"Wife, if you're tired, I'll pinch your legs. Pen %Fun %Pavilion www.biquge.info" accompanied Li Na back from a walk, and Feng Yu served Li Na diligently.

Feng Yu's mobile phone on the table rang suddenly, and he walked over to see that it was Zhang Ruiqiang calling.

"Yo, why are you free to call me today, shouldn't you have anything to ask me for help with?" Feng Yu asked with a smile.

At the same time, Feng Yu gestured with Li Na and motioned for himself to answer the phone, and Li Na went to the living room to watch TV very well-behaved.

"I can't call you if I don't ask you for help?" Zhang Ruiqiang said unhappily.

"Not really, but if you think about it, did you call me when I was fine? How many times have you called me? ”

"This time it's a good thing! Our Bingcheng Beer Festival is about to start, and this time it is held by our province, Bingcheng Political Axe and Huaxia Light Industry Federation, which has been supported by the above, this time it is a real international beer festival, and almost all large beer companies and related enterprises in the world have been invited to participate. Zhang Ruiqiang's tone was unconcealably proud.

The Beer Festival in Ice City, which was held as early as '88, is also an international beer fair. However, at that time, the popularity of Bingcheng was not high, and China was not developed enough, and the invited enterprises were not enough, and even many domestic beer companies did not participate.

However, as the economy of China is getting better and better, the weight of Bingcheng in China is getting heavier and heavier, and this beer festival, Chinese beer companies will definitely come to participate, and some foreign beer companies that have built factories in China will also send representatives to participate.

But all the previous beer festivals were hosted by Bingcheng, and the province didn't worry much about it. This time it was different, not only the province participated, but also the top participated, and some large international beer companies and related enterprises were all helped to contact.

Feng Yu poured a basin of cold water on Zhang Ruiqiang at this time: "It's one thing to invite, it's another thing whether they come to participate." Our Bingcheng beer is not the first in China, but only the fifth, are you sure that all the large beer companies and related enterprises in the world will participate? ”

Of course, it is not possible to do all of them, but the top 10 beer companies in the world have all said that they will participate. In addition, the world's top beer raw material suppliers and related industry suppliers have also given receipts, indicating that they will come to participate. ”

Zhang Ruiqiang said in his heart, you didn't take this into account when I did? Those small businesses, love does not come, these big ones come, it is enough. The top ten are here, and the ten companies behind are tied together, and they may not be as large as the previous company, is it worth paying attention to?

Feng Yu sighed: "You haven't thought about it, why did they all come to participate?" ”

Zhang Ruiqiang was a little surprised: "Is there any reason for this?" This is not only a festival, but also a business fair. ”

"Yes, that's why you have to pay attention. This shows that they are going to enter the Huaxia market in a big way, which is an opportunity for them to understand the Huaxia beer market and the strength of Huaxia beer enterprises. In other words, Bingcheng Beer and other domestic beers in China are about to be impacted by the world's top beer companies! ”

"You say so, we are holding this beer festival, or is it wrong to invite them?" Zhang Ruiqiang was a little dissatisfied.

"It's not wrong, but it's best to talk to the domestic brewers about how to boycott foreign beers. Of course, we should also absorb the advanced experience, technology, taste and other aspects of others to improve ourselves. When our beer companies go out, we should also pay attention to protecting the base camp, don't go out by yourself and don't make money, let others break in and make money first, and rob the market. ”

"This, I'll discuss it with the boss, just by my face, those beer companies may not buy it." Don't look at Zhang Ruiqiang is already the second-in-command, and the level is not low, but he can't control other beer companies. No one likes other leaders to come to their own companies to point fingers.

"Do you remember what I told you to merge and be competitive?" Feng Yu hinted.

Zhang Ruiqiang suddenly woke up: "You mean, Bingcheng Beer, should merge or acquire other beer companies?" ”

"That's right. I know that Bingcheng Beer has dominated Longjiang and developed south to Shencheng and become the boss of the Northeast, but what about the south? It's just a small factory, right? Do you know Huayan Group, do you see how fast they are expanding? If we don't expand, the future market will be snatched away by Huayan. I remember that Bingcheng Beer Group is not bad for money, and in the past two years since its listing, the stock price has risen very well, and it has not been affected when the stock market crashes. ”

Kitakura is not listed, but its subsidiary, Ice City Beer Group, is listed, and the stock is doing very well.

Although it is not the kind of demon stock that rises fiercely, it is also worthy of investors, and the stock price is basically stable and rising, and it has been rated as the best listed company by the Xiangjiang Stock Exchange for two consecutive years.

"Bingcheng Beer is really not short of money, and there are a lot of dividends in the past two years. In this case, we need to expand quickly. In the past two years, Beida has also made some money, and by injecting capital into it, it should be able to make a lot of money, and it will be absolutely easy to acquire two or three provincial-scale beer companies in the south. When Zhang Ruiqiang heard this, he immediately made a decision.

"Two or three? Too little. We only have three big breweries that we can't buy. Qingdao Beer, Jingcheng Beer, Huayan Beer, the scale and strength of these three are above Bingcheng Beer, if you want to acquire, one is that the amount of funds required is too large, and the other may also intervene. Other companies have to find a way to annex them. You look at the speed of Hua Yan's expansion, as well as their means of expansion. When there are only four domestic beer companies in China, then the price of beer will be easy to control, and the selling price can be increased to increase profits. ”

"As for foreign beer companies, don't worry. They are larger, but in the factories of Huaxia, the scale is not large. And if you want to introduce new flavors, you can find a way to merge them and use a share swap. As for overseas exports, you don't need to worry, the beverage alliance has already negotiated with those large supermarkets abroad, and will put Ice City beer on the shelves. ”

With such a good sales channel, the sales of Ice City Beer will definitely increase significantly. But then comes the cost. It is certainly not cost-effective to transport it from China, and the best way is to buy breweries abroad to produce Ice City beer, which requires a lot of money.

"Feng Yu, I have to think about what you said. So, aren't you in Ice City? Come to my house in the evening, let's chat. ”

Feng Yu was "......" and was treated as a free military advisor again.

……

Book friend group, 520, 98, 468, welcome to join the group (to be continued.) )