Set sail for mobile phones, inside Panda mobile phones, after entering September, the preparations for the CCTV standard king are in full swing. By the end of September, the www.biquge.info had entered an in-depth analysis of the market situation......

"Don't think about Wahaha's good deeds!"

The analysts in the marketing department finally got this result.

From 98, 99 years gradually began to reflect on the standard king, in 00 years backgammon did not meet expectations, and Confucius, Qin Chi, Aiduo and other previous years of the standard king enterprises collapsed one after another, in 00 years, 0 years, 0 years, the king of the bid discharged the lowest price ever, 00 years 22 million, 00 years 20 million......

It is in the past two years that Wahaha's steady development has greatly increased people's confidence in benchmarking.

The analysts of the marketing department finally said, "It is very likely to break 100 million again!" ”

In this regard, Yang Fan smiled and directly took a pen and wrote a number on the paper. Then it was circulated to the senior management of a kind of sailing mobile phone for the meeting.

“188888888……”

To send a hair...... The series of eight on the note directly frightened Li Zhuoyu and others. In the first two years, Wahaha's bid king was only about 20 million, and as soon as Yang Fan made a move, it was close to 200 million, and the bid amount almost increased tenfold?

Li Zhuoyu thought for a while and asked, "It won't be so high, right?" ”

In Li Zhuoyu's heart, it is probably more appropriate to remove the previous one.

Although the steady development of Wahaha has increased the confidence of merchants in benchmarking to a certain extent, the problem is that Wahaha has been the largest drinking water brand in China as early as 00, and its share has even exceeded the sum of the second to fifth.

Regarding Li Zhuoyu's thoughts, Yang Fan shook his head, although the former Panda mobile phone won the CCTV standard king of 03 with 100.88 million, but now with the reorganization of Qihang Panda mobile phone, the situation has changed a lot. At least the Panda Mobile Sword Indicator King, by now, in the eyes of those who care, is not a secret.

The action of setting sail has aroused the covetousness of many domestic mobile phone manufacturers to benchmark the king......

Wahaha brings confidence to the market, and there is definitely no greater confidence in the market than the king of the Qihang Sword Index. It can be said that the market ability of Qihang is absolutely the side eyes of everyone in China, and the previous operation of Qihang mobile phone, although it is regarded as borrowing the east wind of Double Eleven, is still definitely a miracle in business history.

Qihang mobile phone took advantage of the double eleven terrorist attack to soar into the sky, in the eyes of those who care, it is definitely the ultimate use of market resources. Not every business can take advantage of this opportunity.

Just like crisis public relations, a low level can cause huge losses, while a high level can turn into a development opportunity. During the Chinese New Year, Qihang issued a similar crisis PR on the Internet, taking advantage of the account crisis to carry out a series of beautiful crisis PR. It has increased popularity, increased user stickiness, praise rate, and even took the opportunity to hit competitors, which is definitely a classic case.

This series of actions has given the vast majority of people great trust in their ability to set sail. Now Qihang said that he is optimistic about the benchmark king, and this driving role will exceed the role of Wahaha's steady development......

Hearing Yang Fan's analysis, Li Zhuoyu smiled bitterly, "In this way, our market ability to set sail has become a double-edged sword?" ”

Yang Fan shrugged his shoulders and did not continue the topic, but continued to express his intention to bid the king, "Panda Mobile needs a standard king to cooperate with the capabilities on the Internet and complement each other......"

Today's media, represented by CCTV, still greatly exceeds the influence of the Internet.

No matter how powerful the Internet resources are, the promotion direction is actually limited, especially now that the main market of mobile phones is still aimed at those who are the heads of the family. Most of these people are men in their thirties and forties, and the Internet ability of Qihang has little impact on this group of people, and traditional media such as CCTV have a greater impact on these people.

Yang Fan paused, and continued to say to Li Zhuoyu, "According to the momentum of this year, 03 years is definitely the most critical year for domestic mobile phones. ”

Although the domestic mobile phones at this time have fallen one after another after a few years, this year is really the era of domestic mobile phones blooming, and the market share has surpassed that of international brands for the first time!

After two years, after the collective efforts of international brands, if Chinese mobile phones want to surpass, they will have to wait until more than ten years later, Huawei, Xiaomi, VIVO, OPPO and other manufacturers will collectively make efforts.

But in fact, in the most profitable, the most effective in shaping the brand image of the high-end market, has become the ceiling of many domestic mobile phones, except for Huawei, which has barely broken through the ceiling, other domestic mobile phones are still floating in the low-end.

Panda mobile phones need to be seen by international manufacturers now, and directly seek breakthroughs! And the bonus of CCTV is the best means to break through.

Li Zhuoyu understood this, and nodded approvingly, Yang Fan's choice was not wrong. Panda wants to take a big step next year, CCTV is the king, and there is no room for error. Then it is the most stable to offer a high price that is impossible for others to reach.

Thinking about it, Li Zhuoyu secretly calculated in his heart, and said confidently, "At this price, the panda mobile phone can be recovered." ”

The foundation of the Panda mobile phone is very strong in terms of accessory selection, technical capabilities, and cost. The actual ability and profit margin are absolutely ahead of the current domestic mobile phone manufacturers.

Similarly, Panda mobile phone has been working hard for this goal since the beginning of the reorganization, whether it is production, or research and development, including the market has made full preparations, and it will definitely not collapse because of the addition of the standard king.

What's more, there is a set sail standing behind, and the price of nearly 200 million is completely digestible for Panda mobile phones.

Thinking about it, Li Zhuoyu sighed, "In China, it's better to set sail with a mobile phone." ”

Now Qihang mobile phone, the market does not have to worry so much, on the current Qihang mobile phone wind evaluation, although the market share in the country this year is not high, in fact, most of it is because of limited production capacity, priority supply to the US market.

In the domestic market, the situation that Qihang mobile phones are hard to find has been maintained for almost a year.

Li Zhuoyu is not panicked about this, as long as Qihang mobile phone can maintain the US market from collapsing, the market reputation and national pride brought in China are enough to make Qihang mobile phone as long as the production capacity goes up, it can directly pose a substantial threat to Motorola, Nokia, Samsung and other international manufacturers.

In this way, Qihang mobile phone inadvertently had a kind of hunger marketing, and it was extremely hungry, although it brought quite complaints, but let the positioning of Qihang mobile phone go up.

In the case that many people can't buy it, they can get a Qihang mobile phone, which represents ability!

The current Qihang mobile phone is no longer a mobile phone in many places in China, but a face-saving experience...... To be honest, this is a high qualification, much higher than the positioning at the beginning of the voyage.

As far as the current mentality of the Chinese people is concerned, with this compulsion, all complaints can be suppressed. Here is complaining that Qihang has no conscience, Qihang attaches too much importance to the American market, and Qihang ignores Chinese consumers, but as soon as there is a Qihang mobile phone on the market, everyone will start it as soon as possible!

Take it one day early, pretend to be one more day!

Once the status reached by kidney 4 and kidney 4S, Yang Fan suddenly found that Qihang's mobile phone had this sign faintly, and this discovery almost made him laugh, which was really unintentional. Therefore, Yang Fan once again emphasized that "the output must be steadily expanded, even if the market is out of stock, we must do a good job in quality control ......"

With this status in the rivers and lakes, Yang Fan is definitely not willing to slide down again, so Yang Fan is not in a hurry for the expansion of Qihang mobile phones, but emphasizes quality control more and more.

Without waiting for Li Zhuoyu to answer, Yang Fan directly gave a few examples, "Don't say anything else, let's just say that the so-called standard king reflected before, Confucius merged a number of small manufacturers in order to produce capacity, causing chaos in management, and tasted the bitter fruit in the second year. Aido's rapid expansion directly caused the market to collapse......"

This case, one case is a realistic example, alerting Yang Fan, if you want to maintain the current signboard of Qihang mobile phone, you must always be cautious, even if you give up the profits in front of you, you can't let Qihang mobile phone fall from the altar.

Li Zhuoyu nodded, "Don't worry, I understand this truth." It is also much easier to expand the production of Panda mobile phones. ”

Panda mobile phone is a people-friendly brand, the use of some relatively low-end mature technology, any a little strength of the foundry, can burst production capacity at any time, as long as Panda does a good job of quality control, it is too easy to expand production!

Besides, Panda Mobile uses the advantages of the high-quality supply chain formed by Qihang Mobile Phone, and the quality can also be improved to a certain extent. Coupled with the high-quality foundry manufacturers attracted by the high OEM fee of Qihang mobile phone, Panda mobile phone also has considerable advantages in OEM, so even if the goal is to focus on next year's standard king, Li Zhuoyu is not worried that Panda mobile phone will not be able to cope with it.

After all, Panda Mobile has laid a very strong foundation.