Gu Mojie's harem crisis is finally over, and the inextricable grievances are tangled, and they are eliminated in Fei Liluo's quick and chaotic retreat.

Lu Wenjun also deeply realized Fei Liluo's help to Gu Mojie in his career, and secretly encouraged himself in his heart that he must keep up with Applejack's rhythm, but he can't just be a vase.

She knew that the job of testing supervisor would not last long, and even if she wanted to do it, Gu Mojie would not let her continue to do it. It is estimated that after the batch of projects at hand is launched, let her get familiar with the work mode for a few months, and she will be given other eye-opening and easy things to do.

But the more this is the case, the more Lu Wenjun wants to do the things in front of her well and lay a good foundation, so as not to let others look down on her ability in the future.

Busy days always go by quickly. It seems that Gu Mojie, Fei Liluo, and Lu Wenjun have also tossed and tangled enough, and the next month has been smooth sailing, and there have been no waves.

Lu Wenjun, a good girl who never skips classes, has to start skipping classes because of a lot of things on the project, and she has to add three or four days of classes a week, and it seems that the relaxed and comfortable college life has left her.

Thanks to Gu Mojie, some relatively senior test engineers came in, and those people were responsible for the specific test work; Lu Wenjun just helped him manage those automated testing tools from VS2050, so that he would not be too tired.

For the first time in his life, it was Christmas, because Christmas had never been anything before Christmas. Now that it has been a full year since he was reborn, Gu Mojie has also begun to learn to be kind to the people around him.

A total of tens of thousands of Christmas gifts were spent, and the family members had a share. Lu Wenjun and Fei Liluo naturally have it, Lu Wenjun's is more expensive, and Fei Liluo's is not cheap, but the things are inconspicuous and not sensitive.

As for the schedule of the festival, Gu Mojie naturally lacks skills, so he can only follow Lu Wenjun to live in the world of two. Lu Wenjun has a strong temperament and has been Gu Mojie's girlfriend for a month, that is, let him hug his waist or something; Stick to Christmas Eve, but just let Mo Mo Da a little.

Later, Gu Mojie heard that on the night of Christmas Eve, Fei Liluo called a few roommates, and a group of girls found a KTV to sing and sing, and went back to their respective homes until midnight.

……

The bell of 2004 is finally ringing.

As the first semester of freshman year came to an end, the rest of the students began to cheer up from their dormant slumber and began to prepare for their final exams in two weeks' time.

Gu Mojie had no time to take care of the exam. After the high-pressure work of the continuous shaft, he was finally able to take a break.

Because on New Year's Day, he and his technical team worked together for three or four months to drumble up the freshly baked "Hatsune Input Method" and "Hatsune Translation" two major software, which were finally officially released.

There was no big celebration in the company about this, after all, for a new piece of software with no name, the release was only the first stage of success. Gu Mojie didn't learn those flashy pomp, but just invited the company to have dinner and travel for two days, gave the employees of the software department a holiday, and then distributed a total of nearly 500,000 project awards.

Programmers can take a vacation, but for the company's top management and business promotion backbone, the busy days have just begun.

The homepage of Hatsune has been carefully optimized and placed with a conspicuous download link. The Internet advertising resources that have been prepared for a long time have also begun to be launched as soon as possible. The keywords bought by Baidu also temporarily obtained a certain amount of traffic exit by raising the bidding in a short period of time.

Gu Mojie even arranged for some people to post advertorials on major portals, and found some undisciplined editors who would do things with money to help build momentum for his new products.

Gu Mojie prepared 2 million advertising expenses for the first half month of surprise publicity.

In the blink of an eye, the money is like flowing water.

Partners such as Zhou Lixin and Fei Liluo have been following Gu Mojie through ups and downs for a long time, but they are not very surprised.

Lu Wenjun is the first time to see the tragedy of the Internet industry, and the first time he has seen this kind of ideology of "I don't know if my products can make money, so I first burn a lot of advertising money".

In the world of the Internet, there is only the first place, the winner kills, and the second is death. It's not about building a house, it's not about digging coal. If you are indeed unfortunate enough to be the second place, then before you die, you should think about whether you can provide some differentiated services that the first place cannot provide, even if it is a subtle differentiated service. If you really can't do it, it's better to wipe your neck as soon as possible.

How can an industry that is fleeing for its life on the tip of a knife every moment be stingy with money. Although Gu Mojie will not burn money indiscriminately, he is definitely not not not burning money.

In the Internet era, the aroma of wine is also afraid of deep alleys; Perhaps those development steps from one to two, from two to three, can be expanded by relying on their core competitiveness and technological advantages, but the initial step from zero to one is necessary to spend money.

WHETHER IT IS THE SWIPING DOGS IN THE APPLE APPSTORE IN THE LATER GENERATIONS, OR THE SWIPING STORES WITH FICTITIOUS TRANSACTIONS ON TAOBAO, IF YOU WANT PEOPLE TO KNOW YOU, THE INITIAL MONEY-BURNING OPERATION IS A MUST, AND THERE IS NO TECHNICAL CONTENT AT ALL. On the other hand, your things must also be excellent, otherwise, you can't burn loyal customers and user stickiness by burning money, so you can only burn yourself to death.

High-quality and unique products, and the first savage shout, both are indispensable.

The days passed day by day, hour by hour, although the workload became easier and his body was rested, Gu Mojie's psychological pressure did not relax for a moment.

Sometimes he even wants to wake up every few hours at night, and have to open the background to see the number of downloads, if the number of downloads suddenly slows down on which day or half a day, the consumption rate of advertising fees on the Baidu bidding ranking account is abnormal, and he has to think about whether he has any user experience that is not good enough.

By the end of mid-January, 2 million advertising expenses were spent as scheduled.

"Hatsune Input Method" has three to four million users; Hatsune Translation, on the other hand, has a narrow audience and a large enough population in China that needs to use English, with only one million users. This is still thanks to Gu Mojie's Hatsune Translation, which is really easy to use in terms of performance compared to Kingsoft Word Tyrant in the same period, so he has grabbed so many users.

And last year, Shi Guanghu bought the universal input method,After operating for so long,It has already approached 40 million users。

Gu Mojie's behavior of starting a new stove to catch up again really aroused Shi Guanghu's slight panic and vicious curses at first, but as the first half a month passed, Gu Mojie's advertising fee for firing the first shot was sold out, and the battle situation stabilized again, and Shi Guanghu relaxed from the panic.

It seems that Gu Mojie is no longer enough.

……

On January 20th, when Gu Mojie was about to go into battle naked and meet the final exam directly without reviewing, in the rapid network technology of the Shenzhen market, Gu Mojie's old rival Shi Guanghu listened to the report of CEO Zou Sheng calmly.

"Shi Dong, this is the latest user number of Hatsune Network Technology that we got through the third-party traffic statistics platform. The number of jù shows that Gu Mojie's drainage in Baidu's keyword bidding ranking has begun to decline significantly. Their bid for the keyword package has also been reduced from more than one cents at the beginning to about two cents - similar to Gu Mojie's handwriting when he didn't establish Hatsune Network Technology last year. I consulted a few investment professionals, and they estimated that Gu Mojie's initial money-burning limelight should have passed, and he will be relatively weak in the future. ”

This conclusion made Shi Guanghu happy, and the initial frustration caused by being chased by the enemy had disappeared. He picked up his cigar like a foreigner, raised his hand slightly, and motioned to Zou Sheng to explain to him: "Keep talking, I want to listen to the reason." ”

Zou Sheng opened a report and spread it on Shi Guanghu's desk, and pointed and said:

"We have estimated that counting the fixed assets of Hatsune Network Technology Company, Gu Mojie's total belongings will not exceed 15 million. He developed two software at the same time, and the cost of human resources will not be less than 3 million. In addition, after hearing that he got our money, he actually repaid some of the original financing loans in advance, and he did not have the concept of debt management at all. Therefore, it is estimated that when the project is launched, the available funds are already less than 10 million.

Spending 2 million in the first half a month is not enough to make his capital chain have problems immediately, but it is also enough for him to have to slow down the speed of savage expansion in the future. You must know that if he wants to raise his technical team with a total of more than 50 programmers and testers, the salary and social security expenses for half a year will be at least 2 million, and 4 million a year, and it is impossible for him not to even set aside the money to support the technical team.

And we are still losing money doing input methods,At present, it is only a slower loss,Rely on bundling small software and advertising to return part of the promotion expenses。 Gu Mojie will not be able to find a profit model in a few months. That's why I conclude that after the number of users of Hatsune Input reaches 5 million, he will drastically reduce his advertising investment and slowly compete with us instead. ”

Zou Sheng's words, of course, were mainly motivated to excuse his original "mistakes of the enemy", so that Shi Guanghu would no longer remember his incompetence at the beginning. However, these words cannot be wrong, if the development is carried out step by step, what Zou Sheng said can be described as a decent and old-fashioned opinion.

Shi Guanghu thought for a while and confirmed bluntly: "Then you mean, we don't need to use the same trick last year to suppress him with a large number of links on Baidu's bidding rankings?" On other advertising platforms, we just need to do our best, and there is no need to go to public relations to suppress them? ”

Since that defeat, Zou Sheng has rarely spoken so hardly, and in the face of Shi Guanghu's question, he answered very categorically:

"There's no need to keep an eye on Baidu anymore, the last botnet maliciously burned advertising fees, although no evidence was caught in the end, but it must have been done by Gu Mojie. He's got that card in his hand, so we don't have to bump into it again. This time we were ahead, and they wanted to catch up, so we came and blocked.

However, the public relations of the major portals can still be done, Gu Mojie is estimated to have spent money on advertorials, and we are also competing to do some evaluations, muddy the waters, and just don't let the whites follow suit. ”

Use water armies to disguise professional reviewers to discredit opponents' products. This kind of thing, everyone in the Internet circle is familiar with it. Zou Shengyi said, just looking at Shi Guanghu's unmovable expression, he knew that Shi Dong agreed.

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