One hand is soft and the other is hard, and a total of two or three billion yuan was spent. Pen & Fun & Pavilion www.biquge.info respectively won major stakes in Jewell Music and S-M Entertainment, two music agencies with very different styles.

By the end of 2008, the continuous profit stream squeezed out by the various "cash cows" of the Hatsune Group was finally spent by Gu Mojie, and even borrowed hundreds of millions of dollars from other financing channels in the end.

World of Warcraft + Dota 2 + Hatsune Singer + Team Fortress ...... Although all of them are money-making maniacs, they can't resist Gu Mojie's average of more than 2 billion per month.

However, Gu Mojie's "Hatsune Original" has finally basically completed the layout in the field of music copyright.

So far, the entire industry circle under the name of "Hatsune Originals" has accounted for all of them, from movies, to anime, to music. (A certain point: This girl dares to call the whole industry chain?) What about online literature? Gu Mojie: Thank you for reminding me, this is looking for death, and it will be fulfilled in two years! ）

Jewell and S-M are arguably equally important to "Hatsune Original".

The former plays the role of Hatsune Original's future needs to support "independent music" and "high-end solo wizards", and strives to discover top musical talents from song to dance to composition.

The latter specializes in "industrial, commercial singer groups".

A single singer doesn't have a good voice? Not good enough? Not good enough to dance? Can't write your own songs, don't have your own style?

Never mind! As long as one of the four skills is good, it can be found in the patchwork of industrialized parts.

The biggest advantage of the S-M model is not to produce peerless wizards, but to use relatively low-cost part-type talents who can't be solo and have little capital to betray the brokerage company, and piece together a combination that looks well packaged.

If the voice is not good, as long as the dancing is good enough, go to the group to half-open the microphone, or even lip-sync. As long as the "MV effect is good" and "the stage effect is good", there will naturally be a steady stream of brain-dead fans to spend money to feed Gu Mojie's wallet.

If the appearance is not high enough, just don't give close-up close-ups in the MV, that's not a problem at all.

I don't know anything else if I only have good looks, so I will give a close-up shot of my face in the MV, and as for the panorama dancing, I will obediently stand in the back row and fill up the number. It doesn't matter if you're panting when singing, it's okay to lip-synching.

The high and low of Jewell and S-M Entertainment are like the high and low of "World of Warcraft" and "Stealing Vegetables at First Sight" in the game market.

From the three-hour innings of the market; When it comes to the toilet, go faster, squeeze out the two-minute time difference and steal a handful of low-end markets, all of which can't be let go.

After the two acquisitions were successful, Gu Mojie really wanted to expand the scale in the field of music and film immediately.

But considering that the whole group has no money, he also had to stop a little.

There will be more than a month before the New Year, and then the Lantern Festival, and when I come back to work after the Lantern Festival, it is already late February.

Hatsune Entertainment's IPO was completed in April 2008, and by April 2009, it was time to lift the ban.

After such a calculation with the people around him, Gu Mojie felt that the new expansion of the entertainment industry, which requires a large amount of additional investment, could wait until mid-April, when the restricted shares were lifted and the funds were returned. At present, intelligence work can be done first, and bureaus that recruit qualified personnel can be searched for first, and they can start working as soon as the money is in place.

Moreover, some news that is good for the company's entertainment industry, such as the news that "the company has been approved to perform in China by Michael Jackson", can also be held back and blocked first. Wait until a month and a half before the lifting of the ban, and then announce it to the public.

That is also conducive to stimulating the stock price and selling the unrestricted shares for more money when the ban is lifted.

……

The end of the year is approaching, and it is exhaustion after a period of intense action.

In the fourth quarter of 2008, especially in the 50 days after the "Four Trillion Plan" was thrown, the three giants of Tengxun, Hatsune and Baidu were not crazy.

M&A, enclosure, expansion, layout.

The horse-winded Ahri has no money to go crazy for the time being.

Billions of billions of cash flow, earned and then spent.

Or even set a certain percentage of financing leverage, equity replacement and other means, and then spend it.

All this has achieved the crazy growth of Internet giants in the fourth quarter of 08 in history.

Historically, the market value of the company has doubled every year from $23 billion at the beginning of 08 to $45 billion at the end of 08.

Now, because of Gu Mojie's persecution, because of Ma Huateng's more rapid defensive expansion, even giants like Sina have fallen, and Tengxun's growth rate is even more terrifying.

According to the statistics of all parties, on the eve of Christmas in 08, the market value of the Tengxun Group was finally fixed at 57 billion US dollars! That's $12 billion higher than the same period in history!

This is the result of Ma Huateng's repeated dilution of his shareholding ratio and that of other old shareholders, and the acquisition of Sina and other industries with excessive financing.

Baidu has also slightly increased its financing efforts and accelerated the pace of development, barely rising from 53 billion at the beginning of 08 to 64 billion at the end of the year.

Although Baidu still maintains its market value advantage over Tengxun, everyone can see that the growth momentum of Baidu, the boss, is far lower than the industry's 2~4 places. I believe that within two years, its top spot will be surpassed by the second and third children.

The Hatsune Group, which has taken one step at a time, is much more conservative in the financial markets.

After its IPO in April, Hatsune never had any of its subsidiaries sacrifice equity for funding.

The shareholding ratio of Hatsune's major shareholders has been stable over the past eight months.

At the end of Christmas, Hatsune Group's estimated market capitalization was around $48 billion — $24 billion of which was provided by the publicly traded Hatsune Entertainment.

This figure is a little higher than Ma Huateng's original estimate. Ma Huateng and Fuji Training CFO Luo Shuohan once thought that if Hatsune stopped financing, it would be capped at $45 billion at most this year.

In terms of market capitalization, there is still a 20% volume gap between Hatsune and Fuji Xun. But up and down the company, no one dares to say that they can continue to suppress Hatsune.

In such an atmosphere of mountain rain and black clouds destroying the city, a long-brewing New Year's Eve SNS community bloody war finally broke out!

Tengxun's "Tengxun Weibo" was completed around December 15th and can be put into the market at any time. However, in order to prevent inspiring competitors, Ma Huateng agreed to Zhang Xiaolong's suggestion, and then pressed it for half a month, and at the same time further strengthened the internal testing and optimization.

According to the plan of Tengxun, the best time to invest is to survive the New Year's Day, and wait for HTC's Android mobile phones to enter the Chinese market, and then launch "Tengxun Weibo" - because if it is launched too early, it may form an embarrassing situation of "pushing Weibo and helping sell the original mobile phone".

The Spring Festival in 2009 was on January 26, and the winter vacation began on January 15. Tengxun got accurate information, HTC's Wang Xuehong will not let go of this wave of New Year's market in the mainland, so before January 10th, HTC Android will definitely enter the mainland market.

As long as HTC comes in, the market of Android mobile phones will not be monopolized by the "original heart". The mobile phone promotion of "Tengxun Weibo", the possibility of "capital enemies" will naturally decline exponentially.

However, Tengxun is willing to wait, but Hatsune Network Technology is not willing to wait.

In the process of development, the "First Sight Circle" also borrowed or "stole" the concepts and structures of some of the former Sina technicians who were lost in the process of Sina's acquisition. Therefore, its development progress was originally nearly half a month later than that of "Tengxun Weibo".

However, I can't stand the "First Sight Circle" can be launched as soon as it is developed, without any worries and waiting. So, two days before Christmas, Hatsune Network Technology was the first to release this product in a high-profile manner.

Journalists from science and technology channels at various portals, reporters from print media and television media, all who have enough heads and faces, are invited to be in place. should be given a small red envelope, and Hatsune will definitely not be stingy, everything is based on the publicity effect.

Tengxun's movements on Hatsune can be said to be closely watched step by step, and before the press conference on the opposite side started, it was hastily decided to release the online work of "Fujixun Weibo" immediately.

Within a day, the new products of the two major domestic social giants were launched almost simultaneously!

The "First Sight Circle" was only two hours ahead and did not have any first-mover advantage at all.

The most brutal New Year's Eve fan war broke out.

The "opening forces" of both sides are as follows:

QQ: Active Users: 350 million; Daily logins: 96 million; Concurrent online users: 54 million; Number of mobile phone users: 69 million; Daily logins on mobile phones: 31 million; QQ Space users: 190 million; Number of people landed in space every day: 55 million. (including Sina Blog)

First Look: Active Users: 143 million; Number of daily logins: 42 million; Number of simultaneous online users: 25 million; Number of mobile phone users: 51 million; Daily logins on mobile phones: 28 million; The number of users of "Chujian.com": 80 million; The number of daily logins on the first sight of the network: 24 million.

Compared with the data in the summer, Fuji Xun has opened a gap in the field of SNS community websites because of the integration of Sina blog. The ratio of 7:10, which has been maintained for a long time, has been re-expanded to less than 1:2. Many short-term tricks learned by "Chujian.com" from its acquisition of Kaixin.com can't fight the perennial chicken soup precipitation of Sina Blog.

In terms of Hatsune, it also took advantage of the opportunity of the listing of the "Chuxin" mobile phone in the four months after the end of the summer vacation, and chased after the market share of the "Chujian" mobile phone.

Before the launch of the mobile phone, the number of installs and the number of active users of the mobile terminal can reach 60% and 70% of QQ respectively.

After selling millions of mobile phones that only pre-installed "First Sight", not pre-installed QQ, and randomly born with a "First Sight" account, the market share of the mobile phone has generally soared to 80%~90%.

The entire battlefield was reopened in such a state of ups and downs, and I have your canine teeth. (To be continued.) )