【Broadcast】Pay attention to "Reading at the starting point", get the first-hand news of 515 red envelopes, and students who have not grabbed red envelopes after the Chinese New Year can show their skills this time.

After solving the matter of Jin Ri, Lin Ziyao turned the topic back to the advertisement again, in fact, there was a reason why he was so targeted at Jin Ri just now, in addition to his own death, Lin Ziyao really needed a Shuwei object, unfortunately, he hit the muzzle.

"We have now carried out a measure of advertising on our TV station, which is different from the way you advertise on other TV stations now, you have a certain amount of confidence and skepticism in Hope TV, I can completely understand it, after all, the only iconic programs we can get our hands on now are anime.

But our TV station's new variety show "One Stop to the End" is about to be recorded and broadcast, a program that is different from the current mainstream answering variety shows.

How about the new program, I said that you don't believe it, if the ratings are not good, it seems that you will suffer, right, this has to be mentioned in the front, why do I say that it will be different from the advertising form of other TV stations now? ”

Lin Ziyao took a breath of relief, and after seeing the puzzled eyes of the people present, he said: "I hope that the advertisements of Satellite TV, that is, during the broadcast of "One Station to the End" and the advertisements inserted in it, will be charged in the form of segments.

When the ratings are less than 1 percent, we don't charge your advertising fees, and before breaking through 1 percent to 2 percent, an ad will receive 200,000 for one issue (one issue represents a week), 3 percent will be 500,000, 4 percent will be 700,000, and each time it breaks through 1 percent, it will increase by 200,000, I don't know what you think of this price? ”

As soon as Lin Ziyao's proposal was finished, the following advertisers began to discuss with other advertisers around them, and some took out their mobile phones, perhaps to report the situation to the company's board of directors.

Some are there thinking about it alone.

At this time, the person in charge of Lux Group raised his hand and expressed his desire to speak: "Boss Lin, I don't know what your advertising space is in the show?" ”

"Also, does the variety show "One Stop to the End" have naming rights, and how does this count?"

"If it's calculated by segment, what is the situation for us to come here today for an advertising space auction?"

After the Lux Group spoke, some of the questions in Lin Ziyao's proposal were mentioned one by one at this time, and I have to say that they said that the questions asked were indeed a little complicated, because the costs involved in it were really complicated to calculate carefully.

Can they imagine it, will Lin Ziyao still think of it?

Last night, after spending a few hundred black hairs, the handsome and dashing, omnipotent system was bribed by Lin Ziyao's 10,000 popularity points to give a business plan.

The reason why those 100 hairs fell out was because Lin Ziyao was constantly scratching his head and thinking about whether to use popularity points.

"For the questions raised by everyone here, we can answer you, there is only one naming right for "One Stop to the End", our starting price is 500,000 yuan, and each auction is 200,000 yuan, and whoever has the highest final auction price can get the naming right of "One Station to the End", this auction price is paid directly in cash, in other words, it is a one-time payment, and everyone here will need to pay the price obtained by this auction if you want to get this naming right in the future.

The price of naming rights advertising space is the same as the price and growth model of other ordinary advertising, okay, now start bidding for the final winner of the first naming right. ”

I don't know when, a hammer and an echo board suddenly appeared in Lin Ziyao's hand, looking like a standard auction.

Fortunately, there was no cold result, and the representative of Lux Group first put in the auction.

"Okay, Lux Group 500,000 once, twice."

"Friends over there cast once, 700,000 once."

"Nine hundred thousand."

It seems that everyone began to get serious the more they played, and soon driven by the auction atmosphere, the first auction price of the naming rights advertising space soared all the way, and soon rose to the price of 10 million.

At this time, there are few advertisers who continue to bid, in addition to the Lux Group, which has been active since the beginning, there are three large domestic collectives, but there is an interesting phenomenon in these four groups, that is, they are all industrial groups.

Lux is mainly engaged in air conditioning fans and other electrical appliances, and the remaining three are: the top group of state-owned enterprises - Xia Wei Group, the main business is the production of mobile phones, the business has spread all over the world, mobile phone sales in the country, the world's second, second only to banana mobile phones;

Private group - niche cars, unlike the earth's Volkswagen, the world's niche cars have not become niche because of the name, but under the independent production and powerful engine technology, a group represents the current top automobile manufacturing and creation in China.

The other is no less simple, it was founded almost a third of the age of the previous three groups, in the nineties of the last century, but it was born to attract the attention of the world, a manufacturer of civilian-made aircraft.

That's right, it is the manufacture of aircraft, the moment the Dahang Group was founded, it came to the aircraft manufacturing industry with the acquisition of dozens of aircraft research institutes across the country, and they also mastered the relatively advanced metallurgical technology at that time, making their aircraft manufacturing quality particularly good, and soon seized a large number of markets.

The influence of these four groups in China is almost very large, and each of them is estimated to be no less than 100 billion Chinese dollars, and such a large group still needs to advertise, not to tease Lin Ziyao.

I secretly wiped a handful of sweat, although my hands were a little sore, but no matter how hard it was to make money, I needed to continue.

The auction entered some kind of strange whirlpool for a while.

"Brother Lin, Brother Zhao, Brother Situ, I think you don't have to fight with me for this naming right, we are not bad for money, and if the competition continues like this, I don't know when and what month it will end, it is better to buy my little brother and I have a face, I can't give it to my little brother this time......" Xu Dong, the head of Lux Group, said.

However, although his posture has lowered a lot, the other three don't seem to sell him much face, and Situ Leiden, the person in charge of Dahang Group, said: "This is not good, I was given a specific order by our group, and I am bound to get the naming right, so it is better for you to give it to me, Brother Xu." ”

What else can I say, keep shooting?

"Nineteen million once."

"Twenty-one million at a time."

"Thirty million once."

Obediently, this naming right is so expensive that it has scared a lot of advertisers, and many people don't understand why these four groups are so focused on this naming right, 30 million can get the naming rights of several iconic variety shows on other TV stations.

Now it's just to win the naming rights of a new show, aren't you really afraid of losses?

Ps. chasing more children's shoes, are there any free appreciation tickets and starting coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush a handful!