When I woke up, on Tuesday morning, Zhou Yi continued to study at school, there is no main class at present, and the college entrance examination is all self-study, which is very easy, at most, the teacher helps to guess the exam questions, which is of great significance to an excellent student like Zhou Yi.

During the recess, Zhou Yi received a call from Zhuo Qinglian, and finally received the box office statistics on the first day of screening. There are only 45 screens in 45 theaters, and the box office statistics on the first day are not difficult, and they have been counted in the morning.

As soon as Zhuo Qinglian got the number of jù, he reported it to Zhou Yi.

According to the number reported by each region, rough statistical calculation, the number of people watching the early show of the movie on Monday is about 30-50 people, which is different in each region, but the number of people is roughly the same, some places are more, some places are less, and even Yanjing is particularly strong because of the publicity, and the number of early moviegoers in individual theaters has reached more than 60 people, and the results are indeed very good.

The average attendance for the morning session was 43.

The number of moviegoers in the afternoon is 40-60, 45-65, and 50-70 respectively. The average attendance in the afternoon session was 58 people, which was very good.

In general, the number of moviegoers in first-tier cities will be higher, and the number of moviegoers in second- and third-tier cities will be slightly less.

The number of moviegoers in the evening was 60-80 and 70-90, with an average attendance of 78 people, and some of the performances were almost full. Because some fans don't want to have a bad viewing position, it's difficult to really fill the show.

It's a good situation to be close to full.

Generally, the attendance rate reaches more than 95%, and it can basically be regarded as full.

According to comprehensive statistics, the average attendance of a single show on Monday was 62 people, and the attendance rate was stable at more than 60% in the small hall.

This is a good result of the excellent publicity work, the excellent quality of the film, and the lack of competition among new films in the same period.

Those major new films are generally released on Fridays, and will not be screened at the beginning of the week, and there will be no competition for the time being.

Basically, each theater is showing 6 shows a day, and there are no additional screenings for the time being, so you have to see the situation on the first day.

In terms of ticket prices, because the ticket prices of the screening venues are often discounted and promoted, and some theaters will bundle movie tickets and snacks and drinks into a set of tickets for sale, the actual ticket price of the morning show is generally 5-6 Chinese yuan, instead of the usual 7 Chinese yuan, which is considered a 20% discount, and the average ticket price is about 5.5 Chinese yuan.

Ticket prices for afternoon and evening performances will be increased, which can increase the average ticket price.

The actual ticket price of the afternoon session is generally 7.5-8.5 Chinese yuan, the original price is 9.5 Chinese yuan, and the average ticket price after the discount is about 8 Chinese yuan.

Each theater has nuances that cannot be generalized.

The actual ticket price of the evening is generally 9.5-10.5 Chinese dollars, the original price is 11.5 Chinese yuan, and the average ticket price after the discount is 9.9 Chinese yuan.

9.9 and 10 Chinese dollars feel different!

Chinese people just like to do this kind of thing, greedy for the small bargain of 0.1 Chinese yuan, there is really no way. The theater is a helpless move, and you have to prepare a lot of change to make change. Do you think people really want to be so troublesome?

Some theaters use luxury halls, and the ticket price is not too low, but on average, it is this price.

The closer to the evening, the smaller the discount, 20% off in the morning, 85% off in the afternoon, and 88% off in the evening.

That's basically the way it is in the screenings, but after the large-scale screening, it is impossible to have this kind of cheapness.

There are very strict regulations in the industry, you can engage in promotions in the screening venue, how can you live without promotions for small-cost films? But once you have a regular screening nationwide, you must no longer fight a price war, as much as you want.

Otherwise, everyone is fighting a price war, so how can you play? How do you make money?

Zhengdong Pictures is naturally not afraid of discounts in this regard, especially in the screening stage, it doesn't hurt to have low ticket prices, and it is good to strive for more audience reputation.

This point of on-demand box office is nothing compared to the large-scale release!

At present, the average ticket price for 6 games in the whole day is about 8.2 Chinese dollars.

The average box office of a single game is 62 * 8.2 average ticket price, which is about 508 Chinese yuan, which is very good. The number of jù is different for each family, there will be errors, but it doesn't matter, Zhou Yi just needs to know the approximate number jù, regardless of the error.

This number jù is multiplied by the number of film schedules of 6 shows, and the box office of a single theater reaches 3,048 Chinese yuan.

This kind of single-theater box office is definitely not comparable to those super blockbusters with a single theater of more than 20,000 yuan, but it is also quite good.

Multiplied by the number of theater screens 45, the total box office on the first day of screening was about 137,200 Chinese yuan, and the total number of moviegoers exceeded 16,000. The numbers are not completely accurate, after all, it is just a general count of the company, which is not professional and meticulous enough, and there will definitely be subtle differences, but the box office of 137,000 Chinese yuan on the first day will not differ too much, and it is indeed very eye-catching.

After a whole week, the box office exceeded one million yuan, don't be too easy!

Especially on weekends, the box office will definitely skyrocket, the box office of a week of screenings will exceed 2 million yuan, and the box office will exceed one million in 3 days on the weekend, which is definitely not a dream.

Although this kind of box office estimate is difficult to make it to the Chinese weekend box office charts, the screening results are satisfactory. Relying on the screening scene alone, it is estimated that Zhengdong Pictures will be able to easily recover part of the investment, which is indeed very easy.

It's no wonder that Taj Cinemas made the decision to expand the screening on the first day of screening.

They really take this film very seriously.

It was definitely a far-sighted and wise decision.

Those theaters that have not yet made the decision to expand the scale of screenings are probably not because they don't want to expand the screening, but are adjusting the film schedule internally to see which film with the box office is not ideal enough to squeeze down and free up some screens, so as to add screenings for "Five Poisons".

However, such adjustments obviously take time and cannot be achieved overnight.

Taj Cinemas is a quasi-first-line cinema chain, and the number of screens is enough, so it will be more convenient to adjust, and the speed will naturally be faster.

Small cinemas must be slower, which is understandable.

Receiving this freshly released pre-box office summary report, Zhou Yi was very happy, and a big stone in his heart completely landed.

His sister and roommates were very concerned about him, so they naturally knew about the situation and congratulated him.

In addition, on the first day of screening, the score of the Fengshen List was still very strong and maintained at 9.3 points, but it did not drop, which is simply a miracle. may be because the fans who came to watch the movie on the first day of the screening are all fans of this type of film, and the score is naturally not low.

Coupled with the strong stimulation of the ** play scene at the end of the film, fans rarely give low scores, and it is not too surprising to be able to maintain such a high rating.

But the score happens to be maintained at 9.3 points, which can only be regarded as a coincidence.

The ratings continued to decline, and it must have been at the time of the film's large-scale screening.

At that time, all kinds of fans and audiences scored one after another, and only then did they pull the score down.

But a high rating can last an extra day, which is of great benefit to the promotion of the film.

This is the rating of more than 16,500 fans, definitely not the rating of hundreds of people, and it is more convincing.

This cult action movie is definitely a word-of-mouth for the audience, and it's home!

This will definitely have a strong stimulating effect on the box office of the film.

The audience's movie-watching psychology is like this, they like to watch high-scoring films.

The company's propaganda department is still working hard to publicize.

How can this kind of good results not be publicized, salty and smelly!

Zhou Yi will not participate in these things, and he must believe in the planning and ability of those professionals.

After receiving these good news in the morning, Zhou Yi felt very energetic. At noon, when everyone was eating together, the roommates were still talking about the box office of the film. If it weren't really possible, they would all want to skip class and go to the movies.

Zhou Yi can only persuade them, and they can't mess around! The most important thing is the college entrance examination, so let's wait for the holidays!

At this time, the mobile phone rang, and Zhuo Qinglian called him.

connected the mobile phone, Zhuo Qinglian asked directly: "Ah Yi, do you know Xu Qianye, the great director of commercial action films, and his wife, the great director of literary films, and Ms. Gu Wanting, the best director of Huabiao Golden Dragon?" ”

Zhou Yi said strangely: "I don't know!" What's wrong? ”

"You don't know them? So how can they post on Weibo on the Internet, strongly recommend our films to fans, and help us promote them? Zhuo Qinglian was even more strange, and asked again and again.

"They help us get the word out? But I don't know them! Is it a relationship between company executives? Zhou Yi asked.

"It's not! I've asked them all, it's not their relationship! They don't have that kind of relationship, and they don't pull the relationship. Manager Zheng, they feel very strange, let me ask you. Zhuo Qinglian explained.

"Definitely not me! I wasn't an insider before, and I hadn't heard of them at all. Zhou Yi was inexplicable.

"Then do you know their nephew, the popular movie star Gu Yanzu? Now he also strongly recommends it on Weibo! ”

"I don't know either, I haven't heard of it."

"So, do you know Gu Yanzu's sister? Surely I don't know either! Gu Yanzu said that his sister recommended it to him, but his sister recommended the film, and they just went to watch it, so why did they help us promote it? "It just doesn't make sense.

"Are Sister Chu and Sister Yin helping?" Zhou Yi had an idea.

"It's not them. If they did, they would sue me. Zhuo Qinglian denied Zhou Yi's idea.

"I don't understand! I don't understand! "Zhou Yi really doesn't understand.

"It's a weird thing."

"Gao Song, do they know that star Gu Yanzu?" Zhou Yi asked.

"It's not Takamatsu's relationship. Gu Yanzu is a first-line superstar, and it is not so easy to catch up with him. And he was born in Yanying, which is different from Gao Song's Chinese opera and Shanghai opera, and has nothing to do with it. They didn't have much of a deep relationship before. This news was inadvertently seen by Gao Song today, searching for Baidu, and then he notified the company in time. That's when we found out about it. And Director Xu and his family not only recommend the film, but also focus on promoting you! That's why I'm asking you! "Zhuo Qinglian really doesn't understand it at all.

"I don't understand either. Is it true that heaven and earth will work together at the same time? Zhou Yi shook his head again and again.

Whether others believe it or not, he doesn't believe it. How can there be such a good thing in the world?

Do great directors usually have nothing to do? Why do I help you promote the movie?

"This thing is quite strange, their whole family is simply showing goodwill from afar!"

Zhuo Qinglian continued: "Anyway, you hurry up and go online to check their Weibo, at least leave a message to express your gratitude, and respect the senior directors." They are all first-line directors in the industry who are eligible for dividends and the right to final cutting, and their whole family is a collection of commercial literature and art, my grandfather's generation is a big director who has won awards, and the absolute big director family has a very deep relationship in the industry. ”

"Sister Zhuo, I understand, I'll go online to see it." Zhou Yi naturally agreed.

"Takamatsu and they are all gone, you should go too!"

After the news was reported, Zhuo Qinglian hung up the phone.

Zhou Yi here feels very confused, and he doesn't know what's going on at all, so just go and take a look!

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