At 9 a.m. on November 8, Xie Yun's first solo singing album "Why Do You Love You So Much" was officially released. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

Like Ye Zi, Chen Yichen, Zeng Chun and Zhang Lei, Xie Yun also placed the signing location at the Shencheng Music Bookstore. Next, Liu Qi and the new album of "Magnolia Band" will also be signed here. Friends and friends, of course, must show the consistency of advancing and retreating together.

Actually, this is nonsense.

The music bookstore itself is located in the most popular area of the city center, but it has not been considered to tap into the potential of this area before, and once it has undertaken a few book signings, it is only natural that singers will flock to it. Who wouldn't use a good venue in the city center when they were signing albums, but they had to find that corner? Saving money is not such a provincial law, is it?

In fact, this is an extremely normal choice of album signing venue, and there is no mystery in it.

……

Yuan Sujuan, the manager of the bookstore, of course, welcomed this.

Starting from Ye Zi, this series of album signing activities has brought a lot of customer flow and sales performance to Shencheng Music Bookstore, but what Manager Yuan values more is that this series of popular album signing activities has made Shencheng fans' attention and sense of identity for music bookstores increasing day by day.

This is what Yuan Sujuan thinks is the most important thing in her heart, and the effect of this increasing attention and sense of identity is also immediate.

In just a few months, Shencheng Music Bookstore has surpassed the Shencheng Store Department of Huaxia Books Import and Export Corporation and has become the first choice for Shencheng fans to buy genuine albums. In recent months, the sales performance of music bookstores has increased dramatically every month, and Yuan Sujuan, the manager, has repeatedly received strong praise from the higher authorities.

Recently, there was news that Manager Yuan will soon be promoted.

Although it is very likely that she will leave the music bookstore within a month or two, Yuan Sujuan still spent a lot of thought and made the most adequate preparations for Xie Yun's album signing event.

This can be regarded as the meaning of standing on the best shift.

……

The main venue for the book signing is still on the third floor, so that more fans can enter the store hall without too much congestion on the street outside the store. This is the center of the city, and if there are too many fans gathered outside the store, it will cause some unnecessary trouble, or even some unexpected things, which will have a bad impact. After experiencing the hot scene of the previous book signings, and deeply feeling the messy and messy mix of fans and normal customers who participated in the event, Yuan Sujuan simply took a breath this time, emptied the entire music bookstore, and no longer accepted non-fan customers to enter the venue that day. According to her, this is to create a complete space for Xie Yun without interference, and it doesn't matter if the music bookstore suffers a little loss for it.

This sounds comfortable, and Yuan Sujuan did the same, but if you want to say how much loss such a move will cause the music bookstore, it is really not necessarily. Although today is the weekend, the largest day of the week, if you analyze it carefully, the main component of this large flow is actually young people between the ages of 16 and 30. In other words, it's the biggest customer base for pop albums. And such a customer group is also the largest potential customer of pop singers such as Xie Yun and Ye Zi.

There is a large overlap between the two, so the turnover that seems to be lost should actually be only a superficial phenomenon of "seemingly lost".

Fans came to the music bookstore, of course, first to cheer for Xie Yun to participate in the book signing, but after going down from the signing site on the third floor, they did not necessarily leave the music bookstore immediately, and it was more likely that they would continue to stay in the store for a while, longer or shorter. Generally speaking, as long as the number of fans in the store is not particularly crowded, the organizer will not invite these fans out of the store. Without the participation of these fans, where would the lively album signing come from?

That's the business opportunity.

Maybe as these fans go down from the third floor to the first floor, they will watch other albums or other things; Or maybe they came to this event with the intention of buying some other albums and other things, and so on.

And these predictions are very likely.

These fans who participated in the signing also have the dual identity of "customers", and the turnover taken away by the lost "big customer flow" is likely to be slowly recovered in these fan customers. It's not a matter of luck that it can sell more than the usual weekend crowds.

After all, after restricting the entry of other customers, the crowd in the store will become relatively single, and they all belong to Xie Yun or a few fans of the platform guests. These fans are of the same age and have a common language, and it is very likely that they will chat slowly with each other while waiting, and many people will meet new friends in the process, just like Zhang Xun and Zhang Xiaohai met fat men and glasses when Ye Zi was signing sales. When new friends get together for the first time, they tend to be a little more generous when they buy something. Coupled with the atmosphere of the book signing, many fans will continue to buy one or two other albums after getting the autograph.

In this way, the losses inside the embankment are compensated for from outside the embankment.

As for the real customers who are restricted from entering, they will come back if they really need to buy something.

……

No matter what kind of purpose and what kind of motive, this measure taken by Yuan Sujuan has played a good role in promoting Xie Yun's signing, and it is precisely because of the implementation of the customer restriction strategy in this signing, the whole event is attended by fans such as Xie Yun and Ye Zi, and this album signing has basically become a large-scale fan meeting event for a long time.

Ye Zi's fans will come; Zhang Lei's fan club is also here; Xie Yun's fans will have the largest number of fans, which is of course certain. Even the fans of Zeng Chun's fan club also came to hear the news, but it's a pity that the little girl is so nervous about her homework that she can't even rest on weekends, causing those fans to run in vain.

Now that it has become a large-scale fan club event, the atmosphere of the scene is needless to say, and even the business income of the music bookstore on this day has changed a lot.

The sales report of the day proved the correctness of Manager Yuan's measure.

At the end of the day, excluding the albums sold at the book signings, the music bookstore's full-day turnover was more than 30 percent higher than on a normal weekend.

Yuan Sujuan's atmospheric measures have achieved very good results.

Since then, the singer album signing event held at the Shencheng Music Bookstore has officially noticed this problem, and it no longer mixes normal customers with fans who participate in the event, and gradually forms an unwritten rule.

Even after Manager Yuan was promoted, the new manager continued this measure.

……

In addition, Yuan Sujuan has strengthened the management of fan order, as well as the evacuation of people in the store and other issues, and truly achieved all the steps and arrangements in the signing process. At the same time, she also made plans in advance for some possible problems - such as fans stomping their feet collectively after they were emotional, which is something Ye Zi had encountered, etc., and made all plans in advance to prevent them as much as possible.

Thorough preparation will certainly give a good boost to the next business.

Therefore, it is normal for Yuan Sujuan to undertake the last signing activity before Gao Sheng, and achieved excellent results. (To be continued.) )