cpa300_4(); "Movie promotion is nothing more than three points, text, pictures and video. see

While he was speaking, the assistant had already handed over the copywriting materials prepared in advance to Tang Xing and others.

Tang Xing and the others looked at the nearly 20 pages of copywriting materials in their hands, and secretly sighed that while the other party was well prepared, they also had a strong interest in the other party's propaganda methods.

Mu Yu put the copywriting materials in his hand and said with a smile: "Although the single visual effect of text materials will not be too ideal, short, interesting, and topical text materials can be quickly forwarded to generate "topic marketing", which helps the rapid spread of film information. ”

Chu Jian nodded, took over the conversation, and said: "Qingyun Entertainment has done a very successful job in this regard, filming a drama in eight days, Zhao Wei's transformation work, and the epoch-making mobile phone Nokia Z927 are all hot topics. Now that "Nightclub" has been painted offline in major theaters, these topics are still being passed on by people. This Chen Yuan of Qingyun Entertainment is really admirable! ”

"In addition to text materials, Chen Yuan's use of picture materials is also just right." Mu Yu said, "Before the release of "Nightclub", its related posters have been posted in major cities. The most commendable thing is that "Nightclub" is even promoted in conjunction with Motorola Mobile Phone Company's new products. This unique method of publicity has never been seen before in the film market. ”

Movies and mobile phones join forces to promote? This kind of thing is just unbelievable. But Chen Yuan did it, and with considerable success! Unfortunately, this successful marketing method is hard to replicate. Tang Xing and the others could only shake their heads and sigh.

"However," the topic changed, Mu Yu said again: "Chen Yuan's use of video materials is much worse. Trailers, production specials, custom promotional videos, creation records, theme song MVs, interviews with the main creators, behind-the-scenes footage, etc., he did not make effective use of them. In other words, we can do it freely. ”

Chu Jian agreed: "That's right, maybe we can take the lead in the TV market." The beautifully made trailers and promotional videos are broadcast in turn on each David TV. Let the film promotion go into every household. Thousands of families will become the most powerful contributors to the box office of our movies! ”

Tang Xing said: "I think there is still a lot of potential in text and picture materials, and "Nightclub" is already a thing of the past, so we won't talk about it anymore. Let's talk about Qingyun Entertainment's "Crazy Stone". The hype for the movie began before filming began. to the finale, and then to the release, they continue to create topics, keep hype, and do the publicity to the extreme. That's why after the movie was released, he showed a dominant posture. ”

Tang Xing's gaze swept across everyone's faces. I saw that everyone was listening attentively. He continued: "We can't do better than them in this regard, but we can't give up on this piece either. The territory that should be fought for is still to be fought for! ”

"Producer Tang is right," Mu Yu took over and continued, "If we want to grab a piece of our market under the squeeze of "Crazy Stone", we must do more comprehensive and sufficient. Create topics, publish information, write film reviews, stills, posters of various versions, outdoor advertisements, trailers, promotional videos, interviews with creators, and behind-the-scenes footage. These things must be perfected! ”

"So we can defeat each other?" Chu Jian asked.

"Not yet," Mu Yu shook his head and said again. "Doing these well, at most, can only make three movies support a few more days under the strong squeeze of "Crazy Stone". If you want to defeat each other, you are a bit delusional. ”

Xu Qiang, who had been silent, had already roughly browsed the copywriting information in his hand, and he vaguely guessed Mu Yu's thoughts. He said: "Mr. Mu's idea is good. In this case, it is difficult to achieve victory except by surprise. After all, "Crazy Stone" is too strong! ”

Mu Yu said: "That's right, if you just use some conventional propaganda techniques and marketing methods, it is impossible to defeat the other party." The other side has done it to the extreme. All we can do. It is to find a new breakthrough point and find a new movie-watching group! ”

"A new moviegoer?" Tang Xing was surprised.

"Before this summer vacation, if someone told you that the total box office of a domestic film could reach 127 million, would you believe it? You won't. But it really happened. Mu Yu said, "The other party used a new set of marketing methods to pull some audiences who have almost never stepped into the cinema into the cinema." This is what can create a box office miracle! In this matter, I still admire Chen Yuan very much. ”

At this time, Chu Jian asked, "Where is the new movie-watching group?" Mr. Mu refers to the tens of thousands of families just mentioned? ”

Mu Yu smiled faintly and said, "In a family." It's usually the housewives who watch the TV all day. Housewives have always been thrifty and thrifty. It's not easy to get them to spend money. At present, the monthly income of ordinary families in China is less than 1,000 yuan, and a movie ticket needs 15 yuan, and a family of three has three movie tickets 45, and it is difficult for ordinary families to accept such a consumer expenditure. It's not them that we're looking for. ”

"Mr. Mu doesn't want to sell Guanzi, let's tell us quickly!" Tang Xing couldn't help but urge.

Mu Yu smiled and said: "In recent years, the Internet café industry has risen, and many young people have poured into Internet cafes. In first-tier cities, the cost of Internet café Internet access is around 10 yuan per hour. In second- and third-tier cities, the minimum is five yuan per hour. Surfing the Internet is entertainment, and watching movies is also entertainment. And compared to the cost of Internet access, watching movies is not too expensive. These young people have no burden at all to watch movies. They are our potential customers! And what we have to think about is how to attract them from Internet cafes to movie theaters. ”

"Young people are more quick to accept new things and more generous in spending money, which is a very important movie-watching group." Tang Xing said, "It's easy to attract them to the cinema, just put up some posters in an Internet café." ”

"Don Producer thinks too simply." Xu Qiang said, "Young people have always been the largest consumer group in cinemas. The young people that Mr. Mu refers to are not general. As far as I know, there are quite a few young people who like clubbing, surfing the Internet, and playing games, but they don't pay much attention to movies. The potential customers mentioned by Mr. Mu should refer to them. ”

Tang Xing was stunned for a moment and said: "Do you want to attract young people who like clubbing, surfing the Internet, and playing games into the cinema?" This ......"

"Don Producer is having a hard time?" Mu Yu smiled faintly and continued. "If we want to hit these potential customers, we have to understand what they do when they go to the Internet café. According to a survey conducted by relevant people, most young people mainly go to Internet cafes to play games, surf the Internet, chat, listen to songs, and watch movies. We can launch a propaganda campaign to target these preferences. ”

"Listen to the meaning of Mr. Mu's words. Seems to have a plan? Xu Qiang asked curiously.

Mu Yu smiled faintly and said unhurriedly: "In 1995, Zhang Chaoyang, the founder of Sohu, returned to China after graduating from the Massachusetts Institute of Technology in the United States, and used venture capital to create Aitxin Information Technology Co., Ltd., and officially established Sohu in 1998. Sohu is a website with network information search, classification and navigation. Now there is a saying on the Internet, which is called 'go out to find a map, go online to find Sohu'. What do you think will happen if we put ads on Sohu? ”

……

"Sohu is currently the largest portal in China, and there is a network information search category and navigation on the website, which can search most of the information on the Internet. Many netizens are accustomed to using this search classification to navigate, and now there is a popular saying, called 'go out to find a map, go online to find Sohu'. But recently I discovered a new search engine called Baidu. ”

Qingyun|County Cloud City Internet Cafe. Zhang You, who had already cut his head flat, explained to Chen Yuan with a little excitement.

He no longer calls Chen Yuan a master. He looked up to the other party's achievements, and he also realized the gap between the two. So for most of the past six months, he has never gone to Chen Yuan. Even if he has already learned a lot and has a lot of coding skills and experience. If they hadn't happened to meet in an Internet café today, maybe the two would never have crossed paths again in the future.

When Chen Yuan heard the word Baidu, his heart couldn't help but move. He asked, "When did Baidu come out?" ”

"In January of this year." Zhang You introduced, "The founder of Baidu is Robin Li. At the end of last year, Li Yanhong saw the huge development potential of domestic Internet and Chinese search engine services, and held the dream of changing the world with technology. He quit his high-paying job in Silicon Valley, took his patented search engine technology with him, and founded Baidu in January of this year in Nakasekimura, Kyoto. At present, there are less than 20 people. ”

Chen Yuan looked at the other party in surprise and asked, "How do you know so clearly?" ”

Zhang You scratched his head embarrassedly. Explained: "Ever since you said that the future world is a cyber world, I've been bent on it. I learned a lot about networking and learned a lot of coding skills. ”

"Then can you make a second Baidu?" Chen Yuan asked.

Zhang You smiled bitterly and said, "How is this possible? Do you know the person Robin Li? He graduated from Kyoto University with a degree in Information Management and went on to complete a master's degree in computer science at the State University of New York at Buffalo. Senior Consultant at Jones & Co., designer of the Wall Street Journal's online real-time financial information system. and a senior engineer of IFS, an internationally renowned Internet company. He also holds a patent for "hyperchain analysis" technology, which is one of the basic inventions that laid the foundation for the development trend and direction of the entire search engine! How can I compare to him? ”

Chen Yuan also knew that he was a bit of a strongman. He smiled slightly and said, "You've learned coding knowledge for more than half a year, you won't know how to do anything, right?" ”

"That's not it," Zhang Youyun smiled, and said, "I can now build a personal website, and I can also make some simple small software." You see, this is a website that I built myself. ”

Chen Yuan's eyes looked at the computer screen, but he saw that it was indeed a personal website. On the homepage of the website hangs the words "Qingyun Myth". Below the home page is his work. Volumes 1-10 of "Sealing Demons", related information about "Nightclub" and "Crazy Stone", as well as three songs such as "I Want to Be Quiet", "Hurt", and "Father".

Chen Yuan looked at Zhang You in surprise.

Zhang You touched his head and said embarrassedly: "This is what I messed with myself." Unexpectedly, it attracted a large number of people, and they are now permanent users of this website. ”

"What's going on with this "Sealed Demon"? Is there really all the content of the first 10 volumes in it? Chen Yuan asked.

Zhang You nodded and said, "I typed the more than 2.4 million words on this one by one. For most of the past six months, my typing speed has reached 120 words per minute. That's how it worked. ”

Chen Yuan looked at Zhang You in front of him, he really didn't know what to say.

"You don't think it's appropriate?" Seeing that Chen Yuan didn't speak, Zhang You couldn't help asking.

Chen Yuan said, "You have infringed on my interests by posting information about me and my works on the Internet without my permission. Strictly speaking, it's illegal for you to do so. ”

Yes? Zhang You's mouth opened wide, he didn't expect that things would be so serious.

"So, then, what to do?" Zhang You stammered and asked.

Chen Yuan smiled bitterly: "You don't have to be too nervous, I won't do anything to you." Now the novel "The Sealed Demon" is still selling well, although the sales have dropped very much, there are still many people vying to buy it. If you post all the content of "The Sealed Demon" on the Internet, it will inevitably affect its sales. Thus violating my interests. Do you understand when I say that? ”

Zhang You lowered his head and said slowly: "Don't worry, I won't do this in the future......"

Chen Yuan patted the other party's shoulder and said with a smile: "Zhang You, are you interested in doing things for me?" ”

Zhang You raised his head suddenly, and a dazzling light burst out in his eyes. He was pleasantly surprised and said, "What you said is true?" ”

"Of course it's true," Chen Yuan said seriously, "The company needs a talent like you." ”

"But what can I do? I don't know anything but coding and typing. Zhang You scratched his head, feeling worried.

Chen Yuan stretched out his hand and pointed to the computer screen, and said with a smile, "You can continue to do this." ”

Zhang You muttered speechless. He thought Chen Yuan was joking, but he didn't know that the other party was serious.

The Internet is about to enter a period of rapid development, and the future market value is immeasurable, far beyond people's imagination! Chen Yuan has long thought about entering the Internet market and carving up this super cake during this critical period. Thinking of the future domestic Internet industry, Baidu, Tencent, and Ali will compete for hegemony, he can't help but smile faintly.

"Are you kidding?" Seeing that Chen Yuan didn't speak, Zhang You asked cautiously.

Chen Yuan laughed, he patted Zhang You's shoulder and said, "I'm not joking. The company needs to build a corporate website to publish the company's relevant information. I think you're up to the job! (To be continued.) )