Chapter Seventy-Eight: We Nurture Customers

Our styles are constantly increasing and enriching, and our marketing methods are constantly being richer and more diverse. I also slowly learned to communicate and communicate with different people in the process of constantly looking for products, and I obviously felt that my ability was constantly improving, and I would never blush because of communicating with strangers again.

Although there has been a lot of progress in all aspects, there are still not many customers coming in the store. Because it is a new store, unlike some old stores that have been doing it for a long time, there will be regular repeat customers, and we need to start from scratch step by step.

Now that our products have been found, how can we attract more customers? Again, this became a question that I had to consider.

Nowadays, many products on TV rely on publicity to expand their popularity, and it is obvious that we do not have this absolute strength. Otherwise, we can strive to be the standard king of CCTV and make the popularity of our products nationwide, but with so much strength, why do I need to open such a small clothing store? Wouldn't I just use that money to make futures? Don't forget, I used to be very busy in the financial industry.

To attract customers, it is necessary to arouse the interest of customers, and to arouse the interest of customers, it is necessary to have excitement for customers to see. Yes, lively, people like to join in the fun, people like to squeeze in crowded places, isn't this exactly what advertising uses?

Invest a lot of money in publicity to attract people's curiosity, and I think this can be done through our efforts, but we don't invest money but put a lot of energy.

Just do it, if there is no excitement, we will make it ourselves. As soon as the store is empty, my sister-in-law and I stand at the door of the store to attract customers, greet customers warmly into the store, and then introduce our products to them (her) lively.

In the beginning, we had to greet customers who passed by our store. Then introduce them to the styles of children's clothing in our store, and tell them how our children's clothing is and what kind of children are suitable for them.

The bosses of the same street all called us crazy and said that we were doing thankless and useless things. They also laughed at us, saying that we recruited a pair of young men and women to buy children's clothes, but they didn't have children at all.

Isn't it a waste of time to have a lot of people who are obviously just wandering around the streets, and we call them in and talk about them dryly, but in the end they look at them and won't buy them at all? It's better to sit in the store and watch a few movies.

We don't care about his or her gossip at all, we just want to go crazy and call customers into the store. When we enter the store, we introduce our clothes to our customers, and we also teach customers what kind of body shape and what kind of clothes should be selected for children of what age.

Yes, I admit that there are a lot of customers who we introduce to him (her) for a long time, and they (she) send us away with a word, but that is only part of it. But the more important fact is that our daily inventory counts tell us that our sales are constantly increasing, which proves that our approach is desirable.

No matter what others say, practice is to test the true knowledge of all facts, and what we want is to speak with facts. Let them laugh now, I'm sure we'll be the ones who have the last laugh.

Competitors on the same street, let you go, let you laugh, we just want to be different from you, otherwise there are so many stores, why do we let customers into our store? Why do we attract customers who should come to your store to buy clothes? We don't care about our ridicule now, do you see us laughing happily behind our backs because of the increase in sales?

Fools, the truth is often in the hands of a few, and only those who dare to eat crabs can stand out in this fierce social competition.

Slowly, Sunset laughed at our peers and began to realize that something was wrong, because they found that many of the old customers who were originally from their stores also came to our store, and the customers who entered our store were no longer empty-handed.

Most of the customers began to arrive empty-handed, carrying bags of clothes. Some customers even left with a few bags of clothes. Laughing at our peers stopped laughing, and they began to imitate our way of greeting customers into the store, but they found that the effect was very unnoticeable.

What they don't know is that they're only learning what is on the surface, but not what is on our roots. We teach our customers how to choose clothes, teach customers how to match, they don't learn at all, and it is impossible to teach their customers.

It can be said that we are cultivating customers in our own way, and they are just thinking about how to sell products to customers, and after a long time, the effect will come out.

Customers naturally walk into our store, they don't go to the same shop at all, and I've observed that they usually come into our store and buy goods and leave. Some of the people who didn't buy the goods didn't go to their counterparts on the same street again, but just left.

Because they know that on this street, if there is a style that I can't find in my store, they will definitely not find it there.

Of course, for those customers who do not find their satisfactory style in my store, I will leave their requirements and contact information. When I find one that meets their requirements, I will call them and ask them to come and pick them up, and if I have time, I will deliver them myself.

After three months of hard work, we no longer have to stand at the door to warmly greet customers into the store, we put all our energy into the store, we want to create a different place in the store from other stores, in marketing words: we want to build our own core competitiveness.

How should this be done? I decided to start with the small details. For example, many customers are actually quite tired from shopping, so we will arrange a small table with a few small chairs on the side for resting.

And we also have a water dispenser on the side, so you can pour water for them anytime and anywhere, so that they can drink water to quench their thirst while sitting and saying what they need.

The business in the store is improving, but I still haven't stopped setting up a stall there at night, I need this time to take care of the online store online, learn on the Internet, look for something new on the Internet, the business of the online store has not risen, I have to find a way to make it too.

Another point is that there is still hope in my heart for Qian Annie, I hope that she can come to my stall with a smile as before, and renew our relationship.

I don't know if this hope will be realized, but there must be hope in life, there must be hope, there must be hope, right?