"I don't sell tofu tofu tofu tofu, what I learned in the martial arts school is called kung fu kung fu kung fu kung fu, hurry up and put on a cheongsam lest you say I eat your tofu ......"

In the master bedroom of Zhuxi Trail, early in the morning of Christmas, Gu Mojie was woken up by this unobstructed bell. Pen, fun, pavilion www. biquge。 info

"What an eye!" Last night was Christmas Eve, and he had to have a good time with his girlfriend a few times. If you want to be ruthless, you will naturally get up late. As soon as you hear the bell, you are more likely to have a tendency of "low blood pressure demon syndrome" to go violent.

"Holy! What about hair, if you don't sleep, I'll sleep. Gu Mojie picked up his "original heart" mobile phone and directly "leaned" on.

He didn't need to look at the number, and he knew that it was Zhou Jielun on the other side, because the ringtone was very unique.

The mp3 of "Zhou Daxia" just now was poured by Dong Chou when "Slam Dunk" was released at the end of February this year. That movie was still made with the money that Gu Mojie invested in Jewell.

Zhou Jielun's voice on the other side was not angry or sorry, so he asked so plainly: "Ajie, there was just 10 million in front of me, do you think I should take it." ”

Gu Mojie didn't want to think about it: "Take it, why don't you take it if you have money-just call me early in the morning for this matter?" ”

"Then I really took it? Ma Huateng personally called me, asked me to open Tengxun Weibo, and then made sure to send the status back to fans every day, and he gave me 10 million. ”

"What?" Gu Mojie just found his glasses and put them on. After listening to Zhou Jielun's words, he was a little sober.

Hurriedly finding a wet towel to rub his face vigorously, Gu Mojie was busy and continued to ask: "This is the canvassing fee that Ma Huateng gave you?" ”

"Yes, it's the canvassing fee—I said a few words in passing. He patted his chest to make sure that the fee he gave me was the highest in the country. In addition, Jolin got an offer of 6 million, and Sister Chiling 3 million. ”

Gu Mojie finished washing his face and lit a cigarette to refresh himself.

"Tengxun Weibo" and "Chujian Circle" have only been open for two days, and they have both gained millions of new active users a day by relying on their respective pushes, and their development is extremely rapid.

Judging from the situation in the first two days, the development momentum of Tengxun Weibo is not better than that of the "first meeting circle".

The "First Seen Circle" itself does not need to register an additional account, and it can be used by clicking directly into the newly downloaded functional module with the account of the first meeting, which is equivalent to just one more derivative plug-in.

In terms of settings, "Tengxun Weibo" also allows you to directly use the QQ number or the original Sina blog account to choose one or the other, and a third party to log in.

However, because of the media attribute of Weibo, many celebrities are reluctant to expose their private lives, nor are they willing to expose the information "which real person is the corresponding QQ number", so they are reluctant to open it. Only those who already use blogs will give it a little try.

Therefore, in terms of proportion, the promotion efficiency of "Tengxun Weibo" is far less than that of "First Sight Circle".

The comprehensive user scale of QQ and Sina Blog is 2.4 times that of "First Sight", but the speed of new users of "Tengxun Weibo" in the first two days has only reached 130% of that of "First Sight Circle", and there is even a trend of decreasing.

It can be said that at least forty percent of the user scale advantages of QQ and Sina Blog have not been brought into play, and have become a kind of inferior precipitation.

"Chujian Circle" has an obvious advantage in terms of user conversion rate - "Chujian" started from the beginning of the year by taking the road of "China Mobile Feixin", so the real-name rate of the "Chujian" account is much higher than that of QQ.

At least one-third of them are even directly registered with their mobile phone numbers for the "first meeting".

People who have a real-name system are certainly not afraid of the exposure of their identities. As soon as the "First Sight Circle" came out, these people certainly had no psychological barriers when they used it.

Although circles and Weibo are two completely different social products, the former focuses on sharing in small circles, and the latter focuses on self-media, which should not be a simple and crude comparison. Even if the "first meeting circle" achieves a short-term advantage in the number of users, it will not necessarily threaten the "Tengxun Weibo".

However, with the confrontation situation between the Hatsune Group and Fuji Xun now red-eyed, how could Ma Huateng raise the problem to the level of "not fighting is also war", and forcibly compare the two.

So, what Gu Mojie didn't expect happened:

Ma Huateng saw that his user conversion rate was too low, and he was so anxious, and immediately resorted to such a killer weapon at any cost.

Directly spend money to invite celebrities to verify Weibo big V!

Aren't celebrities reluctant to expose the correspondence between QQ numbers and real people? It's okay, take out your original Sina blog account

What the? Sina blog is only opened by "Xu Jinglei"? Most people in the entertainment and cultural circles have never opened it? It doesn't matter, then use the QQ number to open a linked account, and never expose the QQ information. As long as it's opened, give money!

The effect of direct money stuffing is, of course, more effective than all indirect advertising.

After smoothing out his thoughts, Gu Mojie was still a little incredulous, and confirmed to Zhou Jielun on the other end of the phone: "Ma Huateng's money is really so easy to make?" After opening Weibo certification plus v, 10 million will be in hand? ”

"Of course, it's not that simple, add V certification to give a down payment of 30% first. After that, he posted Weibo every day for a month, and then paid 20%. Then wait for attention to attract 10,000, 50,000, 100,000, 200,000, 500,000 fans...... Pay another 10% for each stage. ”

"Cut, I'm so easy to make money as Ma Huateng." Gu Mojie took a sip, thought about it, and teased,

"Then you'd better follow, don't bother attracting fans. If you can't get 10 million, it's okay to take the first seven or eight million. With your strength, even if you make soy sauce for a month, 100,000 noodles is not easy. ”

Zhou Jielun was a little surprised by Gu Mojie's decision. He always thought that Gu Mojie had won a large stake in Jewell Music, and he would definitely restrain the company's artists to open Weibo.

"So I'm really going to earn this extra money?"

"Go, go, go, why not take the money that is so easy to take? You should help me burn 8 million funds from Ma Huateng. I just have one condition—" Gu Mojie said this, and paused.

"If you have something to say, I can do it for you." Zhou Jielun is also very refreshing, Gu Mojie did not block his financial path, which made him feel that this buddy is more worthy of deep friendship.

"Okay, Brother Lun, then it's up to you: I want to inquire about other first-line top celebrities, and even second- and third-tier artists and cultural people, what price Tengxun will offer to attract people. As long as this information is clear and fast, you don't owe me. ”

"Okay, I promise to get it done for you in half a day." Zhou Jielun hung up the phone very happily.

……

Gu Mojie and Zhou Jielun chatted for a long time early in the morning.

Lu Wenjun, who was woken up on the side, also washed up and tidied up, and brought the breakfast prepared by the maids into the bedroom.

Gu Mojie was flipping through his mobile phone there, and Lu Wenjun was very virtuous to help him make sandwiches and cold double skin milk.

The breakfast in Gufu is all from the organic farm in Longjing, fruits and lettuce picked in the early morning. Then there is a special delivery truck to deliver it to the house, so that it can be taken off without refrigeration, and can be served after a little cleaning.

Handing a tuna sandwich with fresh strawberries and water rue and a secret celery seed sauce to Gu Mojie, Lu Wenjun asked appropriately: "Ma Huateng's new trick to promote Weibo?" ”

Gu Mojie wiped his hands, took the sandwich and took a bite, without chewing much, he drank a mouthful of double skin milk and swallowed it. Then he muttered and coped: "It's okay, I'll wait for Brother Lun's new news later." ”

Celery seed paste doesn't taste very good, but it is a recipe prepared by Gu Mojie's royal nutritionist.

If you eat too much seafood, uric acid and kidney crystals will be high, and the risk of gout and kidney stones will be great in the future. With a little celery seed paste, it is completely to lower uric acid and purines.

Others are still preventing the "four highs" caused by eating too much meat, and it seems that it is already a disease of wealth. As everyone knows, there are many rich and noble people who are much higher than the "four highs". It's just that at Gu Mojie's worth, any rich disease has the "qualifications" to be prevented.

Lu Wenjun didn't ask any more questions, quietly wrapped a sandwich for himself, and ate it slowly.

At breakfast time, Zhou Jielun replied to the email. Lu Wenjun heard the prompt bell, leaned over and asked, "Is there a result?" ”

"There are results." Gu Mojie glanced at it and said calmly, "The top first-line celebrities are all more than one million. The second line is hundreds of thousands to hundreds of thousands, and the third and fourth lines also have tens of thousands of yuan per person. And the earlier you open it, the higher the reward, and it will be discounted every month that passes. ”

Lu Wenjun: "What's the discount?" ”

Gu Mojie: "Every month I get a discount, and after November next year, I will open Tengxun Weibo and V, and there will be no money." ”

Lu Wenjun immediately understood.

Before the platform of Tengxun Weibo got up, of course, it was necessary to throw money at people. When most of the artists come in and start to circle fans, those who remain outside will face the dilemma of "others have new channels to attract fans but I don't".

At this time, it is not the rattan news that begs the celebrities to open it, but the celebrities who beg the rattan news to open it.

The store is a big bully, and the customer is a big bully. If you want to get the money from the store, of course, you have to wait until the store grows up, and make a profit.

After figuring out the logic of cause and effect, Lu Wenjun copied a pen and helped Gu Mojie calculate:

"There are only a few people of Zhou Jielun and Jolin who are worth so much in the music industry. But there are also film and television circles, business circles, and cultural circles...... Counting the same number of people in the country, there are 100 in the country, and asking these people to open Weibo and swipe posts every day is hundreds of millions of advertising expenses.

There are at least tens of thousands of people in the second line and hundreds of thousands in the third and fourth lines in each major field -- of course, it is impossible for Ma Huateng to encircle all these people, but in the long run, one-fifth of the second-tier circles and one-tenth of the third-tier circles will be opened, and this microblog ecology is definitely perfect enough. ”

After some actuarial calculations, Lu Wenjun came to the conclusion: Ma Huateng will rely on throwing money to turn mainstream celebrities into big Vs within a year, and the lower limit of the estimated promotion cost is two or three billion yuan. The cap has the potential to be doubled.

Looking at this number, Gu Mojie couldn't help but be taken aback, and had to admire Ma Huateng's decisiveness and generosity.

"It's no wonder that in the entire fourth quarter, it depends on me buying and buying there, and I have included companies such as Douban.com, Jewell Music, and S-M Entertainment. Ma Huateng stopped like this. It turned out that he saved all the money he earned in the game and kept it to buy celebrities to open big V. ”

"Yes, and he doesn't just have this trick - he buys the big V directly by tackling key problems, and the low-end small V relies on the employees themselves to promote.

You see, according to the internal assessment indicators of Tengxun that I just spied on. In 2009, in addition to the purely technical positions of programmers; For other management, operation, planning, and marketing, each employee must pull 5 users who enter V certification a year, and it is best to pull one before the Spring Festival. If it is not completed, the year-end bonus will be deducted, and the excess year-end bonus will be added. ”

Ma Huateng is really ruthless. (To be continued.) )