. ā
"Haha!" Zhou Yi Dale.
"We're just doing public welfare, not a public welfare revolution, right! Just shouting slogans, just shouting slogans. Just like Liang Mofeng is an anti-drug ambassador, it is impossible for him to go to the front line of anti-drugs. Could it be that Concubine Nalan Xue can still donate blood often? ā
"I just think this slogan is really loud and smooth, so it's okay."
"Sister Yingming, what you said is so right."
Zhou Yi felt that Sister Chu Qingyi was quite funny.
In fact, this kind of public service advertisement is to establish its own image, fool ordinary people, and even ordinary people can't fool it, but something is better than nothing, and you must pretend to be pure. As long as it is a true fan, no matter what the idol says is reasonable or not, he will like it.
Chu Qingyi said at this time: "Brother Zhou Yi, when the public service announcement is filmed, I will come to you again." Now I'm going to get a few of the advertising ideas you mentioned and let them rush out overnight, good night to His Royal Highness King Druid! ā
"Haha! Good night sister! ā
The two chatted for a while, and finally finished chatting and hung up the phone.
Zhou Yi thought about it, tonight is really a joy to help others, and I will never get tired of it. However, helping others is helping oneself, and I have done a few advertising ideas, which is very good. As for whether it can be done, I have great hopes, I hope that Sister Chu can give it a hand!
Look at the time, it's late, hurry back to the dormitory and go to bed!
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