Chapter Seventy-Three: Sky-high Advertising and Publicity
γBroadcastγPay attention to "Reading at the starting point", get the first-hand news of 515 red envelopes, and students who have not grabbed red envelopes after the Chinese New Year can show their skills this time.
(PS: I hope you can actively comment in the book review area, whether it is good or bad, scholars hope to see your comments, thank you.)
Ask for collection, ask for recommendation)
Whether they suffer or not is only clear to them.
However, they also know that it is a bit boring to go on like this, and if they do it like this, the meaning of bidding will be completely lost, and there are so many people.
So, they quoted the ideal price in their hearts:
"Our Dahang Group paid 80 million to buy the naming rights of "One Stop to the End", and you will take it."
"That's okay, we'll take it for niche cars, and we'll pay 85 million."
"Hehe, we will pay 90 million for the group in Xia."
"We, Lux Group, contribute 100 million !!" Xu Dong, the head of the Lux Group, shouted domineeringly.
One hundred million!!
This is already comparable to the price of a CCTV standard king for a year, why is this Lux Group so crazy, I rely on it, it's just an advertising space, can you use it so hard?
Lin Ziyao was also a little speechless with fright, although this auction price was given as soon as it appeared, but as soon as it appeared, it would give 100 million, when did you want Satellite TV to have such a big face.
The more he thought about it, the more he felt that something was abnormal, but even if he scratched his head, he couldn't figure out why these four groups would support him so much and plot for his money?
Don't be kidding, the property of any of their groups is tens of billions and billions, can you look down on this small fish and small meat.
"One hundred million once, twice, three times.
Congratulations to Lux Group for obtaining the naming rights of "One Stop to the End" at a price of 100 million. Lin Ziyao said excitedly.
With the addition of 100 million, it is hoped that satellite TV will be able to carry out more large-scale actions on the basis of the existing one.
Subsequently, all the other advertising spaces during the broadcast of "Fight to the End" were also sold, because it was an auction bidding method, and before it was broadcast, Hope Satellite TV got 160 million advertising fees.
Remember, this is a bidding, in each subsequent issue of advertising, these advertisers also need to pay advertising fees for each issue, which is equivalent to a steady stream of financial income, of course, the advertising fee for each future issue is according to the previous pricing, whether it is the naming right or the price of ordinary advertising space is 200,000 a period.
This advertising model was also released on the official website of Hope TV subsequently.
is familiar with the importance of publicity, and for the publicity of "One Stop to the End", Lin Ziyao immediately instructed Zhao Youde to find some Internet trolls to publicize them in various forums.
What "Hope Satellite TV's sky-high bidding fee reaches 100 million"
"Why did the four major groups of Huaguo fight each other again and again? γ
"100 million advertising dollars are just for naming rights, is it worth it?" γ
"Hope Satellite TV's new variety show that has attracted attention before it has even started broadcasting. γ
Soon, there were also three topics on the topic list of Hope Satellite TV, which firmly occupied the third, fifth, and seventh positions.
In an instant, many netizens on the Internet who got up to go online the next day were all filled with the above titles, whether they were in the game, or when watching the video, the audience's barrage, or various forums.
This made them not only a little curious, but I damn it, isn't it just one night, how do I feel as if I am isolated from the world.
But then they seemed to be controlled by some unknown magic power, and their fingers unconsciously clicked into the topic, and they saw a picture of everyone bidding in the conference room of Hope Satellite TV.
After the meeting, Lin Ziyao met with the representatives of the four major groups alone, to be honest, the current Lin Ziyao is just a small person in their eyes, but even so, they don't look down on him in the slightest.
In the course of the conversation, Lin Ziyao also asked why they were so supportive of his TV station.
None of the others said the reason, only Xu Dong, a fat man, babbled a sentence that the secret of heaven should not be revealed.
Because there is a high-definition camera in the conference room, the whole process of the meeting is recorded in the high-definition camera, so Lin Ziyao took a screenshot of the moment when the four major groups were competing for naming rights.
With their consent, the screenshot exploded like an atomic bomb into the already chaotic online circle.
'Damn, what's the name of the fat guy at the front with the most fierce competition, I think I've seen it somewhere? β
A netizen seemed to have seen Xu Dong, but he didn't remember who he was, so he asked in the comments.
That is Xu Dong, the current general manager of Lux Group, and if you don't believe it, the landlord can go to see the video of the Lux Group's air conditioning press conference, and there is this fat man on it. β
Thanks for the answer from the second floor, I remembered, but why did I see him so excited? β
"I don't know if you ask me about this."
Yes, why is Xu Dong so excited?
Some fans of Lin Ziyao said: "What's strange about this, maybe they are fans of V University and say not necessarily." β
"I'm sorry, although Vae is a bull, but it's good in the entertainment industry, since ancient times, **** ruthless, and the drama is meaningless, which shows that the status of stars in the upper circle has always been low, even if you worship it, you don't have to be like this."
"That's it, how can there be such a thing."
"100 million is smashed like this, I think if it's worship, it's better to want unspoken rules or something, think about four old men, a little fresh meat, that picture, tsk, tsk,"
"Damn, you're up there enough, and I don't even consciously make up for what I said."
β¦
"Aren't you going to discuss Hope Satellite TV's new variety show "One Stop to the End"?"
"What's there to discuss here, isn't it just a variety show, I don't dare to be interested in mainstream variety shows anymore, it's basically a routine."
"Maybe I hope that Satellite TV's "One Stop to the End" will have a new routine, but it may not be necessarily, otherwise why do so many advertisers in the four major groups spend so much money on advertising, isn't it?"
"There's some truth to that.
Anyway, what type of variety show is "One Stop to the End"? β
"Well, I don't think I know about this."
"Fight to the end, do you say that it is a live broadcast of two people or a group of people fighting, and the person who wins in the end is the one who fights to the end."
"No, variety shows have fights, but is this a joke?"
"It's not good to fight, especially if you take it out to make a variety show, radio and television will definitely not agree to review it."
"I want to publish that there is a typo on the first floor, and it is a standing 'station', not a 'war' of war."
"Come on, drag this troubled man out and cut it down."
ββ¦β
Different people also have different reactions, anyway, Lin Ziyao's publicity strategy is correct, and "War to the End" has attracted a lot of attention before it has even started.
One of the most deplorable things is that I hope that Satellite TV did not announce what type of variety show "World War to the End" is, so that there are many unreliable conjectures about the type of program.
Ps. chasing more children's shoes, are there any free appreciation tickets and starting coins~ The countdown to the 515 red envelope list is over, I'll pull a ticket, ask for an increase and appreciation vote, and finally rush a handful!