Chapter 316: The Periphery of Big Profit

"In the past two weeks, the sales records of all kinds of drinks and snacks are much higher than usual, and I will go to the accounting department to get a copy of the detailed data."

"However, the same windbreaker of Brother Mark sold in the sales department has shipped more than 200,000 pieces as of yesterday, and according to the ratio of 28 points to Zhongji Garment Factory, it can bring at least more than 20 million profits, which can be regarded as the largest income of the theater chain."

"Hmm." This result did not show Ye Jing's sincerity, first of all, the grade of this windbreaker was not set too high, and it was aimed at most of the groups that could consume.

Secondly, Ye Jingcheng predicted that the appearance of "The True Color of Heroes" would definitely cause a wave of imitation, and finally it was the season of autumn and winter recently, and this kind of good-looking and practical windbreaker was favored by many people.

And with the original cooperation with Zhong Ji Garment Factory, in line with the idea that fertilizer and water do not flow into the fields of outsiders, Ye Jingcheng handed over this order to Zhong's father, and it happened that he mastered a garment factory some time ago.

The other 28 points ratio is only based on the cost of materials, and the cost of each windbreaker is about 50 yuan, so the majority of the price of 15 is in the hands of Nanguo Cinema.

In fact, there are still a number of garment factory employees whose salaries need to be settled, but this account is a personal problem for Zhong's father. Even so, Father Zhong is now estimated to be counting money at home with Mother Zhong.

It's a pity that the business opportunity quickly attracted a lot of investors, and less than three days after the launch of the 'Mark Brother' in the Nanguo Cinema Sales Department, various copycat windbreakers appeared.

The quality and design of these trench coats are far inferior to the originals, but they have the advantage of being cheaper. The cost of a trench coat is about 30 to 40 yuan, and the price of selling it is at least 100 yuan, or even 80 yuan.

Seriously affect the sales of the genuine 'mark brother' of the Southern Cinema Line. It's a pity that there is no way to find right or wrong in this kind of thing. Because these trench coats are made by some small garment factories, even if you win a lawsuit, they won't lose much money, and it is impossible to send a lawyer's letter from one room to another.

Most of the people in charge of the sale are hawkers. Learn from what they said, you Ye Sheng eat meat a lot, there's no reason why you shouldn't let us drink soup, right? There are even some people who are not afraid of big things, and they actually put their booths at the door of the Nanguo Cinema.

At this time, the usual means cannot restrain them, because even if the police call the police to drive the hawkers away, they will come back after the police leave.

At this time, the dark chess set by Ye Jingcheng took effect. There is always a group of vicious and vicious old boys hiding in the corners of each theater, usually not hindering the operation of the theater, and only when these hawkers appear that they go up and ask for a high 'hygiene management fee'.

Don't give? Okay, just smash the other party's stall.

These hawkers faced the theater under Ye Jingcheng's name, and they were barefoot and not afraid to wear shoes. But in the face of the unreasonable old boys, they can only dare to be angry but dare not speak, and most of the hawkers obediently pack up their things and go home.

A small number of unwilling hawkers tried to set their stalls farther away. It's about half a street away from the Southland Cinema, and those old boys won't come up and ask for protection money.

However, the business is far less than setting up a stall at the door, and sometimes only one piece is sold a day. And they go to the door of the theater to set up a stall, and they can sell at least three or four pieces a day.

Don't look at the cost of 30 or 40 pieces, the price of a piece is 80, even if the hawker sells one piece a day, it can bring them a profit of about 50 yuan, and at least 1500 a month.

However, their small business is risky, and most of the goods purchased by hawkers cannot be returned to the manufacturer after the fact. If these goods are not sold, it is equivalent to pressing all on their hands. Eight out of ten pieces is not too stressful.

A hundred or dozens of cases is a big problem, but the loss is not much. As long as they can sell half of the amount of goods, they will not lose their capital, at most they will just be busy in vain.

After suppressing this group of hawkers, the sales of mark's coats rebounded again. If it weren't for their troubles, there would be more than 200,000 pieces of sales now, and it would not be a problem to break through 300,000 pieces.

"Tell the people at the garment factory to stop working, have you ever asked how much inventory you have?" Ye Jingcheng commanded.

The craze for "True Colors of Heroes" has slowly passed, which means that the sales of trench coats will also get lower and lower. Ye Jingcheng felt that there was no need to bring a backlog of inventory to the theater chain for the sake of the next small profits.

Li Ying immediately called to inquire, gave an approximate number, and said, "There are still about 50,000 pieces of inventory over there." ”

"In the past few days, you are responsible for contacting the major shopping malls, and after this week, how much inventory is left will be withdrawn to the warehouse, and the clothing dealers in the mall will be sold at a four-fold price."

"I see." Li Yingying promised. He has been with Ye Jingcheng for a long time, so he can naturally guess the boss's intentions.

This time, Nanguo Cinema has already eaten eight points full by eating the surrounding 'meat', and there is no need to desperately pour 'soup' on itself, these hard-earned money should be left to some hard-working people to earn.

At the same time, several other film companies that are always paying attention to Nanguo Cinema Line, including Princess Jin, are expected to imitate this operation model and launch related peripherals at the same time as a movie is a box office hit.

It's just that they can't be as confident as Ye Jingcheng, or they are self-aware, and they know in advance whether a movie can be a big hit, and what peripherals can attract the masses when it is a big hit.

"That's right, Ye Sheng." Li Ying took out a letter from the folder and said, "The Golden Horse Awards have added a list of nominations. ”

Ye Jingcheng stretched out his hand to take it, and the scope of nominations this time is the films produced by Green Lantern Entertainment before "Autumn Fairy Tale", including "Ip Man", "Jackie Chan", "Why Have Me", and "Seven Days of Wrong Love".

Among them, "Seven Days of Wrong Love" has received the most nominations, including Best Feature Film, Best Feature Film Adapted Screenplay, and Ye Tong was nominated for Best Feature Film Actress with this movie.

followed by the nomination of "Why Me", which also won the opportunity for Best Feature Film, and Zheng Bianshi was nominated for Best Supporting Actor in a Feature Film because of his outstanding performance in the movie.

Finally, "Ip Man" was nominated for Best Actor in a Feature Film. That's right, the object of this nomination is Ye Jingcheng.

Ye Jingcheng just laughed at this, nominating these things is the same as not asking for money, as long as the person who wins the award in the end is not him, there is no difference between being nominated and not being nominated, at best, it is just a consolation prize for him.

After calculating the time, there are still ten days before the Golden Horse Awards, when "The True Color of Heroes" was almost finished, and it was replaced by a film produced by other film companies to cope with the box office fatigue in the next period.

There is no conflict in time, so thinking about it, Ye Jingcheng decided to participate in this Golden Horse Awards, although he is not interested in this kind of award ceremony. (To be continued.) )