Back at the film school, Zhou Yi helped her sister send all the packed clothes to her dormitory, and she packed two large travel bags, and there were too many clothes. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 info Tang Yan definitely can't take it herself, she wants her brother to help, but she is happy to do it.

Zhou Yi is inconvenient to go to the girls' dormitory, and he can't always hypnotize the dormitory manager! He is not a black super special policeman, and his ability cannot be used unscrupulously. Just send it downstairs to the dormitory, and let my sister run upstairs and downstairs twice, she won't be tired.

After all this, the two siblings studied and rehearsed as usual at night, and they couldn't relax.

Seeing that the new movie is about to start shooting, it will be busy again in the near future.

It was very late, and after a busy day, Zhou Yi thought that there was nothing to do today and he could go back and have a good night's sleep, but he didn't expect that Sister Chu Qingyi would call at this time. Zhou Yi hurriedly walked out of the rehearsal room and answered his mobile phone.

"Brother Zhou Yi, are you still busy?"

"Sister Chu, is there something wrong?"

"I heard that you and Sister Tang Yan went to the Caizi Group to take a photo this afternoon?"

"Yes! It was really busy in the afternoon and just came back. Zhou Yi said.

"Sister Tang Yan has signed the beauty women's clothing endorsement of the Talent Group, right! I want to fight for more advertising for women's clothing. Brother Zhou Yi, do you think there is a possibility of success? Did they make an advertising design plan over there? "It seems that Chu Qingyi is a taste of marrow, and last time I did an advertisement for talented men's clothing, I want to do it again, but it's normal to have this kind of thought.

"Sister Chu, their Caizi Group is cooperating with Fengxing New World Advertising Co., Ltd., a subsidiary of "Fashion Pioneer", and at present, Fengxing has not come up with a good advertising plan, and Caizi Group is still waiting!"

"We're mainly taking some photos this afternoon for print media. However, the advertising matter involves the strategic partnership between their group and the media of "Fashion Pioneer", and it is useless for me to speak. I'm just an image spokesperson, and I can't influence the strategic development direction of their group. Like the last 'Talent Wins the World' advertisement, it is particularly in line with their company's image positioning, they can't give up, so they are forced to make that kind of decision, but that's just the exception, they won't give up their partners. I don't think it's very likely to grab ads. ”

Zhou Yi told the truth and told Chu Qingyi everything he knew.

Chu Qingyi smiled: "Of course I know this, but the opportunity is not impossible." Brother Zhou Yi, do you think Caizi Group will only shoot one advertisement? Do you think that such a large group company has only one fashion media partner? If they can cooperate with "Fashion Pioneer", can't they cooperate with other companies? I researched the types of ads they advertised and who they worked with. They have a wide variety of advertising types, and there are many styles, and it's not just one forward advertising agency that does it. If we could come up with better advertising, better creative, wouldn't they? We just want to get involved, and we don't want them to give up their original partners. Can they really be so stubborn? ”

Hearing Chu Qingyi say this, Zhou Yi didn't reply immediately, he groaned for a while and thought about it.

"Sister Chu, it's not impossible for you to think so."

"Brother Zhou Yi, do you think there is hope?"

"Actually, I have some advertising ideas, but it's not good to say them directly to Caizi Group, after all, we are just cooperating, not a company, and we don't have a close personal relationship, the situation is different. There was already one of those things last time. If I do it again, it is estimated that "Fashion Pioneer" will have an opinion on me, thinking that I am robbing them of their jobs. Maybe the talent group will also be unhappy, and I may think that I can't trust their ability. As the old saying goes, if you are not in your position, you are not in power. The result of the dog taking the mouse is often not praised by people, and everyone may think that you are nosy. Normal people will think, is it only you who can plan creative and good ads, and others can't? Right? ”

"Haha! It's human nature! Chu Qingyi also smiled.

She felt that Zhou Yi's thoughts were not inappropriate, at least he was mature in his thoughts, thoughtful in his thinking, and steady in his actions, not the kind of stunned young man who was self-assured of his talents, arrogant and arrogant, and completely centered on himself. In this way, the cooperation between the two sides can be assured.

If Zhou Yi pointed fingers at the internal affairs of the talent group, it would be purely a brain show.

Zhou Yi continued to express his opinion.

"But according to Sister Chu's thoughts, it's not that you can't try it. Maybe they could accept a different version of the ad. I thought about it for a while, many advertisements in the industry are not only one version, there are many cases of multiple versions, see who is easy to use, use whom, you can also increase the variety of advertising. In this way, we do have hope, but it depends on your public relations skills, Sister Chu. ”

"You little slippery head, do you have any good ideas for advertising? Give my sister a reference. You're going to do your best for your sister's advertisement! ”

"Sister Chu, I can provide an advertising plan for your reference."

"Okay. I'll take note of it. You say! Chu Qingyi is ready.

"I do have selfish intentions for this advertisement. This is my sister's first advertisement, and in addition to promoting the new winter style of beautiful women's clothing, I also want to promote my sister's image. This is mutually reinforcing. If my sister were to shoot this ad with other artists, I wouldn't want to. It doesn't matter if it's an exclusive endorsement or not, it's enough for my sister to be the only one in the advertisement. ”

"It's a pretty overbearing idea, but I like it." Chu Qingyi said with a smile.

"I designed this ad to be a one-minute version of a beautiful monologue. The ad time is one minute, which is suitable for TV playing. Aesthetic beauty is the beauty of the face, the beauty of the body and the beauty of the clothing, coupled with special effects, to create the beauty of the environment and the overall beauty. The monologue is the beauty of the lines and the beauty of the voice. ”

"I made a note of it, and it makes sense! How? Chu Qingyi asked.

"Because it is an advertisement for the new winter clothes of the beautiful woman, the background is the snow, and the snowflakes are scattered, which are all done with special effects, and then cooperate with the heroine's monologue lines to unfold the design of various beautiful shots. The lines are like this, Sister Chu should pay attention to it. ”

"I love winter because it's cold outside and I feel the perfect temperature."

"The colder, the better."

"The colder, the better."

"The colder it gets, the more warmth you feel."

"My heart has also warmed up."

"The new winter style of the beauty brings you the warmth of the beauty (family)."

"Talents win the world, talent groups."

Zhou Yi did not read the lines dryly, but added emotion, read it with a stage tone, imitated the reading of advertisements in his previous life, and added his own understanding to form a unique line style. Now he is really practicing his lines very well.

There are only these few lines, and the warmth of the beauty behind is a pun. Except for the inscription, there are not many lines, the main thing is that the lens should be shot beautifully. The heroine's various postures, the pure close-up of her face, and various winter clothing styles, including sitting, lying, walking, running, and possibly adding spinning and dancing, these beautiful shots must match the specific lines and have a sense of hierarchy. ”

"I don't need to say much about these professional things, as long as you are an experienced advertising director, you can shoot well."

"Sister Chu, what do you think of the advertising design of this 'Pretty Beauty' monologue version?"

Zhou Yi finally finished speaking.

Chu Qingyi listened with relish, and then said: "Brother Zhou Yi, this design of yours is really good, although it is not as majestic as a talented man winning the world, but it is the most suitable for women's clothing, especially winter clothes." ”

Zhou Yi explained specifically.

"It is impossible for the beauty women's clothing to be advertised like the formal wear of the talented people, because the beautiful women's clothing is only a branch of a women's clothing brand under the Caizi Group, and it is a subsidiary brand, and it does not support the main one. Caizi formal wear is a high-end formal wear, which is the foundation of the Caizi Group, their cornerstone and pillar, representing the company's image, and even making no secret of the fact that Caizi formal wear is the Caizi Group. ”

"Then, the poem I wrote at the beginning, 'Talented people win the world', is not only applicable to the formal wear of talented people, but also can endorse the image of the entire group, so that it has that effect. Nowadays, it is impossible to design women's clothing, and it is impossible to do it. After all, I wrote 'Talented People Win the World' just for a momentary inspiration, not specifically for the talented group, but just borrowed from them. ”

Chu Qingyi nodded and said, "I understand." I think the advertising creativity you just mentioned is very good, and it is definitely a good advertisement in the industry, as long as the shooting effect is good, it will definitely be very successful. Especially Tang Yan's sister is so good-looking, the shooting effect must be very good. ”

Zhou Yi smiled: "My sister thinks it's useful." ”

Chu Qingyi said: "I'll send your idea to the studio and let them make advertising copy as soon as possible." The next thing will be handled by my sister. Taking down an ad is not a big problem. ”

"That's great." Zhou Yi is also quite happy.

"By the way, Brother Zhou Yi, you just signed an advertising endorsement contract for sportswear with Lang Wei Sports. They are urgently selecting the right advertising plan. My sister wants to fight for it with all her might. You know about it! ”

"Huh? I just found out, and Sister Zhuo hasn't told me yet! ”

"Oh! That's because you're usually too busy studying, Sister Qinglian must feel that there is no need to tell you, and it's not too late to tell you when the matter is confirmed. But my sister really wants to compete for this advertising list. Chu Qingyi said.

"Of course I support my sister!" Zhou Yi smiled and said.

"However, they are very demanding, and the time is very tight, it is impossible to leave too much time for us to prepare for the giant engagement, we must come up with advertising plans as soon as possible and compete with various industry companies." It seems that Chu Qingyi is quite distressed, and he is usually very busy with work.

"Are they in such a hurry?"

"Yes! Although you have just signed a contract, they are really anxious, after all, endorsement is not free, with an image spokesperson, shoot a good endorsement advertisement as soon as possible, the company can reap the benefits as soon as possible. However, what advertising plan to use should be carefully considered and carefully decided. There is a suitable image spokesperson, and there must also be a matching advertising planning plan, so as to complement each other and not be uncoordinated. ”

Chu Qingyi explained, and gave Zhou Yi a brief introduction to the situation.

(Please do your best to readers and friends to start ~ point ~ Chinese ~ text ~ network to subscribe to the genuine version of this book, thank you for your support!) (To be continued.) )