Saturday is the busiest day of the week in the Huaxia Film Market, after all, you have to go to work during the day on Friday, and you have to prepare for next week's work on Sunday, which is the most free Saturday, and there are naturally the most people watching movies. The Chinese weekend box office ranking is calculated based on the sum of the box office figures from Friday to Sunday, and the box office is often smaller than Saturday and Saturday is greater than Sunday.

This is the time period that best reflects a film's potential and competitiveness.

If the box office shrinks on Saturday and is smaller than on Friday, it means that the quality of the film is not good, and the potential and competitiveness are insufficient.

If the box office on Sunday explodes, which is greater than Saturday, it means that the film has a strong trend and is very potential and competitive.

This week's weekend releases are almost all in the same bad situation as the former.

A Yanjing Wangshi cinema under the Imperial Cinema Line, the crowd of moviegoers is leaving.

Some fans are scolding their mother: "This film is so bad, I can't understand it at all!" What exactly did the director shoot? ”

The companion next to him persuaded him: "I have already told you that this film is not good!" Let's go watch "Five Poisons"! ”

"But the Imperial Cinema Line didn't screen it at all, this is still a big cinema line! It sucks! ”

"Let's go to Taj's! Or go to Huamei International! It's all there to be a show! ”

"But I'm not a member of theirs! I still want to wait for the release of the Imperial Theaters! ”

"Don't wait! Do you really care about that discount? Besides, Taj is also discounted, and the theater is also very luxurious, no worse than here in the empire. It's a big deal, let's go buy a package, don't you buy popcorn? ”

"Alright! Let's go to Taj's side! ”

"That's right! The recent small-budget film is "Five Poisons", which is good, and everyone says that this film is very cool! The rating is super high, and the reputation is super good! Let's go to Taj to have a look, there are few screens in the screening venue, and you may not be able to buy tickets if you go late. ”

"Let's go!"

This happens in multiple theaters.

For Taj Cinemas, the conductor is busy and busy, and weekends are his busiest time, and the workload is far more than usual.

""Gourd Baby", eight o'clock, two tickets, thank you."

"Get it for you!"

""Five Poison Gate", eight o'clock, give me two tickets. Is there a better seat? You need a good seat to watch an action movie! ”

"Let me see! The tickets for the eight o'clock screening hall of "Five Poison Gate" No. 5 and the No. 7 screening hall have all been sold out, but there is still an additional screening in the No. 3 atrium, and there are still more suitable seats, which are tickets for the 9 o'clock screening, do you still want them? ”

"Yes! OK! And just that! Two sheets! If there is no middle one, give the back seat. ”

"Okay! Here you go! Good seats! There is a playground and a lounge where you can go and rest and wait. ”

"Thank you!"

""Five Poison Gate" will be played at nine o'clock, give me a ticket too!"

"Okay! Good! Hey? Wait a minute! Kids, you're not old enough! ”

The conductor was so busy that he almost let the children get by.

The child said depressedly: "Enough! Absolutely enough! ”

The conductor said patiently and pleasantly: "Then please show your ID card, okay?" ”

"There's no need to be so strict! Sell a ticket only! ”

"This is a video of tutoring the twelfth grade, and I want to sell it to you too, but I can't accommodate it!"

"Sell a ticket! This is not selling cigarettes and alcohol, just selling tickets! I'm only three months away! ”

"No! It's only a month away! Ask your parents to buy tickets. But I'll teach you a workaround, you ask the parents to buy two tickets, and then the parents take you in. Ticket wicking will not be as strict. But I certainly can't sell you tickets. That would be a violation of industry regulations. Kid, if I do that, I'll be fired from the company. Don't embarrass me! ”

"Alas! All right! I'll go buy it from my dad! ”

The fans who were waiting to watch the movie next to them all laughed.

This kid is only three months away, and he happens to be stuck here, which is really disturbing!

In fact, it doesn't matter if you look at it, as long as the parents follow and cover some shots.

This kind of thing is not a special case, it will always happen, and of course there are some workarounds, as mentioned by the conductor. Another example is that you are not old enough to drink, but if your parents buy alcohol and you drink it with you, others don't know about it, so you don't break the law.

When the water is clear, there are no fish, how can it be so strict!

Behind the children, there are still many fans who come to buy tickets, and there is an endless stream.

"Five Poison Gates, five tickets!"

"There is no seat in Haidian District, but fortunately there are still here!"

A group of college students are crazy about the box office again.

These are all classmates of the Money Cabinet Club, they are really rich!

The conductor skillfully sells tickets to make change, and the evening ticket price is set at 9.9 Chinese yuan, which is simply a pit, and the special pit conductor has to make change every time. It's not as good as a morning package of 5 Chinese dollars and 5 Chinese dollars for snacks, or simply 10 Chinese dollars for the evening game, it's all whole money, and it's really troublesome to get change.

Late tickets are selling really well though.

In particular, "King Kong Gourd Baby", "Five Poison Gates" and "Seagulls Fly Where the Colorful Clouds Return" are the best.

"Gourd Baby" is a childhood dream with many fans; "Where the Seagull Flies" has a big movie, and there are countless male fans; As for "Five Poisons", it is a paradise for action movie fans. In contrast, "Tongquetai" is a historical film, the scene is quite large, but the plot is a little stuffy, although there are actors, it is difficult to attract fans, and the box office falls quickly. Other films, especially new ones, are even worse.

The audience mainly likes to watch those three films with outstanding selling points.

When the conductor was resting, he also took the time to watch a few films and knew their selling points. In his opinion, these three films are absolutely indistinguishable, they are all very good-looking films, but they are aimed at different audiences.

If you are an action movie fan, of course you think "Five Poisons" is the best.

But fans who like the family carnival genre will think that "Gourd Baby" is the best, and they will not take their children to watch "Five Poisons". If you like romantic movies, or nostalgic films, and some die-hard fans, true love fans, and brain-dead fans, you naturally think that the films of the big movie queen are better.

In fact, each has its own merits, and it is very powerful to sell high box office on weekends!

Especially in the absence of famous superstars, a group of second-tier newcomers lack appeal, and it is really amazing to be able to spell it like this! People's propaganda is also fighting, and I don't know how to get on Yanjing TV, it's really amazing!

Looking at today's situation, the box office must have exploded again, even higher than on Friday. Although the box office was saturated in the few screenings, and the number of moviegoers in a single show was about the same as yesterday and Friday, the key point is that the number of screens and screenings has increased again.

Like "Hulu Baby" and "Seagull Flying", the number of copies is fixed and there is no way to increase it, and the number of screens is enough, so there is no need to increase it. Only "Five Poisons" needs to increase the number of screens and shows, and it can be done easily.

This is the local area of Yanjing, and the building near the water is the first to get the month. If it's out of town, it's not easy to do.

I heard that Manager Lin went to Zhengdong Pictures again, so he temporarily asked for a copy to be screened locally.

Or Manager Lin has a way, if you don't accept it, you can't do it!

Of course, there are spare copies left at the headquarters of Zhengdong Pictures, and none of them will be left unkept. Even if you use a duplicator to copy a few pieces, it is not troublesome. Of course, I will try my best to meet some reasonable requirements of my partners, not to mention that this is also good for my own films.

If his own film wants to hit the weekend box office rankings, the box office will naturally be a little more, and Zhengdong will definitely not refuse.

It's getting late, but there are more and more fans watching the movie, and the conductor is getting busier.

"Five Poison Gates, two."

"Five Poison Gates, one."

The ticket seller found that the number of fans who bought tickets for "Five Poisons" is increasing, whether it is the number of moviegoers, the number of screens, or the number of screenings, they have all been on a par with "King Kong Gourd Baby", of course, only in theaters. Even some fans who have just watched "Gourd Baby" and "Where the Seagull Flies" will buy another ticket for "Five Poison Gates" to see what happens.

If you want to watch it, you can watch it, I watched one today, and I don't care about watching more.

Not to mention, curiosity is common to all.

The number of viewers of a small-budget screening film is so large, which will naturally arouse the curiosity of some fans and want to see it.

Not all fans have read relevant reviews and news on the Internet, not all fans have watched relevant TV programs, and many fans have not paid attention to video roll ads at all, but at the viewing scene, they will inevitably be aroused by this strange situation.

This will also increase the number of movie fans watching.

After all, the different types of films do not prevent everyone from watching more and changing their tastes.

There are also many fans gathered around the big screen outside, watching the trailer, and they are also ready to buy tickets to watch the movie.

There are even some fans who have just been tortured by some new films for two hours in other theaters, and they specially came here to watch "Five Poisons" to change their mood. Some fans have been introduced and recommended by friends, and some fans have watched relevant movie reviews and know the news, and so on.

There are even fans who come to watch the movie repeatedly, which is not uncommon!

The conductor also keeps an eye on the number of people who have purchased tickets displayed on the computer screen.

Now counting online ticket purchases, more than 150 tickets have been sold for the middle hall and screening of "Five Poison Gates", which is crazy.

Except for "Gourd Baby", which many fans bought tickets for their families, there is no other film comparable to "Five Poisons" tonight.

In fact, this situation is very normal, with the box office outbreak of "Five Poisons" on Friday, the film's reputation is getting better and better, and the trend is getting stronger and stronger, and the box office will naturally continue to blow out on Saturday. Especially on the Internet, all kinds of friend circles are spreading news wildly, and a group diffusion trend and fan linkage effect have long been formed. This situation is definitely a general trend, and no one can stop it.

Even if there are two super blockbusters next weekend, "Five Poisons" is not afraid, and it has its own true breath to support it.

Seeing this situation, some on-demand theaters have completely torn off their skins, let go of their scruples, and began to use webmail, member twist groups and mobile phone text messages to selectively push film recommendations to some senior members and action movie fans of the theater chain to introduce selling points. This is also a means of maintaining loyal members, and it has snowballed in the movie's audience.

Especially in a quasi-first-line theater like Taj Cinemas, there is actually an extra screening at 11 o'clock in the evening, and there are still a lot of fans! The number of fans on Saturday night is large, and everyone is not afraid to sleep late today.

After watching the latest one, it was more than one o'clock in the morning.

More than 100 fans came out of the final screening hall one after another, driving or taking the night bus home.

Many fans talked about it while walking, and they praised the action scenes of "Five Poisons", and they all felt very enjoyable.

Although it was late, many fans were very excited, not sleepy at all, and watched it very energetically.

There are only "Five Poison Gates" at such a late stage, and even "Gourd Baby" does not have such a late show. However, "Five Poison Gate" is only a screening, not a large-scale screening, the number of theaters is extremely limited, and fans are relatively concentrated, which is very normal.

In fact, among these fans who watched the movie today, not all of them were real fans, but also market researchers sent by other theaters. Some viewers just finished watching the movie, and they called their boss or their immediate boss as soon as possible to report their work.

"Boss, I have something important to report to you......"

"Boss ......"

It is precisely through this method that many theaters have received the hot screenings of "Five Poison Gate" on Friday and Saturday, and these situations have also been timely fed back to the hands of the four major domestic super theaters by some market researchers.

"Zhonghua" time-honored brand, the first "Empire", the new era of "Xingmei" and the pioneer of "Bona" are the four major super cinema consortiums in China, collectively known as Huaxia Four Super, and are the main cooperation objects of the six major Chinese brands.

Zhonghua, Empire, Xingmei, and Bona are their theater names, and the latter names are folk nicknames.

"Zhonghua" time-honored brand, is the oldest cinema chain in China, but unfortunately did not form a chain scale at the beginning, and was overtaken by the empire in the middle period, but it still claims to be a time-honored brand, after all, the tree has deep roots and lush branches, and it is easy to catch up.

The first "Empire" is the first cinema consortium in China in China, which has developed in mergers and acquisitions, and expanded rapidly through guò chain franchise, which once forced the "Zhonghua" time-honored brand to breathe, and is second to none in China.

In the new era of "Xingmei", it made a fortune in the new era of the Internet, used the Internet to earn the first pot of gold, and then expanded into an entertainment group, and then entered the entertainment industry with great fanfare, and has the industry portal "Xingmei Entertainment Circle", which is listed alongside "Century China Entertainment". Moreover, Xingmei Cinema Line took advantage of its own network advantages to take the lead in online ticketing services in the new era, occupying a favorable position in the cinema competition for the first time.

"Five Poison Gates" also has a special advertisement on the portal website in the "Xingmei Entertainment Circle"!

"Bona" is a consortium of real estate developers, with strong strength, deep heritage, and even a very complex background, as well as signs of money laundering. They originally started with real estate, and are known for their courage to take risks, forge ahead in their business ideas, and are good at opening up new situations. Even "Only Mom is Good in the World", which was not very optimistic about the industry back then, started from Bona, directly exploded a new situation at the box office, and beat the other three super-supers "Titanic" to the top, which can be called a miracle in film history!

That glorious battle not only achieved the name of "Zhongyi", one of the six major Chinese companies, but also the name of "Bona", one of the four super-Chinese supers, and the name of Gu Wanting's 2 billion directors in the industry, and has since become famous.

There were so many things that could be said about that war.

It can be said that each of the four supers in Huaxia has its own unique business philosophy and glorious past.

If you don't have a brilliant record, how can you make a name for yourself in the industry!

In fact, the same is true for film companies.

It's a kind of heritage that is hard for small companies to have.

However, now Zhengdong Pictures, a newly acquired and renamed second-tier production company, has entered the sight of the four supers of China with its head held high through "Five Poison Gates", a small-budget cult action film that has just been screened for less than a week.

Early on Sunday morning, Huang Baiming, the owner of the time-honored "Zhonghua" brand, had already obtained the latest statistics and industry intelligence from his subordinates.

Among them, the large red font has indicated the reading focus.

"The box office of a single-day screening on Friday is 423,000 yuan, and the box office of a single theater is 9,400 yuan!"

"The box office of a single-day screening on Saturday is 525,000 yuan, and the box office of a single theater exceeds 10,000!"

"The score of the god list is 9.3, and it will not drop for a week!"

"That's amazing!" Huang Baiming sighed.

These screenings in front of him are the best proof of the market potential of "Five Poisons"!

The senior management of the cinema chain is about to hold a meeting, but Huang Baiming already has his own ideas. Although he is an old man in his 50s, Tiger is ambitious. Even though his business ideas have always been sound, he has never lacked decisiveness.

How can a person who has no decisiveness be in charge of a large cinema chain?

"Others say that we are a time-honored brand in China, and we don't have the momentum of Bona Rush, but the time-honored brand must also have a new fashion."

"It seems that we also need to invest some resources in this film."

"Taj made a good deal this time, and they actually got a head start!"

"However, the miracle that PropNex created back then must not happen again! That's a shame for the industry community! ”

"This time, our time-honored Chinese brand also wants a piece of the pie!"

(Please do your best to read and friends to start ~ point ~ Chinese ~ text ~ network to subscribe to the genuine version, thank you for your support!) (To be continued.) )

PS: A lot of things are like this, the more you want to see it clearly, the closer you will get, but when you get too close, your field of vision will become narrow, and the easier it will be to be confused and deceived!