Although the screening of the film has begun, Zhou Yi did not go to the headquarters of Zhengdong Company today, after all, there is nothing he needs to deal with personally. He only needed to wait for Zhuo Qinglian to send him a message. He didn't go to the screening to watch it, it was really unnecessary.

The rest of the things can't be solved by him coming to see it, and he can only fight for the quality of the movie.

As for whether to accompany his uncle and aunt to watch the movie starring him, Zhou Yi has no such idea for the time being. Uncle is fine, but I'm afraid that my aunt won't be able to stand the stimulation, so I'll wait and talk. As for his younger brother Tang Zhe, let's study hard and prepare to cope with the high school entrance examination with all our might!

Although Zhou Yi has been staying in school to review his homework, his mind has always been there.

Although he is very confident that he has done all the work that needs to be done, he is inevitably a little worried before there is specific information. He is not a saint, and it is impossible for him to keep a normal mind all the time. This debut novel is indeed too important for him.

Fortunately, at noon, he received good news from Zhuo Qinglian, the early screenings were generally good, at least among the films in the same period, they were definitely among the best, and they were in an absolutely advantageous position in the competition.

Although there is no accurate box office figure, and there is no official statistics yet, at least it can reassure Zhou Yi a little.

However, at present, we still can't relax, and today's good situation is not only because of the strong publicity in the early stage, but also because the film was released early, and the schedule was relatively ideal, and it was completely rushed out of time, there are not too many competitors during this time, and the strength is generally not too strong.

But next week is hard to say.

Next week, the Huaxia Film Market will usher in the large-scale opening of "Eight Hundred Scholars of Langya Mountain" and "Havoc in the Heavenly Palace" in mainstream theaters, with the momentum of swallowing mountains and rivers, head-on, Mount Tai is overwhelming, and there are more "King Kong Gourd Baby" and "Tongque Terrace" in the early stage, which completely opened the curtain of the summer file, and the mid-range strong film "Disciple of the Evil God" appeared on the stage, involved in the competition, and acted as a powerful spoiler.

It's not easy to deal with any film!

And this is likely to be the battle pattern of Zhongyi uniting Huanyu and squeezing Hanhai, which is almost clear at a glance.

If you want to fight, then fight! But who knows which unlucky film will be viciously crushed?

As for "Five Poison Gate", who can say clearly whether it will be affected by the pond fish?

Therefore, this week's film screening must win enough good audience reputation, try to win enough fan attention, and maintain a good enough attendance rate, so that it is possible to expand the scale of screenings next week.

Fortunately, the influence of patch advertising on various platforms will gradually spread, and TV station programs will also be repeatedly rebroadcast on the Internet, as well as special publicity on web portals.

Zhuo Qinglian also specifically mentioned that the ratings of the Yanjing TV entertainment channel "Starlight Battlefield" program increased by a cut last week, and the effect is really good.

The ratings for the weekend replay were also high, and the audience response was great.

The number of hits for webcasting is also very large and is steadily increasing.

In this way, the influence of propaganda is still sufficient.

And Zhou Yi has been paying attention to the score of the Fengshen List in a timely manner, which is the strongest indicator for fans to watch the movie.

Now, although it has been screened in the morning of 45 theaters, the score of the Fengshen List is still strong, although the number of ratings has gradually increased, the score has never been maintained, and it is still stable at 9.3 points, which is a miracle. Sooner or later, the score will slip, but the later the better, there's no doubt about that.

Seeing such a score, Zhou Yi was naturally relieved.

It is estimated that Uncle Jiang will also take the time to pay attention to the situation here.

Although the Military Command Bureau is busy with official duties and does not have much free time, it is impossible to watch movies in time, even if Zhuo Qinglian sends the digital copy over, he may not be able to watch it in time, but he can always spare a little time.

Seeing such a first battle result, Uncle Jiang is probably satisfied.

Zhou Yi didn't want to disappoint Uncle Jiang, and now he can finally explain the past.

All day on Monday, Zhou Yidu stayed at school, accompanying his sister to review her homework and prepare for the college entrance examination.

However, even Tang Yan noticed his absent-minded situation.

"Brother, you don't have to worry. This film is so good, it will definitely be a big hit. ”

"Haha! Then borrow your sister's auspicious words! ”

said so, but Zhou Yi still wanted to get the news as soon as possible.

But for now, we can only be patient.

In the afternoon, Zhuo Qinglian sent Zhou Yi good news, but it had nothing to do with the screening.

After two days of tug-of-war negotiations, Manager Zheng and Fun Fox Toys have almost negotiated. Now the time is tight, to make zuò related peripheral products, must do their best, must not delay the negotiations indefinitely, coupled with the sincerity of cooperation between the two sides, at least a cooperation intention has been reached. The news that Manager Zheng brought back was that Quhu gave two options.

One is that Zhengdong Pictures, as the producer and copyright owner, can get 2 million Chinese yuan as the licensing fee for the peripheral toy products of this film. This is equivalent to a one-time buyout fee.

One is to take a share of the sales profits.

If you choose the licensing fee, it is naturally very simple, get 2 million Chinese dollars, and you will be fine.

In this way, at least part of the investment cost in the early stage can be recovered immediately and the financial pressure can be reduced.

If you choose to share, Zhengdong Pictures can get close to 20% of the revenue. The specific division is like this, the sales terminal must account for 3 percent, the channel will be divided into 2 percent, the cost will be deducted 1 percent, and the rest will be deducted from taxes, which will be divided equally by Quhu and Zhengdong, which is roughly close to 2 percent. For example, a set of Five Poison Facebook is priced at 20 Chinese yuan, and Zhengdong can take about 3.5 Chinese yuan, and more than 600,000 sets must be sold to exceed the authorization fee mentioned above.

This is the chain of interests of copyright owners, producers, distributors, retailers, and this is how they are distributed.

It seems that the confidence of the fun fox toys is not very strong, after all, whether this kind of thing can be sold, will it be welcomed and favored by the public, who knows? Product sales are hard to predict. Even if it is predicted, it may not be accurate.

Of course, this situation is not easy to say, maybe Fun Fox Toys is very confident, but Zhengdong's film is a small cost system, and the total cost of production and publicity is 10 million Chinese yuan, and Fun Fox may feel that Zhengdong will value short-term interests and be eager to recover costs.

If you can get 2 million Chinese yuan immediately, it is equivalent to recovering one-fifth of the investment cost at one time, maybe Zhengdong will make such a rational choice.

In this way, if the peripheral toys sell well in the future, the later interests will have nothing to do with Zhengdong Pictures.

However, they obviously underestimated the confidence of the east in the face of this film.

The company's senior management of Zhengdong Pictures is very experienced in this area, and they are not inclined to this kind of buyout option, and they are not willing to rush for quick success and do not want to pursue only short-term profits. People prefer to choose profit sharing. Even if the sales of peripheral products are not good in the end and the income is lower, it is better than seeing others make a lot of money after the product sells, and you regret it. This kind of thing must choose long-term interests, which is the right way.

Zhou Yi naturally thinks the same way.

He doesn't care about the two million Chinese dollars at all, and he is not in a hurry to recover the investment cost, after all, this film is a small-cost system, and there is still a lot of capital turnover in the company's account, so why rush to recover the investment cost? It's totally possible to take your time.

Zhou Yi directly sued Zhuo Qinglian and chose profit sharing, no problem.

This matter is so determined, and Manager Zheng will be responsible for handling it and striving to make the peripheral products go online as much as possible. At least before the film is released on a large scale across the country, fans and audiences can see related products in theaters.

Zhou Yi naturally agreed, he didn't want the tragedy of not being able to buy Huba dolls after the release of "Monster Hunt" in his previous life.

Now the company's situation is enough to satisfy him.

In the evening, when Zhou Yi was having dinner with his sister, he received another piece of good news from Zhuo Qinglian, which had nothing to do with the screening.

According to Zhuo Qinglian, the company's headquarters received an intention to introduce a film from Touchstone Pictures in the United States.

Of course, at the moment this is just an intention.

At the U.S. headquarters of Touchstone Pictures, their company executives are still researching, and they are only making an intention to test it. The Zhengdong side should also give careful consideration, and the work in this regard must not be sloppy, still less can it be made hastily.

The amount of money involved in this kind of negotiation is relatively large, and the interest of one percentage point is a lot of money, so how can you not pay attention to it?

And this kind of business negotiation is not something that can be finalized in a short period of time.

However, since Touchstone Pictures has passed the intention to introduce the film, there must be some prepared regulations. Zhuo Qinglian said that there are also two conditions given by them, one is to buy out the North American distribution rights, and the other is the account-sharing model of account-sharing films.

If the North American distribution rights are bought out, Touchstone Pictures can pay a one-time $5 million as a buyout fee.

If this film is introduced as a account-sharing film, the share of the due east side is 25%.

The film is so easy to pay back, which is a bit unexpected by Zhou Yi.

But these are small amounts of money, and he won't be dizzy because of this matter and make random decisions.

If the other party agrees to buy out the North American distribution rights of the film, the production fee will indeed be directly earned. But of course Zhou Yi would not choose that, it would be too eager for quick success, which would be tantamount to giving up a good opportunity to make a lot of money in the future.

It can be seen that it is quite easy to return to the cost of filming well.

The film has just begun to be screened, but the quality is passable, and the producer can return to the cost by relying on these peripheral revenues alone.

Of course, this has something to do with the fact that the film is a small production. The big system zuò will not be so easy to pay off.

Of course, the company's top brass still meant to take a share, so that as long as the film reached $20 million at the North American box office, the revenue would exceed the buyout fee. That's certainly a good idea. But Touchstone Pictures is not a fool, and it makes sense to give such a buyout fee. This is just a low-budget film in China, who knows what it will sell in the United States?

You must know that the American film market is also very hot, and the fierce competition is not much worse than that of Huaxia. A Chinese film, or a small-budget film, no matter how good it is, can it get a high box office in the American market?

Can Americans adapt to this kind of film? Especially this is not a modern film, but a small-budget costume cult action movie.

What will happen is unknown.

This is different from screening in Huaxia, after all, the customs and folklore of the two countries are very different. Films that sell well in the United States do not necessarily sell well in China; In the same way, films that sell well in China do not necessarily sell well in North America.

As far as this film is concerned, in terms of the touchstone, many American executives have different opinions, and some executives feel that the possibility of the film being a big hit is certainly there, but it is not high; There is also a possibility of servant streets, not low! Maybe this film is a week tour of North American theaters!

If that's the case, the film can't be released on a large scale, just a small screening for a week, can it really be $20 million at the box office?

That's not for sure!

In this case, the touchstone side naturally refuses to give a buy price that is too high.

People are engaged in North American distribution, and they are currently doing it to make money, not to serve Zhengdong Pictures.

If a buyout price of more than $20 million is really given, maybe Zhengdong will really agree, but Touchstone Pictures will have to pay a lot of publicity and distribution costs, and if the North American box office can't pass $50 million, Touchstone will cry, of course.

But below this price, the East side is absolutely unwilling to sell the North American distribution rights cheaply.

In fact, both parties are more inclined to share, which can reduce the issuance risk of the touchstone, and also allow the due east side to have a reasonable long-term income, which is more suitable for both parties. It's completely acceptable that everyone doesn't lose.

However, Manager Zheng and they want to increase the share ratio, preferably to 30%.

Although the rules in the industry are 35%, the rules are set by people and must be enforced. In fact, the producer can't get this number anyway, especially if you're still a small-budget film. Generally speaking, it is normal for producers to get a 25% share.

Zhengdong Pictures does not have global distribution capabilities, it is just a second-tier company, but it is certainly not willing to cheapen North American distributors, and it is still necessary to try to increase its own share ratio, if it can get 30%, it will be very good.

Of course, negotiations are a long tug-of-war process, and it is impossible to negotiate all at once, and it is not so easy.

Especially since the film has just been released, there is really no hurry to talk about the North American distribution. The touchstone side is not in a hurry to talk about it, and it is also necessary to see the specific release situation, which is just an intention now. If the film is released in the future, it can get good results, which will be more beneficial to the negotiations on the east side.

If the box office results are not satisfactory, perhaps the intention to cooperate will be nullified.

Zhou Yi is naturally not in a hurry, and the North American release negotiations can be delayed first.

Zhuo Qinglian told him the good news, not to rush him to make a decision, but to let him understand the situation.

This is indeed good news.

After Tang Yan found out, she was also very happy for her brother.

At least no matter how you look at this film, it doesn't look like it's going to lose money, it's just a matter of making more and making less. This is naturally better, there is nothing else to ask for, you really can't be greedy!

If the film can be distributed in North America, it will also have a good face, and it will naturally be better to have a big market.

Zhou Yi's choice of this film as a pioneering work is indeed quite successful.

Just imagine, if you choose a film like "Nightclub" or "Crazy Stone", not to mention what will happen to the domestic box office of that kind of small film in this mature Chinese entertainment supermarket, can it sell the North American distribution rights?

With the experience of his previous life, it is understandable that Zhou Yi chose "Five Poisons".

After dinner, Zhou Yi accompanied his sister to study in the library, and then went back to the dormitory to sleep.

However, Zhou Yi will not sleep so early, and is still waiting for news.

It wasn't until very late, probably that the last screening of today's evening show was about to end, and Zhuo Qinglian didn't send back the news.

At this time, Zhuo Qinglian had not rested, and was obviously also very concerned about the first day of screening of his film.

She knew that Zhou Yi must be very concerned, and just got first-hand information from the marketing executive, she informed Zhou Yi.

According to Zhuo Qinglian, it may be due to the influence of publicity, and the afternoon and evening performances of the film are better.

The afternoon session was better than the morning session, and the evening session was better.

This situation is normal, and it is not surprising that Zhou Yi expected. Under normal circumstances, there are more moviegoers in the afternoon and evening shows than in the morning, and weekdays are no exception. Especially after work in the evening, everyone has free time, and the number of moviegoers will definitely be more.

Zhuo Qinglian also mentioned that some evening performances were almost full of audiences.

Attendance in the afternoon session can generally reach more than 60%, and the closer to the evening session, the higher the attendance rate until the evening session is almost full.

This surprised Zhou Yi a little, is the publicity effect really so good?

The statistics of the first day will not come out until tomorrow.

I definitely won't be able to get it today.

However, Zhuo Qinglian said that there has been news from the Taj Cinema Line that the screening scale of the film is likely to be expanded next week, and also reminded Zhengdong Pictures to prepare digital copies in advance, so as not to be caught off guard and panicked.

If the box office continues to do so well this weekend, Taj Cinemas will increase the film's screening capacity to 500 theaters next week, with at least 500 screens.

Although there is no news from other small and medium-sized cinema chains, it is estimated that the situation will not be bad.

Manager Zheng has already contacted Liansheng to prepare for the shipment of the copy system.

Increasing the number of copies is a priority, and it is impossible to wait until the scale of the screening is expanded, it will be too late.

According to the company's senior management, at least 1,000 digital copies should be prepared for emergency.

There is a special person to do this work, so there is no need to worry about it.

Lendlease is even more professional and guarantees that there will be no mistakes.

After getting such good news, Zhou Yi was temporarily relieved and could sleep comfortably tonight.

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