Sangong Communication Muzidian, the central enterprise of the imperial court, the efficiency of work is low, and the ancients are honest and do not deceive me.

In terms of the Hatsune Group, Yu Wei, who reached an alliance with first-line copycat brands such as Gionee and Coolpad, originally thought that it would be logical to contact mobile operators with the trend, but who knew that it was not very smooth at the beginning.

"It's still too underestimating those people who don't seek merit, but seek no fault, do more wrong, and don't have a good temperament. If they don't give some benefits, it is estimated that they will not push the contract machine to tie up. ”

Gu Mojie glanced at the email sent by his public relations department to report the results of the preliminary negotiations with the provincial mobile branch, and secretly pondered in his heart.

Since the development of the Hatsune Group, it has not been very good at officialdom. If it is encountered by the opponent of the Hatsune Group colluding with the government, Gu Mojie has a way to make the opponent and even the official who received the opponent's black money stink. But when Hatsune needed to develop government relations on its own and get orders from central enterprises, Hatsune's shortcomings were revealed.

China's telecommunications operators set up branches on a provincial basis and formulate their own business strategies.

For example, Gu Mojie in his previous life studied at Jinling University, and Jinling's campus card "Dynamic Zone" package is the price policy formulated by the Jianghuai Provincial Branch, and 10 yuan can only include 400 text messages. The universities in Yangzhou and Gusu have exactly the same package strategy as Jinling.

In this life, I returned to my hometown in Qiantang to study, and the discount of the "dynamic zone" package in the university was expanded to 10 yuan for 1,000 text messages plus 3,000 minutes of virtual network calls. In the same way, the universities in Mingzhou and Dongou are exactly the same as those in the provincial capital Qiantang.

Therefore, if you want to influence the business strategy in a certain region, you must at least deal with the provincial-level mobile/Unicom branches.

Gu Mojie asked himself, today's Hatsune Group. In the face of China Mobile, which claims to have an annual net profit of nearly 100 billion, it is certainly a small shrimp. But if you are only facing a mobile branch in a province, you should still have the qualifications to talk about business on an equal footing, right?

It's a pity that people still feel that they are people from the imperial court, with a large size and a wide face, and they don't throw off the Hatsune Group at all.

From the perspective of the financial evaluation criteria of traditional enterprises. The provincial mobile branch did qualify for this - because their profits were much higher than those of the Hatsune group.

Today's Hatsune Group, put on the capital market, the valuation can easily exceed 30 billion. However, the business characteristics of Internet companies that hardly make money and are constantly expanding doomed Hatsune Group's annual net profit to only a little bit.

It's like when Baidu's market value exceeds 10 billion, the net profit is only tens of millions a year, a reason.

The Qianjiang branch of China Mobile is one of the three strongest provincial branches of China Mobile.

The mobile branches of Qianjiang, eastern Guangdong, and Jianghuai provinces in 06 years are far more than the rest of the country, and the turnover scale of these three provinces combined. It has a quarter of the total amount of China Mobile, reaching an annual net profit of more than 20 billion. Among them, the branch in Qianjiang Province is about 7 billion.

In the eyes of people with traditional thinking, branches of central enterprises with annual profits of 7 billion yuan are naturally qualified to look down on private enterprises with annual profits of hundreds of millions and only three years of fortune.

Of course, the people of China Mobile Branch will not be completely mentally retarded, and they will not make money if they have money. It's just that because of the shelf of a central enterprise, the asking price is very high.

The bundle fee of about 10 yuan for a unit when Hatsune Group cooperates with Tomato Garden and Rainforest Mufeng, or the bundle fee of about the same grade when it cooperates with Gionee and Coolpad, is completely unattractive when it comes to China Mobile.

In the initial contact. The price offered by China Mobile is at least 50 yuan per unit, and it will consider bundling certain pre-installed software to Hatsune Group. And I haven't said how many are bundled、Is it the input method、Browser、The player trinity is all covered。

As a matter of fact. The cost of cooperation with China Mobile itself is much lower than that of those copycat solution providers - the copycat developer needs to modify its mobile phone software and invest a certain amount of research and development costs in order to cooperate with Hatsune Group.

In this kind of cooperation, China Mobile is completely capitalless: all they need to do is to add a technical requirement to the bidding document of the contract machine plan. Naturally, there are suppliers who are busy doing things......

That's it, mobile companies dare to speak so ruthlessly.

Gu Mojie is not a temper with the court, since the other party is not willing to make a fortune together, then let it go first and find another promoter.

It's not that he can't take out the bundle fee of 50 yuan a unit to promote his mobile phone software. Or think that the price is too bad.

The problem is that the current environment is that other cooperation channels only take 10 yuan per unit; If he gives China Mobile 50, once the rumors spread, he and other channels will not be able to do business.

……

Put aside the intention of partnering with a mobile company for the time being. Gu Mojie, who was too busy to rub his shoulders, glanced at the vast number of unfinished emails in his mailbox, and showed a wry smile.

The company's business is so large and complicated that even if it is just a few things in each field that he needs to inspect, it is enough for him to be busy.

No, in addition to the Hatsune Network and the mobile phone business department, Hatsune Entertainment also came to join in the fun. An email about the progress of China's first large-scale 3D animation "Qin Shi Mingyue" jumped into Gu Mojie's field of vision.

"The first 25 episodes of the animation of "Qin Shi Mingyue" have been completed, and it will officially start to be broadcast on CCVT-7 channel at 18:30 on August 2, with one episode broadcast every night. CCTV's bid for the first round of screening rights for the film is 4 million yuan, and the contract requires that other TV stations and online media shall not be released at the same time during the broadcast schedule. It must be after the summer file before the second round of playback and network play can be released.

In terms of Hatsune Entertainment, the Internet Entertainment Industry Forum Summit will be held at the White Horse Lake Pavilion on August 1 to take the opportunity to promote the film and provide some industry-leading technology interactions. We kindly ask the leaders of the group to come and participate in the ......"

Gu Mojie read the email copied by Hatsune Entertainment from beginning to end, and decided to take time to participate in this event when the time came.

As the first 3D next-generation animated blockbuster shot by the Chinese themselves, the price given by CCTV is actually much higher than their usual price, and when converted to seven or eight thousand yuan per minute.

This price is for the Hatsune Group. Barely able to save capital. However, for the production cost of other domestic counterparts approaching 20,000 minutes, it is obvious that it cannot break even by selling TV rights alone. What's more, the quality of the painting style modeling that the peers spent 20,000 minutes shooting can't compare with the 8,000 pieces of Hatsune.

With such a historic large-scale production, it is necessary for Gu Mojie to personally hold a scene.

……

The riverside White Horse Lake Animation Plaza was built in 2004 and was held here for the first China International Animation Festival.

Before Gu Mojie was reborn in later generations, this place was already quite prosperous. It has become the Akihabara of China, and various COS exhibitions and comic exhibitions are held more than ten times a year. Although the scale is not as good as the Chinajoy exhibition in Hujiang, after all, it also specializes in arithmetic, the former specializes in animation, and the latter focuses on games.

However, at the moment, because China's animation industry has not yet developed to that point, except for the time point when the China International Animation Festival is held in May every year, the rest of the time can be described as desolate. There are less than five exhibitions a year, and the rental fee is almost negligible.

Therefore, Chuyin Group promoted the premiere of "Qin Shi Mingyue". As well as some new technologies to promote the game "Hatsune Singer", and the display of virtual character 3D projection concert technology, the management of the venue was overjoyed when it was decided to rent the Hakuba Lake Animation Plaza for the exhibition. gave the green light to Hatsune all the way, and the supporting things were done.

On the Hatsune side, it is obvious that a lot of effort has been put into publicity and warm-up for this event.

First of all, a month in advance, a large number of patch ads were placed on the Hatsune video website, and it was better to charge millions less advertising fees. It is also necessary to push out the advertising information of this exhibition.

Secondly, on the official forum of the "Hatsune Singer" game and on the game login screen. also pops up the prompt information of this offline event every time. Even some other not-so-popular games with Hatsune are also bundled to help promote.

Finally, considering that not all 3D games and 3D projection enthusiasts are Hatsune singers, Hatsune has also placed web advertisements on major domestic stand-alone games and online game portals, including Ranger Network, Nomad Starry Sky and 17173.

The investment in publicity is not far behind the China International Animation Festival, just to sit on the absolute hegemony of Hatsune Entertainment in the domestic two-dimensional world.

Competent departments, provincial and municipal leaders, various associations and departments in charge of cultural and creative industries. Naturally, I also received invitations and red envelopes. There are many leaders who say they will come, but it is just as common to stay on the sidelines.

August 1 came as scheduled.

In the White Horse Lake Pavilion, the central air conditioner is blowing a strong wind, so as not to affect the enthusiasm of enthusiasts and fans to watch the exhibition in the middle of summer.

There is no such thing as the complicated procedures of those national exhibitions, and the leader's speech is as short as possible. The rest is the time for the enthusiasts to carnival, and the time for peers to observe and buy copyrights and negotiate business.

Gu Mojie himself inevitably took the stage to speak briefly for five minutes at the opening, and then retreated to the VIP lounge of the venue to rest.

Accompanying him was Wen Wanqing, who hadn't seen him for three months. Compared with Gu Mojie before he went to the United States, Wen Wanqing was thinner, but her spirit was more excited, it can be seen that she invested a lot of effort in the production of "Qin Shi Mingyue", although with her identity, she can only play the role of a front-line designer and artist.

"It seems that the promotion effect is quite good, but I didn't expect so many people to come to the exhibition today. There are also so many cultural and creative companies and manufacturer representatives. Gu Mojie glanced at the crowd in the large exhibition hall downstairs through the brown glass, and said with relief while taking a sip of iced tea.

"It should be because the chinajoy exhibition has just ended." Wen Wanqing followed behind Gu Mojie with a demure posture and calmly analyzed:

"The 4th Chinajoy Exhibition, from July 28 to 30, was held in Hujiang for three days, and just ended the day before yesterday. Chinajoy's exhibitors are all game companies, there are no animation companies, I heard that our company also went there to set up a booth to promote the company's online games, but it couldn't promote cartoons, so I had to make up for one at the home stadium here today. Hujiang is so close to Qiantang that many exhibitors will take a car to Qiantang after participating in the exhibition, travel for a day, and just pick up the exhibition. ”

Gu Mojie has too many things, and he didn't even know these details in advance, and only after listening to Wen Wanqing's words, did he understand it.

"I've snubbed you in the past few months, do you complain in my heart?" Sitting back on the sofa and looking up at Wen Wanqing, who was standing quietly, Gu Mojie asked a little ruthlessly.

"Don't complain, I know my role. That night, it was just a petition, and I was not in a position to ask you for any promises. Wen Wanqing's answer was also not emotional, although there were slight tears in her eyes.

Gu Mojie admired Wen Wanqing's "knowledge of advance and retreat".

"It's good if you can understand, you know, sitting in my seat, you can't be emotionally emotional about women. You are so sober, and our friendship can last longer. ”

Gu Mojie comforted Wen Wanqing a little, and there was a knock on the door of the lounge. Subsequently, Ye Minru came in quietly and said a few words to Gu Mojie: "The provincial (harmony) leader (harmony) who cut the ribbon for the exhibition today has something to talk to you." (To be continued.) )