The negotiation with Wang Xuehong was really not as smooth as when Lei Jun's UC was received. Pen, fun, pavilion www. biquge。 info

Wang Xuehong relied on the "depth advantage of the industrial chain" such as HTC and VIA at the same time, and repeatedly bargained with Gu Mojie, but there was no result for two whole days.

However, the progress can be regarded as good, at least after most of the first day of grinding lips, Wang Xuehong relieved himself and expressed his willingness to sell. It's just that the price offered is still an impossible sky-high price in Gu Mojie's opinion.

Wang Xuehong dared to open his mouth at the sky-high price of $3.5 billion at first, but later she seemed to know that this price was used to support the scene, and she was slowly stuck on the red line of $3 billion.

At the peak of '06, the company's stock price was worth $15 billion. In the late 07 years, it has gradually declined to 130~14 billion US dollars. Today, there are only about 12 billion.

The decline has been revealed, and the failure has not been revealed, which is the true portrayal of VIA Electronics in mid-2009.

VIA, on the other hand, not only has a mobile phone CPU business, but also involves the CPU chips/motherboards of PCs, laptops and pads.

The Mobile Phone Chip Division, also known as "VIA-TELE", is only one of VIA's most valuable parts today, but not the whole story.

While it is not possible in the capital markets to estimate the share price of each part of VIA separately, Gu believes that VIA-TELE is worth only $78 billion at most, accounting for two-thirds of the entire parent company.

A capital market value of 78 billion US dollars, open all the existing technology buyout authorization, as well as the transfer of technical data in the research and development process, dare to open a high price of 3 billion US dollars, and it is cash, it cannot but be said that Wang Xuehong's asking price is too ruthless.

After all, VIA's current stock price valuation is clearly inflated.

The negotiations of the first two days ended in this predicament. Gu Mojie felt a little tired and asked for a day break.

Wang Xuehong also wanted to rest, or change his subordinates to discuss the details, so he asked people to arrange another place for Gu Mojie to stay.

……

Gu Mojie wanted to go back to China to rest, but it was only a two-hour flight anyway. Later, I thought about letting Ye Minru run to act as an agent for the communication card record again, and she had to apply for a route, which was too much of a toss, so I gave up.

In the end, Wang Xuehong gave her holiday villa with a private beach in Kenting, Pingtung, to Gu Mojie for two days.

Kenting is located at the southernmost tip of the bay, near the Pacific side. It is well known that the water on the west shore of the bay is yellow and muddy, and the water on the east shore is blue; Next to Kenting is the coral reef seabed, so the sea is naturally very clear and blue.

Gu Mojie has naturally seen countless more beautiful sea views, but to be honest, it is really difficult to find a similar number of paragraphs in the land of Chinese - he has never been to Sanya, has no time, and does not like the attractions that have been hyped up by real estate developers.

The benevolent man looks at the mountain, and the wise man looks at the sea. Gu Mojie is a cold-blooded wise man, and he doesn't know how to appreciate the mountain scenery at all. Whenever I am depressed, I like to watch the sea soothe.

On the private beach in Kenting, looking at the blue coral sea, he silently pondered the confrontation with Wang Xuehong.

After careful calculation, in the six and a half years since he started his business, Gu Mojie has really acquired many companies. In terms of buying, buying, buy

However, there is one feature of negotiating with a rival like VIA that has never been encountered in any previous acquisition.

"I think we didn't do enough homework in this negotiation." Tightening his arms around Fei Liluo's waist, Gu Mojie whispered to the woman beside him.

"What?" Feliro shifted her position like a cat, allowing herself to lie almost prone on Gu Mojie's side.

Gu Mojie looked at the sea and said distractedly: "Over the years, the opponents I have received are all companies that are in the rising stage and will have a very promising future. For those companies, we only need to do one thing, and that is to start as quickly as possible. Because the longer it drags on, the bigger the other party will grow, the market value will be higher, and we will have to pay more to get it.

Think of the VCs who tried to invest in Facebook in '05 and regretted it later — Zuckerberg spent it with them when they thought Facebook was worth $500 million and asked for a stake. After talking for three months, Facebook's market value has become 1 billion. Then those venture capitalists who invested in shares according to the requirement of 1 billion yuan consumed again, and in another three months, it became 2 billion.

If someone knew that Facebook would rise so wildly, when they thought they were worth 500 million, but Zack thought it was worth 2 billion, they would have directly relied on Zack. According to the valuation of 2 billion, if you give the shares, you may wake up with a smile later.

Therefore, in the face of companies in the rising period, it is right to cut through the chaos quickly and rush to negotiate. Even in the case of acquisitions such as Villefort and S-M, although it did not show great growth when I bought it at that time, I dare to guarantee that it can still be done by three or four times the market value of three or four times if I hold it in my hands for three or five years. ”

Gu Mojie was a little babbling, and Fei Liluo was a little impatient when she heard it, so she changed to a more comfortable position, let the suffocating restraint on her chest be a little looser, and then interrupted straight to the core:

"But VIA is a declining company, so our previous negotiation experience doesn't apply, right?"

Gu Mojie smiled, and seemed to realize that his thinking was too divergent: "Yes, VIA is a company in recession. Their market value is already huge, and their technology, which looks like a blazing fire at the moment, is at a high level. We couldn't convince Wang Xuehong to accept our price at all. ”

Fei Liluo followed Gu Mojie's train of thought and analyzed, "So, would it be better to put aside a period of time, wait for their decline to be more obvious, and then acquire?" ”

Gu Mojie smiled bitterly: "In terms of price, if you delay it for half a year and then buy it, of course, you can buy it for less money - but the problem is that the introduction of technology is time-sensitive." VIA has slowed down the progress of subsequent development, and the longer it drags on, the lower the lead of its existing technology will be. If it drags on for two years, by the time Ren Zhengyi arrives, Xia Wei Technology's own Xia Wei Microelectronics Research Institute will catch up, and Wang Xuehong's pile of things will have no use value. ”

Buying VIA's technology is used to help Xia Wei shorten the time difference between catching up by one or two years before Xia Wei Technology catches up. When Xia Wei catches up with the capital by self-reliance, who wants this thing?

"That's a real dilemma. We know that our opponents are declining, but we can't wait. Fei Liluo raised her head, held her cheeks with both hands and pondered carefully, "Do you think it is feasible to use the technology after we buy it, directly have a showdown with Wang Xuehong, and analyze the gains and losses?" ”

"It's not very useful, and it's easy to cause Wang Xuehong to get rid of us and talk about cooperation with Ren Zhengyi directly, so it's even more difficult for us to meddle in a win-win situation. We have no say in the chip field, we are a broker.

It is estimated that in the end, we have to come up with some patented technologies in the field of mobile phone baseband and industrial design, and exchange licenses with HTC and Xia Wei in exchange for equal use rights in the field of chips. ”

Feliro let out a long sigh, and she didn't have any tricks: "This doesn't work, that doesn't work...... Can't find a way to make Wang Xuehong realize that her valuation of her technology is obviously inflated? She's biting the bullet now and saying that her technology exchange is worth $3 billion, and there's always an algorithm, right? ”

"Algorithms? Of course, she just compares her VIA and Qualcomm in the field of mobile phone CPU market share, technology gap, and status in the world to the world's first and second market value gap in other CPU fields. For example, between Intel and AMD. ”

So, she just bitten the gap between Intel and AMD in terms of technology valuations, and so on between her and Qualcomm? Think her stuff is worth $3 billion? ”

"That's it."

"Is this algorithm appropriate?"

"I don't think it's appropriate, but I just don't know how to refute it."

"It's nerve-wracking...... Why don't you ask Brother Yong to see if he has any good strategies? ”

"Well, then ask. But it is estimated that he has been busy dealing with Lei Jun's affairs in the past two days. Gu Mojie hesitated for a while, but still dialed the number of General Gu Yong.

"Brother Yong, are you busy? I would like to ask you about something......"

"I'm talking to Mr. Lei."

"Don't delay you for a long time, it's Wang Xuehong's question about the valuation of via-tele technology, it's like this......"

Gu Mojie said this and this for a while.

There was silence on the other side of the phone for a while, and he listened quietly. Then, Gu Mojie also heard a few interjections on the other end of the phone.

"Applejack, Ray asked me to turn on the speakerphone, and he said he had a trick for you. Listen? ”

"Lei Jun? Okay, then I'll go back to the house and change the equipment, and I'll have a conference call. ”

Gu Mojie dragged Feliro back to the house and made out a conference call equipment.

After a secret discussion, an hour later, I hung up the phone.

……

The next day, a refreshed Gu Mojie flew back to Taipei.

By the way, he also found a few additional negotiation assistants from China to help him prepare the latest negotiation materials.

"Is the sea view in Kenting not bad?" Back at the negotiation table, Wang Xuehong and his wife are still very confident, and they look like "as the host, everything is under control".

"It's not bad, it should be the best in the country. Next time I come to the mainland, I will definitely invite you back. Gu Mojie also replied very confidently.

"So, let's move on to the issue of technical valuation?"

"Yes, I actually figured it out later. Aunt Xue, your offer is really quite reasonable, if you can change the objective conditions - so, as long as you are willing to reduce it to $2.5 billion, I will talk about my cooperation model. ”

"You promised?" Wang Xuehong and Chen Wenqi were shocked, "If you are really so happy, 2.5 billion is not negotiable......

Although $2.5 billion seems to be a lot more cut than $3 billion, no matter how you look at it, it is far from the psychological price of the day before Gu Mojie adjourned.

Wang Xuehong always felt that Gu Mojie couldn't just accept it.

"Listen to me, I haven't talked about the specific cooperation model yet."

"Isn't it all about paying with one hand and delivering with the other, what is the cooperation model?"

"So, didn't I tell you not to be anxious—" (To be continued.) )