Chapter 50: Shooting a Promotional Advertisement

Li Jie, I hope that Satellite TV now has the biggest director of zài, and there are ancient characters of zài everywhere when Huaxing Satellite TV was established, and he has been working in the director industry for 40 years, and his qualifications are naturally much better than the other three, but he has always been in charge of Chu Shuang's star talk show before, and Lin Ziyao has also watched many episodes, how to say it, it is better to do it today, push it and keep it, it is not bad.

And the other three are all directors who belong to that new era, the oldest is only thirty years old, experience, not too mature, but after all, experience is experienced, no one dares to say that he was born or anything.

"Everyone,You all hope for the future of satellite TV,This time I came to talk to you about the next thing that is responsible for the publicity and advertising of our hope satellite TV,I don't know if any of you are free to take this list now。

The four looked at each other, but all fell silent.

However, after feeling that the atmosphere was a little wrong, Li Jie was the first to express his opinion: "Boss, there are a lot of things that I need to do on the TV station at present, so I will leave the problem of shooting advertisements to young people this time." ”

"Which of the three of you wants?" Lin Ziyao gave Li Jie a grateful look after he withdrew, and then asked.

In fact, after they came in, they found the problem, and secretly scolded themselves in their hearts that they were not mature enough, and that they could only have one director for such things as advertising, but he himself asked all four directors of the TV station to come over, and it would be bad if something unharmonious happened, so Li Jie obviously noticed it, probably thinking that it was better to let this shooting be given to young people, so he quit.

The other three didn't know what to say, and one of them seemed to have the most experience among the three and said, "Boss, you just find one at random, so it's fair to us, how about it?" ”

"Okay, let's have some turtles." Lin Ziyao was playful, and immediately began to point turtles.

"Point the turtle, point to whoever is the turtle......"

(I can't remember how Jì played that.) )

In the end, I was lucky to choose the youngest director named Shi Zheng, but for the other three, Lin Ziyao did not strike, but encouraged: "You are all the pillars of the TV station, please rest assured, within a month, I guarantee that each of you will have your own shooting project, and it will definitely not be like today, this time I didn't think it through, I'm sorry everyone." ”

"It's okay, boss, we trust you."

"Hmm."

Then the crew of the advertisement was also prepared, Lin Ziyao followed everyone to the advertising theater, this time the advertisement he shot was in the previous life can be said to be a famous Cun Zài, the domestic inspirational "blockbuster" Jumei Youpin's advertisement "I am Chen Puppet, I speak for myself".

An advertisement has made many people know Jumei, this is the charm.

And the cost of advertising is not very high, at the beginning, Chen Puppet also said, we have no money, no money, so we can achieve the ultimate creativity.

Because I don't have money, I am careful and have to receive better results than others for every penny.

In the case of limited budget, we can't buy a lot of advertising space at once, the advertising space we can buy is limited, and the opportunities to get are limited, so we must be accurate in the marketing war, and we must play a good creative, and as a result, our publicity is more successful.

This advertisement that speaks for himself fully illustrates what Chen Puppet said about the ultimate in creativity.

Chu Shuang was also pulled by the unscrupulous boss to act as the heroine of the advertisement, which is called a reasonable use of the limited resources and does not let the limited resources be wasted for no reason.

Shi Zheng: "It's all in place, start shooting." ”

This beginning is in a studio in the TV station, at this time Chu Shuang on the stage is starting a similar and interactive program with the TV station's dragon staff, and the big screen behind it shows the four big characters of Hope Satellite TV and the icon of the TV station.

Lin Ziyao was also not idle, this time he played the role of dubbing, "You only smell my perfume." ”

Then the scene changed to Chu Shuang sitting alone in the office late at night, and when there was no one around, the dim lighting faintly revealed a feeling of loneliness. "But you don't see my sweat."

"Okay, Director Li, hurry up and get in place,......" The unscrupulous Lin Ziyao once again pulled the old man Li Jie to play a supporting role, woo, and it seems that he is still an old villain who wants unspoken rules.

However, in the advertisement, when Chu Shuang touched Li Jie's hand with a smile, a black face and then strode away with Wen Jiàn: "You have your rules, I have my choice." ”

Next is the time for Lin Ziyao to appear, in the room that should be counted as Lin Ziyao, at this time, a father is angrily throwing down the sketch in front of Lin Ziyao, and Lin Ziyao also turned his head expressionlessly, not looking at his 'father'.

"You deny my present, I decide my future."

I'll just shoot the first three images all day today.

It took about three full days, and the advertising was completed with the efforts of Lin Ziyao, Shi Zheng and the crew members.

At this time, in the trial room, Lin Ziyao, Zhao Youde, Li Jie, Shi Zheng, and Chu Shuang and others were all looking at the promotional advertisements on the screen:

“… You laugh at me for having nothing and not worthy of love, and I pity you for always waiting;

You can despise our youth, and we will prove whose time it is;

Dreams are destined to be lonely trips; Doubts and ridicule are indispensable on the road;

But so what, even if you are covered in bruises, you have to live beautifully!

I'm Lin Ziyao, and I speak for myself! ”

With the development of capitalism, the truth above money began to appear in the minds of the people, not everyone was born with the golden key, there is only one richest man in the country, and there are no rich people, not to mention one, ten, hundred.

Women's worship of money has become a phenomenon, and their pursuit of material things is not something that a poor ** can have.

But in the advertisement, Lin Ziyao is drenched in the rain, holding a rose and a gift box in his hand, and there is a caravan popular in the seventies and eighties next to him; As a comparison, Shi Zheng, as the director, played the role of a rich and handsome, looking at Lin Ziyao with disdain, a BMW parked behind him, and a bodyguard holding an umbrella behind him, even in his hand, he was holding ninety-nine roses.

The two of them met on this day, and they looked like they were waiting for a certain woman.

At this time, Chu Shuang walked out slowly, holding an umbrella in his hand, Lin Ziyao and Shi Zheng stepped forward at the same time, but Chu Shuang did not go to see Shi Zheng, but handed the umbrella to Lin Ziyao, took the gift from his hand, and the two left with an umbrella.

And the rest of Shi Zheng was stunned and puzzled, giving people a feeling of wanting to be ridiculed.

"You laugh at me for having nothing and not worthy of love, I pity you for always waiting"

Maybe you're not born to worry about food and clothing, or maybe you're surrounded by a lot of people who are low eyebrows and happy to you, but these people don't include me.

The advertising broadcast continued, and at this time, there was an exclamation from many female employees of the TV station when the advertisement was filmed, only to see Lin Ziyao wearing a white and flawless suit with his body, after being dumped by the customer in the meeting before, Lin Ziyao appeared at the press conference of Hope Satellite TV, Lin Ziyao in the stage calmly faced the many reporters below, and there was no intention of leaving the scene at all.

On the big screen behind it, the four words of Hope Satellite TV are revealed this time,After all, it's an advertisement for the TV station.,If there is no TV station's thing,Then what's the meaning of this advertisement.。

"You can despise our youth, and we will prove whose time it is."

Lin Ziyao's fierce speech won the cheers of countless people present, although in reality there was no content of the speech.

"Dreams are destined to be lonely travels; Doubts and ridicule are indispensable on the road;

But so what, even if you are covered in bruises, you have to live beautifully! ”

Lin Ziyao shook his head in the face of countless so-called experts and authorities in the void, he raised his head, shook his fist violently, smashed these virtual large screens, and finally left the audience with a background, and he stepped on the broken glass all over the ground and left a sentence: "I am Lin Ziyao, I speak for myself!" ”

1 minute and 39 seconds of commercial, many people have a feeling of watching a blockbuster of the United States after watching it, Nima is too inspirational.

Is this my commercial?

Shi Zheng said with some uncertainty, the commercial I shot is so good?

Because "Speak for Yourself" was filmed intermittently, and most of the tricks in the advertisements only participated in one or two scenes before joining other jobs, so many people did not completely see the whole of the commercials.

"Hahaha, boss, I'll ask, who else can shoot such a great commercial, who is the director, ah, Dong Dao, who is the director." Shi Zheng is already a little sè to the point that he doesn't know why, and now he will start to sè everywhere, if Lin Ziyao leaves at this time, it is estimated that many people will rise up and beat up the shameless guy in front of him.

Of course, if they knew that they wanted to beat Shi Zheng violently, even if Lin Ziyao was here, they wouldn't say anything, who wouldn't like to watch the excitement.

"Cut, if it weren't for the boss's advertising script, how good would you be able to shoot." The director who was called the director by Shi Zheng was called Jia Dong, and now his face was full of unconvinced.

"That is, without my participation in the shooting, can you find a beautiful woman like me?" Chu Shuang said as the first sister of the TV station.

is not more shocked than others, Lin Ziyao is indeed much calmer, in his previous life, he watched this advertisement dozens of times when it appeared, remember, it did not appear on the Internet at that time, and it could only be played on TV, but under such conditions, Lin Ziyao still set the TV on Hunan Satellite TV, and he didn't give up until he was tired of watching it.

(ps:QQ reading in the novel, there is a sign-in sticker.,Everyone, the big man.,Sign in in the past.,Let the author of the bragging novel see how many people are supporting me.,Thank you)