Chapter 45: Attack on multiple fronts

The sit-in is also a kind of war, and the wisdom of diplomatic mediation behind it is no less than the practical work of real swords and guns.

People with low IQs will always think that the appeasement defense of Britain and France in the early days of World War II was pure whiteness. But I didn't know that that kind of strategy also had the possibility of victory.

Because in World War I, the German army was not defeated head-on on the battlefield in the end, but because of the economic blockade, because of the ban on shipping, the lack of domestic materials finally broke out. In the early stage of World War II, Britain and France had actually been blocking German shipping, and as long as they could adhere to the embargo for two or three years, Germany would die.

The reason why the two world wars can be fought into world wars is only because the Germans have a chemical giant called Farbenchem.

Before the outbreak of World War I, the British thought that by blockading the irreplaceable Chilean saltpeter resources, they would be able to defeat the German war planes without a fight.

Before the outbreak of World War II, the British thought that by blockading irreplaceable overseas crude oil, they could defeat Germany's war planes without a fight.

If it had not been for the secret variable of Farben Chemistry, it would have been possible to succeed with the appeasement of Britain and France.

Without Farben Chemistry, the two local wars could not have been extended to the situation of a world war -- because if both sides of the war knew that the victory or defeat was obvious, the war would not have been fought so big, and it would not have turned into a protracted war of attrition. If the weaker side is not sure, it will not dare to fight in the first place.

Only one side thinks it is safe to win, and the other side knows that it has a secret technology that can turn the tables, at this time, under the premise of the two-way information force. Only then will it be possible to fight the war on the scale of a world war.

The only drawback of the sit-in war is that the audience who stays at the level of watching the excitement can see some so-called "hot-blooded" bloody dramas. But when people's IQ reaches a certain level, why should they pursue the low-level enjoyment of "hot blood" and the headless frog on the dissecting table being electrocuted to the spinal cord? That is reserved for the pursuit of the inferior people who watch the soldier Wang Gouwen.

Gu Mojie's "Cloud Disk Number Jù Integration Thought" is the "Methodo-based Chemistry" of the Hatsune Group at this moment.

Ma Huateng and Ding Sanshi became the British and French who thought they could win by appeasement in history. Then I watched the Führer Gu Mojie expand his territory. Sit quietly and wait for Gu Mojie to die of indigestion.

……

The war between email and browsers is just behind the scenes. It was a protracted battle, and there would be no landmark events during the period, just quietly deducing and moving forward with determination.

The flowers bloom at two ends, one on each branch.

While there is no smoke of war in email and browsers, the Hatsune Group is also moving forward steadily in the two major directions of mobile software and animation and game industry.

Moreover, the actions in these two areas are much more obvious. There's a lot of explicit drama to watch.

After only half a month after returning to China, after setting the tone for the development of browsers, emails and BT download tools, Gu Mojie's main focus shifted to the field of mobile phone software.

At the beginning of the year, Gu Mojie and Ye Weilun discussed the strategy of entering mobile phone software, which was to focus on the big and let go of the small:

Large-scale copycat machine suppliers, Hatsune Group personally came forward to negotiate. Small copycat solution providers will be able to access all the contract machine channels of guò operators. At last. Then I will talk in detail with those international brands whose posture is still very high and whose conditions are on the shelf.

By July, the first step had been done.

There are two relatively stand-off copycat solution providers in China. Gionee mobile phones and Coolpad mobile phones each committed suicide in the first half of the year with more than one million mobile phone shipments, and soon entered the vision of Hatsune Group.

Gu Mojie's business negotiators, with a very keen sense of smell, found these two companies for the first time, and persuaded the other party to exclusively pre-install the three major software on the mobile phone: "Hatsune Mobile Phone Pinyin Input Method", "Hatsune Mobile Phone WAP Browser" and "Hatsune Video Mobile Phone Player" at a relatively low price. and a companion mobile phone number jù download tool.

Taiwan's MediaTek's MTK open set only began to pour into the market in 05, and the providers of copycat R&D solutions naturally need half a year to develop, test, seal and produce. Therefore, the domestic copycat machine actually began to expand and distribute goods on the market at the end of 05 and the beginning of 06, and it was only more than half a year ago.

Mobile phone software vendors stuff money on copycat hardware and ask hardware vendors to pre-install specific software when the mobile phone leaves the factory, and this cooperation model is now just in the abyssal state. Except for Gu Mojie. Hardly anyone has ever done that.

So much so that when the business staff of the Hatsune Group approached Gionee and Coolpad to negotiate, Gionee and Cool did not know how to make a price - because there was no precedent for this cooperation model in China.

As a result, Hatsune is familiar with invoking the current pricing model of similar industries in China: for example, computer software vendors ask pirated packagers such as Tomato Garden and Rainforest Mufeng to pre-install specific software in the pirated packaging system.

The tomato garden and the rainforest woodwind in 06 are already on the verge of danger, and they are sitting big, when the giants led by Microsoft gradually have the idea of killing chickens and monkeys. But in any case, at least when the Hatsune Group negotiated with Gionee and Coolpad, Tomato Garden was still alive and well, and was regarded as a successful case that was envied by peers and worth citing.

Gionee and Coolpad, who had no experience, directly accepted Hatsune's offer, and agreed to carry Gu Mojie's 3 mobile phone software at a price of only 10 yuan per mobile phone. And Gionee and Coolpad thought they had earned it.

Gu Mojie invisibly drank the head saliva of another industry.

You know, in another year and a half, when the third-party mobile phone software vendors realize that the user stickiness of mobile phone software is much higher than that of computer software, a large number of copycat pre-installed demand will flock in. At that time, the factory pre-installed price of mobile phone software will be speculated to a height of at least five or six times or even ten times more expensive than it is now.

The reason is simple and easy to understand: in Windows packaging systems such as Tomato Garden, there is no user stickiness in the pre-installed software. A netizen who bought a pirated system disk and installed it on his computer, if he is used to using Google Chrome, will not directly compromise to use Hatsune because the system is pre-installed with Hatsune Browser. Unless it is those low-frequency netizens who are indispensable, as long as they are useful, and it doesn't matter what it is, they will be at peace with what they encounter.

But when it comes to mobile phones, it's a completely different story. Before the advent of Java's J2Me mode software system, before the arrival of the 3G mobile phone era, it was a very troublesome thing to install a new software on the mobile phone, and even many times, the mobile phone came with any software, you can only use this, until the mobile phone is scrapped, it is impossible to change.

In the 2G era, the hard and indispensable attribute of mobile phones naturally makes the gold content of its software bundle more than five times and ten times higher than that of PC software, and it is no wonder that the mobile phone software vendors who came back later are willing to pay a lot of money to buy the pre-installation of hardware manufacturers.

And right now, because the Hatsune Group drank their saliva, they actually did it with less than one-fifth of the money of their peers who came later.

Counting it up, Gu Mojie can always do things with a cost equivalent to one-third or even one-fifth of his peers, whether it is SEO search engine optimization in advertising and promotion back then, or cloud storage of email space a while ago, and now "PC pre-installation cost of mobile phones".

A top Internet giant is destined to be a master whose capital use efficiency is much higher than that of its peers.

And this qiē was only Gu Mojie's subordinates, and it was done when Gu Mojie was still in the United States. All Gu Mojie needs to do is to praise and reward the specific operation personnel after returning to China, and reward some negotiation bonuses.

Effortlessly, Hatsune Group took the lead in occupying the top spot of domestic third-party mobile phone software providers, and firmly occupied the top spot in domestic mobile phone browsers, mobile phone players and mobile phone input methods in the era when mobile phone performance was still relatively inferior.

According to this estimate, in the second half of 06, the total expenditure of Hatsune Group to pay a series of copycat solution providers such as Gionee and Coolpad will not exceed 100 million, but it can be exchanged for 10 million mobile phone users who can only use Hatsune's three major software. In the future, once these people form user habits, they will become the initial core of the snowball development of Hatsune's mobile phone software.

06 years of China Mobile, a total of 800 million unstopped effective numbers, after squeezing out one person and empty numbers, the remaining number of effective users is roughly 460 million; In addition, China Unicom has more than 50 million effective users.

Compared with the total number of 500 million mobile phone users, 10 million people use Hatsune Group's mobile phone software and form impressions and inertia, which can naturally only be regarded as the first step of a thousand miles, but this step at least gives Hatsune Group the capital of the follow-up asking price.

"It's time to take advantage of this momentum and look for cooperation possibilities from official operators. We already have a reputation for the quality of Hatsune's mobile phone software, and we have a foundation for users to know, so it should be easier to negotiate. ”

Gu Mojie thought about it and made up his mind. He picked up the internal phone and asked Ye Minru to help him file some information.

"Sister Xiaoru, I want this year's contract machine promotion plan of the provincial mobile and Unicom branches, and the contact information and information of the relevant person in charge. There is also some policy material. Whether you go to the public relations department or the legal department, you can get all the materials for me. ”

"Understand, it must be sorted out on time." Ye Minru, who was on the other end of the phone, agreed directly without the slightest hesitation. (To be continued.) )