Streets in Mong Kok.

"Sir! Mr! "A female reporter for Al Jazeera caught up with an office worker.

The office worker glanced at the female reporter, realized from the other party's equipment, and knew that he was being interviewed, so he straightened up and asked, "What's the matter?" ”

"I'm a reporter for the entertainment section of Al Jazeera, and I would like to ask you, sir, do you have any interest in watching movies?" The female reporter turns on the voice recorder.

"Yes, I have watched the recent "True Colors of Heroes" five times before and after." Even if I have seen it five times, the face of the office worker still shows a look of unfinished business, and it is likely that I will watch it for the sixth and seventh times.

"Eh~" The female reporter should be a newcomer in the industry, and she ended up for a while because of the other party's answer. She came out for a street interview this time, completely to advertise Golden Harvest's upcoming "Killer Trench".

Now it looks more like advertising for "The True Color of Heroes".

It took a few seconds to react, and the female reporter asked: "Then do you know that Golden Harvest has a "Killer Trench" that is about to be released?" It is rumored that the investment of this film is more than 10 million US dollars, do you think it will surpass "The True Color of Heroes" on Hong Kong Island? ”

"Personally, I don't really like to watch ghost movies." The office worker shook his head, then looked at the watch in his hand and said, "I won't tell you, if I don't leave, I will be scolded by the boss again." ”

Female Journalist: "......"

After the office worker left, the female reporter chose a new subject, this one was a young couple, who seemed to be wandering the street entirely.

The female reporter leaned in and asked, "Pretty boy, pretty girl, do you have any habits of watching movies?" ”

"Yes, what do you want to ask?" The boy asked calmly.

"Excuse me...... you"

Without waiting for the female reporter to ask questions, the girl on the side tugged at the boy's sleeve and whispered: "Don't waste time here, I called a scalper last night and left two tickets for "The True Color of Heroes" for us, if he is late, maybe he will sell it to others." ”

Although the girl spoke quietly, don't forget that the female reporter was pointing a voice recorder at the two of them, instantly expanding her volume tenfold, and it reached the ears of the female reporter word for word.

"I'm sorry, today I'm asking for leave to accompany my girlfriend out, just to watch "The True Color of Heroes" again." The boy had no choice but to refuse the next visit.

"It's fine." The corners of the female reporter's mouth tugged stiffly, revealing a smile that was uglier than crying.

If you really report this report to the company, let alone complete the task, I don't know how much money she thought she received from Ye Jingcheng to help advertise "The True Color of Heroes" in disguise.

……

"Hello everyone, I'm Xiaowen, a reporter from TVB. Recently, there has been a big war in several theaters in the film industry, and the movie gimmicks that have been moved out are getting bigger and bigger, with tens of millions, 150,000, and 20 million, all of which are calculated in US dollars. ”

"And I'm personally more optimistic about Shaw Brothers' "Blade Runner", what do you think? Now wait for me to follow up and report for all citizens. ”

"Auntie, Auntie, may I ask ...... you"

"Baa chicken?"

"I want to ask you, "Killer Trench" and "Blade Runner" will be released next week, if you have to choose, which film do you think will make you want to watch it?"

"Don't watch it, I promised my grandson to accompany him to watch "The True Colors of Heroes", and the tickets were bought."

……

Shaw Brothers also did a full range of publicity for the new film "Blade Runner", and the biggest trick was that Shao Yifu used his identity as a TVB shareholder to pull out a team to conduct TV interviews with citizens.

The effect is much better than that of Golden Harvest's newspaper, and more citizens are willing to accept interviews with TV stations that only leave their names in the newspaper, Mr. X and Miss X.

This is also the reason why Shao Yifu knew that the box office appeal of "Blade Runner" was not as good as "Killer Trench", and he dared to move out to compete on the same stage, because he had an advantage in publicity that Zou Wenhuai did not have.

Zou Wenhuai can let Chenglong be the driving force of the early box office, and Shao Yifu can use all kinds of publicity reports to increase the audience base entering the theater. Let's see who can have the advantage in the early stage, and even if the quality of the film can't compare with the other party in the future competition, the box office results will not lag behind the other party too much.

However, before that, there is still a problem for them to solve, because their respective propaganda teams, whether it is newspaper interviews or TV station reports, some problems cannot avoid the words "The True Colors of Heroes".

It is equivalent to them spending money to hire people to do publicity, and the biggest benefit is not their own side, but free publicity for Ye Jingcheng.

……

Ye Jingcheng's office.

"Ye Sheng, Golden Harvest and Shaw Brothers have been desperately advertising recently, and they are almost going to hit the door of our theater. I see that "The True Color of Heroes" has begun to have box office fatigue in the past few days, should we also advertise? Li Ying, who was standing in front of Ye Jingcheng, smiled bitterly.

"I don't think it's necessary." Ye Jingcheng shook his head.

Box office fatigue is not a matter of publicity, the biggest problem is the population base of Hong Kong Island, which is destined to start declining at a certain height.

The population of Hong Kong Island is so large that even if all the people enter the theater once, the income from the theater is limited. Unlike the mainland's population of more than one billion, even if the ticket price is pressed to a dime, it can create a box office of hundreds of millions.

If there is no new blood entering the theater for consumption, the theater can only rely on some repeat customers. And "The True Color of Heroes" has been in theaters for half a month, and those audiences who are repeat customers because of the highlights of the movie can repeatedly enter the theater three or four times to contribute to the box office.

But you can't ask someone to go to a movie for half a month in a row, right?

In the first week of its release, "True Colors of Heroes" had the hottest and craziest box office results, earning 15 million at the box office in just seven days. The results of the second week were only 60% of the former, and the box office was less than 9 million.

The following week, it is estimated that the box office will be only five million at most. To reach the box office of 30 million he expected, it will take at least two weeks to be released, and some external factors will have to be considered, such as a series of actions by Golden Harvest and Shaw Brothers.

Ye Jingcheng has watched the two movies "Killer Trench" and "Blade Runner", and knows their quality and storytelling better.

At that time, whether they want to cheer or join in the fun, it will definitely lead to a sharp decline in the box office of "The True Color of Heroes" a few days before the release of these two movies, which will undoubtedly lengthen the release time of the film.

"What's going on with the theater's sales department?" Instead, Ye Jingcheng changed the topic from the profitability of the movie to the management of the theater chain. (To be continued.) )