Chapter 841: What's the Use of This
Zhou Lei asked in surprise, "Panda, CCTV standard king?" ”
After Qihang Mobile reorganized the Panda, I don't know whether it is the addition of Qihang Mobile Phone, or the ability of Qihang to promote channels, or the facelift of several mobile phones in which Qihang participated......
Panda's mobile phone business has been qualitatively improved, with an average sales volume of more than 150,000 units per month in the second half of the year, which is also at the top level among domestic brands, probably second only to Bird and TCL, which is about the same level as Xia Xin!
You must know that last year, the sales of Panda mobile phones were only about 500,000, and after Qihang took over, a period of adjustment, before there was no strong publicity offensive, but it is likely that the total sales in the third quarter will reach the level of last year. Pen % fun % Pavilion www.biquge.info
Today's Panda mobile phones, at least in terms of price, are close to the people, the calls are clear, and the quality is relatively reliable.
Thinking about the change of Panda's mobile phone, if there is a bonus of CCTV standard next year......
Zhou Lei couldn't help but ask, "What is your goal for next year?" ”
Yang Fan stretched out a finger and said, "Next year's goal is waveguide, TCL's level this year, nearly 10% market share." ”
"Seven, eight million?"
Zhou Lei was shocked by this number!
But after thinking about it, Yang Fan's goal is really not high. This year, there is no CCTV standard king, and the sail is only just now, and the sales of Panda mobile phones in the third quarter can exceed 500,000 units......
In this way, it is just a small goal to achieve three or four million sales of Panda mobile phones next year with the gradual development of sailing and expanding sales channels.
With the CCTV standard king bonus, the goal of seven or eight million is really not high.
Don't look at the influence of CCTV Biaowang is far less than the previous two years, but the promotion of the market is still huge. At least looking at the development of Wahaha in the past two years, the tens of millions of bids invested can only be said to be too worthwhile.
Thinking about these, Zhou Lei couldn't help but say, "Domestic mobile phone manufacturers are really going to shout wolf now." ”
The action of the panda mobile phone really made many domestic mobile phones feel that the wolf was coming, and then a deep chill arose from the bottom of their hearts!
At this time, in the chairman's office of TCL, Li Dongsheng looked at the information collected in his hand and couldn't help sighing, "Life is not good, the action of Qihang's mobile phone is too big......"
Li Dongsheng's assistant, Wei Xue said when he heard this, "Qihang mobile phone doesn't have much competition with us, right?" ”
Qihang mobile phone product positioning is obviously one or two levels higher than TCL, no matter how good Qihang is, the headache should also be Nokia, Motorola, Samsung and other companies, not TCL.
At least for a few years, TCL does not have enough confidence to rush to the mid-to-high-end market!
Li Dongsheng shook his head, "The R&D funds invested by Qihang Mobile this year are not less than one billion so far, and it is possible to break through 1.5 billion throughout the year!" With such a large capital investment, those low-end technologies that are maturing and the cost of decreasing are afraid that they will soon be thoroughly understood......"
Looking at Wei Xue's attentionful eyes, Li Dongsheng continued to explain, "The positioning of Qihang's mobile phone is very high, and it is far from enough to understand these thoroughly, we still have to rely on high-quality supply chain and the support of Motorola!" ”
Seriously, Li Dongsheng is very envious of Qihang mobile phone, which can break through the huge popularity by chance, and then directly occupy a certain mid-to-high-end market with his own advantageous publicity and promotion channels.
"Sailing will indeed increase investment in technology!"
Wei Xue has not analyzed the style of Qihang Group, and has always attached more importance to technology, which was the case before, and even more so when Qihang mobile phone exploded with such great energy and grabbed a lot of profits in the US market.
"The large investment in Qihang mobile phone may not have a big effect on the Qihang brand in a short period of time. However, these technologies have a relatively large promotion of Panda mobile phones, which can directly make Panda mobile phones form good technical capabilities in the middle and low end, and also reduce costs, and are no longer even clamped by those giants. ”
The situation of domestic mobile phones, Li Dongsheng couldn't be clearer, whether it is TCL or Bird, including second-tier brands such as Xia Xin, in fact, it is more like an assembly factory and seller, with extremely thin profits, and large profits are made by parts suppliers and those patent giants!
In addition, companies have to maintain a huge sales channel. For example, TCL has sold more than 4 million units this year, but the profit will not exceed 200 million, and this profit is not even as good as the OEM fee of Qihang mobile phone!
Look at the profits of Qihang mobile phones, domestic mobile phone manufacturers have the heart to jump off the building!
"Shhh
Wei Xue took a breath of cold air, she almost forgot that the panda had been reorganized by Qihang's mobile phone. Qihang's large-scale technical investment, the primary results are obviously enjoyed by Panda, which can also understand the behavior of Qihang Mobile Phone before, Qihang Mobile Phone spent considerable energy in order to reorganize Panda Mobile Phone, and the original focus was here.
The by-product of the Qihang mobile phone can already be a very competitive brand.
"Qihang mobile phone force, Panda only rely on the research and development results of Qihang mobile phone, will also greatly enhance competitiveness, if the competitors of Qihang mobile phone are Nokia, Motorola, Samsung, Sony Ai and other world-renowned brands. The market that Panda mobile phones are competing for is our TCL, as well as domestic brands such as Bird. Li Dongsheng said with a worried face, and after speaking, he couldn't help but say, "Qihang is absolutely first-class among domestic enterprises, and its competitiveness is absolutely first-class!" ”
Wei Xue was also speechless, and said half-loudly, "The young founder who set sail is too legendary!" ”
Speaking of Yang Fan, Li Dongsheng couldn't help but shake his head, isn't it a legend? That person hasn't graduated from college yet, and he is definitely the number one person in the domestic private sector.
Wei Xue said, "The richest man in China is going to change the sky this year!" ”
Li Dongsheng nodded, "Personally, in fact, he was the richest man in China last year, and this year, a Qihang mobile phone is almost the same." ”
In the first half of the year, the profit of Qihang mobile phone exceeded 200 million US dollars, even if the annual profit of 400 million yuan, according to the normal low price-earnings ratio, the valuation of Qihang mobile phone will exceed 3 billion US dollars, although it is not clear that Yang Fan's shares in it, according to various situations analysis, it will hardly be less than 50%.
Even if it is 50 percent, just with Qihang mobile phone, Yang Fan has a net worth of more than 10 billion, and he is not much worse if he is not the richest man in China.
Thinking about it, Li Dongsheng pondered for a moment, and then said with a smile, "If it's a ranking, it's hard to say, it is said that this year's Hurun ranking will be judged by its net asset value for unlisted companies." ”
Wei Xue, "......"
Qihang mobile phone has only been developed for a short year, and many products are still OEM, and the net asset value is difficult to exceed 5 billion. Have an enterprise with an annual profit of more than 3 billion, only based on a net worth of 5 billion?
This algorithm is really weird enough, if you count net assets, Qihang mobile phone is not as good as TCL! The problem is that as long as the IQ is normal online, no one will put TCL on a par with Qihang mobile phones.
Under this algorithm, what is even funnier is the Internet companies that set sail, an Internet company, how do you calculate his net asset value?
The most powerful and valuable capital is those huge users, which can be counted as net asset value? Is it just his office building, servers, cash, etc.?
The net assets of TX and BD, a well-known Internet company, are estimated to not even exceed 500 million. For example, the technical aspects that Qihang invested the most in the end were only converted into patents, such as BD foundation, hyperchain analysis and other patents, how to calculate these patents?
Thinking about it, Wei Xue asked, "Is this the rhythm that wants to keep the founder of Qihang down on the rankings?" ”
Li Dongsheng shrugged his shoulders and said disdainfully, "It is said that this is because Qihang is quite uncooperative, but, what's the use of doing this?" ”
Maybe doing this will make Yang Fan not so shocking among the ordinary people. The question is who should know, who doesn't understand the influence of Qihang, and who will use a ranking to judge a person's identity?
As for Qihang's non-cooperation, this is also very understandable, Yang Fan made such a complex equity structure, and soon wanted to gradually hide his net worth, how could he tell you the truth?