Chapter 127: Movie Release Strategy
Chen Yuan shook his head and refused: "I'm not interested." ”
"Not interested or not daring?" Mu Yu smiled faintly and said, "I have 3 theaters in my hands and 128 screening halls. If Brother Chen is interested, I can bet on these 3 cinema lines. If you win, the 128 screening halls of these 3 theaters will be yours! ”
"And what if we lose?" Wang Baoqiang asked curiously.
Mu Yu looked at Ye Yun, the two glanced at each other, and Mu Yu said slowly: "If you lose, this small company will belong to me." Little Brother Chen, your little Qingyun Entertainment is only worth tens of millions at most. And the three theaters in my hands are worth hundreds of millions of dollars, ten times as much as yours. With a small Boda, you are a good deal! ”
Chen Yuan shook his head calmly, and finally rejected the other party.
After being rejected, Mu Yu didn't seem to care too much.
"Sister Yun'er," Mu Yu smiled faintly and said again, "I heard Uncle Li say that you are working here, so I came here to take a look." Yun'er's sister studied for four bachelor's degrees in a row during college, and she is a rare talented woman. It's too aggrieved to stay in this kind of place to work. My company still lacks a regional manager, I don't know if Sister Yun'er is interested? ”
Ye Yun endured the discomfort in her heart and listened to the other party's words. Then he said, "Mu Shao, please pay attention to your title!" You can call me Ye Yun, or you can call me Assistant Ye. I am very happy to work in the company, and I have no thoughts or plans to change jobs for the time being. Mu Shao's kindness, I can only understand it. ”
Seeing Ye Yun's attitude, Mu Yu decisively chose to leave. Accompanied by two bodyguards, he left Qingyun Entertainment lightly. As soon as he went out, Mu Yu's body was weak and he almost fell to the ground. Fortunately, the bodyguards in the back were quick and supported each other.
After getting into the car, Mu Yu lay on his back on the back seat, and couldn't help grinning. Moaning in pain*. On the way from the corridor on the second floor to the entrance of the company, the bones in his body seemed to be falling apart, and the pain was unbearable. Especially the chest position.
The bodyguard sitting in the passenger seat asked in a low voice: "Mu Shao, your injuries are not light, let's go to the hospital to take a look!" ”
"What do you see? What good doctors can there be in this little place? Go straight back to Zhonghai! Mu Yu snorted coldly, thinking silently in his heart, he didn't expect this Chen Yuan to be so calm, he didn't look like a teenager at all. You don't want to compete? How can I do what you want?
After Mu Yu left the company, Chen Yuan called Ye Yun to the office and asked about Mu Yu's origin.
"I don't know much. I've just heard that this person is very powerful. He owns three cinema chains and a hotel chain. There is also a real estate company. The business is very big. And this man is thoughtful, calm and resolute. If you don't shoot easily, you will hit with one shot. He has a natural sense of superiority, and this sense of superiority is very annoying. Ye Yun said.
Chen Yuan pondered for a moment, and then said, "This person is here for you." ”
"I know," Ye Yun said calmly, "When I went home in February, Li Yisheng introduced this person to me. I didn't pay much attention to it at the time, and I didn't think about it that way. I didn't expect him to chase him here. ”
"Ye Yun. You've got another opponent for me," Chen Yuan said with a smile.
Ye Yun snorted lightly and said, "What, are you afraid?" ”
Chen Yuan shook his head. said: "Shopping malls are like battlefields, and if Qingyun Entertainment wants to develop and grow, it will always be indispensable to opponents." I didn't agree to the other party's bet just now because I didn't know the other party's roots. Whether it's a career. or as a person, you can't be blindly confident. The art of war is cloudy, know yourself and know your opponent. Invincible. When it comes to competitors, we have to get to the bottom of it. ”
"You can leave this matter to me," Ye Yun said.
Chen Yuan nodded, and said, "I have read this plan of yours, and I have prepared quite well. But I'd like to add something to this raffle. Do you think we can invite seven celebrities and choose one of them to draw the number? ”
Ye Yun thought about it for a while and understood what the other party meant. She asked, "What is Mr. Chen going to do?" ”
"It is possible to decide a winner from among the seven stars in the form of a game. In this way, the program can be extended and the impact can be increased. Chen Yuan said, "This Friday's program is temporarily for people in the company to play." Invite other stars next Friday. ”
Ye Yun nodded, and said: "If there are seven stars, I'm afraid there will be a shortage of people in the company." Li Bing, Huang Bo, Huang Xiaoming, Wang Baoqiang, Gao Hu only have 5, plus Muying's sister, there are only 6. ”
"You can let Sun Li go up." Chen Yuan proposed, "This can be regarded as taking care of the newcomers in the company." ”
The two discussed for a while, and then Ye Yun went down to improve the plan. It's Tuesday, and it's less than three days until this Friday. Ye Yun must do a good job of this plan today and submit it to Dongshan Satellite TV.
Not long after Ye Yun left the office, Li Bing walked in again.
Chen Yuan stopped what he was doing and said with concern: "Is next week's film schedule out?" ”
Li Bing nodded, and handed the film schedule he had just gotten to Chen Yuan.
Chen Yuan has guessed that it is impossible for major theaters to let "Crazy Stone" continue to dominate the screen. Sure enough, major theaters arranged for seven or eight new movies to be released to compete with "Crazy Stone" for the box office. Among them, there are three movies that caught Chen Yuan's attention. One is Feng Xiaogang's "A Sigh", one is Ma Chucheng's "Tokyo Raiders", and the other is "Crouching Tiger, Hidden Dragon" directed by Li An.
"A Sigh" starring Zhang Guoli and Liu Bei. Chen Yuan doesn't have much impression of this movie, but the director of the film is Feng Xiaogang, which must be taken seriously.
Feng Xiaogang has a huge influence in the domestic entertainment industry. In 1997, he made the first Chinese New Year film "Party A and Party B" in the mainland, which opened the Chinese New Year film market in the mainland. The film won three awards for Best Actor, Actress and Best Feature Film at the "Hundred Flowers Awards" that year. and "See You or Leave", which was released at the end of 1998, had a total box office of 43 million, making it the box office champion of the year.
Feng Xiaogang later filmed "Big Shot", "Mobile Phone", "No Thieves in the World", "Night Banquet", "Assembly Number", "If You Are Honest, Do Not Disturb", "Tangshan Earthquake", "If You Are Honest Do Not Disturb 2", "Private Custom", etc., a large number of familiar works. The film made by such a director, Chen Yuan must pay attention to it. He drew a circle on the words "a sigh" and marked it.
The second film is "Tokyo Raiders". Many people have never heard of the director Ma Chucheng, in fact, this person is quite famous. He is a famous director and photographer in Hong Kong, along with Du Qifeng, Yuan Heping, Yuan Kui, Chen Jiashang, Zhang Zhiliang and others.
The box office appeal of this "Tokyo Raiders" does not come from the director, but from the actors. starring Liang Chaowei, Zheng Yijian, Chen Yilin, and Zhang Bozhi are all Xiangjiang stars. It's appealing. And in Chen Yuan's memory, this movie seems to have won the runner-up in the annual box office list of Xiangjiang. He also drew a circle on the words "Tokyo Raiders" to show his attention.
The third film, Crouching Tiger, Hidden Dragon. After Chen Yuan saw this movie, he couldn't help but smile bitterly. This movie is so famous!
The film is directed by Ang Lee and co-stars Zhou Yunfa, Yang Ziqiong and Zhang Ziyi.
The movie tells the story of a generation of heroes Li Mubai who has the intention of quitting the rivers and lakes, and entrusts his confidante Yu Xiulian to bring her Qingying Sword to the capital as a gift to Belle Ye for collection. Li Mubai's retreat from the rivers and lakes actually caused more grievances in the rivers and lakes.
The film was released in Taiwan on July 7, 2000, and grossed NT$60.9 million in Taipei for two weeks of screening. On March 18, 2001, "Crouching Tiger, Hidden Dragon" exceeded the $100 million threshold at the North American box office, becoming the first foreign language film in American film history to exceed $100 million at the box office. The previous record was set by Robert? Bernini's "Life is Beautiful" held its final box office of $57.6 million. And "Crouching Tiger, Hidden Dragon" ended up with a box office score of $205 million.
"Crouching Tiger, Hidden Dragon" has a number of awards, including 4 awards including Best Foreign Language Film at the 73rd Academy Awards, and is also the first film in the history of Chinese film to win the Academy Award for Best Foreign Language Film.
Chen Yuan circled the words "Crouching Tiger, Hidden Dragon" four times. This film will have the potential to be an opponent of Crazy Stone. After all, it's too famous!
After reading the film schedules of major theaters, Chen Yuan said to Li Bing: "You pay attention to the relevant information of these three films and report to me in time." Also, this Friday you will participate in a game show on Dongshan Satellite TV, so prepare well and make a good impression in front of the audience. so that we can achieve better development in the future. ”
"I didn't get the news about this in advance, did the company just arrange it?" Li Bing asked.
Chen Yuan nodded, and said: "This game show is a live broadcast, and there won't be any deleted scenes." So you have to pay attention. Don't make a mistake. ”
Just when Chen Yuan and others were actively preparing for this Friday night's show, Mu Yu, who had already returned to Zhonghai and was ready to challenge Chen Yuan's Qingyun Entertainment, invited representatives of the producers of "A Sigh", "Tokyo Raiders", and "Crouching Tiger, Hidden Dragon" to come over.
In the conference room of the head office of China Shipping United Cinema Line.
Mu Yu said lightly: "The small production "Nightclub" with an investment of less than two million. was able to get a movie box office of 127 million and earn dozens of times the profit. I'm sure a lot of people are very red-eyed. Including all of you. The investment in "Crazy Stone" is not large, less than three million. But from the very beginning of the release of this film. Judging from the posture of dominating major theaters, its total box office has not surpassed "Nightclub" and created a new box office record! ”
Representatives of the three film producers sat in the conference room and listened silently to Mu Yu's speech.
"Why did 'Nightclub' and 'Crazy Stone' achieve such a huge success? Have you considered it? Mu Yu threw out such a topic.
"This topic has been discussed by people from all walks of life and is no longer discussed. Mr. Mu, let's get straight to the point. What is the purpose of inviting us producers? The representative of the producer of "A Sigh", Tang Xing of Kyoto Film Studio, spoke.
Mu Yu smiled faintly and said: "Next week, the three movies "A Sigh", "Tokyo Raiders", and "Crouching Tiger, Hidden Dragon" will be released one after another. ”
"Our studio's film is directed by Feng Xiaogang, and it is not much worse than "Crazy Stone"." Tang Xing said, "'Crazy Stone' is indeed a strong opponent, but we are not afraid. ”
Chu Jian, a representative of Golden Harvest Film Co., Ltd., said: ""Tokyo Raiders" is a big production, with actor Liang Chaowei and stars Zheng Yijian, Chen Comelin and Zhang Bozhi, which has strong enough box office appeal. It's just a stone, and we don't care about it. ”
"If you want to talk about big productions, none of you can compare to our "Crouching Tiger, Hidden Dragon"." Xu Qiang, the representative of Anle Films, said with a smile, "In order to shoot this movie, Mr. Jiang not only took all the funds on the company's books, but also borrowed a large amount of money from the bank. "Crouching Tiger, Hidden Dragon" is definitely a martial arts film worthy of the majority of fans entering the cinema. What's more, we also have actor Zhou Runfa, as well as Yang Ziqiong and Zhang Ziyi. If we want to compete for the box office, we really don't have to be afraid of anyone! ”
Smack! Smack! Applause rang out.
"Well said, well said," Mu Yu said with a smile while clapping, "It seems that everyone is already in the chest." But I want to ask, do you think your film can achieve the same box office results as "Nightclub"? Or do you think the movie will be as popular as "Crazy Stone" after it is released? ”
Tang Xing, Chu Jian, and Xu Qiang glanced at each other and fell silent.
""A Sigh", "Tokyo Raiders", and "Crouching Tiger, Hidden Dragon", these three films are the most competitive at the box office in my opinion, so I will invite everyone here as the vice president of China Overseas United Cinemas." Mu Yu said lightly, "To be honest, if you release the movie like this, I dare to say that in less than half a month, the three movies will be painted one after another, and the box office results will be extremely dismal......"
"Mr. Mu is a bit alarmist, right?" Chu Jian frowned.
"Are there any alarmists who know in your hearts," Mu Yu said, ""Crazy Stone" is monstrous, and this movie has been hyped since March this year. By now, almost everyone knows about it. Everyone rushed into the cinema, wanting to see this film. And your films, no matter which company they are, don't have such a strong appeal. ”
Chu Jian and the others nodded one after another, this is a fact, they have to admit it.
Mu Yu smiled faintly and said: "Qingyun Entertainment's propaganda method can be called 'public opinion bombardment', and its impact and effect are far beyond your imagination. The most successful domestic film last year was "See You or Leave" directed by Feng Xiaogang, with a total box office of 43 million, which is twice as bad as the 127 million of "Nightclub"! ”
Mu Yu's eyes swept over the faces of Chu Jian, Tang Xing, and Xu Qiang one by one, and said: "In terms of film quality, this "Nightclub" is much worse than Director Feng's "See You or Leave", but people are just popular, and the fire is a mess, and it even created a new record at the box office of domestic films. Can you do it? ”
Tang Xing was not calm now, he hurriedly asked, "What does Mr. Mu mean?" ”
"It's not enough to rely on quality alone, and of course it's not good to have it." Mu Yu said lightly, "The fragrance of wine is also afraid of deep alleys, and good movies need more publicity." I think your publicity is not in place, and it is too far and too far worse than other Qingyun Entertainment. When it comes to movie promotion, you are no match for others. Fight for the box office, you have no wins or losses! ”
"Then Mr. Mu thinks we should publicize it?" Chu Jian asked in a deep voice. (To be continued.) )