Chapter 896: Xie Yun is on fire
Xie Yun is on fire!
After the album was signed, Xie Yun became popular all of a sudden!
On the day of the signing, Xie Yun, Ye Zi, Zhang Lei, Liu Qi, and Huang Zhijian signed a total of 9,979 cassette albums and 1,107 posters. On the same day www.biquge.info total sales of tape albums in Shencheng reached 30,077 boxes, and the cumulative delivery volume nationwide has exceeded 120,000 boxes.
Within a day, Xie Yun sold more than 150,000 boxes. In Yunnan alone, the number of pre-orders and additions has exceeded 50,000 albums.
All these results are the second highest numbers this year after Ye Zi. This number not only slightly exceeded Zhang Lei's original signing results (9344 cassette albums), but also made Chen Yichen and Zeng Chun invisible (8385 cassette albums/8189 cassette albums). Shencheng Audiovisual Company, which undertook the task of releasing Xie Yun's new album, really laughed from ear to ear this time, and another million-selling album was already beckoning to them.
However, with such an excellent start, Shencheng Audiovisual Company will not be satisfied with just exceeding the million box sales mark. Of course, Ye Zi's record-breaking is not at all unthinkable, but Zhang Lei's shipments of 1.1 million boxes and Chen Yichen's shipments of 1.37 million boxes seem to be ...... It's really time to think about going for a hit.
Whether it is Gan Zhihao, the company's CEO, or Yang Qingsong, Ge Mingrui, vice presidents, or Zhang Chuanjie, the company's number one recording engineer who doesn't care much about trivial matters, everyone's heart is ready to move on to this goal. Gan Zhihao has specially contacted the various audio-visual companies affiliated to the system, and at the same time allocated funds to increase the store publicity of this album within the system, and go all out to ensure the smooth marketing of this album.
If you want to keep the position of the second in the industry in Shencheng, the importance of this album is normal no matter how much you emphasize.
The distribution company has already attached so much importance to it, as the producer of this album, Ziguang Company, and Wenhui Entertainment Shencheng Branch, which is responsible for publicity, of course, it is impossible to sit idly by, Cui Zhengguang and Shu Yi at the same time allocated funds specifically for the follow-up promotion of this album. Such measures are exactly the same treatment as Zhang Lei's album that sold 1.1 million boxes.
Another album that is very likely to be a big hit is about to be born under the support of the hot signing and production companies, brokerage companies and distribution companies.
……
Afterwards, Wenhui Entertainment Shencheng Branch specially summarized the reasons for Xie Yun's success this time.
The album itself is well-created and well-made, the publicity measures in the media are reasonable and in place, and the follow-up measures are timely and powerful, all of which are obvious, and they are also some normal steps for album release, and cannot bring more inspiration to future work. However, after summarizing, Shu Yi and the others found that there were two reasons that played a crucial role in Xie Yun's success this time.
The first point is that the arrangement of the signing activity undertaken by Yuan Sujuan is appropriate and effective, especially the screening and restriction of customers, which has played an excellent role and greatly strengthened the efficiency of the signing. This time, including Xie Yun himself, there were a total of five people signing the sale, and compared to Chen Yichen, Zeng Chun and Zhang Lei, the number of guests was not the largest. However, because the preparation is very thorough, the order, guidance, and diversion of the fans are quite successful, which allows the fans not to waste time on other unrelated things.
And the basis for doing all this is this screening and limiting customers.
The fans are all present, and the words of the cadres of the fan clubs can play a good role, and the fans will also obey their arrangements. It's not like when you're mixed up, they can't call those customers, and the customers won't follow the orders of these fan club officials.
The preparations for the signing event were fully done, and the good role played by the cadres of these fan clubs on the scene naturally improved the efficiency of the signing a lot. There are only 21 boxes to reach the signing number of 10,000, and without these as a basis, it will be difficult to do. A successful album signing basically laid the foundation for future sales of the album, and although this is not 100% true, in the vast majority of the time, the number of book signings can be seen as the initial bellwether of album sales.
That's the first point.
……
If the previous reason is only a weather vane, then another potential reason that Shu Yi and the others have summed up really pushed Xie Yun to the front.
That is the sixth consecutive Asia on Shencheng's "Pop Song Chart".
When it comes to hitting the charts, every singer has to hit the charts when he releases a single or album, which is not unusual. Of course, if the results are good, you can increase the popularity and popularity of the singer, and when the popularity and popularity accumulate to a certain extent, OK, then the time has come for the album to be published and released. Coupled with MTV, which was not particularly popular in this era, as well as TV programs, newspapers, radio promotions, etc., this constitutes the entire publicity process before the release of a singer's album.
Since it is a leaderboard, winning the championship is definitely the best result. But this time Shu Yi analyzed that it was Xie Yun who failed to win any championship in Shencheng, but he benefited a lot.
It's a bit unbelievable to say, but ...... If you analyze it carefully, it really makes sense.
In Shencheng, it would be very difficult for Xie Yun to defeat Ye Zi in itself, unless the timing was quite good. For example, when Zhang Lei and Chen Yichen won the championship, four songs were entangled together, and they were all Ye Zi's "works", and it was normal for anyone to win and who lost. Although Ye Zi's "works" are competing with each other this time, first, Xie Yun's voice characteristics and singing strength are still slightly worse than Ye Zi's, and he is not like Zhang Lei, who has an excellent high voice that can shock fans, and he suffers a lot when the two of them are put together. Second, these two songs are put together, and it is also the song "Why Do You Love You So Much" that suffers a little more.
"You at the Same Table" and "Why Do I Love You So Much" are both innovative works in the Chinese music scene, but compared with the simplicity and innocence of campus folk songs, they are easy to be accepted by fans, and the audience of rap still needs more training. Such a difference may not be obvious in normal times, but when two songs are listed at the same time, the campus folk song will obviously prevail.
In this way, it is almost impossible for Xie Yun to defeat Ye Zi on the ranking this time, unless he can survive Ye Zi's song "You at the Same Table" off the list. But if you want Ye Zi to get off the list before him, this is almost impossible, and his song "Why Do You Love You So Much" still make the list first.
With all these factors here, there is no need to say anything more about the winners and losers of the two songs on the charts.
In such a situation, if Xie Yun really beat Ye Zi on the ranking and won the championship, it would be a bad thing for him to do well, and fans would think that it was because of some secret tricks that caused Ye Zi's failure, so they would be angry with him.
In the hearts of fans, the singers who always support themselves are the biggest. Competing in the number of fans, Xie Yun is also no match for Ye Zi.
And like now, Ye Zi won the championship once, and Xie Yun followed closely to win the runner-up, and he was not left behind by Ye Zi at all, which will make fans extremely recognize his achievements. As mentioned earlier, being able to follow Ye Zi and not fall behind is definitely not something that any singer can do.
In the hearts of fans, the gold content of Xie Yun's six runners-up is not low at all. Such six runners-up gave fans a strong hint, that is, Xie Yun is second only to Ye Zi in the Shencheng music scene.
Such a hint is enough for fans to recognize Xie Yun.
As one of the vanes of the music world, Shencheng Radio's "Pop Song Chart" also has a strong influence in all parts of China, and such a Liulianya will also have a joint reaction effect - the singers recognized by the "Pop Song Chart", don't you recognize it? Coupled with the quality of the song itself, it is reasonable that Xie Yun can almost follow Ye Zi to win the championship when he hits the charts everywhere. In fact, since Erlianya, Xie Yun's performance in other lists has begun to rise.
It's only natural that good results lead to great sales, and the root of it all, at least one of the roots, is the six consecutive runners-up here in Shencheng.
……
After the signing, Xie Yun became a popular figure in the Shencheng music scene, and his limelight was no less than Ye Zi and Zhang Lei, a popular fried chicken who had already gained more than one million sales. Some people have even been thinking about it in the media, to transform the "Shencheng Troika" composed of Ye Zi, Zeng Chun, and Zhang Lei into a "new troika" composed of Ye Zi, Zhang Lei, and Xie Yun.
Of course, this is just an eye-catching statement, it is impossible for Xie Yun to seize the position that belongs to Zeng Chun, and he cannot occupy it. Even if the little girl won't make any big moves this year, but when it comes to her status and influence in the Shencheng music scene, for the time being, Zeng Chun is still a little bigger. The song "Sing If You Want to Sing" sung by the little girl was deeply popular with the popular broadcast of the "Top Ten Campus Singers Selection" in the first half of the year, and the organizing committee still chose this song as the theme song in the second competition this year.
The little girl is not short of opportunities for publicity.
And the music environment in which Zeng Chun was on the list was much worse than now, Ye Zi has just broken the blockade of Jiangtai singers, and she and Zhang Lei, as the second wave of attack players, are under a lot of pressure.
If they can't stand up, it will be in vain to rely on Ye Zi alone.
But it is precisely the excellent performance under such pressure that has created the current status and influence of Zeng Chun and Zhang Lei in the Shencheng music scene, which is something that Xie Yun cannot achieve now, even if his album will definitely sell better than Zeng Chun.
But later...... Not necessarily. (To be continued.) )