David looked at the contract amount drawn up by Adidas, and really laughed from the bottom of his heart.

If Notts County are just an ordinary club in League One, then the price is perfectly appropriate to be able to work with Adidas.

Although some small sports product supplier brands are more expensive when sponsoring League One clubs, compared to Adidas's influence, it is far from that, and can only be used as a reference.

But the question now is, is Notts County a normal League One club?

The leaders of League One, with 15 points behind second place, will surely see Notts County in the Premier League next season.

Winning the League Cup as a League Two club last season will be able to participate in the UEFA Cup as a League One club this season, an honour that many Premier League clubs cannot reach.

What's more, with Notts County's current strength and huge potential, after promotion to the Premier League next season, it is inevitable? It is a very competitive force.

So Notts County must not be treated as a simple League One club.

And now Adidas is no longer just a matter of low bids, they don't see Notts County as an equal partner at all.

"If that's what Adidas offered, then I don't think there's any need for us to continue talking."

David closed the other party's document and said with a serious expression: "That's right, Adidas is the most competitive brand in the world in the field of sporting goods, but if a leader has such an attitude, then I think Adidas will be overtaken by other competitors sooner or later." ”

The person in charge of Adidas on the opposite side changed his face when he heard this, but he immediately sneered.

It was his boss's decision to work with Notts County, but he himself looked down on such a club from the bottom of his heart.

When is Adidas going to play with a League One club?

This is all about poverty alleviation!

You still don't have to carry it around to give you a face, it's really muddy legs and you don't know what to do at all!

"I think the terms we have made are enough to close a League One club, but since you insist on the lion opening his mouth, then I don't think there is any need to talk about it, Adidas is not something that just a cat or a dog can climb."

The arrogant attitude of the other party's nostrils was once again revealed.

Negotiations broke up unhappily.

And Adidas has since been on the blacklist of Notts County!

Yes, Adidas is a leader in sports and you can have the capital to scorn a League One club, but Notts County is not up to you.

Then take a look, there is no drama in cooperation, who will regret it in the future!

And you're not the only sports brand in the world, you know, Nike is more enterprising than you.

Notts County quickly began negotiations with Nike, and this time, David was on the negotiating team throughout.

Compared with Adidas's arrogant and almost charitential attitude, Nike is much more pragmatic, and they negotiate entirely in an attitude of looking for partners.

Signed for three years, considering that Notts County have a good chance of promotion to the Premier League after next season, the sponsorship fee for the first year is £200w, increasing by 30% each year.

If Notts County still reach the UEFA Cup next season, there will be an additional 200w in sponsorship;

If Notts County can reach the Champions Cup, then there will be an additional 400w in sponsorship;

If Notts County can win the Premier League, Nike will award an additional 500w.

As for Notts County if they lift the Champions League Big Ears trophy, although Nike doesn't quite believe that Notts County can do this, it still added this clause at the strong request of David.

Notts County won the Champions League, and Nike will offer an additional £1,000w in reward.

That's what Notts County and Nike finally agreed to do with the jersey sponsorship deal.

The first-year sponsorship fee is £200w, which is a middling figure in the Premier League, and although it can't be compared to traditional giants such as Manchester United and Liverpool, it is at least better than some ordinary teams in the Premier League.

The reason why he only signed a contract for three years is what David strongly demands, because he knows that with the increasing influence of the Premier League, the shirt sponsorship fee is also increasing year by year, and the rate of increase is very exaggerated.

Last season, Manchester United signed Nike, with a sponsorship fee of £2,350w per season, which was already a sky-high contract, and it was gradually overtaken by giants such as Real Madrid after ten years.

Of course, David doesn't think Notts County has the qualifications to be on par with the giants right now, but the partnership is about the image and interests of the team, and it must not be sloppy.

At least Notts County felt the sincerity from Nike, the sincerity of genuine cooperation, not Adidas' near-handout-like contract.

Of course, this sponsorship fee is only a good start for the club, but the numbers have no essential impact on Notts County, after all, a year's sponsorship fee is not enough for the salaries of two players.

For now, Notts County will have to rely on its own blood transfusions for the next few years.

However, he is confident that Notts County will become a unique giant, and at that time, it is believed that the team's revenue will be enough to allow them to easily retain the top squad.

When the news of the agreement between Notts County and Nike broke, it caused quite a stir in English football.

At a time when the football environment in England's lower leagues is deteriorating, what small sports brand is not trying to reduce the shirt sponsorship fees for League One and League Two clubs, after all, each club is in a financial crisis, and they have every chance to take advantage of it.

But who would have thought that at this time, Nike would sponsor Notts County in a high-profile manner, and an agreement was reached with a sponsorship fee that was completely sky-high for League One clubs.

However, thinking about the actual situation of Notts County, which is completely a quasi-Champions League team, then this sponsorship is not unusual, it can be said that Nike has a lot of vision and dares to invest, if Notts County can really set off a bloody storm in the Premier League, then Nike will get an extremely rich return.

However, considering the current state of Notts County, Nike's investment is enough to make them a lot of money, you know, Notts County is currently among many sports brands, but it is a real sweetheart, Nike can beat its competitors to sign Notts County, you can imagine what price to pay.

And at this time, Adidas is undoubtedly the most irritable! (To be continued.) )