"Wife, I'll go to Lao Zhang's for dinner in the evening, you tell your parents, don't wait for me. Pen Fun Pavilion www.biquge.info"

"Well, my husband is just amazing, and I have to ask you for help when I save money." Li Nat said proudly.

Feng Yu scratched Li Na's nose, kissed her on the forehead, changed her clothes and went out.

When he arrived at Zhang Ruiqiang's community, Feng Yu walked into the building with the roast duck packed from Quanjude.

"Look at you, take something every time you come." Zhang Ruiqiang's lover complained with a smile.

"I can't always eat mixed rice, and besides, this is also my own home, and it's in a thermos box, so it's just right to eat it for a while."

Zhang Ruiqiang's lover knew that Feng Yu was coming at night, so he had already started preparing dinner.

When I entered the house, I saw that there was another guest. Feng Yu looked familiar, thought for a while, and then remembered that this was not Xu Changyou's previous secretary, and now he is the second-in-command of Bingcheng's political axe.

After Xu Changyou retired, those people back then are now under Zhang Ruiqiang. Seeing Feng Yu come in, Zhang Ruiqiang and Zhao Guoliang stood up together.

"Here, wash your hands and get ready to eat."

During the meal, Zhang Ruiqiang's lover ate quickly, and in less than ten minutes, he put down the dishes and chopsticks, saying that the program he was watching was about to start, and he went inside to watch TV, and before leaving, he made them a pot of tea.

"Feng Yu, let's talk about it, how to make our Ice City Beer grow rapidly. Guoliang is now focusing on the economy, and this specific operation will fall on his head. ”

Zhao Guoliang nodded at Feng Yu: "Mr. Feng, I hope to give me more advice." ”

"I can't talk about pointing, let's discuss. From the perspective of a businessman, I would like to talk about how to swallow the big with the small. ”

Swallowing big with small? Zhang Ruiqiang and Zhao Guoliang glanced at each other, this sentence sounded, how could there be a feeling of a snake swallowing an elephant?

"Expansion of listed companies is actually the easiest. Because there is no capital, it is possible to raise funds by issuing additional shares. Or through equity exchange, to control the other party's company. I have such a company in the United States, relying on this method, in a few years, from hundreds of millions of dollars in assets to nearly $200 billion in giant enterprises. ”

"And then?" Zhang Ruiqiang asked.

"Later, the company went bankrupt." Feng Yu shrugged.

Zhang Ruiqiang "......"

Zhao Guoliang looked confused. You told us the way, and it turned out to be an example of a bankrupt company?!

"That company went bankrupt for several reasons. The first reason is that they want to become the number one in the world through this means. In the past, they were already among the top three in the world's industry, and they did it in a few years, which was called a miracle. The second reason is that they have problems in business decision-making, they try to do it in one step, and the industrial layout is too far away, resulting in a lot of idle waste of resources, failing to create due value, and dragging down the company's capital chain. The third reason is that they have falsified their finances, and this news was broken by someone I found, which led to a crisis of confidence in them, and all the shareholders sold their shares, causing their stock prices to collapse. ”

Zhao Guoliang said, the example you gave is still the company that made you bankrupt? How do you feel that Mr. Feng is a little unreliable?

"Removing these three main reasons, the way this company expands can be called classic. Because every time they expand, they hardly need to come up with cash. Either through the issuance of new shares, or through equity exchange. It doesn't have to be a wholly-owned new company, just become the controlling party. ”

"And we have one more thing to keep in mind, which is that we don't intend to monopolize the market, monopolize the market, so we won't be resisted. And in terms of finances, we will not cheat, and we must not cheat. Listed companies are the most taboo about this, and once discovered, the risk of bankruptcy of the company is very high. ”

"Mr. Feng, why don't we want to dominate the market? I heard the leader say, what do you mean, Qingdao Beer, Jingcheng Beer, etc. are not annexed, why? ”

"Because these two companies used to be the best beer in China for us, not only in China, but also overseas. And these two companies have a lot of shares in state-owned investment companies, to put it simply, they are not short of money. If we want to buy it outright, the price they offer is absolutely unaffordable for you. And if it is an equity exchange, then the equity they ask for must be an astronomical amount, and they will definitely not be willing to let us take control. Most importantly, the above will definitely step in. ”

Zhao Guoliang nodded thoughtfully, if Bingcheng Beer was acquired by Qingdao Beer, he, as the leader of the city, would definitely intervene.

"Another very important reason is that this kind of expansion will inevitably bring serious corporate debt. And the high debt ratio of enterprises is not a good thing. Once the capital turnover is not available, it will become the last straw that breaks the camel's back, thus plunging the enterprise into a serious crisis. ”

At that time, WorldCom was like this, developing through the model of borrowing, financing and borrowing money, but they did not have much cash in hand.

Although the development of enterprises is not necessarily cash is king, but without cash, it is absolutely impossible.

"So how do you think we should expand? From south to north, step by step to annex the past? We also issue additional shares? Zhang Ruiqiang asked in detail.

"Why does it have to be from south to north? We should adopt a multi-point flowering strategy, no matter which province, as long as it is a large enough beer company, it should find a way to annex it. On the one hand, we can let Beida Warehouse continue to inject capital into Bingcheng Beer, on the other hand, we can borrow, of course, the issuance of additional shares is the simplest, but we cannot blindly increase the issuance. ”

"In this way, when you issue additional shares, give me a part of the targeted financing, or I will help you find a buyer, I believe that many people will still be interested in the shares of Bingcheng Beer that will continue to expand. We must remember that when acquiring other breweries, we must act quickly and do not give them time to negotiate with other companies and thus increase the price. ”

"If you can buy it all, of course, you have to buy it all, but if it doesn't work, then you can also take a holding. If you can't even hold a controlling stake, you can take a stake, at least get them to agree to produce Bingcheng brand beer. In this way, no matter in which province, there is our Ice City beer, which makes us the most well-known beer in China and the most widely sold beer. ”

"As for the sales problem, you can talk to Zong Qingxian, I think if you are willing to let Taihua Holding Group take a stake in Bingcheng Beer, then the beverage sales channel of Taihua Holding Group can be shared with Bingcheng Beer, which is the best beverage sales channel in our Huaxia, and no company can compare with us. With TV and online advertising, Bingcheng Beer will become the most well-known beer brand in China in a short period of time. ”

Zhang Ruiqiang looked at Zhao Guoliang, both of them read the affirmation from each other's eyes, and went back to plan in detail to let Bingcheng Beer start to expand as soon as possible.

……

Book friend group, 520, 98, 468, welcome to join the group (to be continued.) )