As Notts County grows stronger in League One and other competitions, many brands are also eyeing this piece of unclaimed fat.

Although Notts County was the oldest club in England before, it was mixed in the lower leagues and had no rising trend, so there was no commercial income at all except for Umbro's shirt sponsorship.

Even Umbro's sponsorship fee is pitiful, but it is in line with the identity of the League Two club.

But Notts County is not the same today.

The League One leaders have no doubt that Notts County will not be promoted to the Premier League at the end of the season; This season has also been playing for England in the UEFA Cup, and the coverage has been extended to the whole of Europe.

The most important thing is that with the current level of development of Notts County, who dares to guarantee that Notts County will only need to survive relegation with the same difficulty as ordinary promotion horses in the Premier League?

According to the eyes of many professional football critics, not to mention Notts County, who will grow again next season, is now pulling them to the Premier League, even if they do not have the strength to compete for the title, but the qualification for the Champions League is definitely something to think about.

Such a promising club does not yet have sponsors of all kinds, which is a unique opportunity for many brands.

Not to mention that Notts County will be promoted to the Premier League next season, the huge impact of improvement, even with the fact that Notts County can play in the League Cup, it is enough for them to spend money.

As a result, brands began to actively negotiate with Notts County.

First of all, of course, there is the shirt sponsorship, both David and Soriano, both believe that Umbro is no longer suitable as a shirt sponsor for Notts County, after all, Umbro's influence in the world is really limited, and the resources that can be given to Notts County are too small, which is not suitable for a club with big ambitions.

What's more, Umbro doesn't have the courage to gamble on Notts County's tomorrow, and even though Notstown's outstanding performance this season and its European presence have made Umbro make enough money on previous sponsorships, the amount they can afford to give next season is still judged by an outdated eye, and even for Notts County, it is an insult.

Therefore, Notts County will definitely not renew Umbro's contract, and after this season, Notts County's shirt sponsor is destined to change.

In fact, in the field of football, only Adidas and Nike have enough influence among sports brands, and the rest of the brands do not have the competitiveness to overturn the two giants.

Although in David's later life, the competition between the two giants is fierce, but in this era, it is still Adidas that occupies a clear advantage, especially in the field of football, and it is a few streets away from Nike.

There is a clear difference in the competitive strategy between the two, Nike is more focused on individual marketing, while Adidas is more inclined to combine with European giants, but the difference is just to sell things.

This time, the two big rivals approached the Notts County club around the same time, hoping to reach a shirt sponsorship deal with Notts County for next season.

Because there was very little sponsorship work before, David only put up the shelves of the market development department, and left more work to Soriano, but considering the actual situation in Notts County, the market development department can now be gradually improved.

And this time the negotiations on jersey sponsorship were a very good exercise.

However, two days after first starting negotiations with Adidas, David felt that he should come forward after receiving a report on the progress of the judgment.

"David, the next negotiation will be replaced by you, the genuine chairman, haven't you seen the other party's invincible face, a real TM bag, as if giving us sponsorship is giving us alms!" Soriano complained to David angrily.

David didn't know what the odds had come up with during the negotiations, but given that Notts County are not yet in the same position in the game as the big clubs and Premier League teams, it would be no surprise that the other side took the initiative in the negotiations.

"Okay, when the sponsorship is over, I'll send you a big bonus, don't be impatient!" David said indifferently, since he handed over the job to Soriano, he believed that the other party would be able to do a good job, after all, the other party would become the president of a wealthy family in the future.

"Don't, anyway, I still have to make the decision in the end, you can come together tomorrow, I can't do it anyway!" Soriano still looks angry, and it seems that he has really suffered a lot of grievances in the negotiations.

David doesn't understand, even if Adidas can't do it, isn't there still Nike, there's no need to be angry with the other party!

So David decided to join the negotiation team the next day.

And when he saw the person in charge of Adidas for the first time the next day, he probably knew why Soriano was so angry.

That guy has nostrils to the top of his head, and he is angry at it, and people who don't know think that this family is the most powerful man in the universe!

Ya's expression is too amazing, isn't it?

Even if you Adidas are awesome, there is no need to look at us with endless contempt in your eyes, right?

Born from the heart, sometimes there is some truth!

Although he hasn't said a word yet, David already feels that today's negotiations still need to be yellow.

Sure enough, after the two sides sat down, as soon as the other party spoke, there was a sense of contempt and charity.

"I think our conditions have been made clear, I'm very busy, if Notts County doesn't have the sincerity to cooperate, then our sponsorship should not be talked about anymore, anyway, there are so many well-known clubs in the whole of Europe, just pick one is better than Notts County!"

David squinted at the pot-bellied poop, sat down and sat down with a completely bulging belly, and his brows furrowed unnaturally.

This is the middle management of Adidas?

How is this virtuous?

Could it be that he climbed up by selling his own woman's straw bales?

Casually took the contract template prepared by Adidas, yesterday Soriano complained to himself about the other party's attitude, but did not say what conditions the other party offered, he wanted to take a good look at what kind of conditions the industry boss Adidas could give to Notts County.

The three-year contract carries a sponsorship fee of £50W per year, with no increments, no share of the shirt sale for Notts County, and no clause for Notts County promotion or additional rewards for the title.

That said, if Notts County sign this shirt sponsorship contract, then Notts County will only receive £50w per year from Adidas for the next three years. (To be continued.) )