Chapter Forty-Nine: Negotiating Advertisement
"I didn't expect the boss to still have two brushes, and he controlled the audience in a few words and controlled the dominance of speaking." Zhao Youde looked at Lin Ziyao's speech below, and couldn't help nodding secretly!
"Alright, without further ado, now let's get down to business!"
Lin Ziyao opened the notebook, connected it to the projector, and projected the pre-prepared display documents on the screen at the front of the conference room, and began to tell the key direction of the reform and related plans.
"This reform will completely change the previous TV station operation model, in the future the TV station will be renamed Hope Satellite TV, we will focus on the entertainment industry......" Lin Ziyao began his gushing speech, and everyone in the audience was gradually immersed in Lin Ziyao's various whimsical ideas, and before he knew it, the clock had pointed to four o'clock.
"Okay, that's the general arrangement, but don't think that everyone has nothing to do these days. I hope that you can participate in the recruitment work of the TV station in the next few days, and I hope that you will have a new plan for your future work. Lin Ziyao took a sip of water, after all, it was very tiring to talk for two hours in a row.
There was a long applause from the audience, this time it was entirely because everyone saw a brilliant future in Lin Ziyao's plan, and Lin Ziyao also used his talent to impress these people for the first time.
The next day, Zhao Youde handed Lin Ziyao the schedule of the program, which was arranged like this:
It is temporarily closed to the public from 1 a.m. to 6:30 a.m.;
The news is broadcast from half-past six to half-past seven;
Eight o'clock to ten o'clock before the broadcast of the TV series to play the license, of course, is not very good, the kind of ratings are ordinary;
From 10 to 12 o'clock in the morning, the previous broadcasts of "One Piece" and "Doraemon" will be repeated.
Broadcast CCTV news from 12 o'clock to 1 o'clock, (no way, people are the boss.) );
From one o'clock to four o'clock in the afternoon, TV dramas are played;
"One Piece" will be broadcast from half past five to half past six, and "Doraemon" will be broadcast from half past six to half past seven, and the rest will continue to be broadcast according to the previous arrangement of the TV station.
Lin Ziyao felt that it was still a little bad, but he also knew that there was no way to do this, and now the predicament faced by the TV station is still quite big, at least, Huaxing TV signed those TV station advertising projects before, and blindly collected money to sign the contract at the beginning, and as a result, the director zhì advertising was a little unable to put it down.
If the TV station does not broadcast advertisements according to the requirements of the contract, it is a breach of contract, and if you breach the contract, you will lose money, but now where did Lin Ziyao get the money for them to pay, isn't it.
So Lin Ziyao negotiated with them, the content of the negotiation mainly has two requirements, the first is naturally about the contract, and I don't know if the previous Huaxing TV station is brain-dead or something, a more than one-minute advertisement is only charged 500,000 a month, and the broadcast requirements are still 20 times a day, adding up to half an hour, and ten of these 20 times are to be broadcast when the ratings are at their highest, this.
What a pit.
You must know that even if Huaxing TV is backward before, it is recognized by the government, and the satellite TV station funded by him is at least the top 30 in the country, although the ratings of tea fruit are high, the most ordinary advertisements are also 48,000 every five seconds, people are calculated by the second, we are calculated by the number of times per month, and it is also our highest rating than the lowest rating.
Fortunately, in the past, those businesses who advertised on Huaxing Satellite TV may feel that advertising on Huaxing Satellite TV seems to have little value, so they will not renew the contract after the end of the contract, so they will switch to other TV stations, and in the end, there are only ten left.
The liquidated damages of the ten companies add up to exactly 100 million, that is, this 100 million hinders the determination of others to acquire Huaxing Satellite TV, giving Lin Ziyao an opportunity to take advantage of.
"Hello everyone, my name is Lin Ziyao, and I am responsible for discussing the issue of advertising with you this time." Lin Ziyao sat in a small conference room, and at this time, there were a total of eleven people in it plus himself, and those ten people were the person in charge of the business who had signed an advertisement with Huaxing Satellite TV before.
"What is there to talk about, if you break the contract, you will naturally lose money." A big-bellied poop, with a gold ring in his hand that he was afraid that others would not know how rich he was, it was estimated to weigh more than fifty grams, isn't it heavy.
"That's right, according to the requirements in the contract, if your TV station breaches the contract, you will have to pay ten times the money we paid when we signed the contract, young man, we also know that you acquired Huaxing Satellite TV, presumably you have a lot of money, you should have to pay back our money." This is what a gray-haired old man said, and as soon as he came up, he released a big move to Lin Ziyao, and he also praised him and said that Lin Ziyao disdained the liquidated damages.
If you change to someone else who wants to save face, it is estimated that you will fall into his way all of a sudden, and I am embarrassed not to lose money.
"This,Although I acquired Huaxing Satellite TV,But now I don't have much money on hand,If you want to get back the liquidated damages of the contract,Now even if I sell it, I don't have it。
It's better to be like this, our Huaxing Satellite TV has also been revised, and the name has become Hope Satellite TV, so it's better that the contract signed before is still broadcast on our TV station until the end of the contract, how about it? Lin Ziyao said.
Lin Ziyao's mention made some of the people present start to talk about it, seriously, if Lin Ziyao didn't say anything about the revision, they might really ask for liquidated damages directly, because the news of bankruptcy and being taken over by the bank has been hyped up by media peers, and the name Huaxing Satellite TV can already be said to have no credibility, and if you put ads again at this time, it is estimated that it will not have much effect.
They all have companies behind them, and it can be said that it doesn't matter if the liquidated damages are there, because the total is only 100 million, and the average score of ten people is only more than 10 million, which can only be said to be a windfall, but not to make a lot of money.
"Why, our Jinri Real Estate just wants you to pay liquidated damages, so, whether you pay or not, if you don't compensate, we will go to the court to talk." The pot-bellied tyrant said rudely.
After reading the contract with Jinri Real Estate, Lin Ziyao felt a little indifferent, I don't know if this person is brain-dead, even if he counts ten times the liquidated damages, Lin Ziyao only needs to pay him about four million liquidated damages, which is the lowest among these people here, and I don't know what qualifications there are BB.
"Hehe, Boss Jin, you can be quiet, don't disturb other judgments, you can go out from here now, go to the Ministry of Finance to lead your four million liquidated damages and leave, four million only, we hope that Satellite TV can still get it;
Also, let me talk to you about the law, according to our Chinese Constitution, after the company goes bankrupt and is acquired, the debts of the original company do need to be repaid by the receiving company, but this is time, in order to ensure that the receiver is not overburdened, the constitution can stipulate that you can not repay the debt within half a year, I don't know if you know this constitutional law. ”
"Hmph." Boss Jin's face is obviously a little unbearable, too, he has been out to struggle for so many years, and for the first time he was given face by a young boy, can he stand it, but Lin Ziyao is indeed not wrong, it is obviously stipulated in the constitution, and there is nothing wrong with Lin Ziyao repaying them after half a year.
After Boss Jin walked out, some of them also went out, but this number is not very much, just four people, Lin Ziyao estimated in his heart, the liquidated damages of the four of them added up to more than 20 million, and the finance department was already able to afford it.
Or the rest of these people are much more discerning.
"Okay, guys, I don't think it's our fault for the breach of contract, I hope we can work together happily in the coming days, how about it?" Lin Ziyao stood up and said.
"Hehe, I'm putting the ticket on you for the time being, I hope you don't let us down, happy cooperation."
The remaining six people also stood up, and left the conference room after punching Lin Ziyao, probably returning to the company to report the content of this negotiation.
At this time, Zhao Youde walked in: "How is it, boss." ”
"It's okay, there are six companies that have decided to still advertise on our TV station, and the problem of liquidated damages can be said to be solved, by the way, in addition to the four who took away the liquidated damages just now, how much money does our finance department have left?"
"There should be more than 12 million, what's the matter, boss."
"You go and call all the four contracted directors of our TV station, and after calling them over, you will organize an advertising shooting crew, I want to shoot an advertisement to promote our TV station this time, the funding is about 1 million, this is the scene script, you go to arrange the props, is there a problem." Lin Ziyao took out the advertising script he had been looking for last night from the lattice on his desk and revised it, forming the advertising script for this promotion of Hope Satellite TV.
"No, I'll arrange it." Zhao Youde also wanted to see how capable his boss was, so he quickly called the only four national treasure directors of the TV station to Lin Ziyao's office.
“boss。”
“boss。”
…
I don't know if it started with Zhao Youde, since Zhao Youde called Lin Ziyao the boss at the staff meeting, the employees of the TV station also began to call Lin Ziyao with the boss, and there is nothing to call down in one or two, but as long as there are more people shouting out one by one, it feels like the boss of the underworld meeting the younger brother under his hands, it feels weird.
"Ahem." Pretending to cough a few times, Lin Ziyao set his eyes on the four people in front of him.
"Just find a seat and sit down."